Sources: Word of the Year

• Metaverse, Oxford English Dictionary (second place)
• Gaslighting, Meriam Webster

Jen's appearances on Liz's podcast, Word of the Week:

• Unfeigned
• Sanguine

Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.

However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!

This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.

Related Episode: Storytelling with Senta Scarborough

Key Insights

Passion is incredibly persuasive. Convey what matters to you. — Jen

Marketing Self-Assessment | Women Conquer Business

When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — Shelley

Content Consistency Framework and Schedule

Breaking Marketing News

Banning TikTok?

 (source: USA Today)

Nine States Already Ban TikTok

 (source: Reuters) - partial ban on state devices

Our take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.

Software Review: Hello Audio

Hello Audio. Your audience is on the go. We make sure your content is too.

Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts. 

Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

Inspirational Nuggets

Character may almost be called the most effective means of persuasion. — Aristotle

If you wish to win a man over to your ideas, first make him your friend. —Abraham Lincoln

One of the best ways to persuade others is with your ears––by listening to them. — Dean Rusk

People are usually more convinced by reasons they discovered themselves than by those found out by others. — Blaise Pascal

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Persuasive Copy

  Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.

  However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!

  This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.

  Related Episode: Storytelling with Senta Scarborough

  Key Insights

  Passion is incredibly persuasive. Convey what matters to you. — Jen

  Marketing Self-Assessment | Women Conquer Business

  When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — Shelley

  Content Consistency Framework and Schedule

  Breaking Marketing News

  Banning TikTok?

   (source: USA Today)

  Nine States Already Ban TikTok

   (source: Reuters) - partial ban on state devices

  Our take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.

  Software Review: Hello Audio

  Hello Audio. Your audience is on the go. We make sure your content is too.

  Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts. 

  Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.

  If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

  Inspirational Nuggets

  Character may almost be called the most effective means of persuasion. — Aristotle

  If you wish to win a man over to your ideas, first make him your friend. —Abraham Lincoln

  One of the best ways to persuade others is with your ears––by listening to them. — Dean Rusk

  People are usually more convinced by reasons they discovered themselves than by those found out by others. — Blaise Pascal

  Connect with Us

  Podcast Production

  • Podcast hosting: Captivate (affiliate link)
  • Livestream: StreamYard (Shelley's referral link)
  • Music: Uppbeat.io
  
  

  Connect with Jen

  Brought to you by Women Conquer Business

  • Connect with Jen McFarland
  • Women Conquer Business marketing consultancy
  
  

  Connect with Shelley

  Engineered by AGK Media Studio

  • Connect with Shelley Carney
  • Schedule a free consultation with AGK Media Studio
  • New Mexico Day Trips
  
  
  
  This podcast uses the following third-party services for analysis:
  
  Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>b79e246f-43d1-43be-9765-b554c5b403efFri, 16 Dec 2022 10:00:00 -070045:46falsefull165165Jen McFarlandProduct Bundle Campaigns: How to Grow Your List the Remarkably Easy WayCollaborating on a Product Bundle

  Have you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.

  This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.

  Key Insight

  The number one thing that's working is email, talking old school, it still works. Hang in there, do your emails. Jen told us how she grew her email list selling all of those courses through AppSumo. That’s a great way to grow your email list. Be thinking of these types of campaigns that can help you to boost the growth of your email list. — Shelley

  Content Consistency Framework and Schedule

  Marketing News

  • State of Marketing: Salesforce Research
  • Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.
  • Google has an updated algorithm that focuses on whether content is ‘helpful’ and ‘satisfying’ for web visitors. Is the content focused on people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:
  • Topic Clusters
  • Skyscraper Pages
  
  

  Software Review: Supapass

  Supapass content business website builder for non-technical entrepreneurs.

  Our Take: Supapass allows you to keep 100% of your money, making it a decent alternative to Patreon. However, its pricing is steep for the beginner/bootstrapping podcaster unless you're getting it on AppSumo.

  If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

  Inspirational Nugget

  “It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig Ziglar

  What will character, commitment, and discipline help you accomplish today?

  Connect with Us

  Podcast Production

  • Podcast hosting: Captivate (affiliate link)
  • Livestream: StreamYard (Shelley's referral link)
  • Music: Uppbeat.io
  
  

  Connect with Jen

  Brought to you by Women Conquer Business

  • Connect with Jen McFarland
  • Women Conquer Business Collaborating on a Product Bundle

    Have you ever seen a deal where for one low price, you can get dozens of courses, books, and master classes? That's called a product bundle. Product bundles can be great email list-building experiences.

    This week, learn how you can collaborate with other industry experts or creators to put together and sell a product bundle. Shelley explores the benefits, costs, and results of her recent participation in the Infostack Content Creator Super Stack Black Friday campaign.

    Key Insight

    The number one thing that's working is email, talking old school, it still works. Hang in there, do your emails. Jen told us how she grew her email list selling all of those courses through AppSumo. That’s a great way to grow your email list. Be thinking of these types of campaigns that can help you to boost the growth of your email list. — Shelley

    Content Consistency Framework and Schedule

    Marketing News

    • State of Marketing: Salesforce Research
    • Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.
    • Google has an updated algorithm that focuses on whether content is ‘helpful’ and ‘satisfying’ for web visitors. Is the content focused on people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:
    • Topic Clusters
    • Skyscraper Pages
    
    

    Software Review: Supapass

    Supapass content business website builder for non-technical entrepreneurs.

    Our Take: Supapass allows you to keep 100% of your money, making it a decent alternative to Patreon. However, its pricing is steep for the beginner/bootstrapping podcaster unless you're getting it on AppSumo.

    If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

    Inspirational Nugget

    “It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig Ziglar

    What will character, commitment, and discipline help you accomplish today?

    Connect with Us

    Podcast Production

    • Podcast hosting: Captivate (affiliate link)
    • Livestream: StreamYard (Shelley's referral link)
    • Music: Uppbeat.io
    
    

    Connect with Jen

    Brought to you by Women Conquer Business

    • Connect with Jen McFarland
    • Women Conquer Business marketing consultancy
    
    

    Connect with Shelley

    Engineered by AGK Media Studio

    • Connect with Shelley Carney
    • Schedule a free consultation with AGK Media Studio
    • New Mexico Day Trips
    
    
    
    This podcast uses the following third-party services for analysis:
    
    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>2056cd06-71ed-442e-8cc2-01d9d405fc77Fri, 09 Dec 2022 10:00:00 -070043:24falsefull164164Jen McFarlandWhy Curiosity Improves Your Products and MarketingCuriosity Improves Your Business

    Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.

    Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.

    Related Episode: Curiosity and Imperfect Action

    Related blog post: 3 Ways to Make Curiosity a Priority

    Key Insights

    You need to start paying attention to the signals and listen to what it is that people need, because it changes. — Jen

    Marketing Self-Assessment | Women Conquer Business

    When people are like, I didn't like this about your product. We can take it personally or we can get that curiosity tool out and we can bang around with it and say, what's wrong with this? Why didn't it work? What can I fix? What can I make different so that people understand it better and so that it's more effective? — Shelley

    Content Consistency Framework and Schedule

    Breaking Marketing News

    More headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.

    Source:

    • EU warns Musk that Twitter faces ban over content moderation (Reuters)
    
    

    Software Review: StreamYard OnAir

    StreamYard adds webinar functionality.

    Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great). 

    If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

    Inspirational Nugget

    “Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECA

    If I lived today as if it were my last, what would I do?

    Connect with Us

    Podcast Production

    • Podcast hosting: Captivate (affiliate link)
    • Livestream: StreamYard (Shelley's referral link)
    • Music: Uppbeat.io
    
    

    Connect with Jen

    Brought to you by Women Conquer Business

    • Connect with Jen McFarland
    • Women Conquer Business marketing...]]>Curiosity Improves Your Business

      Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.

      Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.

      Related Episode: Curiosity and Imperfect Action

      Related blog post: 3 Ways to Make Curiosity a Priority

      Key Insights

      You need to start paying attention to the signals and listen to what it is that people need, because it changes. — Jen

      Marketing Self-Assessment | Women Conquer Business

      When people are like, I didn't like this about your product. We can take it personally or we can get that curiosity tool out and we can bang around with it and say, what's wrong with this? Why didn't it work? What can I fix? What can I make different so that people understand it better and so that it's more effective? — Shelley

      Content Consistency Framework and Schedule

      Breaking Marketing News

      More headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.

      Source:

      • EU warns Musk that Twitter faces ban over content moderation (Reuters)
      
      

      Software Review: StreamYard OnAir

      StreamYard adds webinar functionality.

      Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great). 

      If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

      Inspirational Nugget

      “Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECA

      If I lived today as if it were my last, what would I do?

      Connect with Us

      Podcast Production

      • Podcast hosting: Captivate (affiliate link)
      • Livestream: StreamYard (Shelley's referral link)
      • Music: Uppbeat.io
      
      

      Connect with Jen

      Brought to you by Women Conquer Business

      • Connect with Jen McFarland
      • Women Conquer Business marketing consultancy
      
      

      Connect with Shelley

      Engineered by AGK Media Studio

      • Connect with Shelley Carney
      • Schedule a free consultation with AGK Media Studio
      • New Mexico Day Trips
      
      
      
      This podcast uses the following third-party services for analysis:
      
      Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>492cf812-7254-4c68-96e0-964b0d4babecFri, 02 Dec 2022 10:00:00 -070043:08falsefull163163Jen McFarlandAmazing Benefits: Genuine Gratitude in Life & MarketingLearn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.

      Special Edition Gratitude Episode

      • Gratitude: a yearlong celebration
      • Gratitude improves your attitude
      • How to get started with gratitude in your marketing
      • Why gratefulness makes us all better
      
      

      Related Episode: The Power of Gratitude.

      Related blog post: Why Gratitude is Incredibly Important.

      Key Insights

      You feel a lot more gratitude for what you do have and where you're going, and also urgency about where you want to be when you're faced with tragedy or death. You see how precious what we have is and how quickly it can be gone. — Jen

      Marketing Self-Assessment | Women Conquer Business

      I’ve had a wake-up call this year with my mom and my husband and our client and different people that it was just such a year of wake-up! Life is short. Deal with stuff now. — Shelley

      The Content Creators Super Stack - Infostack.io

      Breaking Marketing News

      Several Meta employees and contractors were disciplined or fired for using an internal tool called "Oops" for unauthorized access to user accounts.

      Meta's breach of customer trust comes on the heels of Twitter's chaos since Elon Musk's takeover.

      Social platforms are fluid at the moment. Now more than ever, it's important to claim and maintain a space you OWN rather than rely solely on volatile social accounts.

      Source:

      • Meta Disciplined or fired employees for taking over user accounts (CNBC)
      
      

      Software Review: Volley.app

      Volley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.

      If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

      Inspirational Nugget

      It is not joy that makes us grateful; it is gratitude that makes us joyful. – David Steindl-Rast

      I believe a joyful life is made up of joyful moments, gracefully strung together by trust, gratitude, inspiration, and faith. — Brené Brown

      Connect with Us

      Podcast Production

      • Podcast hosting: Captivate (affiliate link)
      • Livestream: StreamYard (Shelley's referral link)
      • Music: Uppbeat.io
      
      

      Connect with Jen

      Brought to you by Women Conquer Business

      • Connect with Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.

        Special Edition Gratitude Episode

        • Gratitude: a yearlong celebration
        • Gratitude improves your attitude
        • How to get started with gratitude in your marketing
        • Why gratefulness makes us all better
        
        

        Related Episode: The Power of Gratitude.

        Related blog post: Why Gratitude is Incredibly Important.

        Key Insights

        You feel a lot more gratitude for what you do have and where you're going, and also urgency about where you want to be when you're faced with tragedy or death. You see how precious what we have is and how quickly it can be gone. — Jen

        Marketing Self-Assessment | Women Conquer Business

        I’ve had a wake-up call this year with my mom and my husband and our client and different people that it was just such a year of wake-up! Life is short. Deal with stuff now. — Shelley

        The Content Creators Super Stack - Infostack.io

        Breaking Marketing News

        Several Meta employees and contractors were disciplined or fired for using an internal tool called "Oops" for unauthorized access to user accounts.

        Meta's breach of customer trust comes on the heels of Twitter's chaos since Elon Musk's takeover.

        Social platforms are fluid at the moment. Now more than ever, it's important to claim and maintain a space you OWN rather than rely solely on volatile social accounts.

        Source:

        • Meta Disciplined or fired employees for taking over user accounts (CNBC)
        
        

        Software Review: Volley.app

        Volley is a video messaging app that makes it easy to have a meaningful conversation on your own time. For coaching, communities, teams, and more.

        If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

        Inspirational Nugget

        It is not joy that makes us grateful; it is gratitude that makes us joyful. – David Steindl-Rast

        I believe a joyful life is made up of joyful moments, gracefully strung together by trust, gratitude, inspiration, and faith. — Brené Brown

        Connect with Us

        Podcast Production

        • Podcast hosting: Captivate (affiliate link)
        • Livestream: StreamYard (Shelley's referral link)
        • Music: Uppbeat.io
        
        

        Connect with Jen

        Brought to you by Women Conquer Business

        • Connect with Jen McFarland
        • Women Conquer Business marketing consultancy
        
        

        Connect with Shelley

        Engineered by AGK Media Studio

        • Connect with Shelley Carney
        • Schedule a free consultation with AGK Media Studio
        • New Mexico Day Trips
        
        
        
        This podcast uses the following third-party services for analysis:
        
        Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>2a3ac3eb-dba0-46b3-babc-72dd19ecd5e3Fri, 25 Nov 2022 10:00:00 -070043:22falsefull162162Jen McFarlandDelegation: 5 Things You Must Stop DoingLearn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.

        Delegate to Accelerate Your Business

        Delegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do everything yourself, and it allows you to focus on the more important tasks.

        Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.

        Related Episode: Why you need to frolic like a Rational Unicorn with Michael Jonas.

        Key Insights

        You have to think about what you need to delegate, including the things that never get done.When I talk about marketing in particular, I say you have to have an honest conversation with yourself about what do you like to do vs. what you'll never do yourself. — Jen

        Marketing Self-Assessment | Women Conquer Business

        Although I think sales and marketing is kind of inherent in any business, I know there's a lot of people who are just like me who are like, I'd rather create content. Can't that just happen magically? — Shelley

        How to Create, Publish and Distribute Content Consistently

        Using the Content Consistency Framework and Schedule for Weekly Content Marketing

        Breaking Marketing News

        Generational cohorts have expectations. TubeBuddy did an excellent review of what the different age groups want from their video content (in general).

        Our take is that this is a great guide made better when you infuse it with the values important to you and your audience. 

        Source:

        • Understanding Your Audience: How to Age Down or Grow Up, TubeBuddy
        
        

        Related: David Allison, Valuegraphics

        Software Review: The New Descript

        Descript overhauled their IU and spiffed up their functionality. It's a pretty sweet release. If you like what you learn during the show, try it free at descript.com.

        Features discussed:

        • Create transcript, remove filler words, add Studio Sound
        • Overdub voice clone
        • Change your background
        • Make clips for Reels or any size for social media posts
        • Stock Library with images, video clips, and GIFs
        
        

        If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

        Inspirational Nugget

        When you are distressed by an external thing, it’s not the thing itself that troubles you, but only your judgment of it. And you can wipe this out at a moment’s notice. —Marcus Aurelius

        • What false judgment can I wipe away today?
        
        

        Connect with Us

        Podcast Production

        • Podcast hosting: Captivate (affiliate link)
        • Livestream: StreamYard (Shelley's referral...]]>Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.

          Delegate to Accelerate Your Business

          Delegating tasks takes practice, but the benefits to your business are huge. It allows you to grow your business without having to do everything yourself, and it allows you to focus on the more important tasks.

          Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.

          Related Episode: Why you need to frolic like a Rational Unicorn with Michael Jonas.

          Key Insights

          You have to think about what you need to delegate, including the things that never get done.When I talk about marketing in particular, I say you have to have an honest conversation with yourself about what do you like to do vs. what you'll never do yourself. — Jen

          Marketing Self-Assessment | Women Conquer Business

          Although I think sales and marketing is kind of inherent in any business, I know there's a lot of people who are just like me who are like, I'd rather create content. Can't that just happen magically? — Shelley

          How to Create, Publish and Distribute Content Consistently

          Using the Content Consistency Framework and Schedule for Weekly Content Marketing

          Breaking Marketing News

          Generational cohorts have expectations. TubeBuddy did an excellent review of what the different age groups want from their video content (in general).

          Our take is that this is a great guide made better when you infuse it with the values important to you and your audience. 

          Source:

          • Understanding Your Audience: How to Age Down or Grow Up, TubeBuddy
          
          

          Related: David Allison, Valuegraphics

          Software Review: The New Descript

          Descript overhauled their IU and spiffed up their functionality. It's a pretty sweet release. If you like what you learn during the show, try it free at descript.com.

          Features discussed:

          • Create transcript, remove filler words, add Studio Sound
          • Overdub voice clone
          • Change your background
          • Make clips for Reels or any size for social media posts
          • Stock Library with images, video clips, and GIFs
          
          

          If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

          Inspirational Nugget

          When you are distressed by an external thing, it’s not the thing itself that troubles you, but only your judgment of it. And you can wipe this out at a moment’s notice. —Marcus Aurelius

          • What false judgment can I wipe away today?
          
          

          Connect with Us

          Podcast Production

          • Podcast hosting: Captivate (affiliate link)
          • Livestream: StreamYard (Shelley's referral link)
          • Music: Uppbeat.io
          
          

          Connect with Jen

          Brought to you by Women Conquer Business

          • Connect with Jen McFarland
          • Women Conquer Business marketing consultancy
          
          

          Connect with Shelley

          Engineered by AGK Media Studio

          • Connect with Shelley Carney
          • Schedule a free consultation with AGK Media Studio
          • New Mexico Day Trips
          
          
          
          This podcast uses the following third-party services for analysis:
          
          Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>9cc9d7ef-d75f-400a-ad19-80ad5a570fd0Fri, 18 Nov 2022 10:00:00 -070056:27falsefull161161Jen McFarlandCreate Your First Evergreen Webinar FunnelLearn how to create your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about during your webinar.

          Evergreen Webinar Funnel

          In our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an evergreen webinar to build a relationship with a prospect and guide them toward making a purchase with you.

          In this episode, we explore creating your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about in your webinar.

          Topics:

          Webinar basics

          • What is a webinar? What is its purpose?
          • What should you include in your webinar?
          
          

          Funnel basics

          • What is the purpose of a funnel?
          • What are the components of a funnel?
          
          

          What app/software do you need for webinars and funnels?

          How to set up an evergreen webinar funnel using WebinarKit

          Key Insights

          A funnel is your sales process. That's it. When we talk about funnels that are online, it's your online sales process. It can be low-tech and simple as long as it's a reflection of your business. You do not need ClickFunnels. — Jen

          Marketing Self-Assessment | Women Conquer Business

          Always start off with your face on screen. You want people to connect with you, that you want them to know that you're a real person. You are the person that they will be working with if they should choose to sign up. — Shelley

          How to Create, Publish and Distribute Content Consistently

          Breaking Marketing News

          Like our friends at Near Media, we are continuing to follow how younger generations use (or more specifically don't use) Google, and its impact on small business owners using SEO and Google Business Profiles to gain discoverability and traction.

          Increasingly, Zoomers (Gen Z) look to TikTok and Reddit for their search information. During the episode, we ask the question: is TikTok the Google of the future?

          Sources:

          • Near Media: Zoomers: No Maps, Dash Cart, Location Data Abuse
          • Near Media: Google MAC, TikTok Location, Retail's Local Whiff
          
          

          Software Review: Pabbly Connect

          Pabbly Connect is an attractive alternative to Zapier (especially if you're paying for Zapier).

          • Pabbly is a whole suite of products (formed, payments, email marketing, etc.), but I don’t recommend anything other than Pabbly Connect at this time because there are more robust, specialized tools available for subscriptions, forms and email marketing.
          • Pabbly Connect is a great alternative to apps such as Zapier, Make (Integromat), and IFTTT, because it handles not only basic integrations but also advanced features such as webhooks, filters, routers, delays, etc.
          • Pabbly Connect is...]]>Learn how to create your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about during your webinar.

            Evergreen Webinar Funnel

            In our recent episode, How to Find the Perfect Opt-In to Boost Sales, we touched on the next-level marketing tactic of using an evergreen webinar to build a relationship with a prospect and guide them toward making a purchase with you.

            In this episode, we explore creating your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about in your webinar.

            Topics:

            Webinar basics

            • What is a webinar? What is its purpose?
            • What should you include in your webinar?
            
            

            Funnel basics

            • What is the purpose of a funnel?
            • What are the components of a funnel?
            
            

            What app/software do you need for webinars and funnels?

            How to set up an evergreen webinar funnel using WebinarKit

            Key Insights

            A funnel is your sales process. That's it. When we talk about funnels that are online, it's your online sales process. It can be low-tech and simple as long as it's a reflection of your business. You do not need ClickFunnels. — Jen

            Marketing Self-Assessment | Women Conquer Business

            Always start off with your face on screen. You want people to connect with you, that you want them to know that you're a real person. You are the person that they will be working with if they should choose to sign up. — Shelley

            How to Create, Publish and Distribute Content Consistently

            Breaking Marketing News

            Like our friends at Near Media, we are continuing to follow how younger generations use (or more specifically don't use) Google, and its impact on small business owners using SEO and Google Business Profiles to gain discoverability and traction.

            Increasingly, Zoomers (Gen Z) look to TikTok and Reddit for their search information. During the episode, we ask the question: is TikTok the Google of the future?

            Sources:

            • Near Media: Zoomers: No Maps, Dash Cart, Location Data Abuse
            • Near Media: Google MAC, TikTok Location, Retail's Local Whiff
            
            

            Software Review: Pabbly Connect

            Pabbly Connect is an attractive alternative to Zapier (especially if you're paying for Zapier).

            • Pabbly is a whole suite of products (formed, payments, email marketing, etc.), but I don’t recommend anything other than Pabbly Connect at this time because there are more robust, specialized tools available for subscriptions, forms and email marketing.
            • Pabbly Connect is a great alternative to apps such as Zapier, Make (Integromat), and IFTTT, because it handles not only basic integrations but also advanced features such as webhooks, filters, routers, delays, etc.
            • Pabbly Connect is available as a monthly subscription (Free+) or for one Lifetime price.
            
            

            If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

            Inspirational Nugget

            There is freedom waiting for you, On the breezes of the sky, And you ask 'What if I fall?' Oh but my darling, What if you fly? — poem, Erin Hanson

            Connect with Us

            Podcast Production

            • Podcast hosting: Captivate (affiliate link)
            • Livestream: StreamYard (Shelley's referral link)
            • Music: Uppbeat.io
            
            

            Connect with Jen

            Brought to you by Women Conquer Business

            • Connect with Jen McFarland
            • Women Conquer Business marketing consultancy
            
            

            Connect with Shelley

            Engineered by AGK Media Studio

            • Connect with Shelley Carney
            • Schedule a free consultation with AGK Media Studio
            • New Mexico Day Trips
            
            
            
            This podcast uses the following third-party services for analysis:
            
            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>f80d79ad-12cd-4cdd-b8f9-87aa92b4badaThu, 10 Nov 2022 10:00:00 -070051:22falsefull160160Jen McFarlandHow to Build a Profitable Email List + 3 Must-Send EmailsEveryone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert.

            Profitable Email List

            You know you need an email list and maybe you’ve even started building one. But how do you build it up and make it profitable? How do you automate emails and when should you send them out? What are the 3 automated emails you must send?

            This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started.

            Topics include:

            • How to start building a profitable email list
            • How to automate emails
            • 3 automated emails you must send to welcome subscribers and save yourself time
            • 2 ongoing emails to send to keep your email list (and leads!) warm
            
            

            Key Insights

            A typical customer onboarding sequence is when someone comes in as a lead, you automate emails to nurture the lead. Then, if you decide to work together, automate sending a contract, invoice and next steps. — Jen

            Marketing Self-Assessment | Women Conquer Business

            If you're promoting a big event or offer, you will want to send every day or sometimes more than once a day. Otherwise, stick to once a week. Otherwise, you'll overwhelm people with information. — Shelley

            How to Create, Publish and Distribute Content Consistently

            Breaking Marketing News

            • Hubspot announces significant investment into Jasper (AI writing tool)
            • Content Marketing Institute's take (aligned with our viewpoint):
            
            

            Marketing Software Review: Pipedrive CRM

            People ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs.

            For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet.

            If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place.

            This week's show, we highlighted Pipedrive.

            • Pipedrive
            • Sales-focused
            • Can get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.)
            • Some integrations are great, others not so great (or require Zapier/Pabbly)
            
            

            If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

            Inspirational Nugget

            “You will get all you want in life if you help enough other people get what they want.” — Zig Ziglar

            Focus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters.

            Can I do the right thing and not care about credit?

            This is difficult because we all want to get paid for our efforts. That’s why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off.

            I believe that is true and I look for the joy along the way to keep going.

            Connect...]]>Everyone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert.

            Profitable Email List

            You know you need an email list and maybe you’ve even started building one. But how do you build it up and make it profitable? How do you automate emails and when should you send them out? What are the 3 automated emails you must send?

            This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started.

            Topics include:

            • How to start building a profitable email list
            • How to automate emails
            • 3 automated emails you must send to welcome subscribers and save yourself time
            • 2 ongoing emails to send to keep your email list (and leads!) warm

            
            

            Key Insights

            A typical customer onboarding sequence is when someone comes in as a lead, you automate emails to nurture the lead. Then, if you decide to work together, automate sending a contract, invoice and next steps. — Jen

            Marketing Self-Assessment | Women Conquer Business

            If you're promoting a big event or offer, you will want to send every day or sometimes more than once a day. Otherwise, stick to once a week. Otherwise, you'll overwhelm people with information. — Shelley

            How to Create, Publish and Distribute Content Consistently

            Breaking Marketing News

            • Hubspot announces significant investment into Jasper (AI writing tool)
            • Content Marketing Institute's take (aligned with our viewpoint):

            
            

            Marketing Software Review: Pipedrive CRM

            People ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs.

            For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet.

            If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place.

            This week's show, we highlighted Pipedrive.

            • Pipedrive
            • Sales-focused
            • Can get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.)
            • Some integrations are great, others not so great (or require Zapier/Pabbly)

            
            

            If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

            Inspirational Nugget

            “You will get all you want in life if you help enough other people get what they want.” — Zig Ziglar

            Focus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters.

            Can I do the right thing and not care about credit?

            This is difficult because we all want to get paid for our efforts. That’s why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off.

            I believe that is true and I look for the joy along the way to keep going.

            Connect with Us

            Podcast Production

            • Podcast hosting: Captivate (affiliate link)
            • Livestream: StreamYard (Shelley's referral link)
            • Music: Uppbeat.io

            
            

            Connect with Jen

            Brought to you by Women Conquer Business

            • Connect with Jen McFarland
            • Women Conquer Business marketing consultancy

            
            

            Connect with Shelley

            Engineered by AGK Media Studio

            • Connect with Shelley Carney
            • Schedule a free consultation with AGK Media Studio
            • New Mexico Day Trips

            
            
            
            This podcast uses the following third-party services for analysis:
            
            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>8cbc26d9-8abc-41b2-90e4-f8dcd21b24b4Thu, 03 Nov 2022 10:00:00 -070042:08falsefull159159Jen McFarlandPowerful Product Ladders to Boost Client AttractionProduct ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.

            Product Ladders: Something for Everyone

            A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages.

            How do you get started building a product ladder?

            Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker.

            Questions answered in this episode:

            • How can you attract leads and increase sales even in uncertain economic times?
            • Why do you need a product ladder?
            • How do you get started building a product ladder?

            
            

            Key Insights

            You need to have a way to bring people in on a constant basis who are new. That will, after a few touch points, convert as clients. And the product ladder can really help with that. — Jen

            Marketing Self-Assessment | Women Conquer Business

            When people go through your product ladder, they're ready to engage with you on a deeper level. — Shelley

            How to Create, Publish and Distribute Content Consistently

            Breaking News

            • YouTube Shorts allows creators to sample/clip videos from other creators
            • TikTok replaces Netflix as second most-popular app for those under 35

            
            

            Recommended Landing Page Resource

            Landing Page Hot Tips by Rob Hope: $29 on AppSumo

            If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

            Inspirational Nugget

            What, then, makes a person free from hindrance and self-determining? For wealth doesn’t, neither does high-office, state or kingdom—rather, something else must be found . . . in the case of living, it is the knowledge of how to live. —EPICTETUS, DISCOURSES, 4.1.62–64

            You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential.

            How does one do that? OK, that’s a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.

            Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles.

            What are my tasks in this life?

            My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week.

            Only then will the good drown out the bad.

            Connect with...]]>Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.

            Product Ladders: Something for Everyone

            A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages.

            How do you get started building a product ladder?

            Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker.

            Questions answered in this episode:

            • How can you attract leads and increase sales even in uncertain economic times?
            • Why do you need a product ladder?
            • How do you get started building a product ladder?

            
            

            Key Insights

            You need to have a way to bring people in on a constant basis who are new. That will, after a few touch points, convert as clients. And the product ladder can really help with that. — Jen

            Marketing Self-Assessment | Women Conquer Business

            When people go through your product ladder, they're ready to engage with you on a deeper level. — Shelley

            How to Create, Publish and Distribute Content Consistently

            Breaking News

            • YouTube Shorts allows creators to sample/clip videos from other creators
            • TikTok replaces Netflix as second most-popular app for those under 35

            
            

            Recommended Landing Page Resource

            Landing Page Hot Tips by Rob Hope: $29 on AppSumo

            If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

            Inspirational Nugget

            What, then, makes a person free from hindrance and self-determining? For wealth doesn’t, neither does high-office, state or kingdom—rather, something else must be found . . . in the case of living, it is the knowledge of how to live. —EPICTETUS, DISCOURSES, 4.1.62–64

            You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential.

            How does one do that? OK, that’s a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.

            Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles.

            What are my tasks in this life?

            My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week.

            Only then will the good drown out the bad.

            Connect with Us

            Podcast Production

            • Podcast hosting: Captivate (affiliate link)
            • Livestream: StreamYard (Shelley's referral link)
            • Music: Uppbeat.io

            
            

            Connect with Jen

            Brought to you by Women Conquer Business

            • Connect with Jen McFarland
            • Women Conquer Business marketing consultancy

            
            

            Connect with Shelley

            Engineered by AGK Media Studio

            • Connect with Shelley Carney
            • Schedule a free consultation with AGK Media Studio
            • New Mexico Day Trips

            
            
            
            This podcast uses the following third-party services for analysis:
            
            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>4a39bc07-3291-4ba7-9567-6f58f3b1ee9bFri, 28 Oct 2022 10:00:00 -070036:14falsefull158158Jen McFarlandFind Your Perfect Opt-In to Boost SalesLearn the power of generating leads by creating the perfect opt-in.

            What's the Perfect Opt-In?

            The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.

            But how do we get them to sign up?

            We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.

            How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode.

            Words of Wisdom

            We overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — Jen

            Marketing Self-Assessment | Women Conquer Business

            Once people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — Shelley

            How to Create, Publish and Distribute Content Consistently

            Breaking News

            Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms

            • Practice what you post (your customers are watching) — don’t say one thing and do another
            • People look at your donations, statements

            
            

            Tweak of the Week: 

            Captions in Descript

            OmmWriter (distraction-free writing), courtesy of Ann Handley's Newsletter.

            If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

            Inspirational Nugget

            There is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, Meditations

            What’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer.

            It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil.

            Do my principles show themselves in my life?

            Do they show up in my work and the content I produce?

            Connect with Us

            Podcast Production

            • Podcast hosting: Captivate (affiliate link)
            • Livestream: Learn the power of generating leads by creating the perfect opt-in.

              What's the Perfect Opt-In?

              The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.

              But how do we get them to sign up?

              We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.

              How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode.

              Words of Wisdom

              We overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — Jen

              Marketing Self-Assessment | Women Conquer Business

              Once people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — Shelley

              How to Create, Publish and Distribute Content Consistently

              Breaking News

              Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms

              • Practice what you post (your customers are watching) — don’t say one thing and do another
              • People look at your donations, statements
              
              

              Tweak of the Week: 

              Captions in Descript

              OmmWriter (distraction-free writing), courtesy of Ann Handley's Newsletter.

              If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

              Inspirational Nugget

              There is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, Meditations

              What’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer.

              It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil.

              Do my principles show themselves in my life?

              Do they show up in my work and the content I produce?

              Connect with Us

              Podcast Production

              • Podcast hosting: Captivate (affiliate link)
              • Livestream: StreamYard (Shelley's referral link)
              • Music: Uppbeat.io
              
              

              Connect with Jen

              Brought to you by Women Conquer Business

              • Connect with Jen McFarland
              • Women Conquer Business marketing consultancy
              
              

              Connect with Shelley

              Engineered by AGK Media Studio

              • Connect with Shelley Carney
              • Schedule a free consultation with AGK Media Studio
              • New Mexico Day Trips
              
              
              
              This podcast uses the following third-party services for analysis:
              
              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>a8327d9a-5197-43ac-a769-2bed24c6da97Fri, 21 Oct 2022 10:00:00 -070050:11falsefull157157Jen McFarlandLaunching a New Product or Service? Your 4 Most Important QuestionsWe uncover your 4 MOST IMPORTANT questions you MUST ASK before you start something new. Why? Because it saves you time and money.

              Ask This Before Your Next Launch

              As business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?

              During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time.

              Words of Wisdom

              You need to have deadlines and finances tied to what success is. If you don't, how do you know when you get there? — Jen

              Marketing Self-Assessment | Women Conquer Business

              We're specifically trying to focus here on new things, like a new program, a new product, a new service, and a campaign that would fit into that. And then, how do you know when you've gotten success out of that campaign? — Shelley

              Content Consistency Framework and Schedule

              Breaking News

              Have you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a second Prime Day and inflation.

              Tweak of the Week: Captions in Descript

              Descript video editing and captioning

              If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

              Inspirational Nugget

              Epictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That’s great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue.

              What do my principles tell me about persisting and resisting?

              Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities.

              Connect with Us

              Podcast Production

              • Podcast hosting: Captivate (affiliate link)
              • Livestream: StreamYard (Shelley's referral link)
              • Music: Uppbeat.io
              
              

              Connect with Jen

              Brought to you by Women Conquer Business

              • Connect with Jen McFarland
              • Women Conquer Business marketing consultancy
              
              

              Connect with Shelley

              Engineered by AGK Media Studio

              • Connect with Shelley Carney
              • Schedule a free...]]>We uncover your 4 MOST IMPORTANT questions you MUST ASK before you start something new. Why? Because it saves you time and money.

                Ask This Before Your Next Launch

                As business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?

                During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time.

                Words of Wisdom

                You need to have deadlines and finances tied to what success is. If you don't, how do you know when you get there? — Jen

                Marketing Self-Assessment | Women Conquer Business

                We're specifically trying to focus here on new things, like a new program, a new product, a new service, and a campaign that would fit into that. And then, how do you know when you've gotten success out of that campaign? — Shelley

                Content Consistency Framework and Schedule

                Breaking News

                Have you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a second Prime Day and inflation.

                Tweak of the Week: Captions in Descript

                Descript video editing and captioning

                If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

                Inspirational Nugget

                Epictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That’s great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue.

                What do my principles tell me about persisting and resisting?

                Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities.

                Connect with Us

                Podcast Production

                • Podcast hosting: Captivate (affiliate link)
                • Livestream: StreamYard (Shelley's referral link)
                • Music: Uppbeat.io
                
                

                Connect with Jen

                Brought to you by Women Conquer Business

                • Connect with Jen McFarland
                • Women Conquer Business marketing consultancy
                
                

                Connect with Shelley

                Engineered by AGK Media Studio

                • Connect with Shelley Carney
                • Schedule a free consultation with AGK Media Studio
                • New Mexico Day Trips
                
                
                
                This podcast uses the following third-party services for analysis:
                
                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>b23ba240-6c52-49dd-a473-08a319423aafFri, 14 Oct 2022 10:00:00 -070045:06falsefull156156Jen McFarlandMarketing FOMO: The Power of Patience in MarketingDo you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue.

                Follow Me, Chicken, I have the Corn

                Do you have marketing FOMO? Shiny object syndrome?

                Marketing changes Every.Single.Day.

                AND, it's easy to forget the power of PATIENCE in marketing.

                If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business).

                Words of Wisdom

                As business owners, we have to be willing to stand our ground and say, 'This is what I stand for. This is what I'm going to do. Follow me chicken, I have the corn.' — Jen

                Marketing Self-Assessment | Women Conquer Business

                I like to preach consistent content creation, and then you can add to that. But that's your foundation. Your foundation is to be consistent, to put out content every week. Get to the essence of your message and share that with the world. — Shelley

                Content Consistency Framework and Schedule

                Breaking News

                • All the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event (Social Media Today): More ways to search, more personalized results, and more potential influence from forums are some of the key considerations for future SEO performance.
                • Google's Resources: 
                • https://searchon.withgoogle.com/
                
                

                Tweak of the Week: Canva Visual Worksuite

                We cover what's new in Canva

                • Video
                • Cinematic Presentations
                • Collaboration tools
                • Docs
                
                

                Thanks to Sally Moon Meditation for making the Tweak of the Week Suggestion

                Sally Moon Meditation

                If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

                Inspirational Nugget

                Nothing can satisfy greed, but even a small measure satisfies nature. No person has the power to have everything they want, but it is in their power not to want what they don’t have, and to cheerfully put to good use what they do have. — Seneca

                There is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life."

                Connect with Us

                Podcast Production

                • Podcast hosting: Captivate (affiliate link)
                • Livestream: StreamYard (Shelley's referral link)
                • Music: Uppbeat.io
                
                

                Connect with Jen

                Brought to you by Women Conquer Business

                • Connect with Jen McFarland
                • Women Conquer Business marketing...]]>Do you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue.

                  Follow Me, Chicken, I have the Corn

                  Do you have marketing FOMO? Shiny object syndrome?

                  Marketing changes Every.Single.Day.

                  AND, it's easy to forget the power of PATIENCE in marketing.

                  If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business).

                  Words of Wisdom

                  As business owners, we have to be willing to stand our ground and say, 'This is what I stand for. This is what I'm going to do. Follow me chicken, I have the corn.' — Jen

                  Marketing Self-Assessment | Women Conquer Business

                  I like to preach consistent content creation, and then you can add to that. But that's your foundation. Your foundation is to be consistent, to put out content every week. Get to the essence of your message and share that with the world. — Shelley

                  Content Consistency Framework and Schedule

                  Breaking News

                  • All the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event (Social Media Today): More ways to search, more personalized results, and more potential influence from forums are some of the key considerations for future SEO performance.
                  • Google's Resources: 
                  • https://searchon.withgoogle.com/
                  
                  

                  Tweak of the Week: Canva Visual Worksuite

                  We cover what's new in Canva

                  • Video
                  • Cinematic Presentations
                  • Collaboration tools
                  • Docs
                  
                  

                  Thanks to Sally Moon Meditation for making the Tweak of the Week Suggestion

                  Sally Moon Meditation

                  If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

                  Inspirational Nugget

                  Nothing can satisfy greed, but even a small measure satisfies nature. No person has the power to have everything they want, but it is in their power not to want what they don’t have, and to cheerfully put to good use what they do have. — Seneca

                  There is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life."

                  Connect with Us

                  Podcast Production

                  • Podcast hosting: Captivate (affiliate link)
                  • Livestream: StreamYard (Shelley's referral link)
                  • Music: Uppbeat.io
                  
                  

                  Connect with Jen

                  Brought to you by Women Conquer Business

                  • Connect with Jen McFarland
                  • Women Conquer Business marketing consultancy
                  
                  

                  Connect with Shelley

                  Engineered by AGK Media Studio

                  • Connect with Shelley Carney
                  • Schedule a free consultation with AGK Media Studio
                  • New Mexico Day Trips
                  
                  
                  
                  This podcast uses the following third-party services for analysis:
                  
                  Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c6b26e6f-cc9e-4406-93ae-aea8efdaf494Fri, 30 Sep 2022 10:00:00 -070052:30falsefull155155Jen McFarlandStreamline Content Creation with Batching: How to Batch Your ContentLearn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.

                  Content Batching

                  If you feel like you never have time to create content for your audience, we are going to blow your mind with content batching.

                  Learn how to streamline content creation with batching.

                  Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you’re overwhelmed with tasks.

                  Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.

                  Topics include:

                  • What is content batching
                  • Setting up a structure
                  • Sample workflows
                  • Content repurposing
                  • Jen demos her social media content batching system
                  
                  

                  Content Batching Slide Deck by Jen McFarland

                  Related Content

                  • Social Media Automation
                  • Content Planning Strategies
                  • Host Content Parties with Friends
                  • Demystifying Successful Business Projects
                  • How to Repurpose Content
                  
                  

                  Words of Wisdom

                  Simplicity aids in consistency. If you don't make everything brand new every single time, you can have a really consistent look and feel, and it's very easy to mass produce your content. It also means that people, when they see it, they know that it's you. — Jen

                  Marketing Self-Assessment | Women Conquer Business

                  You’ve got to know your minimums! — Shelley

                  Content Consistency Framework and Schedule

                  Breaking News

                  • Shelley attended her first Ren Fair
                  • Jen appeared on the Talk Commerce podcast
                  
                  

                  TikTok’s growth may be slowing (Business Insider)

                  • YouTube view time up (but not as much as TikTok)
                  • Instagram and Facebook view time continues to fall
                  • TikTok growth is slowing, only time will tell if it will continue to level out
                  
                  

                  YouTube updated creator pay program to include Shorts (Business Insider):

                  • YouTube will start sharing revenue from Shorts ads with creators. Creators will take 45%, with YouTube pocketing 55%.
                  • Before: creators needed 1,000 subscribers and 4,000 hours of watch time on long-form videos within a year Now: creators are eligible with 1,000 subscribers and 10 million views on Shorts...]]>Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.

                    Content Batching

                    If you feel like you never have time to create content for your audience, we are going to blow your mind with content batching.

                    Learn how to streamline content creation with batching.

                    Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you’re overwhelmed with tasks.

                    Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.

                    Topics include:

                    • What is content batching
                    • Setting up a structure
                    • Sample workflows
                    • Content repurposing
                    • Jen demos her social media content batching system
                    
                    

                    Content Batching Slide Deck by Jen McFarland

                    Related Content

                    • Social Media Automation
                    • Content Planning Strategies
                    • Host Content Parties with Friends
                    • Demystifying Successful Business Projects
                    • How to Repurpose Content
                    
                    

                    Words of Wisdom

                    Simplicity aids in consistency. If you don't make everything brand new every single time, you can have a really consistent look and feel, and it's very easy to mass produce your content. It also means that people, when they see it, they know that it's you. — Jen

                    Marketing Self-Assessment | Women Conquer Business

                    You’ve got to know your minimums! — Shelley

                    Content Consistency Framework and Schedule

                    Breaking News

                    • Shelley attended her first Ren Fair
                    • Jen appeared on the Talk Commerce podcast
                    
                    

                    TikTok’s growth may be slowing (Business Insider)

                    • YouTube view time up (but not as much as TikTok)
                    • Instagram and Facebook view time continues to fall
                    • TikTok growth is slowing, only time will tell if it will continue to level out
                    
                    

                    YouTube updated creator pay program to include Shorts (Business Insider):

                    • YouTube will start sharing revenue from Shorts ads with creators. Creators will take 45%, with YouTube pocketing 55%.
                    • Before: creators needed 1,000 subscribers and 4,000 hours of watch time on long-form videos within a year Now: creators are eligible with 1,000 subscribers and 10 million views on Shorts within 90 days
                    • Viewed as a direct challenge to TikTok
                    
                    

                    Tweak of the Week: Jen Demos Social Media Batching

                    • Social Bee (social media scheduler)
                    • Airtable (Excel on steroids)
                    • Placid app (Automatically generate on-brand creatives (images, PDFs, videos))
                    • Placid Alternative: Banner Bear
                    
                    

                    Inspirational Nugget

                    Everyone has found themselves outmatched by the competition, frustrated by some skill or attribute they have that we don’t. How we choose to respond to that struggle tells us about who we are.

                    Do we see it as a chance to learn and get stronger?

                    Do we get frustrated and complain?

                    Or worse, do we call it off and find an easier game to play, one that makes us feel good instead of challenged?

                    The greats don’t avoid these tests of their abilities. They seek them out because they are not just the measure of greatness; they are the pathway to it.

                    How will today’s difficulties show my character? We set our goals according to our values and priorities. If something is truly important to me and my identity, I will accomplish it.

                    Writing our goals in a place where we see them every day keeps us on track to progress toward achieving them.

                    Connect with Us

                    Podcast Production

                    • Podcast hosting: Captivate (affiliate link)
                    • Livestream: StreamYard (Shelley's referral link)
                    • Music: Uppbeat.io
                    
                    

                    Connect with Jen

                    Brought to you by Women Conquer Business

                    • Connect with Jen McFarland
                    • Women Conquer Business marketing consultancy
                    
                    

                    Connect with Shelley

                    Engineered by AGK Media Studio

                    • Connect with Shelley Carney
                    • Schedule a free consultation with AGK Media Studio
                    • New Mexico Day Trips
                    
                    
                    
                    This podcast uses the following third-party services for analysis:
                    
                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>9f3802da-82b0-47db-8648-7fa5576426e4Fri, 23 Sep 2022 10:00:00 -070049:10falsefull154154Jen McFarlandBusiness Burnout: Get Your Marketing Mojo BackWhen you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back.

                    Business Burnout

                    It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022.

                    Topics include:

                    • What are the signs of burnout?
                    • When you feel burned out, what happens to your boundaries?
                    • How to get your mojo back
                    • How to set reasonable goals and priorities — and stick to it
                    
                    

                    Words of Wisdom

                    Every marketing action you take is tied to a broader business goal. So how are you going to make money from sitting on social media all day? You're not. So come up with the ways that you can amplify your voice and your impact for these three to five priorities you have between now and the end of the year. What's the minimum it's going to take for that? — Jen

                    3 Keys to Reach Your Business Goals

                    One of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — Shelley

                    Content Consistency Framework and Schedule

                    Breaking News

                    • She Podcasts Live postponed until June 2023
                    • Near Media Analysis: Recession-Proof Your Brand with Local Marketing
                    • Seven in 10 (70%) Americans believe a recession is imminent.
                    • Invest in SEO for organic traffic
                    • Google Business Profile is responsible for 70-80% of local conversions
                    • Ask for reviews
                    • Share deals with your audience
                    • Integrated online and offline marketing
                    
                    

                    Related Episodes:

                    Recession Proof Business: Creative Revenue Streams

                    What if Social Media Disappeared?

                    Tweak of the Week

                    • CoSchedule Headline Analyzer (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it)
                    
                    

                    Screenshot from CoSchedule's Headline Analyzer

                    Inspirational Nugget

                    If the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —Epictetus

                    Seeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life.

                    Are you sizzle or steak?

                    All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not.

                    It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult.

                    Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get...]]>When you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back.

                    Business Burnout

                    It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022.

                    Topics include:

                    • What are the signs of burnout?
                    • When you feel burned out, what happens to your boundaries?
                    • How to get your mojo back
                    • How to set reasonable goals and priorities — and stick to it
                    
                    

                    Words of Wisdom

                    Every marketing action you take is tied to a broader business goal. So how are you going to make money from sitting on social media all day? You're not. So come up with the ways that you can amplify your voice and your impact for these three to five priorities you have between now and the end of the year. What's the minimum it's going to take for that? — Jen

                    3 Keys to Reach Your Business Goals

                    One of the major things for me to keep consistent with content creation is I have to have a minimums framework. I do this minimum stuff every week and then I have a schedule that I follow to get it done. And then everything else is just gravy. If I get more done, that's great. — Shelley

                    Content Consistency Framework and Schedule

                    Breaking News

                    • She Podcasts Live postponed until June 2023
                    • Near Media Analysis: Recession-Proof Your Brand with Local Marketing
                    • Seven in 10 (70%) Americans believe a recession is imminent.
                    • Invest in SEO for organic traffic
                    • Google Business Profile is responsible for 70-80% of local conversions
                    • Ask for reviews
                    • Share deals with your audience
                    • Integrated online and offline marketing
                    
                    

                    Related Episodes:

                    Recession Proof Business: Creative Revenue Streams

                    What if Social Media Disappeared?

                    Tweak of the Week

                    • CoSchedule Headline Analyzer (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it)
                    
                    

                    Screenshot from CoSchedule's Headline Analyzer

                    Inspirational Nugget

                    If the grain sprouts before the stalk is fully developed, it will never ripen. Display fruit too soon, and the winter will kill you. —Epictetus

                    Seeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life.

                    Are you sizzle or steak?

                    All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not.

                    It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult.

                    Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get disappointed and quit.

                    Connect with Us

                    Podcast Production

                    • Podcast hosting: 
                    • Captivate (affiliate link)
                    • Livestream: StreamYard (Shelley's referral link)
                    • Music: Uppbeat.io
                    
                    

                    Connect with Jen

                    Brought to you by Women Conquer Business

                    • Connect with Jen McFarland
                    • Women Conquer Business marketing consultancy
                    
                    

                    Connect with Shelley

                    Engineered by AGK Media Studio

                    • Connect with Shelley Carney
                    • Schedule a free consultation with AGK Media Studio
                    • New Mexico Day Trips
                    
                    
                    
                    This podcast uses the following third-party services for analysis:
                    
                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>59e3a065-3dec-4e65-8265-5e0df10bcb58Fri, 16 Sep 2022 10:00:00 -070050:52falsefull153153Jen McFarlandWhat if Social Media Disappeared? Marketing without Social MediaAre you overly reliant on social media? What if social media disappeared? Get great ideas for marketing without social media.

                    What If Social Media Disappeared?

                    Are you overly reliant on social media? What if social media disappeared? What would you do?

                    Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time.

                    In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them.

                    Training topics include:

                    • Marketing strategy
                    • Business development
                    • Who to reach out to
                    • How to reach them
                    
                    

                    Client Attraction Checklist

                    Download Shelley's 23-point checklist offering different ways to market yourself without social media.

                    Words of Wisdom

                    By diversifying your marketing and not relying solely on social media, you become much more resilient. — Jen

                    Collaboration is a great place to start because the people who know you are the people who are most open to your offers in working with you. — Shelley

                    Marketing Self-Assessment | Women Conquer Business

                    Breaking News

                    Freelancers now 36% of the Workforce (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular.

                    Tweak of the Week

                    • Shift "the workstation for productive people" — organize your email accounts (all of them!) and apps in one place. Tired of having 5000 tabs open? Consider using Shift ($99/year).
                    • Cheaper alternative: Kiwi for Gmail (Free - $58/yr.)
                    
                    

                    Inspirational Nugget

                    The stable person keeps their rational soul invincible, for it’s precisely in the good times they prove their strength against adversity. — Seneca

                    Am I prepared for my bubble to burst?

                    We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die.

                    What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles.

                    Connect with Us

                    Podcast Production

                    • Podcast hosting: Captivate (affiliate link)
                    • Livestream: StreamYard (Shelley's referral link)
                    • Music: Uppbeat.io
                    
                    

                    Connect with Jen

                    Brought to you by Women Conquer Business

                    • Connect with Jen McFarland
                    • Women Conquer Business marketing consultancy
                    
                    

                    Connect with Shelley

                    Engineered by AGK Media Studio

                    • Connect with Are you overly reliant on social media? What if social media disappeared? Get great ideas for marketing without social media.

                      What If Social Media Disappeared?

                      Are you overly reliant on social media? What if social media disappeared? What would you do?

                      Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time.

                      In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them.

                      Training topics include:

                      • Marketing strategy
                      • Business development
                      • Who to reach out to
                      • How to reach them
                      
                      

                      Client Attraction Checklist

                      Download Shelley's 23-point checklist offering different ways to market yourself without social media.

                      Words of Wisdom

                      By diversifying your marketing and not relying solely on social media, you become much more resilient. — Jen

                      Collaboration is a great place to start because the people who know you are the people who are most open to your offers in working with you. — Shelley

                      Marketing Self-Assessment | Women Conquer Business

                      Breaking News

                      Freelancers now 36% of the Workforce (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular.

                      Tweak of the Week

                      • Shift "the workstation for productive people" — organize your email accounts (all of them!) and apps in one place. Tired of having 5000 tabs open? Consider using Shift ($99/year).
                      • Cheaper alternative: Kiwi for Gmail (Free - $58/yr.)
                      
                      

                      Inspirational Nugget

                      The stable person keeps their rational soul invincible, for it’s precisely in the good times they prove their strength against adversity. — Seneca

                      Am I prepared for my bubble to burst?

                      We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die.

                      What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles.

                      Connect with Us

                      Podcast Production

                      • Podcast hosting: Captivate (affiliate link)
                      • Livestream: StreamYard (Shelley's referral link)
                      • Music: Uppbeat.io
                      
                      

                      Connect with Jen

                      Brought to you by Women Conquer Business

                      • Connect with Jen McFarland
                      • Women Conquer Business marketing consultancy
                      
                      

                      Connect with Shelley

                      Engineered by AGK Media Studio

                      • Connect with Shelley Carney
                      • Schedule a free consultation with AGK Media Studio
                      • New Mexico Day Trips
                      
                      
                      
                      This podcast uses the following third-party services for analysis:
                      
                      Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c7ef31de-439e-4f28-98ad-c75f3d8cc018Fri, 09 Sep 2022 10:00:00 -070047:36falsefull152152Jen McFarlandDropshipping for Beginners: Transform Services into ProductsLearn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online.

                      Dropshipping for Beginners

                      If you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!

                      Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We’ll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today.

                      • How does dropshipping work?
                      • Benefits of dropshipping
                      • Downsides of dropshipping
                      • Product dropshipping
                      • Hybrid dropshipping: Fulfillment by Amazon
                      • Self-publishing
                      
                      

                      Dropshipping for Beginners Slides

                      Words of Wisdom

                      Dropshipping is great if you're location independent or testing out products because it reduces overhead and takes production and shipping logistics off your hands. — Jen

                      Can't-Miss Resources

                      • Download Jen's Free Marketing Self-Assessment
                      • Join Shelley's content creator community
                      
                      

                      Breaking News

                      Pabst Blue Ribbon Hotel

                      Tweak of the Week

                      Hindenburg Narrator: the perfect tool for audiobook narration

                      Inspirational Nugget

                      Nobody gets out of here alive. Cherish every moment.

                      Connect with Us

                      Podcast Production

                      • Podcast hosting: Captivate (affiliate link)
                      • Livestream: StreamYard (Shelley's referral link)
                      • Music: Uppbeat.io
                      
                      

                      Connect with Jen

                      Brought to you by Women Conquer Business

                      • Connect with Jen McFarland
                      • Women Conquer Business marketing consultancy
                      
                      

                      Connect with Shelley

                      Engineered by AGK Media Studio

                      • Connect with Shelley Carney
                      • Schedule a free consultation with AGK Media Studio
                      • New Mexico Day Trips
                      
                      
                      
                      This podcast uses the following third-party services for analysis:
                      
                      Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online.

                      Dropshipping for Beginners

                      If you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!

                      Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We’ll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today.

                      • How does dropshipping work?
                      • Benefits of dropshipping
                      • Downsides of dropshipping
                      • Product dropshipping
                      • Hybrid dropshipping: Fulfillment by Amazon
                      • Self-publishing
                      
                      

                      Dropshipping for Beginners Slides

                      Words of Wisdom

                      Dropshipping is great if you're location independent or testing out products because it reduces overhead and takes production and shipping logistics off your hands. — Jen

                      Can't-Miss Resources

                      • Download Jen's Free Marketing Self-Assessment
                      • Join Shelley's content creator community
                      
                      

                      Breaking News

                      Pabst Blue Ribbon Hotel

                      Tweak of the Week

                      Hindenburg Narrator: the perfect tool for audiobook narration

                      Inspirational Nugget

                      Nobody gets out of here alive. Cherish every moment.

                      Connect with Us

                      Podcast Production

                      • Podcast hosting: Captivate (affiliate link)
                      • Livestream: StreamYard (Shelley's referral link)
                      • Music: Uppbeat.io
                      
                      

                      Connect with Jen

                      Brought to you by Women Conquer Business

                      • Connect with Jen McFarland
                      • Women Conquer Business marketing consultancy
                      
                      

                      Connect with Shelley

                      Engineered by AGK Media Studio

                      • Connect with Shelley Carney
                      • Schedule a free consultation with AGK Media Studio
                      • New Mexico Day Trips
                      
                      
                      
                      This podcast uses the following third-party services for analysis:
                      
                      Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>f79832df-ef03-4b3c-b12d-f02d10bc4fd8Fri, 02 Sep 2022 10:00:00 -070032:51falsefull151151Jen McFarlandCreate Your Course Online: Best Online Course PlatformsOnline courses are a great way to promote your business, products, and services. Get the details on the best online course platforms.

                      Best Online Course Platforms

                      With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses.

                      By using online course creation platforms, businesses can create courses to sell or use internally.

                      These platforms are a great way to promote your brand, business, products, and services to increase revenue.

                      Get the details on the top online course platforms for creating, hosting, and selling your online course.

                      We chat longer at the beginning than usual (because Jen drove a Lamborghini). If you're here for course platforms only, start at 17 minutes.

                      Create your first course to promote your brand, business, products, and services and increase revenue.

                      • How to build a course
                      • Top online course platforms
                      • What tools to look for in a course platform
                      
                      

                      Slides: Best Online Course Platforms 2022

                      Words of Wisdom

                      What will your students learn? You have to think about transformation. Consider where people are going to be at the end because it helps them navigate whether they want to buy from you. — Jen

                      It's like any digital product. If you are doing it on your own, then you are responsible for selling it on your own, marketing it, getting it out into the world bringing people into it. If you want somebody else to do that for you, then put it up somewhere like Udemy and let them take care of all the marketing. — Shelley

                      Can't-Miss Resources

                      • Download Jen's Free Marketing Self-Assessment
                      • Join Shelley's free elder content creator community
                      
                      

                      Breaking News

                      • Near media reporting, Yelp’s new revenue stream is selling business data.
                      
                      

                      Inspirational Nugget

                      Today’s conservative ideas were once controversial, cutting-edge, and innovative. This is why we can’t be afraid to experiment with new ideas.

                      • What new path can I blaze today?
                      • We need to know when to let go of what is no longer working for us and find a new way to reach our goals.
                      
                      

                      Connect with Us

                      Podcast Production

                      • Podcast hosting: Captivate (affiliate link)
                      • Livestream: StreamYard (Shelley's referral link)
                      • Music: Uppbeat.io
                      
                      

                      Connect with Jen

                      Brought to you by Women Conquer Business

                      • Connect with Jen McFarland
                      • Women Conquer Business marketing consultancy
                      
                      

                      Connect with...]]>Online courses are a great way to promote your business, products, and services. Get the details on the best online course platforms.

                      Best Online Course Platforms

                      With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses.

                      By using online course creation platforms, businesses can create courses to sell or use internally.

                      These platforms are a great way to promote your brand, business, products, and services to increase revenue.

                      Get the details on the top online course platforms for creating, hosting, and selling your online course.

                      We chat longer at the beginning than usual (because Jen drove a Lamborghini). If you're here for course platforms only, start at 17 minutes.

                      Create your first course to promote your brand, business, products, and services and increase revenue.

                      • How to build a course
                      • Top online course platforms
                      • What tools to look for in a course platform
                      
                      

                      Slides: Best Online Course Platforms 2022

                      Words of Wisdom

                      What will your students learn? You have to think about transformation. Consider where people are going to be at the end because it helps them navigate whether they want to buy from you. — Jen

                      It's like any digital product. If you are doing it on your own, then you are responsible for selling it on your own, marketing it, getting it out into the world bringing people into it. If you want somebody else to do that for you, then put it up somewhere like Udemy and let them take care of all the marketing. — Shelley

                      Can't-Miss Resources

                      • Download Jen's Free Marketing Self-Assessment
                      • Join Shelley's free elder content creator community
                      
                      

                      Breaking News

                      • Near media reporting, Yelp’s new revenue stream is selling business data.
                      
                      

                      Inspirational Nugget

                      Today’s conservative ideas were once controversial, cutting-edge, and innovative. This is why we can’t be afraid to experiment with new ideas.

                      • What new path can I blaze today?
                      • We need to know when to let go of what is no longer working for us and find a new way to reach our goals.
                      
                      

                      Connect with Us

                      Podcast Production

                      • Podcast hosting: Captivate (affiliate link)
                      • Livestream: StreamYard (Shelley's referral link)
                      • Music: Uppbeat.io
                      
                      

                      Connect with Jen

                      Brought to you by Women Conquer Business

                      • Connect with Jen McFarland
                      • Women Conquer Business marketing consultancy
                      
                      

                      Connect with Shelley

                      Engineered by AGK Media Studio

                      • Connect with Shelley Carney
                      • Schedule a free consultation with AGK Media Studio
                      • New Mexico Day Trips
                      
                      
                      
                      This podcast uses the following third-party services for analysis:
                      
                      Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>100066e1-cdc7-4e51-96db-53d7cb4df2ebFri, 26 Aug 2022 10:00:00 -070057:28falsefull150150Jen McFarlandE-commerce Beginner’s Guide: Create Your First E-commerce StrategyLearn to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

                      E-commerce Beginner’s Guide

                      Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop.

                      However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.

                      In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

                      We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats.

                      E-commerce beginners guide ©Foster Growth LLC

                      Words of Wisdom

                      Customers are a lot less loyal than they used to be. Loyalty is dead unless you have a lot of personalization. Concierge level services are the type of services that you need to be offering. You need to be hands on. It needs to be personable and personal, and you need to have things in place to touch base with your people. That's how you ‌build loyalty. — Jen

                      It could take you six months to a year to figure out what it is you're going to be offering, and how you're going to be presenting that to people. Honing in on exactly what ‌people want and naming your unique mechanism in a way that attracts the target audience that you're looking for takes time and tweaking. Lots of tweaking. — Shelley

                      Marketing Self-Assessment Checklist

                      Marketing Self-Assessment | Women Conquer Business

                      Subscribe to Shelley's LinkedIn Newsletter

                      Messages and Methods | LinkedIn

                      Breaking News

                      • Trouble for Facebook?
                      
                      

                      Tweaks of the Week

                      • Warmup Inbox
                      • MailGenius
                      
                      

                      Inspirational Nugget

                      Even one minute without playing the blame game is progress in the art of living.

                      Can I go a whole day without blaming others?

                      When I ask myself, why haven’t I done this yet? I find all kinds of excuses which is the same as blaming.

                      It all leads to excuses and blaming others and circumstances influenced by them.

                      It’s time to take full responsibility and answer the questions honestly.

                      I haven’t done that work because…

                      • I put it off. It feels hard.
                      • It requires making decisions that might be wrong.
                      • It might lead to losing time or money
                      
                      

                      When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck.

                      Connect with Us

                      Podcast Production

                      • Podcast hosting: Captivate (affiliate link)
                      • Livestream: StreamYard (Shelley's referral link)
                      • Music: Learn to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

                        E-commerce Beginner’s Guide

                        Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop.

                        However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.

                        In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

                        We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats.

                        E-commerce beginners guide ©Foster Growth LLC

                        Words of Wisdom

                        Customers are a lot less loyal than they used to be. Loyalty is dead unless you have a lot of personalization. Concierge level services are the type of services that you need to be offering. You need to be hands on. It needs to be personable and personal, and you need to have things in place to touch base with your people. That's how you ‌build loyalty. — Jen

                        It could take you six months to a year to figure out what it is you're going to be offering, and how you're going to be presenting that to people. Honing in on exactly what ‌people want and naming your unique mechanism in a way that attracts the target audience that you're looking for takes time and tweaking. Lots of tweaking. — Shelley

                        Marketing Self-Assessment Checklist

                        Marketing Self-Assessment | Women Conquer Business

                        Subscribe to Shelley's LinkedIn Newsletter

                        Messages and Methods | LinkedIn

                        Breaking News

                        • Trouble for Facebook?
                        
                        

                        Tweaks of the Week

                        • Warmup Inbox
                        • MailGenius
                        
                        

                        Inspirational Nugget

                        Even one minute without playing the blame game is progress in the art of living.

                        Can I go a whole day without blaming others?

                        When I ask myself, why haven’t I done this yet? I find all kinds of excuses which is the same as blaming.

                        It all leads to excuses and blaming others and circumstances influenced by them.

                        It’s time to take full responsibility and answer the questions honestly.

                        I haven’t done that work because…

                        • I put it off. It feels hard.
                        • It requires making decisions that might be wrong.
                        • It might lead to losing time or money
                        
                        

                        When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck.

                        Connect with Us

                        Podcast Production

                        • Podcast hosting: Captivate (affiliate link)
                        • Livestream: StreamYard (Shelley's referral link)
                        • Music: Uppbeat.io
                        
                        

                        Connect with Jen

                        Brought to you by Women Conquer Business

                        • Connect with Jen McFarland
                        • Women Conquer Business marketing consultancy
                        
                        

                        Connect with Shelley

                        Engineered by AGK Media Studio

                        • Connect with Shelley Carney
                        • Schedule a free consultation with AGK Media Studio
                        • New Mexico Day Trips
                        
                        
                        
                        This podcast uses the following third-party services for analysis:
                        
                        Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>dc64a020-5dec-4fa5-aa72-84948fc81db4Fri, 19 Aug 2022 10:00:00 -070059:22falsefull149149Jen McFarlandRecession-Proof Your Business with Creative Revenue StreamsWant a recession-proof business? Learn about passive and active revenue streams, and how to open up new pathways to earning revenue.

                        Create a Recession-Proof Business

                        Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you?

                        That’s why we recommend creating multiple, diverse revenue streams to support your business.

                        In this episode, we’ll explore passive and active revenue streams, and how to open up new pathways to earning revenue.

                        • Brainstorming resource mentioned: Thought Leaders Practice “be a well-paid infopreneur”
                        • Interview with Sally Foley Lewis: Sally sent Jen Thought Leaders Practice after our interview together
                        
                        

                        Words of Wisdom

                        I'm always looking at opportunities and researching them, even if they come in from people I don't know, like a LinkedIn connection. Once I'm in, I do a good job and I show up like anything could happen. That is really what has been happening for me in my business over the last five years. I have met people. I have said yes to things and then when I'm in there, other people notice and they think of me when something else comes up. — Jen

                        We had one really strong client that we were very happy with. Even though we were looking for more clients, we were happy. Then he died and we had nobody. So you can't put all your eggs in one basket and hope that it just continues on. Anything can happen. — Shelley

                        Content Consistency Framework and Schedule

                        Breaking News

                        • Make your Escape to Getaway House(Jen went to the Portland location and loved it!)
                        • Facebook's B2B Targeting: Facebook’s offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn’s $5.60 CPC, this makes Facebook’s $0.95 CPC appear more affordable (but still expensive)
                        • Report: Rules of Recession-Proofing: Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains
                        
                        

                        Tweak of the Week

                        • Loopedin.io: All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases.
                        
                        

                        Inspirational Nugget

                        It is necessary to begin where the world is if we are going to change it to what we think it should be.

                        There are plenty of small steps that, were you to take them, would help move things forward. Don’t excuse yourself from doing them because the conditions aren’t right or because a better opportunity might come along soon.

                        What’s the smallest step I can take toward a big thing today?

                        Connect with Us

                        Podcast Production

                        • Podcast hosting: Captivate (affiliate...]]>Want a recession-proof business? Learn about passive and active revenue streams, and how to open up new pathways to earning revenue.

                          Create a Recession-Proof Business

                          Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you?

                          That’s why we recommend creating multiple, diverse revenue streams to support your business.

                          In this episode, we’ll explore passive and active revenue streams, and how to open up new pathways to earning revenue.

                          • Brainstorming resource mentioned: Thought Leaders Practice “be a well-paid infopreneur”
                          • Interview with Sally Foley Lewis: Sally sent Jen Thought Leaders Practice after our interview together
                          
                          

                          Words of Wisdom

                          I'm always looking at opportunities and researching them, even if they come in from people I don't know, like a LinkedIn connection. Once I'm in, I do a good job and I show up like anything could happen. That is really what has been happening for me in my business over the last five years. I have met people. I have said yes to things and then when I'm in there, other people notice and they think of me when something else comes up. — Jen

                          We had one really strong client that we were very happy with. Even though we were looking for more clients, we were happy. Then he died and we had nobody. So you can't put all your eggs in one basket and hope that it just continues on. Anything can happen. — Shelley

                          Content Consistency Framework and Schedule

                          Breaking News

                          • Make your Escape to Getaway House(Jen went to the Portland location and loved it!)
                          • Facebook's B2B Targeting: Facebook’s offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn’s $5.60 CPC, this makes Facebook’s $0.95 CPC appear more affordable (but still expensive)
                          • Report: Rules of Recession-Proofing: Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains
                          
                          

                          Tweak of the Week

                          • Loopedin.io: All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases.
                          
                          

                          Inspirational Nugget

                          It is necessary to begin where the world is if we are going to change it to what we think it should be.

                          There are plenty of small steps that, were you to take them, would help move things forward. Don’t excuse yourself from doing them because the conditions aren’t right or because a better opportunity might come along soon.

                          What’s the smallest step I can take toward a big thing today?

                          Connect with Us

                          Podcast Production

                          • Podcast hosting: Captivate (affiliate link)
                          • Livestream: StreamYard (Shelley's referral link)
                          • Music: Uppbeat.io
                          
                          

                          Connect with Jen

                          Brought to you by Women Conquer Business

                          • Connect with Jen McFarland
                          • Women Conquer Business marketing consultancy
                          
                          

                          Connect with Shelley

                          Engineered by AGK Media Studio

                          • Connect with Shelley Carney
                          • Schedule a free consultation with AGK Media Studio
                          • New Mexico Day Trips
                          
                          
                          
                          This podcast uses the following third-party services for analysis:
                          
                          Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>cbc5fd0e-0870-4813-9675-e51f180a8decFri, 12 Aug 2022 10:00:00 -070048:25falsefull148148Jen McFarlandPodcast Guesting: Be a Great Guest and Promote Your BusinessShelley gives us the scoop on how to find and reach out to podcast hosts. Learn how to be a great guest, find the RIGHT podcasters to collaborate with, and why promotion is the key to success.

                          How do collaborations help you expand your audience?

                          Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services.

                          But how can you find the right podcast and get booked as a guest? How do you deliver the exceptional value your host expects?

                          Shelley gives us the scoop on how to find and reach out to podcast hosts and how to be a great guest ‌podcast hosts want to collaborate with, promote and refer to others.

                          Presentation Deck

                          Podcast guesting: The path to visibility

                          • How to connect with podcast hosts
                          • Prepare to give value to the host and audience
                          • Tell a good story
                          • Fulfill the responsibilities of a great guest
                          • Reciprocate and collaborate
                          • The “best guests ever” did these things…
                          • What help or cool stuff can you offer?
                          • Action steps to reach out as a great podcast guest
                          
                          

                          Livecast Life Course Signup

                          Words of Wisdom

                          Bring your best stories to that podcast. Don't worry about promoting your business so much as you worry about entertaining and educating that audience and then they will enjoy you so much that they'll want to start listening to you in other places. Milton Hershey said, “Give them quality. That's the best kind of advertising.” So if you want to promote your business, be really authentically you and do your best to provide value to that audience. — Shelley

                          Can't-Miss Resources

                          Content Consistency Framework and Schedule

                          Listen to Shelley's recent guest appearance on Brilliance + Passion.

                          Inspirational Nugget

                          Late in his life, after surgery, Theodore Roosevelt was told he might be confined to a wheelchair for the remainder of his days.

                          He responded, “All right! I can work that way too!”

                          We can respond to even the most disabling turns of fate by working with what we’ve got and choosing to have a positive attitude in any situation.

                          Nothing can prevent us from learning. In fact, difficult situations are often opportunities for their own kinds of learning, even if they’re not the kinds of learning we’d have preferred.

                          How can I make the best of situations I face?

                          Connect with Us

                          Podcast Production

                          • Podcast hosting: Captivate(affiliate link)
                          • Livestream: StreamYard (Shelley's referral link)
                          • Music: Uppbeat.io
                          
                          

                          Connect with Jen

                          Brought to you by Women Conquer Business

                          • Connect with Jen McFarland
                          • Women Conquer Business marketing consultancy
                          
                          

                          Connect with Shelley

                          Engineered by AGK Media Studio

                          • Connect with Shelley gives us the scoop on how to find and reach out to podcast hosts. Learn how to be a great guest, find the RIGHT podcasters to collaborate with, and why promotion is the key to success.

                            How do collaborations help you expand your audience?

                            Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services.

                            But how can you find the right podcast and get booked as a guest? How do you deliver the exceptional value your host expects?

                            Shelley gives us the scoop on how to find and reach out to podcast hosts and how to be a great guest ‌podcast hosts want to collaborate with, promote and refer to others.

                            Presentation Deck

                            Podcast guesting: The path to visibility

                            • How to connect with podcast hosts
                            • Prepare to give value to the host and audience
                            • Tell a good story
                            • Fulfill the responsibilities of a great guest
                            • Reciprocate and collaborate
                            • The “best guests ever” did these things…
                            • What help or cool stuff can you offer?
                            • Action steps to reach out as a great podcast guest
                            
                            

                            Livecast Life Course Signup

                            Words of Wisdom

                            Bring your best stories to that podcast. Don't worry about promoting your business so much as you worry about entertaining and educating that audience and then they will enjoy you so much that they'll want to start listening to you in other places. Milton Hershey said, “Give them quality. That's the best kind of advertising.” So if you want to promote your business, be really authentically you and do your best to provide value to that audience. — Shelley

                            Can't-Miss Resources

                            Content Consistency Framework and Schedule

                            Listen to Shelley's recent guest appearance on Brilliance + Passion.

                            Inspirational Nugget

                            Late in his life, after surgery, Theodore Roosevelt was told he might be confined to a wheelchair for the remainder of his days.

                            He responded, “All right! I can work that way too!”

                            We can respond to even the most disabling turns of fate by working with what we’ve got and choosing to have a positive attitude in any situation.

                            Nothing can prevent us from learning. In fact, difficult situations are often opportunities for their own kinds of learning, even if they’re not the kinds of learning we’d have preferred.

                            How can I make the best of situations I face?

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate(affiliate link)
                            • Livestream: StreamYard (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Schedule a free consultation with AGK Media Studio
                            • New Mexico Day Trips
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>28f7bf0e-288b-4018-a46c-a0c6dccd218fFri, 05 Aug 2022 10:00:00 -070036:52falsefull147147Jen McFarlandContent Creator Collaboration for Audience GrowthHow do creator collaborations help you expand your audience?

                            The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started? 

                            Who can you collaborate with? What’s the best way to reach out and work with new people?

                            It comes down to relationship building and networking with other creators, coaches, and speakers. 

                            In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing.

                            Methods of collaboration we explore:

                            • Cross-promotion
                            • Podcast interviews
                            • Book compilation
                            • Summit, conference and speaking engagements
                            • Joint ventures
                            • Affiliate and influencer collaborations
                            
                            

                            Words of Wisdom

                            Don't turn down speaking engagements, just because you can't sell from the stage. You are your product. — Jen

                            We look at our analytics and if we see a big jump of downloads I had when this person was on; I know she promoted herself. She promoted that podcast and I want to have her back. — Shelley

                            Breaking News

                            • Money talk: A Vericast survey found 34% of Gen Z turn to TikTok for financial advice, while 33% get money tips from YouTube
                            • Social selling is not doing so well... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 McKinsey report."
                            • Google is pushing back its deadline for killing off tracking cookies until at least 2024
                            
                            

                            Can't-Miss Resources

                            • Content Consistency Framework and Schedule
                            • Epiphany Courses special 15% off deal for podcast listeners
                            
                            

                            Inspirational Nugget

                            “Indeed, if you find anything in human life better than justice, truth, self-control, courage—in short, anything better than the sufficiency of your own mind, which keeps you acting according to the demands of true reason and accepting what fate gives you outside of your own power of choice—I tell you, if you can see anything better than this, turn to it heart and soul and take full advantage of this greater good you’ve found.” —Marcus Aurelius, Meditations, 3.6.1

                            Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for.

                            Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking]]>How do creator collaborations help you expand your audience?

                            The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started? 

                            Who can you collaborate with? What’s the best way to reach out and work with new people?

                            It comes down to relationship building and networking with other creators, coaches, and speakers. 

                            In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing.

                            Methods of collaboration we explore:

                            • Cross-promotion
                            • Podcast interviews
                            • Book compilation
                            • Summit, conference and speaking engagements
                            • Joint ventures
                            • Affiliate and influencer collaborations
                            
                            

                            Words of Wisdom

                            Don't turn down speaking engagements, just because you can't sell from the stage. You are your product. — Jen

                            We look at our analytics and if we see a big jump of downloads I had when this person was on; I know she promoted herself. She promoted that podcast and I want to have her back. — Shelley

                            Breaking News

                            • Money talk: A Vericast survey found 34% of Gen Z turn to TikTok for financial advice, while 33% get money tips from YouTube
                            • Social selling is not doing so well... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 McKinsey report."
                            • Google is pushing back its deadline for killing off tracking cookies until at least 2024
                            
                            

                            Can't-Miss Resources

                            • Content Consistency Framework and Schedule
                            • Epiphany Courses special 15% off deal for podcast listeners
                            
                            

                            Inspirational Nugget

                            “Indeed, if you find anything in human life better than justice, truth, self-control, courage—in short, anything better than the sufficiency of your own mind, which keeps you acting according to the demands of true reason and accepting what fate gives you outside of your own power of choice—I tell you, if you can see anything better than this, turn to it heart and soul and take full advantage of this greater good you’ve found.” —Marcus Aurelius, Meditations, 3.6.1

                            Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for.

                            Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking responsibility.

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate* (affiliate link)
                            • Livestream: StreamYard* (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            • Epiphany Courses
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Shelley's Livestream consultancy AGK Media Studio
                            • Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
                            
                            

                             

                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>d69c171d-fe9d-4d1f-b91b-22aed7194910Fri, 29 Jul 2022 10:00:00 -070054:10falsefull146146Jen McFarlandSocial Media Automation: Best Productivity Boosting Marketing ToolsSocial Media Automation: Best Productivity Boosting Marketing Tools

                            Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts? 

                            That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested. 

                            We'll explain how they work, and how they can help you automate the social media aspect of your business, resulting in increased productivity and increased profits.

                            • Available on YouTube: https://youtu.be/7xRA7Q4I5M0
                            • Deck and more info: https://womenconquerbiz.com/podcast/social-media-automation/
                            • Interview with Kate Bradley Chernis: https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/
                            • Interview with Ben Dell: https://www.womenconquerbiz.com/podcast/great-business-ideas/
                            
                            

                            Words of Wisdom

                            How do you get your social media automation going so that you can spend your time engaging? You get your stuff, you create it, you put it in a social scheduler, and then the next step is to automate it as much as possible. Then you can be commenting and engaging and asking questions and driving people to the content that you're sharing on social. — Jen

                            Can't-Miss Resources

                            SPECIAL LAUNCH OFFER: get a LIFETIME 15% off discount on Jen’s courses and community: https://www.epiphanycourses.com/podcast

                            Content Consistency Framework and Schedule https://framework.agkmedia.studio

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate* (affiliate link)
                            • Livestream: StreamYard* (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            • Epiphany Courses
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Shelley's Livestream consultancy AGK Media Studio
                            • Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Social Media Automation: Best Productivity Boosting Marketing Tools

                            Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts? 

                            That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested. 

                            We'll explain how they work, and how they can help you automate the social media aspect of your business, resulting in increased productivity and increased profits.

                            • Available on YouTube: https://youtu.be/7xRA7Q4I5M0
                            • Deck and more info: https://womenconquerbiz.com/podcast/social-media-automation/
                            • Interview with Kate Bradley Chernis: https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/
                            • Interview with Ben Dell: https://www.womenconquerbiz.com/podcast/great-business-ideas/
                            
                            

                            Words of Wisdom

                            How do you get your social media automation going so that you can spend your time engaging? You get your stuff, you create it, you put it in a social scheduler, and then the next step is to automate it as much as possible. Then you can be commenting and engaging and asking questions and driving people to the content that you're sharing on social. — Jen

                            Can't-Miss Resources

                            SPECIAL LAUNCH OFFER: get a LIFETIME 15% off discount on Jen’s courses and community: https://www.epiphanycourses.com/podcast

                            Content Consistency Framework and Schedule https://framework.agkmedia.studio

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate* (affiliate link)
                            • Livestream: StreamYard* (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            • Epiphany Courses
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Shelley's Livestream consultancy AGK Media Studio
                            • Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>bc65d096-fdb2-48d6-94b9-11ba022a66d5Fri, 22 Jul 2022 10:00:00 -070052:23falsefull145145Jen McFarlandHow to Expand Your Reach on Social Media with Effective EngagementHow to Expand Your Reach on Social Media with Effective Engagement

                            How do you increase your engagement and reach on social media in 2022?

                            • The purpose of social media
                            • Brand awareness
                            • Customer Service
                            • Sharing fun and interesting posts
                            • Thought leadership (blogs, podcasts, articles written by others)
                            • Create a strategy for visibility and credibility
                            • Use our topic clusters episode to generate content ideas
                            • https://www.womenconquerbiz.com/podcast/topic-clusters/ (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc) 
                            • If you can do nothing else, comment on other people’s posts
                            • Social selling: great example Lately.ai (other people’s audiences)
                            • Share personal values that are relevant and relatable
                            • Tag people and share their content
                            • Tools: Typeshare (https://typeshare.co) (tweak of the week); Hypefury (https://hypefury.com/)
                            
                            

                            Words of Wisdom

                            If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen

                            If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley

                            Breaking News

                            • Shelley’s guest appearance on Chasing the Insights Podcast speaking about consistent content creation and distribution with Vince Warnock https://chasingtheinsights.com/ep226-shelley-carney-content/
                            • Rally.io (crypto for creators): $RISE (Jen’s first crypto purchase — Mark Schaefer’s ‘community’ coin). $TILT (Tilt), Joe Pulizzi, Ann Handley, Brian Fanzo, and other creators are on Rally
                            
                            

                            Can't-Miss Resources

                            • Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter 
                            • Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n
                            
                            

                            Tweaks of the Week

                            • Typeshare: https://typeshare.co 
                            • Upcoach vs. Vonza
                            
                            

                            Inspirational Nugget

                            • “When you’ve done well and another has benefited by it, why, like a fool, do you look for a third thing on top—credit for the good deed or a favor in return?”
                            
                            

                            —MARCUS AURELIUS, MEDITATIONS, 7.73

                            The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a...]]>How to Expand Your Reach on Social Media with Effective Engagement

                            How do you increase your engagement and reach on social media in 2022?

                            • The purpose of social media
                            • Brand awareness
                            • Customer Service
                            • Sharing fun and interesting posts
                            • Thought leadership (blogs, podcasts, articles written by others)
                            • Create a strategy for visibility and credibility
                            • Use our topic clusters episode to generate content ideas
                            • https://www.womenconquerbiz.com/podcast/topic-clusters/ (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc) 
                            • If you can do nothing else, comment on other people’s posts
                            • Social selling: great example Lately.ai (other people’s audiences)
                            • Share personal values that are relevant and relatable
                            • Tag people and share their content
                            • Tools: Typeshare (https://typeshare.co) (tweak of the week); Hypefury (https://hypefury.com/)
                            
                            

                            Words of Wisdom

                            If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen

                            If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley

                            Breaking News

                            • Shelley’s guest appearance on Chasing the Insights Podcast speaking about consistent content creation and distribution with Vince Warnock https://chasingtheinsights.com/ep226-shelley-carney-content/
                            • Rally.io (crypto for creators): $RISE (Jen’s first crypto purchase — Mark Schaefer’s ‘community’ coin). $TILT (Tilt), Joe Pulizzi, Ann Handley, Brian Fanzo, and other creators are on Rally
                            
                            

                            Can't-Miss Resources

                            • Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter 
                            • Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n
                            
                            

                            Tweaks of the Week

                            • Typeshare: https://typeshare.co 
                            • Upcoach vs. Vonza
                            
                            

                            Inspirational Nugget

                            • “When you’ve done well and another has benefited by it, why, like a fool, do you look for a third thing on top—credit for the good deed or a favor in return?”
                            
                            

                            —MARCUS AURELIUS, MEDITATIONS, 7.73

                            The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a human being at their finest? So why on earth do you need thanks or recognition for having done the right thing?

                            Can I do the right thing—even without the promise of rewards?

                            When we offer value and help others first because it is the right thing to do instead of focusing on “what’s in it for me?” - then the Universe takes over to provide for our needs. We keep our momentum going by continuing to offer value and helpful advice without asking “How many downloads did I get?” or “How many viewers watched my livestream?”

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate* (affiliate link)
                            • Livestream: StreamYard* (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            • Epiphany Courses
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Shelley's Livestream consultancy AGK Media Studio
                            • Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
                            
                            

                             

                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>297238c4-70bd-4718-b0ea-f77ac60b2a09Fri, 15 Jul 2022 10:00:00 -070056:33falsefull144144Jen McFarlandMonetize Your Content: From Content Creator to Content EntrepreneurTransitioning to a Content Entrepreneur 

                            The content entrepreneur drives the creator economy through the content-first/audience-first strategy. How do you know when your content creation hobby is ready to transition to a content entrepreneur business? What are the steps you must take to build a profitable business from your content and audience?

                            In this episode, we will explore the ways we move from having a hobby to a "jobby" to becoming a business owner. We'll talk about preparing mentally, emotionally, and physically to become a digital CEO and how to build a money-making machine.

                            What are the steps you must take to build a profitable business from your content and audience?

                            o  Hobby

                            o  “Jobby”

                            o  Business

                            o  Build a money-making content entrepreneur machine

                            Words of Wisdom

                            Algorithms and the rented space and stuff like it could all change and those people could go away. It's not a list. You can't just pick up that list of people and say, now I'm going over here. But people who really want to engage with you, people who really want to learn from you, people who want to listen to you, they subscribe. Then wherever you go, they will continue to follow you. And that's why I tell a lot of people to make sure you're asking people to subscribe to your email list. — Jen

                            I think it's a performer mentality. Performers are used to working with venues, showing up, and then whoever is in the audience is who they perform for. But when you become a performer who has a following, who has a fan base, then it's really important to be able to have some kind of communication going on with your fan base outside of just showing up. — Shelley

                            Breaking News

                            • Google to Auto-Delete Location? Eh…. I don’t believe them. “Google has now said it will automatically delete location history data for visits to sensitive locations such as "counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities .. and others." https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/ 
                            • Why 2022 is the year of ‘relationship marketing’: https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ “As a marketer, that’s something you can’t sleep on anymore. Not after COVID. People want to have a voice. They want to be recognized, and they want to be given recognition for their allegiance and loyalty to brands.”
                            
                            

                            Can't-Miss Resources

                            • Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter 
                            • Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n
                            
                            

                            Inspirational Nugget

                            “This is what you should teach me, how to be like Odysseus—how to love my country, wife, and father, and how, even after suffering shipwreck, I might keep sailing on course to those honorable ends.” —SENECA, MORAL LETTERS, 88.7b

                            If you got everything else wrong from The Odyssey, but you left understanding the importance of perseverance, the dangers of hubris, the risks of temptation and distraction? Then you really learned something.

                            Can I show Odysseus-like...]]>Transitioning to a Content Entrepreneur 

                            The content entrepreneur drives the creator economy through the content-first/audience-first strategy. How do you know when your content creation hobby is ready to transition to a content entrepreneur business? What are the steps you must take to build a profitable business from your content and audience?

                            In this episode, we will explore the ways we move from having a hobby to a "jobby" to becoming a business owner. We'll talk about preparing mentally, emotionally, and physically to become a digital CEO and how to build a money-making machine.

                            What are the steps you must take to build a profitable business from your content and audience?

                            o  Hobby

                            o  “Jobby”

                            o  Business

                            o  Build a money-making content entrepreneur machine

                            Words of Wisdom

                            Algorithms and the rented space and stuff like it could all change and those people could go away. It's not a list. You can't just pick up that list of people and say, now I'm going over here. But people who really want to engage with you, people who really want to learn from you, people who want to listen to you, they subscribe. Then wherever you go, they will continue to follow you. And that's why I tell a lot of people to make sure you're asking people to subscribe to your email list. — Jen

                            I think it's a performer mentality. Performers are used to working with venues, showing up, and then whoever is in the audience is who they perform for. But when you become a performer who has a following, who has a fan base, then it's really important to be able to have some kind of communication going on with your fan base outside of just showing up. — Shelley

                            Breaking News

                            • Google to Auto-Delete Location? Eh…. I don’t believe them. “Google has now said it will automatically delete location history data for visits to sensitive locations such as "counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities .. and others." https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/ 
                            • Why 2022 is the year of ‘relationship marketing’: https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ “As a marketer, that’s something you can’t sleep on anymore. Not after COVID. People want to have a voice. They want to be recognized, and they want to be given recognition for their allegiance and loyalty to brands.”
                            
                            

                            Can't-Miss Resources

                            • Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter 
                            • Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n
                            
                            

                            Inspirational Nugget

                            “This is what you should teach me, how to be like Odysseus—how to love my country, wife, and father, and how, even after suffering shipwreck, I might keep sailing on course to those honorable ends.” —SENECA, MORAL LETTERS, 88.7b

                            If you got everything else wrong from The Odyssey, but you left understanding the importance of perseverance, the dangers of hubris, the risks of temptation and distraction? Then you really learned something.

                            Can I show Odysseus-like determination and perseverance?

                            As content creators and entrepreneurs, there are always times when our life circumstances will knock us down and steal our attention and passion away from what we are creating. It is up to us to have our systems in place to keep us going on our pre-determined path when we experience our own shipwreck. 

                            My mom had a stroke. My husband has cancer. I’ve got my own medical issues, too, but I have systems and a support community that I have built to get me through these difficult moments. Content entrepreneurs must learn to use these challenges as fuel for their content and passions.

                            That means I talk about my personal challenges within my content and tie that into my brand and message. That message resonates more intimately with the people who are going through something similar and creates a bond between us.

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate* (affiliate link)
                            • Livestream: StreamYard* (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            • Epiphany Courses
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Shelley's Livestream consultancy AGK Media Studio
                            • Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>d3b21cc5-12a5-4cc8-a74f-76ba7615e13dFri, 08 Jul 2022 10:00:00 -070052:23falsefull143143Jen McFarlandSkyscraper Pages and Pillar Posts: How to Create Powerful, Authority-Building ContentSkyscraper Pages

                            Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it?

                            This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides.

                            Presentation/Training:

                            What is a skyscraper page?

                            How does it build authority?

                            View Slides

                            • Review: E-A-T, Content Funnel, Topic Clusters
                            • Long-Form(ish) Content Types
                            • Cornerstone
                            • Skyscraper
                            • 10x
                            • Pillar
                            • Small Business Content Dilemma
                            • Content Reality
                            • Questions and Advice
                            • Chocolate Cake Example (from last week) Revisited
                            
                            

                            Watch on YouTube

                            Can't-Miss Resources

                            • Subscribe to the Women Conquer Business newsletter
                            • Shelley’s LinkedIn Newsletter: “What is Personal Branding and Why Do I Need It?”
                            
                            

                            Breaking News

                            • On July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. Register to watch live or look for it on their YouTube Channel
                            • Privacy Issues and women’s health in the wake of Roe v. Wade reversal
                            • Get the whole ‘crow in the chimney’ story: How Does a Crow in Your Chimney Relates to Your Business?
                            
                            

                            Tweaks of the Week

                            • ProductDyno product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. Currently available on AppSumo for lifetime purchase (Shelley bought a Tier 3 license).
                            • SnapDownloader: Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. Currently available on AppSumo. As we mentioned on the show, please only use this on your own videos.
                            
                            

                            Inspirational Nugget

                            “The mind adapts and converts any obstacle to its action into a means of achieving it. That which is an impediment to action is turned to advance action. The obstacle on the path becomes the way.” —Marcus Aurelius, Meditations, 5.20

                            • You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence.
                            • How can I use this obstacle as an opportunity?
                            • I’m sure more good things...]]>Skyscraper Pages

                              Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it?

                              This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides.

                              Presentation/Training:

                              What is a skyscraper page?

                              How does it build authority?

                              View Slides

                              • Review: E-A-T, Content Funnel, Topic Clusters
                              • Long-Form(ish) Content Types
                              • Cornerstone
                              • Skyscraper
                              • 10x
                              • Pillar
                              • Small Business Content Dilemma
                              • Content Reality
                              • Questions and Advice
                              • Chocolate Cake Example (from last week) Revisited
                              
                              

                              Watch on YouTube

                              Can't-Miss Resources

                              • Subscribe to the Women Conquer Business newsletter
                              • Shelley’s LinkedIn Newsletter: “What is Personal Branding and Why Do I Need It?”
                              
                              

                              Breaking News

                              • On July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. Register to watch live or look for it on their YouTube Channel
                              • Privacy Issues and women’s health in the wake of Roe v. Wade reversal
                              • Get the whole ‘crow in the chimney’ story: How Does a Crow in Your Chimney Relates to Your Business?
                              
                              

                              Tweaks of the Week

                              • ProductDyno product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. Currently available on AppSumo for lifetime purchase (Shelley bought a Tier 3 license).
                              • SnapDownloader: Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. Currently available on AppSumo. As we mentioned on the show, please only use this on your own videos.
                              
                              

                              Inspirational Nugget

                              “The mind adapts and converts any obstacle to its action into a means of achieving it. That which is an impediment to action is turned to advance action. The obstacle on the path becomes the way.” —Marcus Aurelius, Meditations, 5.20

                              • You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence.
                              • How can I use this obstacle as an opportunity?
                              • I’m sure more good things will come from this occasion that I do not yet see. I have faith that doing what feels important and right is always the right course. Even if some other things need to be put on hold.
                              
                              

                              Connect with Us

                              Podcast Production

                              • Podcast hosting: Captivate (affiliate link)
                              • Livestream: StreamYard (Shelley's referral link)
                              • Music: Uppbeat.io
                              
                              

                              Connect with Jen

                              Brought to you by Women Conquer Business

                              • Connect with Jen McFarland
                              • Women Conquer Business marketing consultancy
                              • Epiphany Courses online business courses and community
                              
                              

                              Connect with Shelley

                              Engineered by AGK Media Studio

                              • Connect with Shelley Carney
                              • Schedule a free consultation with AGK Media Studio
                              • Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>4589bc65-de48-4dec-a314-78879588bfe2Fri, 01 Jul 2022 10:00:00 -070051:52falsefull142142Jen McFarlandTopic Clusters: Fresh Ideas Based on ExpertiseIf you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. Learn about creating Topic clusters (AKA content themes) based on your expertise.

                              Topic Clusters and Content Themes

                              We've talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU.

                              This week's show is all about creating Topic clusters (AKA content themes) based on your expertise. You'll find you have a goldmine within you. We'll help you unlock the riches.

                              Training topics:

                              E-A-T (Expertise, Authoritativeness, Trustworthiness)

                              • Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website.
                              
                              

                              YAMYL (Your Money or Your Life)

                              • Use care in creating content in these areas:
                              • News and current events (business, tech, science, etc.)
                              • Government and law
                              • Financial advice (investments, retirement)
                              • Shopping information (product reviews, research)
                              • Medical advice (drugs, hospitals, emergencies)
                              • People (race, religion, sexuality)
                              • … Yeah, we think it’s just about everything too. But Google doesn’t like it if your content is inaccurate and could do harm to another person.
                              • Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK.
                              
                              

                              Content Funnel

                              • People search for different reasons:
                              • Navigational
                              • Informational
                              • Transactional
                              • Commercial
                              • Create different types of content to capture people in different places within the funnel.
                              
                              

                              Topic Clusters

                              • What are topic clusters?
                              • Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper page
                              • High-quality content representing different places within the funnel.
                              
                              

                              Chocolate Cake Example

                              • We walk you through a topic cluster using chocolate cake as an example.
                              
                              

                              Service Providers

                              • Use the 'problem, solution, results' model if you’re a service provider struggling to come up with topics.
                              
                              

                              Topic Clusters by Jen McFarland

                              Words of Wisdom

                              It's really important that whatever you create is within your expertise and is authoritative, meaning you're creating it to create value, to help people. And that it is based on expertise and part of what helps with that is if you link to other things. So something like topic clusters, you might link out to HubSpot or Semrush, or any of these different SEO companies to show that you have well researched it and you're within your lane. — Jen

                              We have found that when you completely radically change, sometimes you have a small group of people who ‌stay with you because they like you. They will stay with you no matter what you're talking about because they like you as a person, a friend, or a brand. So you can change your brand. You can change your focus. You can home in on things a little more if you need to in the future. But to get started, you want to be very clear about who you are, what you're talking about, and who you're talking to. — Shelley

                              Can't-Miss Resources

                              💌 Marketing Missive: Weekly Marketing Insights

                              If you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. Learn about creating Topic clusters (AKA content themes) based on your expertise.

                              Topic Clusters and Content Themes

                              We've talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU.

                              This week's show is all about creating Topic clusters (AKA content themes) based on your expertise. You'll find you have a goldmine within you. We'll help you unlock the riches.

                              Training topics:

                              E-A-T (Expertise, Authoritativeness, Trustworthiness)

                              • Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website.
                              
                              

                              YAMYL (Your Money or Your Life)

                              • Use care in creating content in these areas:
                              • News and current events (business, tech, science, etc.)
                              • Government and law
                              • Financial advice (investments, retirement)
                              • Shopping information (product reviews, research)
                              • Medical advice (drugs, hospitals, emergencies)
                              • People (race, religion, sexuality)
                              • … Yeah, we think it’s just about everything too. But Google doesn’t like it if your content is inaccurate and could do harm to another person.
                              • Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK.
                              
                              

                              Content Funnel

                              • People search for different reasons:
                              • Navigational
                              • Informational
                              • Transactional
                              • Commercial
                              • Create different types of content to capture people in different places within the funnel.
                              
                              

                              Topic Clusters

                              • What are topic clusters?
                              • Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper page
                              • High-quality content representing different places within the funnel.
                              
                              

                              Chocolate Cake Example

                              • We walk you through a topic cluster using chocolate cake as an example.
                              
                              

                              Service Providers

                              • Use the 'problem, solution, results' model if you’re a service provider struggling to come up with topics.
                              
                              

                              Topic Clusters by Jen McFarland

                              Words of Wisdom

                              It's really important that whatever you create is within your expertise and is authoritative, meaning you're creating it to create value, to help people. And that it is based on expertise and part of what helps with that is if you link to other things. So something like topic clusters, you might link out to HubSpot or Semrush, or any of these different SEO companies to show that you have well researched it and you're within your lane. — Jen

                              We have found that when you completely radically change, sometimes you have a small group of people who ‌stay with you because they like you. They will stay with you no matter what you're talking about because they like you as a person, a friend, or a brand. So you can change your brand. You can change your focus. You can home in on things a little more if you need to in the future. But to get started, you want to be very clear about who you are, what you're talking about, and who you're talking to. — Shelley

                              Can't-Miss Resources

                              💌 Marketing Missive: Weekly Marketing Insights

                              Livecast Life Workbook Guide

                              Breaking News

                              • VidCon 2022 on YouTube (What’s VidCon?)Unfortunately, Jen had to give up her ticket!
                              
                              

                              Tweaks of the Week

                              • Canva continues to refine its product, making it easier to create slides and graphics that look great
                              • Bitmoji has a Chrome extension if you want to give your brand a fun touch
                              
                              

                              Inspirational Nugget

                              “You could enjoy this very moment all the things you are praying to reach by taking the long way around—if you’d stop depriving yourself of them.” —Marcus Aurelius, Meditations, 12.1

                              • What is it that you want? What are you working toward? Why?
                              • Where are you standing in your own way?
                              • If you’re happy, comfortable and loved… you’re successful.
                              
                              

                              Connect with Us

                              Podcast Production

                              • Podcast hosting: Captivate (affiliate link)
                              • Livestream: StreamYard (Shelley's referral link)
                              • Music: Uppbeat.io
                              
                              

                              Connect with Jen

                              Brought to you by Women Conquer Business

                              • Connect with Jen McFarland
                              • Women Conquer Business marketing consultancy
                              
                              

                              Connect with Shelley

                              Engineered by AGK Media Studio

                              • Connect with Shelley Carney
                              • Schedule a free consultation with AGK Media Studio
                              • New Mexico Day Trips
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>f9b009dd-0171-42e3-bc11-50fea6e1dbefFri, 24 Jun 2022 00:00:00 -070047:38falsefull141141We’ve talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. This week’s show is all about creating topic clusters (AKA content themes) based on your expertise. You’ll find you have a goldmine within you. We’ll help you unlock the riches.STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com 🌍Jen’s courses: https://epiphanycourses.com🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland 🌍See Shelley’s website: https://www.livecast.life/💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ BREAKING NEWS: Vidcon on YouTube at https://www.youtube.com/user/vidcon Unfortunately, Jen can’t be there (gave up ticket!)PRESENTATION/TRAINING: TOPIC CLUSTERSE-A-T (Expertise, Authoritativeness, Trustworthiness)Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website.YAMYL (Your Money or Your Life)Use care in creating content in these areas:News and current events (business, tech, science, etc.)Government and lawFinancial advice (investments, retirement)Shopping information (product reviews, research)Medical advice (drugs, hospitals, emergencies)People (race, religion, sexuality)… Yeah, we think it’s just about everything too. But Google doesn’t like it if your content is inaccurate and could do harm to another person.Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK.Content FunnelPeople search for different reasons: NavigationalInformationalTransactionalCommercialCreate different types of content to capture people in different places within the funnel. Topic ClustersWhat are topic clusters?Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper pageHigh-quality content representing different places within the funnel.Chocolate Cake ExampleWe walk you through a topic cluster using chocolate cake as an example.Service Providers – noteUse the problem, solution, results model if you’re a service provider struggling to come up with topics.WORDS OF WISDOM: It’s important that whatever you create is within your expertise and is authoritative, meaning you’re creating it to create value, to help people. And that it is based on expertise and part of what helps with that is if you link to other things. So something like topic clusters, you might link out to HubSpot or Semrush, or any of these different SEO companies to show that you have well researched it and you’re within your lane. — JenWe have found that when you completely radically change, sometimes you have a small group of people who stay with you because they like you. They will stay with you no matter what you’re talking about because they like you as a person, a friend, or a brand. So you can change your brand. You can change your focus. You can home in on things a little more if you need to in the future. But to get started, you want to be very clear about who you are, what you’re talking about, and who you’re talking to. — ShelleyCHAPTERS: 00:00 Countdown music and intro03:08 Jen: Speaking at Association of Philanthropic Counsel tomorrow: https://apcinc.org/ 04:42 Get on the waiting list for Shelley’s Livecast Lifestyle course to get a special friend and family discount at http://course.livecast.life 07:11 Vidcon on YouTube at https://www.youtube.com/user/vidcon Unfortunately, Jen can’t be there (gave up the ticket!)10:01 Creating topic clusters based on your expertise12:13 E-A-T20:12 Your Money or Your Life25:11 Content Funnel, People Search for a Reason29:02 Topic Clusters31:36 Chocolate Cake Example36:10 Service Providers delta model41:44Jen McFarlandCreate a Successful Business BlogWhen creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse.

                              How to Create a Successful Blog for Your Business

                              When creating content for your business, you have so many choices: podcasting, videos, email marketing... it's easy to forget about blogs.

                              We'll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.

                              Why blog in 2022?

                              • Search engines still like words the most
                              • Blogs aren’t going anywhere
                              • “Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long game
                              • Alternative Blogging Platforms
                              • Gives you a chance to test out your voice/writing style/topics, find an audience
                              
                              

                              Great place to start if you don’t have a website

                              • Medium: https://medium.com/creators
                              • NewsBreak Originals: https://creators.newsbreak.com/creators
                              • Vocal: https://vocal.media/
                              
                              

                              Best blogging website platforms

                              • WordPress: https://wordpress.org
                              • Ghost: https://ghost.org
                              • Squarespace: https://squarespace.com
                              
                              

                              Finding topics

                              • Make a list of your expertise, in granular detail
                              • What questions do you answer?
                              • Answer the Public / Google related questions
                              • Testimonials
                              • Customer questions
                              • Research, research, research
                              
                              

                              Blog post essentials

                              • Headlines and hooks
                              • Images
                              • Subheads
                              • Embeds (video, Twitter, etc.)
                              • Call to Action
                              
                              

                              Promote and share your blog

                              • Social media
                              • Newsletter
                              
                              

                              Words of Wisdom

                              The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you're writing a blog post, you really want somebody to click on it and read it. That's the most important thing. — Jen

                              Blogging is another avenue to bring new people into your realm. I'm always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who's looking at what the most? Then you double down on that content. — Shelley

                              Can't-Miss Resources

                              💌 Marketing Missive: Weekly Marketing Insights

                              Livecast Life Workbook Guide

                              Breaking News

                              Ahrefs releases Yep search engine (https://yep.com/) (in beta)

                              • Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.
                              • Claims to offer an unbiased, private...]]>When creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse.

                                How to Create a Successful Blog for Your Business

                                When creating content for your business, you have so many choices: podcasting, videos, email marketing... it's easy to forget about blogs.

                                We'll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.

                                Why blog in 2022?

                                • Search engines still like words the most
                                • Blogs aren’t going anywhere
                                • “Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long game
                                • Alternative Blogging Platforms
                                • Gives you a chance to test out your voice/writing style/topics, find an audience
                                
                                

                                Great place to start if you don’t have a website

                                • Medium: https://medium.com/creators
                                • NewsBreak Originals: https://creators.newsbreak.com/creators
                                • Vocal: https://vocal.media/
                                
                                

                                Best blogging website platforms

                                • WordPress: https://wordpress.org
                                • Ghost: https://ghost.org
                                • Squarespace: https://squarespace.com
                                
                                

                                Finding topics

                                • Make a list of your expertise, in granular detail
                                • What questions do you answer?
                                • Answer the Public / Google related questions
                                • Testimonials
                                • Customer questions
                                • Research, research, research
                                
                                

                                Blog post essentials

                                • Headlines and hooks
                                • Images
                                • Subheads
                                • Embeds (video, Twitter, etc.)
                                • Call to Action
                                
                                

                                Promote and share your blog

                                • Social media
                                • Newsletter
                                
                                

                                Words of Wisdom

                                The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you're writing a blog post, you really want somebody to click on it and read it. That's the most important thing. — Jen

                                Blogging is another avenue to bring new people into your realm. I'm always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who's looking at what the most? Then you double down on that content. — Shelley

                                Can't-Miss Resources

                                💌 Marketing Missive: Weekly Marketing Insights

                                Livecast Life Workbook Guide

                                Breaking News

                                Ahrefs releases Yep search engine (https://yep.com/) (in beta)

                                • Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.
                                • Claims to offer an unbiased, private search experience that rewards and compensates the makers behind the content.
                                • More info: https://searchengineland.com/yep-search-engine-385613
                                
                                

                                Tweaks of the Week

                                • Repurpose.io is a dream for automation
                                • Google Slides animation feature adds fun to your brand
                                
                                

                                Inspirational Nugget

                                “Don’t be ashamed of needing help. You have a duty to fulfill just like a soldier on the wall of battle. So what if you are injured and can’t climb up without another soldier’s help?” —Marcus Aurelius, Meditations, 7.7

                                Connect with Us

                                Podcast Production

                                • Podcast hosting: Captivate (affiliate link)
                                • Livestream: StreamYard (Shelley's referral link)
                                • Music: Uppbeat.io
                                
                                

                                Connect with Jen

                                Brought to you by Women Conquer Business

                                • Connect with Jen McFarland
                                • Women Conquer Business marketing consultancy
                                
                                

                                Connect with Shelley

                                Engineered by AGK Media Studio

                                • Connect with Shelley Carney
                                • Schedule a free consultation with AGK Media Studio
                                • New Mexico Day Trips
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>ed8f3732-170c-4fdf-84d4-2caae3567e99Fri, 17 Jun 2022 10:00:00 -070001:03:32falsefull140140When creating content for your business website, you have so many choices: podcasting, videos, email marketing... it’s easy to forget about blogs. We’ll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com 🌍Jen’s courses: https://epiphanycourses.com🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland 🌍See Shelley’s website: https://www.livecast.life/💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ BREAKING NEWS: Ahrefs releases Yep search engine (https://yep.com/) (in beta)Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.Claims offer an unbiased, private search experience that rewards and compensates the makers behind the content. More info: https://searchengineland.com/yep-search-engine-385613 PRESENTATION/TRAINING: BLOG FOR YOUR BUSINESSWhy blog in 2022?Search engines still like words the mostBlogs aren’t going anywhere“Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long gameAlternative Blogging PlatformsGives you a chance to test out your voice/writing style/topics, find an audienceGreat place to start if you don’t have a websiteMedium: https://medium.com/creators NewsBreak Originals: https://creators.newsbreak.com/creators Vocal: https://vocal.media/ Best blogging website platformsWordPress: https://wordpress.orgGhost: https://ghost.org Squarespace: https://squarespace.com Finding topicsMake a list of your expertise, in granular detailWhat questions do you answer?Answer the Public / Google related questionsTestimonialsCustomer questionsResearch, research, researchBlog post essentialsHeadlines and hooksImagesSubheadsEmbeds (video, Twitter, etc.)Call to ActionPromote and share your blogSocial mediaNewsletterLEARN MORE:Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter Free Livecast Life workbook download at http://guide.livecast.life WORDS OF WISDOM: The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you’re writing a blog post, you really want somebody to click on it and read it. That’s the most important thing. — Jen Blogging is another avenue to bring new people into your realm. I’m always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who’s looking at what the most? Then you double down on that content. — Shelley CHAPTERS: 00:00:00 Countdown music and intro00:01:49 Personal news: Concussion therapy graduation and Shelley’s mom coming home00:03:46 New courses from Jen and Shelley00:06:04 Ahrefs releases Yep search engine (https://yep.com/) (in beta)00:09:25 Why blog in 2022?00:17:15 Alternative Blogging Platforms00:21:46 Best blogging website platforms00:31:40 Finding topics for your blog00:42:25 Blog post essentials00:56:34 Promote and share your blog00:58:20 Rediscovering how amazing Repurpose.io really is00:59:00 Google Slides animation feature01:00:28 Ask for help - we’re here for you!#business #blogforbeginners #blogideasJen McFarlandHow to Start with YouTube: Beginner's GuideLearn how to set up your channel, the basics of how to use YouTube to grow your business, and get started live streaming.

                                How to Start with YouTube

                                Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US.

                                • Why YouTube?
                                • Setting up your channel
                                • Basics of how to use YouTube to grow your business
                                • How to get started live streaming
                                
                                

                                Words of Wisdom

                                At the beginning of crafting that show, get those biggest fans who, if you don't want to do it by yourself, then you need to be with somebody who is saying, oh, they're really great. You want this. It really helps you feel engaged and excited about your own show too. — Jen

                                They may have searched for a term, found your video, and watched it, but they don't know if that's a one-off or if that's something that you do all the time. You want to show in your branding what you're all about, and what people can learn when they come to your channel. — Shelley

                                Can't-Miss Resources

                                💌 Marketing Missive: Weekly Marketing Insights

                                Show Flow Template and Instructions

                                Breaking News

                                YouTube is getting into the podcasting business

                                Layoffs at Clubhouse

                                Tweaks of the Week

                                • Why you should use chapter timestamps on YouTube
                                • Markopolo.ai
                                •  – using AI to help with Google/Facebook ads creation
                                
                                

                                Inspirational Nugget

                                • The raging waters and deadly currents of bad habits, ill-discipline, chaos, and dysfunction—somewhere they began as no more than just a slight trickle.
                                • What do I need to nip in the bud right now?
                                
                                

                                Connect with Us

                                Podcast Production

                                • Podcast hosting: 
                                • Captivate (affiliate link)
                                • Livestream: StreamYard (Shelley's referral link)
                                • Music: Uppbeat.io
                                
                                

                                Connect with Jen

                                Brought to you by Women Conquer Business

                                • Connect with Jen McFarland
                                • Women Conquer Business marketing consultancy
                                
                                

                                Connect with Shelley

                                Engineered by AGK Media Studio

                                • Connect with Shelley Carney
                                • Schedule a free consultation with AGK Media Studio
                                • New Mexico Day Trips
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn how to set up your channel, the basics of how to use YouTube to grow your business, and get started live streaming.

                                How to Start with YouTube

                                Hey everyone! Today, Shelley and I guide you through how to start with YouTube, the second largest search engine and most popular social media channel in the US.

                                • Why YouTube?
                                • Setting up your channel
                                • Basics of how to use YouTube to grow your business
                                • How to get started live streaming
                                
                                

                                Words of Wisdom

                                At the beginning of crafting that show, get those biggest fans who, if you don't want to do it by yourself, then you need to be with somebody who is saying, oh, they're really great. You want this. It really helps you feel engaged and excited about your own show too. — Jen

                                They may have searched for a term, found your video, and watched it, but they don't know if that's a one-off or if that's something that you do all the time. You want to show in your branding what you're all about, and what people can learn when they come to your channel. — Shelley

                                Can't-Miss Resources

                                💌 Marketing Missive: Weekly Marketing Insights

                                Show Flow Template and Instructions

                                Breaking News

                                YouTube is getting into the podcasting business

                                Layoffs at Clubhouse

                                Tweaks of the Week

                                • Why you should use chapter timestamps on YouTube
                                • Markopolo.ai
                                •  – using AI to help with Google/Facebook ads creation
                                
                                

                                Inspirational Nugget

                                • The raging waters and deadly currents of bad habits, ill-discipline, chaos, and dysfunction—somewhere they began as no more than just a slight trickle.
                                • What do I need to nip in the bud right now?
                                
                                

                                Connect with Us

                                Podcast Production

                                • Podcast hosting: 
                                • Captivate (affiliate link)
                                • Livestream: StreamYard (Shelley's referral link)
                                • Music: Uppbeat.io
                                
                                

                                Connect with Jen

                                Brought to you by Women Conquer Business

                                • Connect with Jen McFarland
                                • Women Conquer Business marketing consultancy
                                
                                

                                Connect with Shelley

                                Engineered by AGK Media Studio

                                • Connect with Shelley Carney
                                • Schedule a free consultation with AGK Media Studio
                                • New Mexico Day Trips
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>81a456e3-d252-4a7d-9f8f-ead045ec299bFri, 10 Jun 2022 10:00:00 -070052:16falsefull139139Jen McFarlandCreate Video Script Templates to Increase Content QualityCreating a video script template helps you create a plan and stick to it, while also keeping you focused on your point. Here's how to create one.

                                Video Script Templates Make Your Life Easier

                                Creating a video series or podcast is a great way to build an audience, share your content and grow your business. However, creating good content takes time and effort, and good content starts with a good outline.

                                Drafting an outline, show flow, or script is an important step in creating a video series or podcast. It helps you create a plan and stick to it, while also keeping you focused on your point. In this episode, we talk about why scripting is important, what to put in it, how we use our show flow, and how to create video script templates for your own projects.

                                Here's what we discuss in this episode:

                                • Why you need an outline, show flow, or video script template
                                • Structured flexibility
                                • The five buckets that make up our template (that you can adjust for yourself)
                                • How we use our Show Flow
                                • Writing scripts and creating templates
                                • Download a free template to get started
                                
                                

                                Breaking News

                                • Shelley is living in AZ for the next two months to care for her mom. Programming changes for News & Views and Messages & Methods
                                
                                

                                Words of Wisdom

                                As busy business owners who have a lot on our plates, the structure helps keep us in line. And then the other thing that the structure helps with is it helps listeners and viewers know kind of what to expect. — Jen

                                I've been livestreaming since 2017. Every week you learn things, you learn what works and what doesn't. I studied other people who also livestream and their methods. Then I put the show flow together based on that. I try to keep it simple enough that it turns into the show notes because we can plug in the resources. — Shelley

                                Can't-Miss Resources

                                Show Flow Template and Instructions

                                Design the flow of your show that you will follow. This will help your audience to follow along with you and it will help you ‌plan and stay consistent.

                                Free Download

                                Subscribe to the Marketing Missive

                                The weekly Women Conquer Business Newsletter for all things marketing.

                                Subscribe

                                Tweaks of the Week

                                • Canny customer feedback app: use this to create product roadmaps (for future features) and collect features from your customers.
                                • JotForm/Formly: on the show, Shelley talked about Formly as an app alternative to JotForm, Paperform, etc. After further testing, Formly was found to be a subpar product, so on Messages & Methods, Toby & Shelley gave a complete tutorial on JotForm. This is why we test apps and go through 7-day trials — we learn what's good... and what's not.
                                
                                

                                Inspirational Nugget

                                • Where have I lost the forest for the trees?
                                
                                

                                It is important to take breaks and celebrate the wins when they happen.

                                The same is true of working in our business. The day-to-day work doesn’t seem to matter, but when we look back at the portfolio of the content we have created, we can see it all adds up.

                                When we have people reach out to us for a consultation or proposal, it feels like it’s out of the blue, but I know they’ve been thinking about it for weeks, months, or years before they are...]]>Creating a video script template helps you create a plan and stick to it, while also keeping you focused on your point. Here's how to create one.

                                Video Script Templates Make Your Life Easier

                                Creating a video series or podcast is a great way to build an audience, share your content and grow your business. However, creating good content takes time and effort, and good content starts with a good outline.

                                Drafting an outline, show flow, or script is an important step in creating a video series or podcast. It helps you create a plan and stick to it, while also keeping you focused on your point. In this episode, we talk about why scripting is important, what to put in it, how we use our show flow, and how to create video script templates for your own projects.

                                Here's what we discuss in this episode:

                                • Why you need an outline, show flow, or video script template
                                • Structured flexibility
                                • The five buckets that make up our template (that you can adjust for yourself)
                                • How we use our Show Flow
                                • Writing scripts and creating templates
                                • Download a free template to get started
                                
                                

                                Breaking News

                                • Shelley is living in AZ for the next two months to care for her mom. Programming changes for News & Views and Messages & Methods
                                
                                

                                Words of Wisdom

                                As busy business owners who have a lot on our plates, the structure helps keep us in line. And then the other thing that the structure helps with is it helps listeners and viewers know kind of what to expect. — Jen

                                I've been livestreaming since 2017. Every week you learn things, you learn what works and what doesn't. I studied other people who also livestream and their methods. Then I put the show flow together based on that. I try to keep it simple enough that it turns into the show notes because we can plug in the resources. — Shelley

                                Can't-Miss Resources

                                Show Flow Template and Instructions

                                Design the flow of your show that you will follow. This will help your audience to follow along with you and it will help you ‌plan and stay consistent.

                                Free Download

                                Subscribe to the Marketing Missive

                                The weekly Women Conquer Business Newsletter for all things marketing.

                                Subscribe

                                Tweaks of the Week

                                • Canny customer feedback app: use this to create product roadmaps (for future features) and collect features from your customers.
                                • JotForm/Formly: on the show, Shelley talked about Formly as an app alternative to JotForm, Paperform, etc. After further testing, Formly was found to be a subpar product, so on Messages & Methods, Toby & Shelley gave a complete tutorial on JotForm. This is why we test apps and go through 7-day trials — we learn what's good... and what's not.
                                
                                

                                Inspirational Nugget

                                • Where have I lost the forest for the trees?
                                
                                

                                It is important to take breaks and celebrate the wins when they happen.

                                The same is true of working in our business. The day-to-day work doesn’t seem to matter, but when we look back at the portfolio of the content we have created, we can see it all adds up.

                                When we have people reach out to us for a consultation or proposal, it feels like it’s out of the blue, but I know they’ve been thinking about it for weeks, months, or years before they are ready. If we stopped making offers, they wouldn’t get the help they need to move forward.

                                Connect with Us

                                Podcast Production

                                • Podcast hosting: Captivate (affiliate link)
                                • Livestream: StreamYard (Shelley's referral link)
                                • Music: Uppbeat.io
                                
                                

                                Connect with Jen

                                Brought to you by Women Conquer Business

                                • Connect with Jen McFarland
                                • Women Conquer Business marketing consultancy
                                
                                

                                Connect with Shelley

                                Engineered by AGK Media Studio

                                • Connect with Shelley Carney
                                • Schedule a free consultation with AGK Media Studio
                                • New Mexico Day Trips
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>0f380d49-137e-43f3-a9d1-4ed3cd3c7547Fri, 03 Jun 2022 10:00:00 -070049:36falsefull138138Jen McFarlandHow to Get More Comfortable on CameraVideo content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera. This episode is all about getting you grounded and ready to film.

                                Getting Comfortable on Camera

                                Video content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera.

                                If you're doing a lot of events, attending conferences, or you just want to build your brand, video content needs to be part of the mix.

                                Topics Include:

                                • Is there fear here?
                                • Develop a relaxation routine, or dance it out
                                • What to say and who to say it to
                                • Notes, Show Flow or Slides
                                • Looking & Sounding good
                                • Be authentically you
                                • Invite friends to watch & comment
                                • Edit Your Own Videos or transcript
                                • The only failure is giving up
                                
                                

                                Breaking News

                                It’s important to look after your mental health after tragic events, like the recent school shootings. Here are a few recommendations for self-care in the coming days:

                                • Talk about what you’re thinking with someone you trust
                                • Keep to a normal routine
                                • Avoid unhealthy coping mechanisms
                                • Take a break from social media if you need to
                                • Help other people if you can
                                • Reach out if you need extra support
                                
                                

                                If you or someone you know needs help, call 1-800-273-8255 for the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24-hour support from the Crisis Text Line. Outside of the U.S., please visit the International Association for Suicide Prevention for a database of resources.

                                We also talk briefly about navigating tragedy and marketing.

                                Can't-Miss Resources

                                • Subscribe to the Women Conquer Business newsletter
                                • Get more on-camera resources with Shelley's Livecast Life book
                                
                                

                                Tweaks of the Week

                                • YouTube channel memberships gifting: Gift memberships let channel members buy the opportunity for other viewers to access the perks of a channel membership. 
                                • https://support.google.com/youtube/answer/6304294
                                • Heartbeat! This great community platform (alternative to Facebook Groups, Clubhouse, Circle, Mighty Networks) is available on AppSumo: https://appsumo.com/products/heartbeat/ or at https://www.heartbeat.chat/
                                
                                

                                Inspirational Nugget

                                What if I stopped caring what others thought?

                                Don’t spend much time thinking about what other people think.

                                Think about what you think. Think instead about the results, about the impact, about whether it is the right thing to do.

                                Connect with Us

                                Podcast Production

                                • Podcast hosting: Captivate (affiliate link)
                                • Livestream: StreamYard (Shelley's referral link)
                                • Music: Uppbeat.io
                                
                                

                                Connect with Jen

                                Brought to you by Women Conquer Business

                                • Connect with Jen...]]>Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera. This episode is all about getting you grounded and ready to film.

                                  Getting Comfortable on Camera

                                  Video content is more important than ever, and this new era of content marketing has created a huge demand for public speakers. Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera.

                                  If you're doing a lot of events, attending conferences, or you just want to build your brand, video content needs to be part of the mix.

                                  Topics Include:

                                  • Is there fear here?
                                  • Develop a relaxation routine, or dance it out
                                  • What to say and who to say it to
                                  • Notes, Show Flow or Slides
                                  • Looking & Sounding good
                                  • Be authentically you
                                  • Invite friends to watch & comment
                                  • Edit Your Own Videos or transcript
                                  • The only failure is giving up
                                  
                                  

                                  Breaking News

                                  It’s important to look after your mental health after tragic events, like the recent school shootings. Here are a few recommendations for self-care in the coming days:

                                  • Talk about what you’re thinking with someone you trust
                                  • Keep to a normal routine
                                  • Avoid unhealthy coping mechanisms
                                  • Take a break from social media if you need to
                                  • Help other people if you can
                                  • Reach out if you need extra support
                                  
                                  

                                  If you or someone you know needs help, call 1-800-273-8255 for the National Suicide Prevention Lifeline. You can also text HOME to 741-741 for free, 24-hour support from the Crisis Text Line. Outside of the U.S., please visit the International Association for Suicide Prevention for a database of resources.

                                  We also talk briefly about navigating tragedy and marketing.

                                  Can't-Miss Resources

                                  • Subscribe to the Women Conquer Business newsletter
                                  • Get more on-camera resources with Shelley's Livecast Life book
                                  
                                  

                                  Tweaks of the Week

                                  • YouTube channel memberships gifting: Gift memberships let channel members buy the opportunity for other viewers to access the perks of a channel membership. 
                                  • https://support.google.com/youtube/answer/6304294
                                  • Heartbeat! This great community platform (alternative to Facebook Groups, Clubhouse, Circle, Mighty Networks) is available on AppSumo: https://appsumo.com/products/heartbeat/ or at https://www.heartbeat.chat/
                                  
                                  

                                  Inspirational Nugget

                                  What if I stopped caring what others thought?

                                  Don’t spend much time thinking about what other people think.

                                  Think about what you think. Think instead about the results, about the impact, about whether it is the right thing to do.

                                  Connect with Us

                                  Podcast Production

                                  • Podcast hosting: Captivate (affiliate link)
                                  • Livestream: StreamYard (Shelley's referral link)
                                  • Music: Uppbeat.io
                                  
                                  

                                  Connect with Jen

                                  Brought to you by Women Conquer Business

                                  • Connect with Jen McFarland
                                  • Women Conquer Business marketing consultancy
                                  
                                  

                                  Connect with Shelley

                                  Engineered by AGK Media Studio

                                  • Connect with Shelley Carney
                                  • Schedule a free consultation with AGK Media Studio
                                  • New Mexico Day Trips
                                  
                                  
                                  
                                  This podcast uses the following third-party services for analysis:
                                  
                                  Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>5bb275b7-22ff-47e9-b60f-399723714590Thu, 26 May 2022 10:00:00 -070049:14falsefull137137Jen McFarlandDIY Video Recording Studio: Essentials to Get StartedGet your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.

                                  Video Home Recording Studio Setup

                                  If you'd like to create videos to support your business, look no further. This episode covers the essentials to get your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.

                                  Shelley Carney and Toby Younis, livestreaming experts with their own in-home studios, host this episode. Jen's on vacation, living in a yurt without Wi-Fi.

                                  • Minimum equipment for livecasting
                                  • High-speed internet minimums
                                  • Computer hardware we recommend
                                  • Home studio considerations
                                  • Jen McFarland’s in-home studio setup
                                  • The AGK Media Studio demo
                                  • Why we love our green screen wall
                                  • Gamer chairs for quality and comfort
                                  • Ring light setup for people who wear glasses
                                  • Applications you need
                                  • Saving up to level up
                                  • Resources: where to get what we recommend
                                  
                                  

                                  Words of Wisdom

                                  The minimum setup to get you started, but to still look professional, is a high-speed internet connection, computer hardware, studio equipment, the microphone and headset, and applications, which are going to help you to get online and do everything in a simple way. –Shelley

                                  The minimum requirements that you want are the ping. That's the signal that goes between you and your server provider to see how long it takes to ping one another. The minimum is 10 milliseconds, 10 or less. Five megabytes upload because live streaming is all about upload. If the service provides 10 that's great. Five megabytes download, but the more important of the two is the upload. – Toby Younis, special guest cohost

                                  Shelley and Toby's Amazon Home Studio Kit

                                  Videotero Live’s Amazon Page - Home Studio

                                  Shop recommended products from Videotero Live on www.amazon.com. Learn more about Videotero Live’s favorite products.

                                  Aureday

                                  Subscribe to the Women Conquer Business Newsletter

                                  💌 Marketing Missive: Weekly Marketing Insights

                                  Breaking News

                                  Connect with Special CoHost, and Shelley's business partner, Toby Younis

                                  Watching Podcasts: YouTube Edges Out Spotify

                                  For this spring’s Podcast Download Report, Cumulus Media and Signal Hill Insights decided to include consumers who watch, rather than just listen. Factoring in video-first audiences reveals quite a shift, at least in this study: "YouTube, by a nose, is now the most used podcasting platform in the U.S."

                                  10% of respondents said they only ‘watched’ podcasts in the last week, and 60% of weekly consumers (audio and video) said they prefer podcasts with video. "Podcast watchers" are younger and are likely to be new to the medium.

                                  The report also highlights the "eyes on" advertising attentiveness of podcast watchers. At YouTube’s upfront in New York, the company announced a new ad-frequency capping solution for brands using Google Ads. This could be good news for podcasters already wary of overloading new fans.

                                  Source:

                                   Get your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.

                                  Video Home Recording Studio Setup

                                  If you'd like to create videos to support your business, look no further. This episode covers the essentials to get your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.

                                  Shelley Carney and Toby Younis, livestreaming experts with their own in-home studios, host this episode. Jen's on vacation, living in a yurt without Wi-Fi.

                                  • Minimum equipment for livecasting
                                  • High-speed internet minimums
                                  • Computer hardware we recommend
                                  • Home studio considerations
                                  • Jen McFarland’s in-home studio setup
                                  • The AGK Media Studio demo
                                  • Why we love our green screen wall
                                  • Gamer chairs for quality and comfort
                                  • Ring light setup for people who wear glasses
                                  • Applications you need
                                  • Saving up to level up
                                  • Resources: where to get what we recommend
                                  
                                  

                                  Words of Wisdom

                                  The minimum setup to get you started, but to still look professional, is a high-speed internet connection, computer hardware, studio equipment, the microphone and headset, and applications, which are going to help you to get online and do everything in a simple way. –Shelley

                                  The minimum requirements that you want are the ping. That's the signal that goes between you and your server provider to see how long it takes to ping one another. The minimum is 10 milliseconds, 10 or less. Five megabytes upload because live streaming is all about upload. If the service provides 10 that's great. Five megabytes download, but the more important of the two is the upload. – Toby Younis, special guest cohost

                                  Shelley and Toby's Amazon Home Studio Kit

                                  Videotero Live’s Amazon Page - Home Studio

                                  Shop recommended products from Videotero Live on www.amazon.com. Learn more about Videotero Live’s favorite products.

                                  Aureday

                                  Subscribe to the Women Conquer Business Newsletter

                                  💌 Marketing Missive: Weekly Marketing Insights

                                  Breaking News

                                  Connect with Special CoHost, and Shelley's business partner, Toby Younis

                                  Watching Podcasts: YouTube Edges Out Spotify

                                  For this spring’s Podcast Download Report, Cumulus Media and Signal Hill Insights decided to include consumers who watch, rather than just listen. Factoring in video-first audiences reveals quite a shift, at least in this study: "YouTube, by a nose, is now the most used podcasting platform in the U.S."

                                  10% of respondents said they only ‘watched’ podcasts in the last week, and 60% of weekly consumers (audio and video) said they prefer podcasts with video. "Podcast watchers" are younger and are likely to be new to the medium.

                                  The report also highlights the "eyes on" advertising attentiveness of podcast watchers. At YouTube’s upfront in New York, the company announced a new ad-frequency capping solution for brands using Google Ads. This could be good news for podcasters already wary of overloading new fans.

                                  Source:

                                   Westwood One, Cumulus Media and Signal Hill Insights’ Podcast Download, Spring 2022 Report: Watching Podcasts Soars as YouTube Edges Out Spotify to Become the Most-Used US Podcast Platform and Listeners Prefer Funny and Entertaining Ads to Rational 'Feature/Benefit' Creative, (accessed May 22, 2022).

                                  Tweaks of the Week

                                  • Use AbeBooks Book Depository to get hard-to-find books
                                  
                                  

                                  Inspirational Nugget

                                  It is Stroke Awareness month. Please educate yourselves on the signs, symptoms and prevention for stroke.

                                  Connect with Us

                                  Podcast Production

                                  • Podcast hosting: Captivate (affiliate link)
                                  • Livestream: StreamYard (Shelley's referral link)
                                  • Music: Uppbeat.io
                                  
                                  

                                  Connect with Jen

                                  Brought to you by Women Conquer Business

                                  • Connect with Jen McFarland
                                  • Women Conquer Business marketing consultancy
                                  
                                  

                                  Connect with Shelley

                                  Engineered by AGK Media Studio

                                  • Connect with Shelley Carney
                                  • Schedule a free consultation with AGK Media Studio
                                  • New Mexico Day Trips
                                  
                                  
                                  
                                  This podcast uses the following third-party services for analysis:
                                  
                                  Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>43969e1c-daa0-464a-8c7b-aeeca9e07ce1Fri, 20 May 2022 10:00:00 -070053:56falsefull136136Jen McFarlandHow Content Marketing Supports Your Business GoalsIf you’re curious about content marketing, or specifically how content marketing supports your business goals, you’re in the right place.

                                  Content Marketing to Support Your Goals

                                  If you’re curious about content marketing, or specifically how content marketing connects to your business goals, you’re in the right place.

                                  Learn why what you say, how you say it, and how often you repeat the message plays into every successful business.

                                  • How content marketing connects to your business goals
                                  • What are your business goals?
                                  • How can content marketing help you achieve those goals?
                                  • What you say, how you say it: aligned messaging
                                  • How often do you repeat the message: consistency
                                  
                                  

                                  Words of Wisdom

                                  Content marketing is the long game, so you want to have things along the way that you can celebrate. I think celebration and reflection are really important in this process. — Jen

                                  Growing your audience means that you're likely to have more prospects within that growing audience who are interested in buying from you. And the more you can connect with that audience, the more loyal they become. The more likely they are to trust you enough to spend money with you. — Shelley

                                  Breaking News

                                  • If you want to learn more about search engine optimization, don't look to Google. Their SEO course isn't good
                                  • Near Media reports TikTok harvesting location data without consent (breaks customer trust)
                                  • Next week: Jen will be on vacation and away from her computer. Shelley and Toby will cover setting up a home studio
                                  
                                  

                                  3 Keys to Reach Your Business Goals

                                  3 Keys to Reach Your Business Goals

                                  Livecast Life: The Content Creator Lifestyle Ebook

                                  Amazon.com: Livecast Life: The Content Creator Lifestyle eBook : Carney, Shelley, Younis, Toby: Kindle Store

                                  Amazon.com: Livecast Life: The Content Creator Lifestyle eBook : Carney, Shelley, Younis, Toby: Kindle Store

                                  Tweaks of the Week

                                  • Proposa for Proposal software
                                  • Outpost for Ghost: member management, autoresponder
                                  
                                  

                                  Inspirational Nugget

                                  Kindness is invincible, but only when it’s sincere, with no hypocrisy or faking.

                                  For what can even the most malicious person do if you keep showing kindness?

                                  What if the next time you were treated meanly, you didn’t just restrain yourself from fighting back—what if you responded with unmitigated kindness?

                                  What if you could “love your enemies, do good to those who hate you”?

                                  What kind of effect do you think that would have?

                                  Connect with Us

                                  Podcast Production

                                  • Podcast hosting: 
                                  • Captivate(affiliate link)
                                  • Livestream: StreamYard (Shelley's referral link)
                                  • Music: If you’re curious about content marketing, or specifically how content marketing supports your business goals, you’re in the right place.

                                    Content Marketing to Support Your Goals

                                    If you’re curious about content marketing, or specifically how content marketing connects to your business goals, you’re in the right place.

                                    Learn why what you say, how you say it, and how often you repeat the message plays into every successful business.

                                    • How content marketing connects to your business goals
                                    • What are your business goals?
                                    • How can content marketing help you achieve those goals?
                                    • What you say, how you say it: aligned messaging
                                    • How often do you repeat the message: consistency
                                    
                                    

                                    Words of Wisdom

                                    Content marketing is the long game, so you want to have things along the way that you can celebrate. I think celebration and reflection are really important in this process. — Jen

                                    Growing your audience means that you're likely to have more prospects within that growing audience who are interested in buying from you. And the more you can connect with that audience, the more loyal they become. The more likely they are to trust you enough to spend money with you. — Shelley

                                    Breaking News

                                    • If you want to learn more about search engine optimization, don't look to Google. Their SEO course isn't good
                                    • Near Media reports TikTok harvesting location data without consent (breaks customer trust)
                                    • Next week: Jen will be on vacation and away from her computer. Shelley and Toby will cover setting up a home studio
                                    
                                    

                                    3 Keys to Reach Your Business Goals

                                    3 Keys to Reach Your Business Goals

                                    Livecast Life: The Content Creator Lifestyle Ebook

                                    Amazon.com: Livecast Life: The Content Creator Lifestyle eBook : Carney, Shelley, Younis, Toby: Kindle Store

                                    Amazon.com: Livecast Life: The Content Creator Lifestyle eBook : Carney, Shelley, Younis, Toby: Kindle Store

                                    Tweaks of the Week

                                    • Proposa for Proposal software
                                    • Outpost for Ghost: member management, autoresponder
                                    
                                    

                                    Inspirational Nugget

                                    Kindness is invincible, but only when it’s sincere, with no hypocrisy or faking.

                                    For what can even the most malicious person do if you keep showing kindness?

                                    What if the next time you were treated meanly, you didn’t just restrain yourself from fighting back—what if you responded with unmitigated kindness?

                                    What if you could “love your enemies, do good to those who hate you”?

                                    What kind of effect do you think that would have?

                                    Connect with Us

                                    Podcast Production

                                    • Podcast hosting: 
                                    • Captivate(affiliate link)
                                    • Livestream: StreamYard (Shelley's referral link)
                                    • Music: Uppbeat.io
                                    
                                    

                                    Connect with Jen

                                    Brought to you by Women Conquer Business

                                    • Connect with Jen McFarland
                                    • Women Conquer Business marketing consultancy
                                    
                                    

                                    Connect with Shelley

                                    Engineered by AGK Media Studio

                                    • Connect with Shelley Carney
                                    • Schedule a free consultation with AGK Media Studio
                                    • New Mexico Day Trips
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>a262ab2f-3f58-4aa7-a5b1-52dcd5517f64Thu, 12 May 2022 10:00:00 -070053:16falsefull135135Jen McFarlandContent Marketing 101: the Art of Stopping the ScrollContent marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101.

                                    Content Marketing 101

                                    Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started.

                                    This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income.

                                    Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

                                    • How to get started: plan your strategy
                                    • Know your goal
                                    • Know your target audience
                                    • Preferred platforms and media
                                    • Book recommendation: Thought Leaders Practice
                                    
                                    

                                    Words of Wisdom

                                    Typically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — Jen

                                    You need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley

                                    Breaking News

                                    • LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%
                                    • Elon Musk Buying Twitter: Employees are Concerned
                                    
                                    

                                    Free Content Marketing Videos

                                    Subscribe to the Marketing Missive Newsletter

                                    💌 Marketing Missive: Weekly Marketing Insights

                                    Livecast Life: The Content Creator Lifestyle

                                    How to livestream video, podcast, and blog every week at the same time to gain visibility and credibility for your online business.

                                    Available on Amazon

                                    Tweaks of the Week

                                    • LinkedIn launches profile links for creators
                                    • Creator programs: Creating a Successful Blog
                                    • Publisher's guide to content organization
                                    
                                    

                                    Inspirational Nugget

                                    You are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us.

                                    Connect with Us

                                    Podcast Production

                                    • Podcast hosting: Captivate (affiliate link)
                                    • Livestream: StreamYard (Shelley's referral...]]>Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101.

                                      Content Marketing 101

                                      Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101, why it’s essential, and getting started.

                                      This week’s episode we will share content marketing concepts and strategies to grow your influence, impact, and income.

                                      Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

                                      • How to get started: plan your strategy
                                      • Know your goal
                                      • Know your target audience
                                      • Preferred platforms and media
                                      • Book recommendation: Thought Leaders Practice
                                      
                                      

                                      Words of Wisdom

                                      Typically, when I talk about consistency, it's within the category of goals. But your content marketing should have goals attached to it. If you want to reach your goals, you have to find that thing that you like to do enough that you're going to do it consistently. — Jen

                                      You need to define your audience. Who is your audience? For most of us, as content creators and entrepreneurs, our audience is people who are like us. They may be one or two steps behind us, but they're on the same path. — Shelley

                                      Breaking News

                                      • LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%
                                      • Elon Musk Buying Twitter: Employees are Concerned
                                      
                                      

                                      Free Content Marketing Videos

                                      Subscribe to the Marketing Missive Newsletter

                                      💌 Marketing Missive: Weekly Marketing Insights

                                      Livecast Life: The Content Creator Lifestyle

                                      How to livestream video, podcast, and blog every week at the same time to gain visibility and credibility for your online business.

                                      Available on Amazon

                                      Tweaks of the Week

                                      • LinkedIn launches profile links for creators
                                      • Creator programs: Creating a Successful Blog
                                      • Publisher's guide to content organization
                                      
                                      

                                      Inspirational Nugget

                                      You are an amazing creator and we are here to support you. We’re thinking about starting a membership. If you would like to be involved as a founding member, please reach out to us.

                                      Connect with Us

                                      Podcast Production

                                      • Podcast hosting: Captivate (affiliate link)
                                      • Livestream: StreamYard (Shelley's referral link)
                                      • Music: Uppbeat.io
                                      
                                      

                                      Connect with Jen

                                      Brought to you by Women Conquer Business

                                      • Connect with Jen McFarland
                                      • Women Conquer Business marketing consultancy
                                      
                                      

                                      Connect with Shelley

                                      Engineered by AGK Media Studio

                                      • Connect with Shelley Carney
                                      • Schedule a free consultation with AGK Media Studio
                                      • New Mexico Day Trips
                                      
                                      
                                      
                                      This podcast uses the following third-party services for analysis:
                                      
                                      Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>130fa592-3a91-461d-a514-a335fad3a1bfFri, 06 May 2022 10:00:00 -070048:07falsefull134134Jen McFarlandMarketing Campaign Ideas That Help You Get TractionMarketing Campaign Ideas

            You want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business?

            In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals.

            Here are some of the topics we cover:

            • Importance of an email list/audience
            • Blog sharing campaigns
            • Why (and when) you need to consider ads to bring in people
            • How the stage of business affects marketing campaigns
            • List building through online networking meetings
            • What media is used at different stages of the funnel
            • Diversify to grow in more than one area at a time
            • Testing and analytics

            
            

            Words of Wisdom

            Sometimes getting traction around ideas that actually work has to be done in an order of operations. Fundamentally, the type of marketing that I choose is pushing the right buttons at the right time so that it fits the business. That's one of the reasons why you need to have an email list from the beginning if you want to do launches down the road. If you're a content creator and you have a blog, your first thing is to set up campaigns around sharing your blog. — Jen

            At the top of the funnel, maybe you have a blog post or a social media post because that's awareness. People are just finding out about you and what kind of business you are and what you do. Then maybe they hear you on a podcast and they get to understand how you work and some of your values. They might see you on a video and perhaps they'll follow through on your call to action, going further into the funnel. — Shelley

            Free Content Marketing Videos

            Visit Messages & Methods

            Women Conquer Business | Marketing Coaching & Commentary

            Tweak of the Week

            • VidIQ Daily Ideas: need help generating ideas for your next video? Use VidIQ's Chrome extension VidIQ Daily Ideas to uncover your next cool content creation project

            
            

            Inspirational Nugget

            Send kindness out to the world.

            Connect with Us

            Podcast Production

            • Podcast hosting: 
            • Captivate (affiliate link)
            • Livestream: StreamYard (Shelley's referral link)
            • Music: Uppbeat.io

            
            

            Connect with Jen

            Brought to you by Women Conquer Business

            • Connect with Jen McFarland
            • Women Conquer Business marketing consultancy

            
            

            Connect with Shelley

            Engineered by AGK Media Studio

            • Connect with Shelley Carney
            • Schedule a free consultation with AGK Media Studio
            • New Mexico Day Trips

            
            
            
            This podcast uses]]>Marketing Campaign Ideas

            You want to launch your new product or service, but how do you get attention from the right people at the right time? What is the secret that successful entrepreneurs know and use to gain visibility and credibility for their brand and business?

            In this week's episode, you'll learn marketing campaign ideas that actually work so you can reach your goals.

            Here are some of the topics we cover:

            • Importance of an email list/audience
            • Blog sharing campaigns
            • Why (and when) you need to consider ads to bring in people
            • How the stage of business affects marketing campaigns
            • List building through online networking meetings
            • What media is used at different stages of the funnel
            • Diversify to grow in more than one area at a time
            • Testing and analytics
            
            

            Words of Wisdom

            Sometimes getting traction around ideas that actually work has to be done in an order of operations. Fundamentally, the type of marketing that I choose is pushing the right buttons at the right time so that it fits the business. That's one of the reasons why you need to have an email list from the beginning if you want to do launches down the road. If you're a content creator and you have a blog, your first thing is to set up campaigns around sharing your blog. — Jen

            At the top of the funnel, maybe you have a blog post or a social media post because that's awareness. People are just finding out about you and what kind of business you are and what you do. Then maybe they hear you on a podcast and they get to understand how you work and some of your values. They might see you on a video and perhaps they'll follow through on your call to action, going further into the funnel. — Shelley

            Free Content Marketing Videos

            Visit Messages & Methods

            Women Conquer Business | Marketing Coaching & Commentary

            Tweak of the Week

            • VidIQ Daily Ideas: need help generating ideas for your next video? Use VidIQ's Chrome extension VidIQ Daily Ideas to uncover your next cool content creation project
            
            

            Inspirational Nugget

            Send kindness out to the world.

            Connect with Us

            Podcast Production

            • Podcast hosting: 
            • Captivate (affiliate link)
            • Livestream: StreamYard (Shelley's referral link)
            • Music: Uppbeat.io
            
            

            Connect with Jen

            Brought to you by Women Conquer Business

            • Connect with Jen McFarland
            • Women Conquer Business marketing consultancy
            
            

            Connect with Shelley

            Engineered by AGK Media Studio

            • Connect with Shelley Carney
            • Schedule a free consultation with AGK Media Studio
            • New Mexico Day Trips
            
            
            
            This podcast uses the following third-party services for analysis:
            
            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>b8e994c1-ac1d-4854-a866-070cc7ffa5a2Thu, 28 Apr 2022 10:00:00 -070037:20falsefull133133Jen McFarlandMarketing Campaigns 101: 7 Winning StrategiesHow to effectively let people know about your content, products, and services to generate interest and build trust.

            Summary: Marketing Campaigns 101

            Creating content is great... but growing your audience (and influence) starts with marketing campaigns.

            In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes. 

            This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to successfully put together a marketing campaign to promote your online services and digital products.

            We cover the 7 winning strategies behind successful marketing campaigns:

            1. Specific marketing goals (what outcome(s) would make this successful?)
            2. Marketing budget boundaries (how much time and money are you willing to spend?)
            3. Defining your target audience (hint: likely the same as your product/service audience)
            4. Selecting the right marketing channels
            5. Creating your campaign content calendar
            6. Use industry trends that lead to engagement
            7. Planning your campaign
            
            

            We also recommend listening to the earlier episode, How to Launch your Ideas in 6 Weeks, with MissingLettr founder, Benjamin Dell.

            Words of Wisdom

            When we're talking about marketing campaigns, it really is about building a structure around your content for how you're going to get it out into the world. — Jen

            Sometimes you have to try it several times to really get a feel of is this working for me? Live streaming, is that working for me? Are people going to show up? You can't do it one or two times and then say yes or no, it didn't work. You have to stick with that one for a while. But then there are bigger campaigns like launches and challenges and you have to say did I get close to my goal? Did I get enough ROI on this activity that I would do it again? Once you do find those things that really work well for you, then you can systemize and put them into your schedule. — Shelley

            Can't Miss Resources

            • Need help creating a marketing campaign? Reach out to Jen
            • Livecast Life: The Content Creator Lifestyle on Amazon
            • Building Your First Marketing Campaign? 7 Things to Do to Succeed
            
            

            Show Notes

            Building your first marketing campaign: 7 things to succeed

            What are marketing campaigns? 

            (Believe it or not, you've probably been doing it all along!)

            Here are the Top 7 elements of a successful marketing campaign (we talk about this in-depth):

            1. Identify a specific goal
            2. Create a marketing campaign budget
            3. Define your target audience
            4. Select marketing channels
            5. Design your content calendar
            6. Use industry trends that lead to engagement
            7. Plan your marketing campaign
            
            

            Tweak of the Week

            • YouTube Launches New 'Search Insights' for All Creators includes information on what people are searching for in the app, both in relation to your...]]>How to effectively let people know about your content, products, and services to generate interest and build trust.

              Summary: Marketing Campaigns 101

              Creating content is great... but growing your audience (and influence) starts with marketing campaigns.

              In other words, you have to let people know about your content, products, and services — not once, but over the course of time — to generate interest, build trust, and make sales. Marketing campaigns, when done right, check all the boxes. 

              This fun, interactive episode reviews marketing campaigns 101 and gives you all the nuts and bolts for how to successfully put together a marketing campaign to promote your online services and digital products.

              We cover the 7 winning strategies behind successful marketing campaigns:

              1. Specific marketing goals (what outcome(s) would make this successful?)
              2. Marketing budget boundaries (how much time and money are you willing to spend?)
              3. Defining your target audience (hint: likely the same as your product/service audience)
              4. Selecting the right marketing channels
              5. Creating your campaign content calendar
              6. Use industry trends that lead to engagement
              7. Planning your campaign
              
              

              We also recommend listening to the earlier episode, How to Launch your Ideas in 6 Weeks, with MissingLettr founder, Benjamin Dell.

              Words of Wisdom

              When we're talking about marketing campaigns, it really is about building a structure around your content for how you're going to get it out into the world. — Jen

              Sometimes you have to try it several times to really get a feel of is this working for me? Live streaming, is that working for me? Are people going to show up? You can't do it one or two times and then say yes or no, it didn't work. You have to stick with that one for a while. But then there are bigger campaigns like launches and challenges and you have to say did I get close to my goal? Did I get enough ROI on this activity that I would do it again? Once you do find those things that really work well for you, then you can systemize and put them into your schedule. — Shelley

              Can't Miss Resources

              • Need help creating a marketing campaign? Reach out to Jen
              • Livecast Life: The Content Creator Lifestyle on Amazon
              • Building Your First Marketing Campaign? 7 Things to Do to Succeed
              
              

              Show Notes

              Building your first marketing campaign: 7 things to succeed

              What are marketing campaigns? 

              (Believe it or not, you've probably been doing it all along!)

              Here are the Top 7 elements of a successful marketing campaign (we talk about this in-depth):

              1. Identify a specific goal
              2. Create a marketing campaign budget
              3. Define your target audience
              4. Select marketing channels
              5. Design your content calendar
              6. Use industry trends that lead to engagement
              7. Plan your marketing campaign
              
              

              Tweak of the Week

              • YouTube Launches New 'Search Insights' for All Creators includes information on what people are searching for in the app, both in relation to your channel and content specifically, and for more general search queries.
              
              

              Inspirational Nugget

              There has to be a balance in life’s tasks and inner work must happen before outer results will manifest.

              Connect with Us

              Podcast Production

              • Podcast hosting: Captivate (affiliate link)
              • Livestream: StreamYard (Shelley's referral link)
              • Music: Uppbeat.io
              
              

              Connect with Jen

              Brought to you by Women Conquer Business

              • Connect with Jen McFarland
              • Women Conquer Business marketing consultancy
              
              

              Connect with Shelley

              Engineered by AGK Media Studio

              • Connect with Shelley Carney
              • Schedule a free consultation with AGK Media Studio
              • New Mexico Day Trips
              
              
              
              This podcast uses the following third-party services for analysis:
              
              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>3c007cbe-ec31-4083-98e8-c2a57b249648Thu, 14 Apr 2022 10:00:00 -070052:50falsefull132132Jen McFarlandSpring Cleaning Your Small Business in 4 Easy StepsSpring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

              Summary: Spring Cleaning You Small Business

              Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

              We cover the 4 key areas you need to clean up to make your business shine:

              1. Review your website (what to look for and why)
              2. Check-in on your business goals (how's it going and what's changed)
              3. Adjust marketing strategies (especially if your goals changed)
              4. Clean out that inbox!
              
              

              We also recommend listening to this earlier episode, spring clean your business, and avoid project fatigue.

              Words of Wisdom

              We just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — Jen

              We've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — Shelley

              Can't Miss Resources

              • Free 7-day Social Media Detox Reflective Journal
              • Livecast Life: The Content Creator Lifestyle on Amazon
              
              

              Show Notes

              Breaking News

              1. LinkedIn is building new analytics and video features for creators and increasing the visibility of their content. 
              2. https://www.engadget.com/linkedin-new-creator-tools-020031694.html
              
              

              4 key areas you need to clean up to make your business shine

              • Take a look at your website
              • Is it accurate?
              • Is it easy to navigate?
              • Review your business goals
              • How are you tracking toward your goals?
              • Do you need to adjust
              • …. And are your marketing strategies aligned?
              • Effective marketing campaigns need to be aligned with your business goals
              • Let’s look at that inbox!
              • Mailstrom
              • Sanebox
              • Superhuman
              
              

              Tweaks of the Week

              • LinkedIn Livestream event: add to calendar
              • Wisdom app
              • VoteFrenzy app
              • Airr
              
              

              Connect with Us

              Podcast Production

              • Podcast hosting: Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

                Summary: Spring Cleaning You Small Business

                Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

                We cover the 4 key areas you need to clean up to make your business shine:

                1. Review your website (what to look for and why)
                2. Check-in on your business goals (how's it going and what's changed)
                3. Adjust marketing strategies (especially if your goals changed)
                4. Clean out that inbox!
                
                

                We also recommend listening to this earlier episode, spring clean your business, and avoid project fatigue.

                Words of Wisdom

                We just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — Jen

                We've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — Shelley

                Can't Miss Resources

                • Free 7-day Social Media Detox Reflective Journal
                • Livecast Life: The Content Creator Lifestyle on Amazon
                
                

                Show Notes

                Breaking News

                1. LinkedIn is building new analytics and video features for creators and increasing the visibility of their content. 
                2. https://www.engadget.com/linkedin-new-creator-tools-020031694.html
                
                

                4 key areas you need to clean up to make your business shine

                • Take a look at your website
                • Is it accurate?
                • Is it easy to navigate?
                • Review your business goals
                • How are you tracking toward your goals?
                • Do you need to adjust
                • …. And are your marketing strategies aligned?
                • Effective marketing campaigns need to be aligned with your business goals
                • Let’s look at that inbox!
                • Mailstrom
                • Sanebox
                • Superhuman
                
                

                Tweaks of the Week

                • LinkedIn Livestream event: add to calendar
                • Wisdom app
                • VoteFrenzy app
                • Airr
                
                

                Connect with Us

                Podcast Production

                • Podcast hosting: Captivate (affiliate link)
                • Livestream: StreamYard (Shelley's referral link)
                • Music: Uppbeat.io
                
                

                Connect with Jen

                Brought to you by Women Conquer Business

                • Connect with Jen McFarland
                • Women Conquer Business marketing consultancy
                
                

                Connect with Shelley

                Engineered by AGK Media Studio

                • Connect with Shelley Carney
                • Schedule a free consultation with AGK Media Studio
                • New Mexico Day Trips
                
                
                
                This podcast uses the following third-party services for analysis:
                
                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>d6c26eea-a207-46a8-a9b5-a5d30c18e8a1Thu, 07 Apr 2022 10:00:00 -070052:44falsefull131131Jen McFarlandProductivity Tips for Entrepreneurs: Do Apps Work?Apps are hot productivity tips for entrepreneurs. But do they work? We review some of the most popular tools, including when (or if!) you need them.

                Productivity Tips for Entrepreneurs Episode Summary

                Productivity, especially for entrepreneurs is often a big challenge. This is where productivity apps, gadgets, and tools come in. But do they work?

                In this episode, we go over the pros and cons of some of the most popular tools and techniques, including when (or if!) you need to use an app to help you get the job done.

                We also discuss some of the most popular productivity apps and tools, including Trello, Todoist, Evernote, Google Tasks, and more. Learn the good and the bad of the apps, and how they can be used to achieve better productivity.

                Words of Wisdom

                You have all the productivity tools you need to manage your projects and to manage your tasks already. You don't need to go outside of the things that you are given when you sign up for your Google Workspace or Office 365. These are called productivity tools for a reason — they're powerhouses. — Jen

                Does the productivity tool promote a feeling that you're in control? I think that's it right there in a nutshell. Am I feeling in control of my schedule? Of my time? If somebody calls me up and says, do you have time to talk this week? I can open up my calendar and I can say, yes, let's do a two o'clock on Thursday. — Shelley

                Can't Miss Resources

                • Free 7-day Social Media Detox Reflection Journal
                • Production done for you or complete Podcast done for you
                
                

                Show Notes

                0:00 Music and Intro

                1:05 Getting back to being with people

                3:05 Breaking News: She Podcasts Live conference

                • She Podcasts Live Conference Oct 11-14, MGM National Harbor
                
                

                5:22 Amazon Amp and Good News for Ranking on Google

                • Amazon’s Amp builds on—and deviates from—the Clubhouse playbook
                • Website Quality Score: Is It A Google Ranking Factor? At a high level, it means creating well-researched, high-quality content and Google will reward you for it. Less is more. There are a lot of people who tout create, create, create — and people now using AI to auto-generate content. This runs counter to that argument (and I think it's a good thing).
                
                

                14:33 Productivity vs. Working Long Hours

                19:42 The Pros and Cons of Productivity Tools

                30:06 Productive Apps Are The Ones That Work Best for You

                1. Trello
                2. Todoist
                3. Evernote
                4. Excel/Google Sheets: Vertex, spreadsheet templates: https://www.vertex42.com/
                
                

                37:24 7-Day Social Media Detox Journal

                Apps are hot productivity tips for entrepreneurs. But do they work? We review some of the most popular tools, including when (or if!) you need them.

                Productivity Tips for Entrepreneurs Episode Summary

                Productivity, especially for entrepreneurs is often a big challenge. This is where productivity apps, gadgets, and tools come in. But do they work?

                In this episode, we go over the pros and cons of some of the most popular tools and techniques, including when (or if!) you need to use an app to help you get the job done.

                We also discuss some of the most popular productivity apps and tools, including Trello, Todoist, Evernote, Google Tasks, and more. Learn the good and the bad of the apps, and how they can be used to achieve better productivity.

                Words of Wisdom

                You have all the productivity tools you need to manage your projects and to manage your tasks already. You don't need to go outside of the things that you are given when you sign up for your Google Workspace or Office 365. These are called productivity tools for a reason — they're powerhouses. — Jen

                Does the productivity tool promote a feeling that you're in control? I think that's it right there in a nutshell. Am I feeling in control of my schedule? Of my time? If somebody calls me up and says, do you have time to talk this week? I can open up my calendar and I can say, yes, let's do a two o'clock on Thursday. — Shelley

                Can't Miss Resources

                • Free 7-day Social Media Detox Reflection Journal
                • Production done for you or complete Podcast done for you
                
                

                Show Notes

                0:00 Music and Intro

                1:05 Getting back to being with people

                3:05 Breaking News: She Podcasts Live conference

                • She Podcasts Live Conference Oct 11-14, MGM National Harbor
                
                

                5:22 Amazon Amp and Good News for Ranking on Google

                • Amazon’s Amp builds on—and deviates from—the Clubhouse playbook
                • Website Quality Score: Is It A Google Ranking Factor? At a high level, it means creating well-researched, high-quality content and Google will reward you for it. Less is more. There are a lot of people who tout create, create, create — and people now using AI to auto-generate content. This runs counter to that argument (and I think it's a good thing).
                
                

                14:33 Productivity vs. Working Long Hours

                19:42 The Pros and Cons of Productivity Tools

                30:06 Productive Apps Are The Ones That Work Best for You

                1. Trello
                2. Todoist
                3. Evernote
                4. Excel/Google Sheets: Vertex, spreadsheet templates: https://www.vertex42.com/
                
                

                37:24 7-Day Social Media Detox Journal

                https://womenconquerbiz.com/social-media-detox/

                39:43 YouTubey Tweaks

                1. Update on scheduled YouTube Livestream trailers: Live-stream creators will be able to add trailers via YouTube's Live Control Room, with the option available to all channels with at least 1,000 subscribers and zero strikes.
                2. We recently redesigned the YouTube Studio mobile app from the ground up. With a new interface that allows you to navigate with fewer taps, and a ton of new features that make it easier for you to manage your channel on the go, we think you’ll love it! A few of the exciting updates:
                3. A new navigation bar to help you quickly access the Dashboard, Content, Analytics, Comments, and Playlists tabs
                4. More data in YouTube Analytics, including a personalized summary of your channel performance, additional revenue data, and additional audience metrics to give you insights into who is watching your content
                5. New search filters for comments that make it easier to find certain types of comments you want to reply to
                6. The ability to appeal a “yellow icon“ monetization decision using your phone. If you already have the Studio Mobile app all you need to do is update it to ensure you have the latest version. If you’re new to the Studio Mobile app please download it to start managing your channel from anywhere.
                
                

                42:49 Ulysses and Plausible

                • Ulysses: https://ulysses.app/ Focused (distraction-free) writing experience (Mac only)
                • Plausible: https://plausible.io/ (Google Analytics alternative) Plausible Analytics is built for privacy-conscious site owners. “surveillance capitalism”
                
                

                Related Content

                • How to Automate Daily Tasks to Increase Productivity
                • How is Productivity Calculated?
                • Why is Productivity Important in Business?
                • 4 Effective Time Management Strategies to Increase Productivity
                • Stop Confusing Busy-ness and Productivity
                
                

                Connect with Us

                Podcast Production

                • Podcast hosting: Captivate (affiliate link)
                • Livestream: StreamYard (Shelley's referral link)
                • Music: Uppbeat.io
                
                

                Connect with Jen

                Brought to you by Women Conquer Business

                • Connect with Jen McFarland
                • Women Conquer Business marketing consultancy
                
                

                Connect with Shelley

                Engineered by AGK Media Studio

                • Connect with Shelley Carney
                • Schedule a free consultation with AGK Media Studio
                • New Mexico Day Trips
                
                
                
                This podcast uses the following third-party services for analysis:
                
                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c844c7d5-60b4-4881-8e2a-7219d2fec8ddFri, 25 Mar 2022 10:00:00 -070049:08falsefull130130Jen McFarlandIncrease Business Productivity with AutomationLearn how to automate daily tasks to boost your business productivity.

                Business Productivity: Episode Summary

                Productivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business productivity is a crucial key to success.

                Jen McFarland and Shelley Carney discuss how to automate daily tasks to boost your business productivity. We'll go over all the things you can do to automate, providing amazing ideas you can implement now to save you time and money.

                Words of Wisdom

                Remember when we talk about productivity and we talk about efficiency, we're always, especially as small businesses, balancing that out. What makes us more productive so that we can get products out the door? Sitting on social media isn't going to do it. — Jen

                There are certain things that you really want to be automated because you do them all the time. You don't want to have to keep doing it all the time when a machine can just take care of it for you. — Shelley

                Can't Miss Resources

                • Women in Podcasting Book: 18 Episodes and a Book in a weekend
                • Find the Right Marketing Tools for Your Small Business
                • Relaxing Affirmation Meditations Playlist
                
                

                Show Notes

                0:00 Music and Intro

                01:02 Productivity, Efficiency, and Automation

                10:15 Pinterest In-App Checkout and Pin Sharing Across Platforms

                12:44 Weekend Update, Van Gogh and Skating with Podcasters in Centralia

                • Shelly enjoyed the Beyond Van Gogh 
                • Immersive Experience
                • Jen has a concussion (but doesn’t regret roller skating!)
                
                

                17:11 How Shelley Uses Automation

                19:07 Is a Social Media Scheduler a Good Idea? (Hint: Yes)

                32:40 We Wrote the Book on Writing Books Fast

                • Women in Podcasting Book: 18 Episodes and a Book in a weekend
                
                

                34:40 Increase Business Productivity with the Right Software

                • Find the Right Marketing Tools for Your Small Business
                
                

                36:40 Listen to Shelley's Soothing Voice

                • Relaxing Affirmation Meditations Playlist
                
                

                37:30 Happy St. Paddy's Day: How Irish Are These Lasses?

                42:44 Google Slides FTW!

                • Google Slides - Comprehensive video tutorial to learn Google Slides
                
                

                43:58 Ghosting Can Be a Good Thing

                • Ghost
                
                

                48:56 Make Your Business Journey a Beautiful One

                • “If your choices are beautiful, so too will you be.”...]]>Learn how to automate daily tasks to boost your business productivity.

                  Business Productivity: Episode Summary

                  Productivity is the speed of your business. How quickly do you deliver products to be sold? And, is it a repeatable process? When you look at it this way, increasing your business productivity is a crucial key to success.

                  Jen McFarland and Shelley Carney discuss how to automate daily tasks to boost your business productivity. We'll go over all the things you can do to automate, providing amazing ideas you can implement now to save you time and money.

                  Words of Wisdom

                  Remember when we talk about productivity and we talk about efficiency, we're always, especially as small businesses, balancing that out. What makes us more productive so that we can get products out the door? Sitting on social media isn't going to do it. — Jen

                  There are certain things that you really want to be automated because you do them all the time. You don't want to have to keep doing it all the time when a machine can just take care of it for you. — Shelley

                  Can't Miss Resources

                  • Women in Podcasting Book: 18 Episodes and a Book in a weekend
                  • Find the Right Marketing Tools for Your Small Business
                  • Relaxing Affirmation Meditations Playlist
                  
                  

                  Show Notes

                  0:00 Music and Intro

                  01:02 Productivity, Efficiency, and Automation

                  10:15 Pinterest In-App Checkout and Pin Sharing Across Platforms

                  12:44 Weekend Update, Van Gogh and Skating with Podcasters in Centralia

                  • Shelly enjoyed the Beyond Van Gogh 
                  • Immersive Experience
                  • Jen has a concussion (but doesn’t regret roller skating!)
                  
                  

                  17:11 How Shelley Uses Automation

                  19:07 Is a Social Media Scheduler a Good Idea? (Hint: Yes)

                  32:40 We Wrote the Book on Writing Books Fast

                  • Women in Podcasting Book: 18 Episodes and a Book in a weekend
                  
                  

                  34:40 Increase Business Productivity with the Right Software

                  • Find the Right Marketing Tools for Your Small Business
                  
                  

                  36:40 Listen to Shelley's Soothing Voice

                  • Relaxing Affirmation Meditations Playlist
                  
                  

                  37:30 Happy St. Paddy's Day: How Irish Are These Lasses?

                  42:44 Google Slides FTW!

                  • Google Slides - Comprehensive video tutorial to learn Google Slides
                  
                  

                  43:58 Ghosting Can Be a Good Thing

                  • Ghost
                  
                  

                  48:56 Make Your Business Journey a Beautiful One

                  • “If your choices are beautiful, so too will you be.” –Epictetus
                  
                  

                  Related Episodes

                  • How Productivity is Calculated: Smart Tips to Save You Time
                  • Why is Productivity Important in Business?
                  
                  

                  Connect with Us

                  Podcast Production

                  • Podcast hosting: Captivate (affiliate link)
                  • Livestream: StreamYard (Shelley's referral link)
                  • Music: Uppbeat.io
                  
                  

                  Connect with Jen

                  Brought to you by Women Conquer Business

                  • Connect with Jen McFarland
                  • Women Conquer Business marketing consultancy
                  
                  

                  Connect with Shelley

                  Engineered by AGK Media Studio

                  • Connect with Shelley Carney
                  • Schedule a free consultation with AGK Media Studio
                  • New Mexico Day Trips
                  
                  
                  
                  This podcast uses the following third-party services for analysis:
                  
                  Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>72a62c91-c71d-42bf-8b55-a69c890b4948Fri, 18 Mar 2022 10:00:00 -070052:09falsefull129129Jen McFarlandHow Productivity is Calculated: Smart Tips to Save You TimeProductivity is important for any business to be successful. But… how is productivity calculated? We explore that along with time-saving tips on this episode.

                  How Productivity is Calculated Episode Summary

                  Productivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business?

                  In this video, we’ll provide a few tips that can help measure productivity, including how to break down tasks effectively and how to conduct a time audit to help you prioritize key tasks, reallocate resources, and target areas where you can improve your business the most.

                  Words of Wisdom

                  When I work with people who run small businesses, I ask, what is your marketing budget? They say, 'I don't have a marketing budget.' I ask, how many hours a week are you spending on social media? How much do you charge per hour for your services? You have a marketing budget. You just don't acknowledge it because you're not thinking about all that time that you're on social media. — Jen

                  If I have a thing that I need to do frequently, I will break that down into parts. I'll make a checklist for myself so that every week on a certain day of the week, I check that I did those things. I have it all in front of me. Then I know that whole project is complete. Any project can be broken down first into the larger sections and then you take each section and break that further down into tasks. — Shelley

                  Can't Miss Resources

                  • Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
                  • Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.
                  
                  

                  Show Notes

                  0:00 Music and Intro

                  1:07 Livecast Life Book, Windows Woes & Dragon Boat Practice

                  • Livecast Life on YouTube
                  • Images of Portland Rose Festival Dragon Boats
                  • Jen's new course! Find the Right Marketing Tools for Your Small Business
                  
                  

                  11:00 Twitter Launching Profile Shops

                  • Twitter Launches Live Test of New Profile Shops to Display Products In-App (Our take: if you have products and someone gives you space to do it, take advantage of it!)
                  
                  

                  15:17 How Productivity is Calculated

                  • No matter how great the talent or efforts, some things just take time. You can’t...]]>Productivity is important for any business to be successful. But… how is productivity calculated? We explore that along with time-saving tips on this episode.

                    How Productivity is Calculated Episode Summary

                    Productivity is important for any business to be successful, especially if it's a small one that relies on the efforts of a few people. But… how is productivity calculated? More importantly, how can you measure and improve the productivity of your business?

                    In this video, we’ll provide a few tips that can help measure productivity, including how to break down tasks effectively and how to conduct a time audit to help you prioritize key tasks, reallocate resources, and target areas where you can improve your business the most.

                    Words of Wisdom

                    When I work with people who run small businesses, I ask, what is your marketing budget? They say, 'I don't have a marketing budget.' I ask, how many hours a week are you spending on social media? How much do you charge per hour for your services? You have a marketing budget. You just don't acknowledge it because you're not thinking about all that time that you're on social media. — Jen

                    If I have a thing that I need to do frequently, I will break that down into parts. I'll make a checklist for myself so that every week on a certain day of the week, I check that I did those things. I have it all in front of me. Then I know that whole project is complete. Any project can be broken down first into the larger sections and then you take each section and break that further down into tasks. — Shelley

                    Can't Miss Resources

                    • Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
                    • Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.
                    
                    

                    Show Notes

                    0:00 Music and Intro

                    1:07 Livecast Life Book, Windows Woes & Dragon Boat Practice

                    • Livecast Life on YouTube
                    • Images of Portland Rose Festival Dragon Boats
                    • Jen's new course! Find the Right Marketing Tools for Your Small Business
                    
                    

                    11:00 Twitter Launching Profile Shops

                    • Twitter Launches Live Test of New Profile Shops to Display Products In-App (Our take: if you have products and someone gives you space to do it, take advantage of it!)
                    
                    

                    15:17 How Productivity is Calculated

                    • No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant. - Warren Buffett
                    
                    

                    26:19 Business initiatives and Breaking Down Tasks

                    • Checklist Manifesto (book)
                    
                    

                    32:50 How to Conduct a Time Audit

                    • If you want to use a time tracker app, use TopTracker (free)
                    
                    

                    40:09 How We Prioritize Key Tasks

                    47:11 The "D" word: Discipline

                    50:27 LinkedIn Profile Video and YouTube Preview Trailer

                    52:48 Jen Guests on Launch With Words Podcast

                    • Jen had a fabulous interview on Bridget Willard's podcast, Launch with Words. Bridget is the creator of Launch with Words, a WordPress plugin that gives small business owners blog prompts. Jen talked about why it's important to take a stand and write about what matters to you (even if it's controversial)
                    
                    

                    55:10 What You Do With Your Time Matters

                    Curious About Livestreaming?

                    • Read Shelley's Wonderful Livestreaming Article
                    
                    

                    Related Podcast Episodes

                    • Why is Productivity Important in Business?
                    • 4 Effective Time Management Strategies to Boost Productivity
                    • How to Be a Productive Leader
                    
                    

                    Connect with Us

                    Podcast Production

                    • Podcast hosting: Captivate (affiliate link)
                    • Livestream: StreamYard (Shelley's referral link)
                    • Music: Uppbeat.io
                    
                    

                    Connect with Jen

                    Brought to you by Women Conquer Business

                    • Connect with Jen McFarland
                    • Women Conquer Business marketing consultancy
                    
                    

                    Connect with Shelley

                    Engineered by AGK Media Studio

                    • Connect with Shelley Carney
                    • Schedule a free consultation with AGK Media Studio
                    • New Mexico Day Trips
                    
                    
                    
                    This podcast uses the following third-party services for analysis:
                    
                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>7aa901db-3ff1-4460-b281-788d7551aa6aFri, 11 Mar 2022 10:00:00 -070056:28falsefull128128Jen McFarlandWhy is Productivity Important in Business?Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth. We discuss what productivity is and why it’s important to your business.

                    Productivity in Business Summary

                    Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth.

                    We also discuss what productivity is and why it’s important to your business. We also chat about how productivity, time management, and non-negotiables can work together to keep you on track, and off the 'time waster' path.

                    There is more than one way to get things done. It's important to find what works for you. Here are some tips and tricks to help you boost your productivity, and more importantly, your earnings.

                    Words of Wisdom

                    If you are a solopreneur working from home, or a small business owner, productivity is even more important. So many of us are trying to master how to do tasks faster. How do we make it better, faster, more efficient? There's efficiency in time management. There are all these different buckets of influence that you can focus on including service, delivery, and productivity. — Jen

                    You’ve got to keep that pipeline full, so you have to do all the things that are necessary to get to that sales call. That has to be a system that you set up so that you can be productive every day. Then you're always working on something that adds fuel to that system. — Shelley

                    Can't Miss Productivity Resources

                    • Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
                    • Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.
                    
                    

                    Show Notes

                    00:00 What's new with us

                    5:34 International Women's Day

                    • International Women's Day 2022 campaign theme: #BreakTheBias. Imagine a gender-equal world. "A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias." International Women's Day Resources
                    • Related podcast episode: Meet the Tenacious Effa Manley
                    
                    

                    10:11 IGTV Is Going Away (sort of)

                    • Instagram is discontinuing IGTV
                    
                    

                    12:47 What is Productivity? Why is Productivity Important in Business?

                    20:28 Awareness and Analyzing Activities

                    • Chaos Control
                    • ClickMinded SOP Library
                    
                    

                    21:57 What are Your Non-Negotiables?

                    • High Performance Habits by Brendon Burchard
                    
                    

                    40:04 Pomodoro Method

                    • Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth. We discuss what productivity is and why it’s important to your business.

                      Productivity in Business Summary

                      Whether you’re a solopreneur or leading a small team, productivity is crucial to your business growth.

                      We also discuss what productivity is and why it’s important to your business. We also chat about how productivity, time management, and non-negotiables can work together to keep you on track, and off the 'time waster' path.

                      There is more than one way to get things done. It's important to find what works for you. Here are some tips and tricks to help you boost your productivity, and more importantly, your earnings.

                      Words of Wisdom

                      If you are a solopreneur working from home, or a small business owner, productivity is even more important. So many of us are trying to master how to do tasks faster. How do we make it better, faster, more efficient? There's efficiency in time management. There are all these different buckets of influence that you can focus on including service, delivery, and productivity. — Jen

                      You’ve got to keep that pipeline full, so you have to do all the things that are necessary to get to that sales call. That has to be a system that you set up so that you can be productive every day. Then you're always working on something that adds fuel to that system. — Shelley

                      Can't Miss Productivity Resources

                      • Increase your content creation productivity by watching Shelley's Livecast Live series on YouTube.
                      • Find the Right Marketing Tools for Your Small Business. This $75 course created by Jen will save you hundreds if not thousands in finding marketing software for your business.
                      
                      

                      Show Notes

                      00:00 What's new with us

                      5:34 International Women's Day

                      • International Women's Day 2022 campaign theme: #BreakTheBias. Imagine a gender-equal world. "A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias." International Women's Day Resources
                      • Related podcast episode: Meet the Tenacious Effa Manley
                      
                      

                      10:11 IGTV Is Going Away (sort of)

                      • Instagram is discontinuing IGTV
                      
                      

                      12:47 What is Productivity? Why is Productivity Important in Business?

                      20:28 Awareness and Analyzing Activities

                      • Chaos Control
                      • ClickMinded SOP Library
                      
                      

                      21:57 What are Your Non-Negotiables?

                      • High Performance Habits by Brendon Burchard
                      
                      

                      40:04 Pomodoro Method

                      • Pomodoro Technique described in 2 minutes or less (Jen has since burned this shirt)
                      
                      

                      46:18 Embed Your Podcast on LinkedIn

                      • Use the Spotify link to embed your player. You can add a video Cover Story up to 30 seconds on your LinkedIn profile using your phone. Click the plus sign on your avatar. Read this for more information.
                      
                      

                      47:42 Why Jen Likes Studiocart

                      • Studiocart (ThriveCart alternative, WordPress only)
                      • Studiocart on Appsumo (starting at $89 lifetime)
                      
                      

                      49:24 Become Accountable for Daily Joy

                      Curious About Livestreaming?

                      • Read Shelley's Wonderful Livestreaming Article
                      
                      

                      Connect with Us

                      Podcast Production

                      • Podcast hosting: Captivate (affiliate link)
                      • Livestream: StreamYard (Shelley's referral link)
                      • Music: Uppbeat.io
                      
                      

                      Connect with Jen

                      Brought to you by Women Conquer Business

                      • Connect with Jen McFarland
                      • Women Conquer Business marketing consultancy
                      
                      

                      Connect with Shelley

                      Engineered by AGK Media Studio

                      • Connect with Shelley Carney
                      • Schedule a free consultation with AGK Media Studio
                      • New Mexico Day Trips
                      
                      
                      
                      This podcast uses the following third-party services for analysis:
                      
                      Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>bc1e919a-4d0e-4170-95d7-09d67096633bThu, 03 Mar 2022 10:00:00 -070052:43falsefull127127Jen McFarlandFight Information Overload and Start MarketingIn this inspirational and coaching episode, we talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business.

                      Information Overload Episode Summary

                      In this inspirational and coaching episode, we'll talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business.

                      Learn how to narrow your focus and choose the best information, enabling you to make decisions while feeling less overwhelmed and overloaded in the process.

                      We believe clarity and focus will move you forward in your business journey.

                      We also discuss our own struggles at times and offer several tips so you can move past all of the marketing (mis)information and slide behind the driver's seat and start marketing with purpose and vigor.

                      Episodes also available on YouTube. Subscribe to the channel.

                      Words of Wisdom

                      When I first became an entrepreneur, I thought I had to do everything. That's one of the reasons why I talk about distractions and information overload a lot. I believed that business building was a sprint, not a marathon. If you believe that things are quick and that you're behind, it's a good time to take a step back. — Jen

                      We pivoted last year. We started this new business, and we had come up with a design. It continues to evolve as you work through a perfecting process. You have to give yourself grace to say, I'm going to be learning. Even if you have done things similar in the past, each new thing requires that you work through it. So give yourself grace, understand that it's a learning process, and it's going to take time to perfect the process. — Shelley

                      Can't Miss Resources

                      • Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
                      • 3 Mistakes Podcasters Make: Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business)
                      
                      

                      Related Content

                      • Why is Productivity Important in Business?
                      • 4 Effective Time Management Strategies to Boost Productivity
                      • Why Procrastination in Business Isn’t About Great Time Management
                      • Why Before Starting a Business Project You Must Have Great Clarity (blog)
                      • Why Perfectionism in Business Stifles Brand Growth (blog)
                      
                      

                      Connect with Us

                      Podcast Production

                      • Podcast hosting: Captivate (affiliate link)
                      • Livestream: StreamYard (Shelley's referral link)
                      • Music: In this inspirational and coaching episode, we talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business.

                        Information Overload Episode Summary

                        In this inspirational and coaching episode, we'll talk about ways information overload can prevent small businesses from taking action, especially when it comes to marketing your business.

                        Learn how to narrow your focus and choose the best information, enabling you to make decisions while feeling less overwhelmed and overloaded in the process.

                        We believe clarity and focus will move you forward in your business journey.

                        We also discuss our own struggles at times and offer several tips so you can move past all of the marketing (mis)information and slide behind the driver's seat and start marketing with purpose and vigor.

                        Episodes also available on YouTube. Subscribe to the channel.

                        Words of Wisdom

                        When I first became an entrepreneur, I thought I had to do everything. That's one of the reasons why I talk about distractions and information overload a lot. I believed that business building was a sprint, not a marathon. If you believe that things are quick and that you're behind, it's a good time to take a step back. — Jen

                        We pivoted last year. We started this new business, and we had come up with a design. It continues to evolve as you work through a perfecting process. You have to give yourself grace to say, I'm going to be learning. Even if you have done things similar in the past, each new thing requires that you work through it. So give yourself grace, understand that it's a learning process, and it's going to take time to perfect the process. — Shelley

                        Can't Miss Resources

                        • Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
                        • 3 Mistakes Podcasters Make: Free course! How to Adjust Your Marketing Strategy to Save Your Sanity (And Your Business)
                        
                        

                        Related Content

                        • Why is Productivity Important in Business?
                        • 4 Effective Time Management Strategies to Boost Productivity
                        • Why Procrastination in Business Isn’t About Great Time Management
                        • Why Before Starting a Business Project You Must Have Great Clarity (blog)
                        • Why Perfectionism in Business Stifles Brand Growth (blog)
                        
                        

                        Connect with Us

                        Podcast Production

                        • Podcast hosting: Captivate (affiliate link)
                        • Livestream: StreamYard (Shelley's referral link)
                        • Music: Uppbeat.io
                        
                        

                        Connect with Jen

                        Brought to you by Women Conquer Business

                        • Connect with Jen McFarland
                        • Women Conquer Business marketing consultancy
                        
                        

                        Connect with Shelley

                        Engineered by AGK Media Studio

                        • Connect with Shelley Carney
                        • Schedule a free consultation with AGK Media Studio
                        • New Mexico Day Trips
                        
                        
                        
                        This podcast uses the following third-party services for analysis:
                        
                        Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>d850a262-d1b4-47c2-b6e9-9c267d2e7f55Thu, 24 Feb 2022 10:00:00 -070047:39falsefull126126Jen McFarlandShould I Create Online Courses to Expand My Brand and Business?Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Get simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.

                        Online Courses Strategies Summary

                        Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Is it the right time? Is it the right move for you?

                        During this show we'll guide you through the following questions:

                        • Who should be producing courses and why?
                        • How do you decide what to teach?
                        • How do you design the course?
                        • What is the process for generating digital material?
                        • What software do you recommend?
                        • What is the best way to promote and sell courses?
                        • What mistakes have you made that people should avoid?
                        
                        

                        This show will help you decide whether creating online courses is right for your business.

                        You'll also get the simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.

                        Words of Wisdom

                        Why are people taking this course? What are they trying to accomplish? Then when you get to where you have to sell, it's really easy because you're walking people through that progression and you're giving people exactly what they want. When you go to write your sales copy and talk to people about it, it's a lot easier. — Jen

                        When Toby and I first started doing live streaming on YouTube we found we were answering the same questions again and again. So we created a course. We knew exactly what people needed. — Shelley

                        Can't Miss Resources

                        • Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
                        
                        

                        3 Big Mistakes Podcasters Make

                        Breaking News

                        • MemberVault
                        •  (course software) changed their pricing structure
                        • Videotero is teaching a new photography course free on YouTube
                        
                        

                        Connect with Us

                        Podcast Production

                        • Podcast hosting: Captivate (affiliate link)
                        • Livestream: StreamYard (Shelley's referral link)
                        • Music: Uppbeat.io
                        
                        

                        Connect with Jen

                        Brought to you by Women Conquer Business

                        • Connect with Jen McFarland
                        • Women Conquer Business marketing consultancy
                        
                        

                        Connect with Shelley

                        Engineered by AGK Media Studio

                        • Connect with Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Get simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.

                          Online Courses Strategies Summary

                          Have you been thinking about creating online courses to expand your brand and increase revenue in your business? Is it the right time? Is it the right move for you?

                          During this show we'll guide you through the following questions:

                          • Who should be producing courses and why?
                          • How do you decide what to teach?
                          • How do you design the course?
                          • What is the process for generating digital material?
                          • What software do you recommend?
                          • What is the best way to promote and sell courses?
                          • What mistakes have you made that people should avoid?
                          
                          

                          This show will help you decide whether creating online courses is right for your business.

                          You'll also get the simple steps to designing and generating digital courses to transform your ideal clients and increase your impact and income.

                          Words of Wisdom

                          Why are people taking this course? What are they trying to accomplish? Then when you get to where you have to sell, it's really easy because you're walking people through that progression and you're giving people exactly what they want. When you go to write your sales copy and talk to people about it, it's a lot easier. — Jen

                          When Toby and I first started doing live streaming on YouTube we found we were answering the same questions again and again. So we created a course. We knew exactly what people needed. — Shelley

                          Can't Miss Resources

                          • Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
                          
                          

                          3 Big Mistakes Podcasters Make

                          Breaking News

                          • MemberVault
                          •  (course software) changed their pricing structure
                          • Videotero is teaching a new photography course free on YouTube
                          
                          

                          Connect with Us

                          Podcast Production

                          • Podcast hosting: Captivate (affiliate link)
                          • Livestream: StreamYard (Shelley's referral link)
                          • Music: Uppbeat.io
                          
                          

                          Connect with Jen

                          Brought to you by Women Conquer Business

                          • Connect with Jen McFarland
                          • Women Conquer Business marketing consultancy
                          
                          

                          Connect with Shelley

                          Engineered by AGK Media Studio

                          • Connect with Shelley Carney
                          • Schedule a free consultation with AGK Media Studio
                          • New Mexico Day Trips
                          
                          
                          
                          This podcast uses the following third-party services for analysis:
                          
                          Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>b2a7c43a-96a2-42f9-8bdb-7ae831c996c9Thu, 17 Feb 2022 10:00:00 -070055:38falsefull125125Jen McFarland5 Most Effective Organic Digital Marketing StrategiesEvery entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.

                          Digital Marketing Strategies Summary

                          Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.

                          What are the top 5 digital marketing strategies that will get your online presence seen by millions of people and get you more leads and sales?

                          Take your online presence to the next level when you optimize your website, improve your blogging SEO, consistently engage in social media marketing while producing helpful and informative content regularly.

                          We'll share simple ways to use key digital marketing techniques to reach more leads and increase your revenue.

                          Words of Wisdom

                          Email marketing is essential, even when you're just getting started. You want to have a way for people to opt-in and then understand that people want to hear from you and you should email them. — Jen

                          I know a lot of people are talking about, “oh, I’ve got to get on TikTok this year. This year is about TikTok.” Now let's think. Is your target audience aged 18 to 30 years old? Because that's who's on TikTok mostly. There are occasionally older people on there, but not very often. Just really focus on who are you aiming your message at and are they on that platform. — Shelley

                          Can't Miss Resources

                          • Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
                          • 3 Big Mistakes Podcasters Make
                          
                          

                          Curious About Livestreaming?

                          • Read Shelley's Wonderful Livestreaming Article
                          
                          

                          Related Blog Posts

                          • Absolute Best Digital Marketing Tools
                          • Execute Your Content Marketing Strategy
                          • What No One Tells You About Website Ownership
                          
                          

                          Connect with Us

                          Podcast Production

                          • Podcast hosting: Captivate (affiliate link)
                          • Livestream: StreamYard (Shelley's referral link)
                          • Music: Uppbeat.io
                          
                          

                          Connect with Jen

                          Brought to you by Women Conquer Business

                          • Connect with Jen McFarland
                          • Women Conquer Business marketing consultancy
                          
                          

                          Connect with Shelley

                          Engineered by AGK Media Studio

                          • Connect with Shelley Carney
                          • Schedule a free consultation with AGK Media Studio
                          • Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.

                            Digital Marketing Strategies Summary

                            Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.

                            What are the top 5 digital marketing strategies that will get your online presence seen by millions of people and get you more leads and sales?

                            Take your online presence to the next level when you optimize your website, improve your blogging SEO, consistently engage in social media marketing while producing helpful and informative content regularly.

                            We'll share simple ways to use key digital marketing techniques to reach more leads and increase your revenue.

                            Words of Wisdom

                            Email marketing is essential, even when you're just getting started. You want to have a way for people to opt-in and then understand that people want to hear from you and you should email them. — Jen

                            I know a lot of people are talking about, “oh, I’ve got to get on TikTok this year. This year is about TikTok.” Now let's think. Is your target audience aged 18 to 30 years old? Because that's who's on TikTok mostly. There are occasionally older people on there, but not very often. Just really focus on who are you aiming your message at and are they on that platform. — Shelley

                            Can't Miss Resources

                            • Visibility for Your Podcast: Get your podcast seen and heard in as many places as possible!
                            • 3 Big Mistakes Podcasters Make
                            
                            

                            Curious About Livestreaming?

                            • Read Shelley's Wonderful Livestreaming Article
                            
                            

                            Related Blog Posts

                            • Absolute Best Digital Marketing Tools
                            • Execute Your Content Marketing Strategy
                            • What No One Tells You About Website Ownership
                            
                            

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate (affiliate link)
                            • Livestream: StreamYard (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Schedule a free consultation with AGK Media Studio
                            • New Mexico Day Trips
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c80de883-e030-4ff7-908a-dd446f8833cbThu, 10 Feb 2022 10:00:00 -070048:36falsefull124124Jen McFarlandHow to Boost Business Visibility with Community EngagementLearn why it's important to be active in communities to reach a new audience, increase brand awareness, and build relationships.

                            Business Visibility Episode Summary

                            Are you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand awareness, and build relationships that will help you grow your business.

                            Which forms of community engagement can help grow a business the most?

                            How can you quickly find communities related to your niche and effectively engage as a member?

                            We share simple steps for working within a community that is aligned with your values. You’ll spark opportunities to share your expertise while you inspire trust in your abilities to provide high-quality, consequential service to potential clients.

                            Words of Wisdom

                            It's always got to be about solving problems. When you show up consistently, you begin to build community around your ideas and that adds to your ability to boost your business's visibility. It's about showing up. It's about helping other people. And it's about doing something consistently that does all of those types of things. — Jen

                            Find community events that you can participate in, then you can connect with people and collaborate with them. It's a way to just instigate some activity, shake things up and get some action. Build those relationships because that's where more business is going to come from. — Shelley

                            Related Content

                            • Teen Entrepreneurs Find Pandemic Silver Lining (podcast episode)
                            • ClickFunnels Review (blog post)
                            
                            

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate (affiliate link)
                            • Livestream: StreamYard (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Schedule a free consultation with AGK Media Studio
                            • New Mexico Day Trips
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn why it's important to be active in communities to reach a new audience, increase brand awareness, and build relationships.

                            Business Visibility Episode Summary

                            Are you ready to boost your business visibility? It's important to be active in communities to reach a new audience, increase brand awareness, and build relationships that will help you grow your business.

                            Which forms of community engagement can help grow a business the most?

                            How can you quickly find communities related to your niche and effectively engage as a member?

                            We share simple steps for working within a community that is aligned with your values. You’ll spark opportunities to share your expertise while you inspire trust in your abilities to provide high-quality, consequential service to potential clients.

                            Words of Wisdom

                            It's always got to be about solving problems. When you show up consistently, you begin to build community around your ideas and that adds to your ability to boost your business's visibility. It's about showing up. It's about helping other people. And it's about doing something consistently that does all of those types of things. — Jen

                            Find community events that you can participate in, then you can connect with people and collaborate with them. It's a way to just instigate some activity, shake things up and get some action. Build those relationships because that's where more business is going to come from. — Shelley

                            Related Content

                            • Teen Entrepreneurs Find Pandemic Silver Lining (podcast episode)
                            • ClickFunnels Review (blog post)
                            
                            

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate (affiliate link)
                            • Livestream: StreamYard (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Schedule a free consultation with AGK Media Studio
                            • New Mexico Day Trips
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c877f5af-e619-48a5-b513-a13106dccccaThu, 03 Feb 2022 10:00:00 -070051:47falsefull123123Jen McFarlandRepurpose Content to Promote Your BusinessRepurposing content takes something you’ve created and shares it in a new way to give it new life. Get simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.

                            Repurpose Content Episode Summary

                            Have you ever wondered how to repurpose content without wasting hours of your day? Us too.

                            The main idea behind repurposing content is to take something you’ve created and share it in a new way to give it new life.

                            The hard work of the original creation is already done and there are a few other benefits for repurposing content including: reaching new audiences, reinforcing your message, and improving organic visibility.

                            We'll share simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.

                            Words of Wisdom

                            Search Engine Optimization (SEO) is answering customers' questions. When you're ensuring you're speaking to your audience about things they care about, using the same words they use. When you repurpose content across platforms you'll see results. — Jen

                            Another thing that repurposing your content can do is reinforcing your message. That repetition will help you stay top of mind, That repetition occurs when you create content in many different places. — Shelley

                            Register for The More You Glow Series

                            • Entire Series: the More You Glow
                            
                            

                            Can't Miss Resources

                            • Shelley and Toby's breakdown on repurposing content to publish a book
                            • Get your podcast seen and heard in as many places as possible!
                            
                            

                            Related Content

                            • Michael Jonas (The Rational Unicorn) podcast episode
                            • ClickFunnels review blog post
                            
                            

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate (affiliate link)
                            • Livestream: StreamYard (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Schedule a free consultation with AGK Media Studio
                            • New Mexico Day Trips
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac -...]]>Repurposing content takes something you’ve created and shares it in a new way to give it new life. Get simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.

                            Repurpose Content Episode Summary

                            Have you ever wondered how to repurpose content without wasting hours of your day? Us too.

                            The main idea behind repurposing content is to take something you’ve created and share it in a new way to give it new life.

                            The hard work of the original creation is already done and there are a few other benefits for repurposing content including: reaching new audiences, reinforcing your message, and improving organic visibility.

                            We'll share simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.

                            Words of Wisdom

                            Search Engine Optimization (SEO) is answering customers' questions. When you're ensuring you're speaking to your audience about things they care about, using the same words they use. When you repurpose content across platforms you'll see results. — Jen

                            Another thing that repurposing your content can do is reinforcing your message. That repetition will help you stay top of mind, That repetition occurs when you create content in many different places. — Shelley

                            Register for The More You Glow Series

                            • Entire Series: the More You Glow
                            
                            

                            Can't Miss Resources

                            • Shelley and Toby's breakdown on repurposing content to publish a book
                            • Get your podcast seen and heard in as many places as possible!
                            
                            

                            Related Content

                            • Michael Jonas (The Rational Unicorn) podcast episode
                            • ClickFunnels review blog post
                            
                            

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate (affiliate link)
                            • Livestream: StreamYard (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing consultancy
                            
                            

                            Connect with Shelley

                            Engineered by AGK Media Studio

                            • Connect with Shelley Carney
                            • Schedule a free consultation with AGK Media Studio
                            • New Mexico Day Trips
                            
                            
                            
                            This podcast uses the following third-party services for analysis:
                            
                            Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>b7d388e7-9461-44b2-ac28-ed75cc6e6621Thu, 27 Jan 2022 10:00:00 -070055:02falsefull122122Jen McFarlandFind the Right Marketing Tools in 3 Easy StepsGreat marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business.

                            Marketing Tools Episode Summary

                            The best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business.

                            But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't *quite* feel like they're fitting together.

                            We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients.

                            This is a great overview that helps you get started on the right foot.

                            We also discuss Shopify's commerce reports, and the transformation of how people buy (and how you need to sell).

                            Shopify's Commerce Report

                            • Roadmap to the Future of Commerce (Shopify)
                            • Future of eCommerce (Shopify)
                            • Future of Retail (Shopify)
                            
                            

                            Words of Wisdom

                            The first step is to get super clear about your own business and what your goals are. How do you want to deliver the services? Software is created specifically for a certain industry, a certain customer type, different business sizes, and revenue and business models. — Jen

                            I think the first thing you need to do is establish your email list because as we all know, social media can make changes every day. So as quickly as you can, you need to capture that email address and get them onto your list. Then you can still communicate with them in a way that you have some control over. — Shelley

                            Can't Miss Resource

                            Find the Right Marketing Tools for Your Small Business

                            Related Content

                            • Create Consistent Content for Your Small Business in 2022
                            • Are Payments and Marketing Related?
                            • 15 Epic Social Media Trends for 2022
                            
                            

                            Connect with Us

                            Podcast Production

                            • Podcast hosting: Captivate (affiliate link)
                            • Livestream: StreamYard (Shelley's referral link)
                            • Music: Uppbeat.io
                            
                            

                            Connect with Jen

                            Brought to you by Women Conquer Business

                            • Connect with Jen McFarland
                            • Women Conquer Business marketing...]]>Great marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business.

                              Marketing Tools Episode Summary

                              The best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business.

                              But with so many marketing tools available, it can be hard to know where to start. Or, maybe you got started and the pieces don't *quite* feel like they're fitting together.

                              We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients.

                              This is a great overview that helps you get started on the right foot.

                              We also discuss Shopify's commerce reports, and the transformation of how people buy (and how you need to sell).

                              Shopify's Commerce Report

                              • Roadmap to the Future of Commerce (Shopify)
                              • Future of eCommerce (Shopify)
                              • Future of Retail (Shopify)
                              
                              

                              Words of Wisdom

                              The first step is to get super clear about your own business and what your goals are. How do you want to deliver the services? Software is created specifically for a certain industry, a certain customer type, different business sizes, and revenue and business models. — Jen

                              I think the first thing you need to do is establish your email list because as we all know, social media can make changes every day. So as quickly as you can, you need to capture that email address and get them onto your list. Then you can still communicate with them in a way that you have some control over. — Shelley

                              Can't Miss Resource

                              Find the Right Marketing Tools for Your Small Business

                              Related Content

                              • Create Consistent Content for Your Small Business in 2022
                              • Are Payments and Marketing Related?
                              • 15 Epic Social Media Trends for 2022
                              
                              

                              Connect with Us

                              Podcast Production

                              • Podcast hosting: Captivate (affiliate link)
                              • Livestream: StreamYard (Shelley's referral link)
                              • Music: Uppbeat.io
                              
                              

                              Connect with Jen

                              Brought to you by Women Conquer Business

                              • Connect with Jen McFarland
                              • Women Conquer Business marketing consultancy
                              
                              

                              Connect with Shelley

                              Engineered by AGK Media Studio

                              • Connect with Shelley Carney
                              • Schedule a free consultation with AGK Media Studio
                              • New Mexico Day Trips
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>3722b291-ce0c-44ea-9d52-e2a7cb50b6caThu, 20 Jan 2022 10:00:00 -070051:06falsefull121121The best marketing tools help you to reach a wider audience, stay in touch with your customers, connect with prospects, and grow your business. We'll share simple steps for finding the RIGHT marketing tools to meet your goals, our marketing tool recommendations, the ones we use ourselves, and recommend to our clients.Jen McFarlandCreate Consistent Content for Your Small BusinessCreate consistent content for your small business by following social media and content marketing trends like shoppable posts.

                              Consistent Content Episode Summary

                              We're excited to announce a new show format and exciting changes to the show.

                              The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show.

                              This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis.

                              Changes to the Women Conquer Business Show

                              Jen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible.

                              Shoppable Social Posts

                              • Pinterest TV
                              • Firework (shoppable posts on your website)
                              • Information about web stories
                              • Amazon Influencer
                              • Livestreaming on Amazon
                              
                              

                              Task Management Tools to Stay on Top of Your Goals

                              • Things 3 (Mac only)
                              • Monday.com (robust project management software)
                              
                              

                              Words of Wisdom

                              We're talking about habits, we're talking about creating consistent content. One of the ways that you do that is you systematize it, you automate it, you make it part of your workflow, and have a task management app that you use that is low cost and really easy to use. — Jen

                              I work with other fellow encore entrepreneurs, people who have had a career, they have some knowledge in their life that they built up, a bunch of skills. Now they want to create their own at-home business combining all of those skills along with their passion, something that they love to do. For me, I love to livestream. I love to reach out to people. I love to have that conversation going online with our chat room and that's my passion. — Shelley

                              Related Blog Posts

                              • TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy
                              • Grow Your Business with These 3 Content Marketing Ideas
                              • How to Execute Your Content Plan
                              
                              

                              Connect with Us

                              Podcast Production

                              • Podcast hosting: Captivate (affiliate link)
                              • Livestream: StreamYard (Shelley's referral link)
                              • Music: Uppbeat.io
                              
                              

                              Connect with Jen

                              Brought to you by Women Conquer...]]>Create consistent content for your small business by following social media and content marketing trends like shoppable posts.

                              Consistent Content Episode Summary

                              We're excited to announce a new show format and exciting changes to the show.

                              The biggest things you'll get are two hosts (twice the knowledge!), a fun format, and we've made it easier than ever to ask us questions before, during, and after the show.

                              This week, we talked a lot about shoppable posts (interactive posts to help you sell your products) using video, and the easiest ways to get started not only creating content once but creating a repeatable process so you'll be connecting with customers on an ongoing basis.

                              Changes to the Women Conquer Business Show

                              Jen's podcasting with cohost Shelley Carney, who she met at the She Podcasts Live event last October. They're combining their knowledge of marketing and live streaming to help you get your marketing messages out as quickly as possible.

                              Shoppable Social Posts

                              • Pinterest TV
                              • Firework (shoppable posts on your website)
                              • Information about web stories
                              • Amazon Influencer
                              • Livestreaming on Amazon
                              
                              

                              Task Management Tools to Stay on Top of Your Goals

                              • Things 3 (Mac only)
                              • Monday.com (robust project management software)
                              
                              

                              Words of Wisdom

                              We're talking about habits, we're talking about creating consistent content. One of the ways that you do that is you systematize it, you automate it, you make it part of your workflow, and have a task management app that you use that is low cost and really easy to use. — Jen

                              I work with other fellow encore entrepreneurs, people who have had a career, they have some knowledge in their life that they built up, a bunch of skills. Now they want to create their own at-home business combining all of those skills along with their passion, something that they love to do. For me, I love to livestream. I love to reach out to people. I love to have that conversation going online with our chat room and that's my passion. — Shelley

                              Related Blog Posts

                              • TikTok for Small Business: 6 Easy Steps to Your Short Form Video Strategy
                              • Grow Your Business with These 3 Content Marketing Ideas
                              • How to Execute Your Content Plan
                              
                              

                              Connect with Us

                              Podcast Production

                              • Podcast hosting: Captivate (affiliate link)
                              • Livestream: StreamYard (Shelley's referral link)
                              • Music: Uppbeat.io
                              
                              

                              Connect with Jen

                              Brought to you by Women Conquer Business

                              • Connect with Jen McFarland
                              • Women Conquer Business marketing consultancy
                              
                              

                              Connect with Shelley

                              Engineered by AGK Media Studio

                              • Connect with Shelley Carney
                              • Schedule a free consultation with AGK Media Studio
                              • New Mexico Day Trips
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>4b1242b4-6ab5-493c-8fc5-e0cd1a6842e3Fri, 14 Jan 2022 10:00:00 -070054:01falsefull120120Jen McFarlandWhy Fearlessness is for Sociopaths and 3-year-olds with Heather Vickery (Explicit)Learn why being fearless is a myth and how to make brave leaps.

                              Being fearless is a nonexistent thing. Rather than attempting to create something that doesn't exist (because fearlessness is for sociopaths and 3-year-olds) my goal in life is to help you embrace your fears and leverage that into intentional bravery. — Heather Vickery

                              Episode Summary

                              This interview is about why being fearless is a myth, how to make brave leaps, and why words matter.

                              We discuss Heather's new book, F*ck Fearless: Making the Brave Leap, and how to have difficult conversations with yourself and others.

                              There is some explicit language in this episode, so if that's not your thing, you'll want to wait for the next episode.

                              If you're still here, Buckle up your seatbelts, and get ready for a transformational conversation with Heather Vickery.

                              Resources Mentioned

                              • F*ck Fearless: Making the Brave Leap by Heather Vickery
                              • Brave on Purpose Facebook Group
                              
                              

                              Connect with Our Guest

                              • Vickery and co.
                              • The Brave Files podcast
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn why being fearless is a myth and how to make brave leaps.

                              Being fearless is a nonexistent thing. Rather than attempting to create something that doesn't exist (because fearlessness is for sociopaths and 3-year-olds) my goal in life is to help you embrace your fears and leverage that into intentional bravery. — Heather Vickery

                              Episode Summary

                              This interview is about why being fearless is a myth, how to make brave leaps, and why words matter.

                              We discuss Heather's new book, F*ck Fearless: Making the Brave Leap, and how to have difficult conversations with yourself and others.

                              There is some explicit language in this episode, so if that's not your thing, you'll want to wait for the next episode.

                              If you're still here, Buckle up your seatbelts, and get ready for a transformational conversation with Heather Vickery.

                              Resources Mentioned

                              • F*ck Fearless: Making the Brave Leap by Heather Vickery
                              • Brave on Purpose Facebook Group
                              
                              

                              Connect with Our Guest

                              • Vickery and co.
                              • The Brave Files podcast
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>2b80b613-b3de-40ac-8cce-42b780f33b32Thu, 28 Oct 2021 11:00:00 -070027:32truefull119119Jen McFarlandBuild a Business Strategy Around Your Greatest StrengthsYour strengths are what makes you unique; and, it's easier to create a repeatable process you’re willing to follow through on long-term.

                              Summary: Build a Business Strategy

                              Too often business leaders look to others to develop a business strategy.

                              It's critical to develop and build a business strategy correctly that plays to your (and your team's!) strengths not only because it's what will make you unique, but also because that's the repeatable process you're willing to follow through on over the long haul.

                              Regardless of how you're funded, it's likely there's something you're doing to attract your people (and that you love) you can build a strategy around.

                              Do that.

                              When we were sitting there, he looked at me and said, " Do I have to max out all of my credit cards to be successful?"I was stunned by the stark honesty.I paused for a minute and I said, "Absolutely not. You do not have to max out your cards to be successful." — Jen

                              Resources Mentioned

                              • Business Risks
                              • Google My Business
                              • Mark Schaefer, Cumulative Advantage (book)
                              • Fancy Sales Funnels
                              • Music from Uppbeat (free for Creators!)
                              
                              

                              Connect with Jen

                              • LinkedIn
                              
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Your strengths are what makes you unique; and, it's easier to create a repeatable process you’re willing to follow through on long-term.

                              Summary: Build a Business Strategy

                              Too often business leaders look to others to develop a business strategy.

                              It's critical to develop and build a business strategy correctly that plays to your (and your team's!) strengths not only because it's what will make you unique, but also because that's the repeatable process you're willing to follow through on over the long haul.

                              Regardless of how you're funded, it's likely there's something you're doing to attract your people (and that you love) you can build a strategy around.

                              Do that.

                              When we were sitting there, he looked at me and said, " Do I have to max out all of my credit cards to be successful?"I was stunned by the stark honesty.I paused for a minute and I said, "Absolutely not. You do not have to max out your cards to be successful." — Jen

                              Resources Mentioned

                              • Business Risks
                              • Google My Business
                              • Mark Schaefer, Cumulative Advantage (book)
                              • Fancy Sales Funnels
                              • Music from Uppbeat (free for Creators!)
                              
                              

                              Connect with Jen

                              • LinkedIn
                              
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>33e447a1-4295-4cb2-b8bf-bf52b1e25780Tue, 13 Jul 2021 09:00:00 -070009:25falsefull118118Jen McFarlandBusiness Analogy Stories: What Do Your Business & a Crow Have in Common?As I began recording, a crow zoomed down the chimney and into my fireplace. Learn how these business analogy stories guide better decisions.

                              Summary: Business Analogy Stories

                              Business analogy stories help us sort out the craziest problems we face. For example, as I began recording this show, a crow fell down the chimney and into my fireplace. Learn how this strange occurrence relates to our businesses in this post-COVID world.

                              Words of Wisdom

                              We came up with a plan for how we're going to get the crow out. We open the doors and the crow's like, "Yeah, I don't really feel like coming out." How many times does this happen to you? You come up with a plan and then <poof!> back to the drawing board! — Jen

                              Resources Mentioned

                              • How Women Teen Entrepreneurs Find COVID Silver Lining
                              
                              

                              Connect with Jen

                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>As I began recording, a crow zoomed down the chimney and into my fireplace. Learn how these business analogy stories guide better decisions.

                              Summary: Business Analogy Stories

                              Business analogy stories help us sort out the craziest problems we face. For example, as I began recording this show, a crow fell down the chimney and into my fireplace. Learn how this strange occurrence relates to our businesses in this post-COVID world.

                              Words of Wisdom

                              We came up with a plan for how we're going to get the crow out. We open the doors and the crow's like, "Yeah, I don't really feel like coming out." How many times does this happen to you? You come up with a plan and then <poof!> back to the drawing board! — Jen

                              Resources Mentioned

                              • How Women Teen Entrepreneurs Find COVID Silver Lining
                              
                              

                              Connect with Jen

                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>39c46475-e919-4436-a1ce-588877e68d0cWed, 30 Jun 2021 09:00:00 -070010:10falsefull117117Jen McFarlandWomen Teen Entrepreneurs Find Pandemic Silver Lining With Sarah Shapiro & Skye LoventhalThe future is BRIGHT, my friends! Meet two women teen entrepreneurs who found a pandemic silver lining by creating a global education project.

                              Women Teen Entrepreneurs Episode Summary

                              The future is BRIGHT, my friends! Meet two women teen entrepreneurs who found a silver lining in the pandemic madness by creating a project to help hundreds of elementary students around the globe.

                              Sarah Shapiro and Skye Loventhal, the two women teen entrepreneurs started the Covid NineTEEN Project, which provides FREE teen-led activities and one-on-one tutoring meant to support elementary school students.

                              The Covid NineTEEN Project is a group of motivated teens who are using this valuable time to make a difference in the world.

                              They hope to serve as mentors for elementary school children to help them fill their time and continue to flourish despite the uncertainty of the outside world.

                              Words of Wisdom

                              I’m specifically passionate about combating educational inequalities. Since we’re both daughters of educators, we saw firsthand how students were really struggling to adapt to distance learning because they no longer had the one-on-one support that they needed and all of their extracurriculars and summer plans were canceled. Kids no longer had that outlet to pursue those other talents that they have, those other curiosities. What we decided to do was create something called the Covid NineTEEN Project, and it’s a teen-run initiative where we have daily activities and one-on-one tutoring for kids. — Sarah Shapiro, Founder, Covid NineTEEN Project

                              Connect with Our Guests

                              • Covid NineTEEN Project
                              • Instagram
                              
                              

                              Other Episodes You Might Enjoy

                              • Amazing Businesswomen in History: Meet Tenacious Effa Manley
                              • Who You Are Is The Heart Of Your Business Path
                              • Woman-Led Startup Raises $3 Million
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>The future is BRIGHT, my friends! Meet two women teen entrepreneurs who found a pandemic silver lining by creating a global education project.

                              Women Teen Entrepreneurs Episode Summary

                              The future is BRIGHT, my friends! Meet two women teen entrepreneurs who found a silver lining in the pandemic madness by creating a project to help hundreds of elementary students around the globe.

                              Sarah Shapiro and Skye Loventhal, the two women teen entrepreneurs started the Covid NineTEEN Project, which provides FREE teen-led activities and one-on-one tutoring meant to support elementary school students.

                              The Covid NineTEEN Project is a group of motivated teens who are using this valuable time to make a difference in the world.

                              They hope to serve as mentors for elementary school children to help them fill their time and continue to flourish despite the uncertainty of the outside world.

                              Words of Wisdom

                              I’m specifically passionate about combating educational inequalities. Since we’re both daughters of educators, we saw firsthand how students were really struggling to adapt to distance learning because they no longer had the one-on-one support that they needed and all of their extracurriculars and summer plans were canceled. Kids no longer had that outlet to pursue those other talents that they have, those other curiosities. What we decided to do was create something called the Covid NineTEEN Project, and it’s a teen-run initiative where we have daily activities and one-on-one tutoring for kids. — Sarah Shapiro, Founder, Covid NineTEEN Project

                              Connect with Our Guests

                              • Covid NineTEEN Project
                              • Instagram
                              
                              

                              Other Episodes You Might Enjoy

                              • Amazing Businesswomen in History: Meet Tenacious Effa Manley
                              • Who You Are Is The Heart Of Your Business Path
                              • Woman-Led Startup Raises $3 Million
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>78811055-f296-440e-afe6-1b5944028f93Tue, 30 Jun 2020 10:00:00 -070001:25:40falsefull116116Jen McFarlandSignificant Consumer Behavior Shifts And Its Business Impact Since COVID-19Explore consumer behavior since COVID-19, what we know right now, and its business implications for the future.

                              Summary: Consumer Behavior

                              We dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That’s right. We’re going to talk about consumer behavior since COVID-19, what we know right now and its implications for the future.

                              If you’re looking for more information about getting started with digital marketing, please go to my digital marketing recommendations for small businesses.

                              Words of Wisdom

                              50% of US consumers report that they’re buying the majority of their items online. It’s not only an increase in online shopping. It means a broader range of products is being bought online. They’ve also found that 76% of smartphone users are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. So if you have a smartphone, you’re more likely to go shopping on your smartphone and you’re more likely to get frustrated if the buying process is difficult. You can no longer ignore having a mobile-friendly website, which is something I’ve been teaching for a long time. But now, you need to make the mobile e-commerce experience as quick and easy as possible. This is not going to change after COVID-19 is over. — Jen

                              Resources Mentioned

                              • Think with Google
                              • Are Recent Trends Here to Stay? Signals of a Mindset Shift
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Explore consumer behavior since COVID-19, what we know right now, and its business implications for the future.

                              Summary: Consumer Behavior

                              We dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That’s right. We’re going to talk about consumer behavior since COVID-19, what we know right now and its implications for the future.

                              If you’re looking for more information about getting started with digital marketing, please go to my digital marketing recommendations for small businesses.

                              Words of Wisdom

                              50% of US consumers report that they’re buying the majority of their items online. It’s not only an increase in online shopping. It means a broader range of products is being bought online. They’ve also found that 76% of smartphone users are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. So if you have a smartphone, you’re more likely to go shopping on your smartphone and you’re more likely to get frustrated if the buying process is difficult. You can no longer ignore having a mobile-friendly website, which is something I’ve been teaching for a long time. But now, you need to make the mobile e-commerce experience as quick and easy as possible. This is not going to change after COVID-19 is over. — Jen

                              Resources Mentioned

                              • Think with Google
                              • Are Recent Trends Here to Stay? Signals of a Mindset Shift
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c55cc0b8-cbbb-4702-87d8-2d14f809d3ddTue, 23 Jun 2020 19:37:00 -070033:04falsefull115115Jen McFarland4 Effective Time Management Strategies to Boost ProductivityGet the top 4 most effective time management strategies you can start today to help you and your team stay focused on the big picture.

                              Summary: Effective Time Management Strategies

                              Get the top 4 most effective time management strategies you can start today to help you and your team stay focused on the big picture.

                              This episode is great for personal productivity, within your small business, or even for teams looking to boost their focus.

                              • Learn why busy is not the same as productive
                              • Why conducting a time audit is critical
                              • Tools you can use to conduct a time audit
                              • How (and why!) minimizing multi-tasking is a MUST
                              • Why taking breaks can improve your time management
                              • When to plan your week so you can say "no" when you have to
                              
                              

                              Words of Wisdom

                              We work on tasks that keep us in the busy-ness and not engaged with our largest biggest goals. — Jen

                              Resources Mentioned

                              • How to Stop Confusing Busy with Productive (includes information about our brains and multitasking)
                              • Time management apps: Todoist and Toggl (both apps have free versions you can use for a simple time audit)
                              • Mike Tyson's face tattoo (more an FYI than a resource)
                              
                              

                              Show Notes

                              [1:19] - Steps to Manage your time better

                              [2:21] - Step 1 - Time Audit

                              [3:16] - What a Time Audit really does.

                              [3:39] - Track time using Spreadsheet or Paper or ToDoist or Toggl

                              [4:41] - Mike Tyson's Tattoo and Anderson Coopers Boyfriend

                              [5:40] - Step 2 - Minimize multitasking to become more productive

                              [6:23] - Only 2.5% of people can multitask - Link.

                              [6:32] - Stanford researchers say that multitasking, overtaxes our brain and prevents us from concentrating - Link

                              [8:41] - Step 3 - Taking breaks and Pomodoro Technique

                              [10:26] - Brain can maintain concentration for 90 minutes

                              [11:06] - Step 4 - Plan your work week in advance

                              [12:06] - Knock out the most important during your most productive time (mornings for most)

                              [13:27] - Saying "No" based on the week’s workload mapped out completely

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Get the top 4 most effective time management strategies you can start today to help you and your team stay focused on the big picture.

                              Summary: Effective Time Management Strategies

                              Get the top 4 most effective time management strategies you can start today to help you and your team stay focused on the big picture.

                              This episode is great for personal productivity, within your small business, or even for teams looking to boost their focus.

                              • Learn why busy is not the same as productive
                              • Why conducting a time audit is critical
                              • Tools you can use to conduct a time audit
                              • How (and why!) minimizing multi-tasking is a MUST
                              • Why taking breaks can improve your time management
                              • When to plan your week so you can say "no" when you have to
                              
                              

                              Words of Wisdom

                              We work on tasks that keep us in the busy-ness and not engaged with our largest biggest goals. — Jen

                              Resources Mentioned

                              • How to Stop Confusing Busy with Productive (includes information about our brains and multitasking)
                              • Time management apps: Todoist and Toggl (both apps have free versions you can use for a simple time audit)
                              • Mike Tyson's face tattoo (more an FYI than a resource)
                              
                              

                              Show Notes

                              [1:19] - Steps to Manage your time better

                              [2:21] - Step 1 - Time Audit

                              [3:16] - What a Time Audit really does.

                              [3:39] - Track time using Spreadsheet or Paper or ToDoist or Toggl

                              [4:41] - Mike Tyson's Tattoo and Anderson Coopers Boyfriend

                              [5:40] - Step 2 - Minimize multitasking to become more productive

                              [6:23] - Only 2.5% of people can multitask - Link.

                              [6:32] - Stanford researchers say that multitasking, overtaxes our brain and prevents us from concentrating - Link

                              [8:41] - Step 3 - Taking breaks and Pomodoro Technique

                              [10:26] - Brain can maintain concentration for 90 minutes

                              [11:06] - Step 4 - Plan your work week in advance

                              [12:06] - Knock out the most important during your most productive time (mornings for most)

                              [13:27] - Saying "No" based on the week’s workload mapped out completely

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>741af0bd-e955-4e9a-a53b-e846f8ecdd1eTue, 26 May 2020 10:00:00 -070031:36falsefull112112Jen McFarlandResilient Leadership During UncertaintyLearn how to lead with resilience during times of uncertainty.

                              Summary: Resilient Leadership

                              Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:

                              • Find pieces of gold in the present landscape “the new normal”
                              • Expand your mind to expand your reach
                              • Focus on the things you can change (while staying out of busy-ness)
                              • Promotion in this strange, new world
                              
                              

                              Resources Mentioned

                              • Marketing Rebellion by Mark Schaefer (book)
                              • Learn more about this with management training than can help you adapt to new times applying new practices
                              
                              

                              Related Episodes

                              • Show up with Empathy & A Growth Mindset with Maria Ross
                              • Crisis Marketing with Jeremy Miller
                              • How to Implement Agile to Pivot Quicker with Rose Désauguste
                              
                              

                              Show Notes

                              [1:21] – What is Resilient Leadership, Expand vs Contracting and Focus on things to change

                              [3:14] – Human 2 Human Marketing is actually winning

                              [4:10] – Resilient Leaders reset on a daily basis and take care of their personal needs first

                              [5:27] - Be expansive in your thinking when the market is contracting

                              [6:12] – Resilient leaders are reflective and revise your vision to meet current demands

                              [7:11] – Resilient leaders gain momentum from what is right and positive happening around them

                              [8:07] - Focus on the back end of your business right now so it's running smooth, then when you get back into an uptick you have an optimized

                              Continued...

                              [9:08] – Get a pulse on the feelings and emotions of your actual clients, listen and reflect

                              [10:33] – Resilient Leaders also pivot into market conditions

                              [12:36] – Resilient leaders produce quickly keeping in alignment to the true North of your business

                              [14:05] – Resilient Leaders promote with humanity

                              [16:32] - As a small business, stay tuned into what it is that the humans want because your customers are all humans

                              [17:37] – Reach customers on a human level as they feel valued as individuals, they understand your product and how your product helps them specifically

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn how to lead with resilience during times of uncertainty.

                              Summary: Resilient Leadership

                              Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn:

                              • Find pieces of gold in the present landscape “the new normal”
                              • Expand your mind to expand your reach
                              • Focus on the things you can change (while staying out of busy-ness)
                              • Promotion in this strange, new world
                              
                              

                              Resources Mentioned

                              • Marketing Rebellion by Mark Schaefer (book)
                              • Learn more about this with management training than can help you adapt to new times applying new practices
                              
                              

                              Related Episodes

                              • Show up with Empathy & A Growth Mindset with Maria Ross
                              • Crisis Marketing with Jeremy Miller
                              • How to Implement Agile to Pivot Quicker with Rose Désauguste
                              
                              

                              Show Notes

                              [1:21] – What is Resilient Leadership, Expand vs Contracting and Focus on things to change

                              [3:14] – Human 2 Human Marketing is actually winning

                              [4:10] – Resilient Leaders reset on a daily basis and take care of their personal needs first

                              [5:27] - Be expansive in your thinking when the market is contracting

                              [6:12] – Resilient leaders are reflective and revise your vision to meet current demands

                              [7:11] – Resilient leaders gain momentum from what is right and positive happening around them

                              [8:07] - Focus on the back end of your business right now so it's running smooth, then when you get back into an uptick you have an optimized

                              Continued...

                              [9:08] – Get a pulse on the feelings and emotions of your actual clients, listen and reflect

                              [10:33] – Resilient Leaders also pivot into market conditions

                              [12:36] – Resilient leaders produce quickly keeping in alignment to the true North of your business

                              [14:05] – Resilient Leaders promote with humanity

                              [16:32] - As a small business, stay tuned into what it is that the humans want because your customers are all humans

                              [17:37] – Reach customers on a human level as they feel valued as individuals, they understand your product and how your product helps them specifically

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>d6e00e54-4add-4b87-ba82-c0807bb70a02Tue, 19 May 2020 10:00:00 -070038:35falsefull111111Jen McFarlandShow Up with Empathy in Business with Maria RossFounder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.

                              Summary: Empathy in Business

                              Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.

                              • Learn about the intersection of empathy, business, and the current health and economic crisis
                              • Why showing up will help you be remembered later
                              • How a growth mindset benefits business owners
                              • Learn things you need to stop — and start — doing to be successful right now
                              • How to pivot and adapt your message based on your customer avatar (and what people are saying)
                              
                              

                              Words of Wisdom

                              Young people like the brands that are caring more about their employees and their customers and putting out communications about that, so we’re going to start to see spending patterns follow this mindset of compassion, empathy, and community. — Maria Ross, Brand Marketing Strategist

                              Resources Mentioned

                              • Maria also appeared on Why Empathy is your Business Edge with Maria Ross
                              
                              

                              Connect with Our Guest

                              • Red Slice website
                              • LinkedIn
                              • Instagram
                              • Twitter
                              • Facebook
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.

                              Summary: Empathy in Business

                              Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times.

                              • Learn about the intersection of empathy, business, and the current health and economic crisis
                              • Why showing up will help you be remembered later
                              • How a growth mindset benefits business owners
                              • Learn things you need to stop — and start — doing to be successful right now
                              • How to pivot and adapt your message based on your customer avatar (and what people are saying)
                              
                              

                              Words of Wisdom

                              Young people like the brands that are caring more about their employees and their customers and putting out communications about that, so we’re going to start to see spending patterns follow this mindset of compassion, empathy, and community. — Maria Ross, Brand Marketing Strategist

                              Resources Mentioned

                              • Maria also appeared on Why Empathy is your Business Edge with Maria Ross
                              
                              

                              Connect with Our Guest

                              • Red Slice website
                              • LinkedIn
                              • Instagram
                              • Twitter
                              • Facebook
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>3c8e4542-82d6-4107-94e2-ab3bf20c81d1Tue, 12 May 2020 10:00:00 -070056:51falsefull110110Jen McFarlandName Your Brand without a Marketing Agency with Jeremy MillerGreat for small teams or solopreneurs — anyone who doesn’t want to hire a marketing team.

                              Summary: Name Your Brand

                              Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a marketing team. You don't want to miss this interview with brand strategist and bestselling author, Jeremy Miller.

                              This was recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why? Because if you're pivoting your business, you probably have new products and services you need to name.

                              And this podcast episode will help you with that. Big time. Get the best brand name ideas now.

                              Words of Wisdom

                              The language that we communicate with, the language we understand, the language we remember, it all hinges on that brand names. Getting it right is important. — Jeremy Miller, Brand Strategist

                              Resources Mentioned

                              • Crisis Marketing with Jeremy Miller
                              
                              

                              Connect with Our Guest

                              • Sticky Branding Website
                              • Instagram
                              • LinkedIn Group
                              • Facebook
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Great for small teams or solopreneurs — anyone who doesn’t want to hire a marketing team.

                              Summary: Name Your Brand

                              Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a marketing team. You don't want to miss this interview with brand strategist and bestselling author, Jeremy Miller.

                              This was recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why? Because if you're pivoting your business, you probably have new products and services you need to name.

                              And this podcast episode will help you with that. Big time. Get the best brand name ideas now.

                              Words of Wisdom

                              The language that we communicate with, the language we understand, the language we remember, it all hinges on that brand names. Getting it right is important. — Jeremy Miller, Brand Strategist

                              Resources Mentioned

                              • Crisis Marketing with Jeremy Miller
                              
                              

                              Connect with Our Guest

                              • Sticky Branding Website
                              • Instagram
                              • LinkedIn Group
                              • Facebook
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>25654995-9434-4dd6-9f91-a3908c89693aThu, 07 May 2020 10:00:00 -070054:56falsebonus109109Jen McFarlandWhat is Crisis Marketing with Jeremy MillerWhat is Crisis Marketing? with Jeremy Miller. Learn why being helpful is the secret sauce to how you navigate this crisis.

                              Summary: What is Crisis Marketing

                              We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.

                              We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises.

                              If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place.

                              You'll learn how:

                              • Jeremy grew his family's recruiting business during the 2008 Great Recession
                              • Important it is to be helpful (and check your ego) right now
                              • Critical it is to create and launch products quickly
                              • Business owners choose between closing, hibernating, and innovating during this crisis
                              • To market your products without being icky
                              
                              

                              Words of Wisdom

                              Being helpful is the secret sauce to how you navigate this crisis. — Jeremy Miller - Brand Strategist

                              Resources Mentioned

                              • How to Name Your Brand, Product or Service with Jeremy Miller
                              
                              

                              Connect with Our Guest

                              • Sticky Branding Website
                              • Instagram
                              • LinkedIn Group
                              • Facebook
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>What is Crisis Marketing? with Jeremy Miller. Learn why being helpful is the secret sauce to how you navigate this crisis.

                              Summary: What is Crisis Marketing

                              We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller.

                              We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises.

                              If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place.

                              You'll learn how:

                              • Jeremy grew his family's recruiting business during the 2008 Great Recession
                              • Important it is to be helpful (and check your ego) right now
                              • Critical it is to create and launch products quickly
                              • Business owners choose between closing, hibernating, and innovating during this crisis
                              • To market your products without being icky
                              
                              

                              Words of Wisdom

                              Being helpful is the secret sauce to how you navigate this crisis. — Jeremy Miller - Brand Strategist

                              Resources Mentioned

                              • How to Name Your Brand, Product or Service with Jeremy Miller
                              
                              

                              Connect with Our Guest

                              • Sticky Branding Website
                              • Instagram
                              • LinkedIn Group
                              • Facebook
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>caba3a98-874d-4228-bdb1-8fddda46dafeTue, 05 May 2020 10:00:00 -070057:27falsefull108108Jen McFarlandHow to Structure Your Day While Working From HomeWe cover the top 5 things you can do to structure your day while working from home.

                              Summary: How to Structure Your Day

                              We cover the top 5 things you can do to understand how to structure your day while working from home.

                              • What's going on now? Work from home time awareness
                              • Managing your emotions: schedule your workday amidst uncertainty
                              • Working from home: organizing your space, work/life boundaries, and ground rules
                              • Celebrating and quick lists
                              • Techniques for deeply focused work
                              
                              

                              This is a COVID-19 episode, so we are taking time to acknowledge the typical 'productivity best practices' don't apply — at least not entirely.

                              Prepare to see yourself — and your workday — differently.

                              Words of Wisdom

                              Put your oxygen mask on first. Check-in with yourself. Then put the oxygen mask on your business. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>We cover the top 5 things you can do to structure your day while working from home.

                              Summary: How to Structure Your Day

                              We cover the top 5 things you can do to understand how to structure your day while working from home.

                              • What's going on now? Work from home time awareness
                              • Managing your emotions: schedule your workday amidst uncertainty
                              • Working from home: organizing your space, work/life boundaries, and ground rules
                              • Celebrating and quick lists
                              • Techniques for deeply focused work
                              
                              

                              This is a COVID-19 episode, so we are taking time to acknowledge the typical 'productivity best practices' don't apply — at least not entirely.

                              Prepare to see yourself — and your workday — differently.

                              Words of Wisdom

                              Put your oxygen mask on first. Check-in with yourself. Then put the oxygen mask on your business. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>06d0d5f7-7ca1-44a2-bae3-5f9fb9e01c2bTue, 28 Apr 2020 10:00:00 -070043:49falsefull107107Jen McFarlandImportance of Laughter & Joy with Lori Martin and Susan KuehlIf you’d like to learn the importance of laughter and joy in the workplace and how it increases ROI and teamwork, you're in the right place.

                              Summary: Importance of Laughter

                              Lori Martin and Susan Kuehl share with us how critical laughter is to building a successful business — especially during uncertain times. If you’d like to learn more about how genuine joy, laughter, and humor can build team cohesion, encourage employees to be themselves in the workplace, and as a result help you increase productivity and retain employees longer, you are in the right place.

                              Words of Wisdom

                              When you have fun and communicate your expectations, people work really hard for you. — Lori Martin, Communication Strategist

                              Handouts Mentioned

                              • ROI of Laughter – Bank on It
                              • Curiosity Conquers Fear More Than Bravery
                              
                              

                              Connect with Our Guests

                              • Consilio Website
                              • Connect with Lori Martin on LinkedIn
                              • Connect with Susan Kuehl on LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>If you’d like to learn the importance of laughter and joy in the workplace and how it increases ROI and teamwork, you're in the right place.

                              Summary: Importance of Laughter

                              Lori Martin and Susan Kuehl share with us how critical laughter is to building a successful business — especially during uncertain times. If you’d like to learn more about how genuine joy, laughter, and humor can build team cohesion, encourage employees to be themselves in the workplace, and as a result help you increase productivity and retain employees longer, you are in the right place.

                              Words of Wisdom

                              When you have fun and communicate your expectations, people work really hard for you. — Lori Martin, Communication Strategist

                              Handouts Mentioned

                              • ROI of Laughter – Bank on It
                              • Curiosity Conquers Fear More Than Bravery
                              
                              

                              Connect with Our Guests

                              • Consilio Website
                              • Connect with Lori Martin on LinkedIn
                              • Connect with Susan Kuehl on LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>a40dfed3-ad79-4057-8a1a-199cb0304c09Tue, 21 Apr 2020 10:00:00 -070001:07:05falsefull106106Jen McFarlandHow to Implement Agile Methodology to Pivot Quicker with Rose DésaugusteRose Désauguste describes in detail how to implement the agile methodology so your small business can pivot quicker and grow faster.

                              Summary: How to Implement Agile Methodology

                              We talk about the quickest way to pivot your business during difficult, uncertain times. Rose Désauguste describes in detail how your business can implement the agile methodology, and a few related tactics such as Lean, Lean Marketing, and Scrum even if you’re new to these concepts.

                              If you’d like to learn more about how to look at data, meet customer demands, and spin up products and ideas quickly, you are in the right place.

                              Words of Wisdom

                              Agile is one of the best-kept secrets that can drastically transform and boost startups and small businesses. — Rose Désauguste, Impact Entrepreneur

                              Connect with Our Guest

                              • Huelixir Website
                              • Find Rose on LinkedIn
                              
                              

                              Related Episode

                              • Rose came on the show before to talk about Purpose-Driven Leadership. She’s amazing!
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Rose Désauguste describes in detail how to implement the agile methodology so your small business can pivot quicker and grow faster.

                              Summary: How to Implement Agile Methodology

                              We talk about the quickest way to pivot your business during difficult, uncertain times. Rose Désauguste describes in detail how your business can implement the agile methodology, and a few related tactics such as Lean, Lean Marketing, and Scrum even if you’re new to these concepts.

                              If you’d like to learn more about how to look at data, meet customer demands, and spin up products and ideas quickly, you are in the right place.

                              Words of Wisdom

                              Agile is one of the best-kept secrets that can drastically transform and boost startups and small businesses. — Rose Désauguste, Impact Entrepreneur

                              Connect with Our Guest

                              • Huelixir Website
                              • Find Rose on LinkedIn
                              
                              

                              Related Episode

                              • Rose came on the show before to talk about Purpose-Driven Leadership. She’s amazing!
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>f919e4ba-10d0-44ae-bf7d-75b5b44a3a38Tue, 14 Apr 2020 10:00:00 -070001:01:38falsefull105105Jen McFarlandGratitude in Business: Why It's Incredibly ImportantWe live in unprecedented times. Pause. Make space for gratitude in business.

                              Summary: Gratitude in Business

                              I hope this special bonus episode inspires you to take another look at everything you do have, even when everything is sideways.

                              Words of Wisdom

                              We live in unprecedented times. Pause. Make space for gratitude in business. — Jen

                              Resources Mentioned

                              • Jen's Appearance on the Growing Your Business Podcast, "Why Grateful Leaders Have Better Businesses"
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>We live in unprecedented times. Pause. Make space for gratitude in business.

                              Summary: Gratitude in Business

                              I hope this special bonus episode inspires you to take another look at everything you do have, even when everything is sideways.

                              Words of Wisdom

                              We live in unprecedented times. Pause. Make space for gratitude in business. — Jen

                              Resources Mentioned

                              • Jen's Appearance on the Growing Your Business Podcast, "Why Grateful Leaders Have Better Businesses"
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>d95db8e0-3a36-4e16-9f6f-e1461fd70d22Thu, 09 Apr 2020 16:45:00 -070017:43falsebonus104104Jen McFarlandRadical Acceptance: A Powerful Remedy During Crisis with Patricia ThompsonLearn why radical self-acceptance is so crucial during times of extreme uncertainty.

                              Summary: Radical Acceptance

                              Patricia Thompson is back on the show to chat about mindfulness during a crisis. She also introduces us to the concept of radical acceptance. Learn why radical self-acceptance is so crucial during times of extreme uncertainty like we are experiencing now with COVID-19.

                              • Learn what mindfulness is and why radical acceptance is important in times of uncertainty
                              • Why mindfulness is important in times of stress (and crisis!)
                              • Get the top 3 practical ways a business leader can practice mindfulness
                              
                              

                              Words of Wisdom

                              Radical acceptance statements don't necessarily make everything better, but it does help you feel better in the moment. — Patricia Thompson, Corporate Psychologist

                              Resources Mentioned

                              • Listen to Patricia Thompson's first appearance on our podcast
                              • The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself
                              • Reaching mental stability is key for your wellbeing, emotional intelligence training can help you
                              
                              

                              Connect with Our Guest

                              • Silver Lining Psychology
                              • LinkedIn
                              • Twitter
                              • Facebook
                              • Instagram
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn why radical self-acceptance is so crucial during times of extreme uncertainty.

                              Summary: Radical Acceptance

                              Patricia Thompson is back on the show to chat about mindfulness during a crisis. She also introduces us to the concept of radical acceptance. Learn why radical self-acceptance is so crucial during times of extreme uncertainty like we are experiencing now with COVID-19.

                              • Learn what mindfulness is and why radical acceptance is important in times of uncertainty
                              • Why mindfulness is important in times of stress (and crisis!)
                              • Get the top 3 practical ways a business leader can practice mindfulness
                              
                              

                              Words of Wisdom

                              Radical acceptance statements don't necessarily make everything better, but it does help you feel better in the moment. — Patricia Thompson, Corporate Psychologist

                              Resources Mentioned

                              • Listen to Patricia Thompson's first appearance on our podcast
                              • The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself
                              • Reaching mental stability is key for your wellbeing, emotional intelligence training can help you
                              
                              

                              Connect with Our Guest

                              • Silver Lining Psychology
                              • LinkedIn
                              • Twitter
                              • Facebook
                              • Instagram
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>7e6a6959-b6b9-4463-acdd-c293f12cfcebTue, 07 Apr 2020 10:00:00 -070042:13falsefull103103Jen McFarlandDigital Transformation: Questions to Ask Before Getting StartedSince COVID-19, businesses are expanding their digital presence. Learn the essential digital transformation questions to ask before you start.

                              Summary: Digital Transformation Questions to Ask

                              In the wake of COVID-19, many businesses are pivoting and looking to expand (or develop) their digital presence.

                              Learn how your relationships with data, customers, competition, value, and innovation change in the digital space.

                              We also cover the top four questions you must ask (and answer) before getting started.

                              Words of Wisdom

                              Technology and digitalization work better when you’re working with a well oiled machine from the start. It's nightmarish trying to triage and fix problems with technology. It doesn’t work that way. — Jen

                              Resources Mentioned

                              • Digital Transformations Playbook (Kindle)
                              • Digital Transformations Playbook (Audible)
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Since COVID-19, businesses are expanding their digital presence. Learn the essential digital transformation questions to ask before you start.

                              Summary: Digital Transformation Questions to Ask

                              In the wake of COVID-19, many businesses are pivoting and looking to expand (or develop) their digital presence.

                              Learn how your relationships with data, customers, competition, value, and innovation change in the digital space.

                              We also cover the top four questions you must ask (and answer) before getting started.

                              Words of Wisdom

                              Technology and digitalization work better when you’re working with a well oiled machine from the start. It's nightmarish trying to triage and fix problems with technology. It doesn’t work that way. — Jen

                              Resources Mentioned

                              • Digital Transformations Playbook (Kindle)
                              • Digital Transformations Playbook (Audible)
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>6558462b-0544-45b0-9d0e-2bea64929477Tue, 31 Mar 2020 10:00:00 -070039:59falsefull102102Jen McFarlandWhy COVID-19 Triggered Huge Business TransformationSeemingly overnight the business landscape changed.

                              Summary: Covid-19 Business Transformation

                              Seemingly overnight the business landscape changed. Businesses are closing, some for the short-term, and some ... forever.

                              It would be really easy to stay stuck. To remain in this place of constant uncertainty and fear about the future.

                              This episode is intended to help you find and consider another way. Clear the decks and challenge the assumptions about how you do things in your business.

                              Now is the time for innovation. This will help you navigate today and help you in the long-term as well.

                              Words of Wisdom

                              It’s good time to rethink the assumptions you’ve made about how you deliver services. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Seemingly overnight the business landscape changed.

                              Summary: Covid-19 Business Transformation

                              Seemingly overnight the business landscape changed. Businesses are closing, some for the short-term, and some ... forever.

                              It would be really easy to stay stuck. To remain in this place of constant uncertainty and fear about the future.

                              This episode is intended to help you find and consider another way. Clear the decks and challenge the assumptions about how you do things in your business.

                              Now is the time for innovation. This will help you navigate today and help you in the long-term as well.

                              Words of Wisdom

                              It’s good time to rethink the assumptions you’ve made about how you deliver services. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>39e15471-ce5f-45e0-b1e2-5f7b7b2e0803Thu, 19 Mar 2020 22:32:00 -070044:02falsefull101101Jen McFarlandSuccessful Business Women in History: Meet Tenacious Effa ManleySummary: Successful Business Women in History In celebration of Women’s History Month, and the start of the baseball season (soon!), I wanted to profile Effa Manley, a baseball pioneer, Hall of Famer, and fantastic businesswoman who also fought for civil rights. I discovered who Effa Manley was on a Writing on the Rails trip with Johnnie Mazzocco when I wandered into Ebbets Field Flannels where they happened to be celebrating women’s baseball. (This is also the store I talk about during the show where I bought the Effa hat.) I started digging more into Effa Manley’s life and I knew I needed to profile her on an upcoming episode. She’s a woman who got things done, not only advocating for the Negro Leagues as an owner but to also preserve the history of the Negro Leagues for generations. She was also a key figure leading to the enshrinement of several Negro League players into the Hall of Fame. Even if you don’t like baseball or sports, this is a special episode that will inspire you to follow your dreams even if the world calls you a “furious woman” (like they did Effa), or everyone thinks your ideas are super crazy. Keep at it. A fantastic woman who rocked it in business and who will inspire you.

                              Words of Wisdom

                              Effa Manley is one of the most successful businesswomen, baseball pioneers, and Civil Rights activists you've never heard of. — Jen

                              References

                              Effa Manley, National Hall of Fame Effa Manley, Wikipedia Ebbets Field Flannels, The Effa Collection Effa Manley, Society for American Baseball Research Effa Manley, Black Past The Most Famous Woman in Baseball: Effa Manley and the Negro Leagues, Bob Luke

                              Jen Wearing Her Effa Manley Hat

                              [caption id="attachment_102002" align="aligncenter" width="768"] Jen McFarland wearing her Effa Manley hat.[/caption]
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Summary: Successful Business Women in History In celebration of Women’s History Month, and the start of the baseball season (soon!), I wanted to profile Effa Manley, a baseball pioneer, Hall of Famer, and fantastic businesswoman who also fought for civil rights. I discovered who Effa Manley was on a Writing on the Rails trip with Johnnie Mazzocco when I wandered into Ebbets Field Flannels where they happened to be celebrating women’s baseball. (This is also the store I talk about during the show where I bought the Effa hat.) I started digging more into Effa Manley’s life and I knew I needed to profile her on an upcoming episode. She’s a woman who got things done, not only advocating for the Negro Leagues as an owner but to also preserve the history of the Negro Leagues for generations. She was also a key figure leading to the enshrinement of several Negro League players into the Hall of Fame. Even if you don’t like baseball or sports, this is a special episode that will inspire you to follow your dreams even if the world calls you a “furious woman” (like they did Effa), or everyone thinks your ideas are super crazy. Keep at it. A fantastic woman who rocked it in business and who will inspire you.

                              Words of Wisdom

                              Effa Manley is one of the most successful businesswomen, baseball pioneers, and Civil Rights activists you've never heard of. — Jen

                              References

                              Effa Manley, National Hall of Fame Effa Manley, Wikipedia Ebbets Field Flannels, The Effa Collection Effa Manley, Society for American Baseball Research Effa Manley, Black Past The Most Famous Woman in Baseball: Effa Manley and the Negro Leagues, Bob Luke

                              Jen Wearing Her Effa Manley Hat

                              [caption id="attachment_102002" align="aligncenter" width="768"] Jen McFarland wearing her Effa Manley hat.[/caption]
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>adc0f594-94e9-457a-9d3d-ac11c39dcbeaTue, 10 Mar 2020 10:00:00 -070045:27falsefull100100Jen McFarlandEffectively Planning Business Projects to Reach Your Biggest GoalsHave you ever wondered how to get started with planning business projects? It's all covered here.

                              Summary: Planning Business Projects

                              Have you ever wondered how to get started with planning business projects? This episode will help you get started with the nuts and bolts and the key things to consider before you start working on tasks.

                              • Learn why planning is essential
                              • How to navigate planned vs. actual
                              • Why mapping out timelines and budgeting is important
                              
                              

                              Can't Miss Resource

                              If you'd like to learn the Crazy Simple Sweet Spot to Reach Your Goals download your copy today.

                              Words of Wisdom

                              Your priorities define your business. Be intentional. — Jen

                              Resources Mentioned

                              • Eisenhower quote article
                              
                              

                              Related Episodes

                              • Your Life And Business Are A Series of Projects
                              • Demystifying the Most Successful Business Projects
                              • How to Choose Your Business’ Next Project
                              • How to Start Planning Your Business Projects
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Have you ever wondered how to get started with planning business projects? It's all covered here.

                              Summary: Planning Business Projects

                              Have you ever wondered how to get started with planning business projects? This episode will help you get started with the nuts and bolts and the key things to consider before you start working on tasks.

                              • Learn why planning is essential
                              • How to navigate planned vs. actual
                              • Why mapping out timelines and budgeting is important
                              
                              

                              Can't Miss Resource

                              If you'd like to learn the Crazy Simple Sweet Spot to Reach Your Goals download your copy today.

                              Words of Wisdom

                              Your priorities define your business. Be intentional. — Jen

                              Resources Mentioned

                              • Eisenhower quote article
                              
                              

                              Related Episodes

                              • Your Life And Business Are A Series of Projects
                              • Demystifying the Most Successful Business Projects
                              • How to Choose Your Business’ Next Project
                              • How to Start Planning Your Business Projects
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>7d1a32c5-e1d9-47f1-852e-23be1f7c786eFri, 06 Mar 2020 16:27:00 -070023:38falsefull9999Jen McFarlandHow to Choose Best Ideas For Business Projects WiselyYou’ve got a list of 20 possible business projects and other tasks that need to be done. Learn how to choose the best one to work on FIRST.

                              Summary: Best Ideas For Business Projects

                              One of the most important aspects of planning projects is deciding what's next.

                              It’s one thing to say, “Something is broken. I need to fix it.”

                              It’s another thing to say, “I’ve got a list of 20 projects and all these things need to be done."

                              This show is all about choosing the next, best project for your business.

                              Words of Wisdom

                              Conduct a business review once a quarter. How are things going? This will help you get great ideas for your next business project. — Jen

                              Related Episodes

                              • Your Life And Business Are A Series of Projects
                              • Demystifying the Most Successful Business Projects
                              • How to Choose Your Business’ Next Project
                              • How to Start Planning Your Business Projects
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>You’ve got a list of 20 possible business projects and other tasks that need to be done. Learn how to choose the best one to work on FIRST.

                              Summary: Best Ideas For Business Projects

                              One of the most important aspects of planning projects is deciding what's next.

                              It’s one thing to say, “Something is broken. I need to fix it.”

                              It’s another thing to say, “I’ve got a list of 20 projects and all these things need to be done."

                              This show is all about choosing the next, best project for your business.

                              Words of Wisdom

                              Conduct a business review once a quarter. How are things going? This will help you get great ideas for your next business project. — Jen

                              Related Episodes

                              • Your Life And Business Are A Series of Projects
                              • Demystifying the Most Successful Business Projects
                              • How to Choose Your Business’ Next Project
                              • How to Start Planning Your Business Projects
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c81a46aa-23f4-4331-9ae9-6c7e96fffcb9Tue, 25 Feb 2020 00:51:00 -070028:04falsefull9898Jen McFarlandDemystifying Successful Business ProjectsUnderstand key components of the most successful business projects. What you need to know before you start planning your next big initiative.

                              Summary: Successful Business Projects

                              On this week's show, we're going to demystify business project success. Get the hot tips you need to before you start planning your next big initiative, product launch, or business improvement project.

                              Words of Wisdom

                              Key ingredient to every successful business project? Core belief. — Jen

                              Related Episodes

                              • Your Life And Business Are A Series of Projects
                              • Demystifying the Most Successful Business Projects
                              • How to Choose Your Business’ Next Project
                              • How to Start Planning Your Business Projects
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Understand key components of the most successful business projects. What you need to know before you start planning your next big initiative.

                              Summary: Successful Business Projects

                              On this week's show, we're going to demystify business project success. Get the hot tips you need to before you start planning your next big initiative, product launch, or business improvement project.

                              Words of Wisdom

                              Key ingredient to every successful business project? Core belief. — Jen

                              Related Episodes

                              • Your Life And Business Are A Series of Projects
                              • Demystifying the Most Successful Business Projects
                              • How to Choose Your Business’ Next Project
                              • How to Start Planning Your Business Projects
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>2e040eea-203b-4b75-b6d9-caeac359f70dTue, 18 Feb 2020 16:38:00 -070025:59falsefull9797Jen McFarlandYour Life and Business are a Series of ProjectsBusiness projects are inextricably tied to our lives. Look at your life and business as a series of projects it unlocks your priorities. Inspiring and empowering.

                              Summary: Life and Business

                              Business projects are inextricably tied to our lives. Look at your life and business as a series of projects it unlocks your priorities. Inspiring and empowering.

                              One of the things that I run into a lot with business owners is they say, "I don't have any experience leading projects." I don't think that that's really true. I'm going to challenge that assumption on this show, and here's why. Everything that you do in your life is a project. Get tips on why you're a pro and how to get started.

                              We talk about Taking Aligned Action. I created a $27 course to guide you through strategic alignment.

                              Everything you do in your life is a project. A lot of business owners say, “I don’t have any experience leading projects.” I’m going to challenge that assumption. You know more than you think. — Jen

                              Related Episodes

                              • Your Life And Business Are A Series of Projects
                              • Demystifying the Most Successful Business Projects
                              • How to Choose Your Business’ Next Project
                              • How to Start Planning Your Business Projects
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Business projects are inextricably tied to our lives. Look at your life and business as a series of projects it unlocks your priorities. Inspiring and empowering.

                              Summary: Life and Business

                              Business projects are inextricably tied to our lives. Look at your life and business as a series of projects it unlocks your priorities. Inspiring and empowering.

                              One of the things that I run into a lot with business owners is they say, "I don't have any experience leading projects." I don't think that that's really true. I'm going to challenge that assumption on this show, and here's why. Everything that you do in your life is a project. Get tips on why you're a pro and how to get started.

                              We talk about Taking Aligned Action. I created a $27 course to guide you through strategic alignment.

                              Everything you do in your life is a project. A lot of business owners say, “I don’t have any experience leading projects.” I’m going to challenge that assumption. You know more than you think. — Jen

                              Related Episodes

                              • Your Life And Business Are A Series of Projects
                              • Demystifying the Most Successful Business Projects
                              • How to Choose Your Business’ Next Project
                              • How to Start Planning Your Business Projects
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>1922717b-058e-4198-b6af-6419f8bade4dTue, 11 Feb 2020 11:00:00 -070029:29falsefull9696Jen McFarlandWhy You're At The Heart Of Your Business PathAt the end of the day, your business is all about you.

                              Summary: You Are The Heart of Your Business

                              On this week's show, we're going to wrap up our goals series and talk about why who you are is the heart of your business path. It's so easy to get caught up in other things. At the end of the day, it's all about you.

                              Words of Wisdom

                              Who you are is the core of your business. — Jen

                              Resources Mentioned

                              • E-Myth (Book)
                              
                              

                              Related Episodes

                              • How to Harness Your Ideas to Reach Your Goals
                              • The Importance of Goal Setting in Business
                              • How to Prioritize Your Business Goals
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>At the end of the day, your business is all about you.

                              Summary: You Are The Heart of Your Business

                              On this week's show, we're going to wrap up our goals series and talk about why who you are is the heart of your business path. It's so easy to get caught up in other things. At the end of the day, it's all about you.

                              Words of Wisdom

                              Who you are is the core of your business. — Jen

                              Resources Mentioned

                              • E-Myth (Book)
                              
                              

                              Related Episodes

                              • How to Harness Your Ideas to Reach Your Goals
                              • The Importance of Goal Setting in Business
                              • How to Prioritize Your Business Goals
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>80534c08-0869-446f-80a1-9ce0076634f3Tue, 04 Feb 2020 18:55:00 -070030:51falsefull9595Jen McFarlandHow to Prioritize Your Business Goals Like a Total BadassPrioritizing your business goals is one of the quickest paths to success. Learn all the ins and outs in this insightful episode.

                              Summary: Prioritize Your Business Goals

                              Let's tackle how to prioritize your business goals.

                              Often, we do what we think we should instead of what's most important to our long-term success. Or most pressing... Or what really fires us up inside... We plod along, and if we're not careful, we get to the end and we're like, how did I get here? This isn't where I wanted to be.

                              Priorities and goals guide us toward climbing the right mountain. Because this is too dang hard to end up in the wrong destination.

                              Words of Wisdom

                              You have to be willing to make the tough decisions about what is in and what is out. — Jen

                              References

                              • 6 Strategies for Setting Business Goals and Priorities
                              • 5 Simple Techniques to Prioritize Your Most Important Goals
                              • 4 Ways To Prioritize Your Business Goals
                              • This 100-Year-Old To-Do List Hack Still Works Like A Charm
                              
                              

                              Related Episodes

                              • Who You Are Is The Heart Of Your Business Path
                              • How to Harness Your Ideas to Reach Your Goals
                              • The Importance of Goal Setting in Business
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Prioritizing your business goals is one of the quickest paths to success. Learn all the ins and outs in this insightful episode.

                              Summary: Prioritize Your Business Goals

                              Let's tackle how to prioritize your business goals.

                              Often, we do what we think we should instead of what's most important to our long-term success. Or most pressing... Or what really fires us up inside... We plod along, and if we're not careful, we get to the end and we're like, how did I get here? This isn't where I wanted to be.

                              Priorities and goals guide us toward climbing the right mountain. Because this is too dang hard to end up in the wrong destination.

                              Words of Wisdom

                              You have to be willing to make the tough decisions about what is in and what is out. — Jen

                              References

                              • 6 Strategies for Setting Business Goals and Priorities
                              • 5 Simple Techniques to Prioritize Your Most Important Goals
                              • 4 Ways To Prioritize Your Business Goals
                              • This 100-Year-Old To-Do List Hack Still Works Like A Charm
                              
                              

                              Related Episodes

                              • Who You Are Is The Heart Of Your Business Path
                              • How to Harness Your Ideas to Reach Your Goals
                              • The Importance of Goal Setting in Business
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>276b12c6-96d9-412a-8323-507d6f760affTue, 28 Jan 2020 11:00:00 -070034:26falsefull9494Jen McFarlandEffective Goal Setting in Business: Critical to GrowthHear a real-life example that brings SMART goals to life so you know exactly why goal setting is at the heart of your business.

                              Summary: Effective Goal Setting in Business

                              This week we talk about the importance of setting goals in business. We use a real-life example to bring SMART goals to life so you know exactly why goal setting is the heart of your business.

                              This isn't some boring discussion about goals. This is how my parents went into overdrive once they got specific about selling their house. Yeah, a real-life example, to help you frame and see the importance goals have in life and in business.

                              Words of Wisdom

                              Effective goal setting means you are focusing your attention on a specific outcome. "The future" isn't specific enough. — Jen

                              References

                              • The Importance of Setting Goals in Business
                              • The Importance of Setting Goals for a Business
                              • Five Reasons Why Goal Setting will Improve Your Focus
                              • Benefits of Goal Setting
                              
                              

                              Related Episodes

                              • Who You Are Is The Heart Of Your Business Path
                              • How to Harness Your Ideas to Reach Your Goals
                              • How to Prioritize Your Business Goals
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Hear a real-life example that brings SMART goals to life so you know exactly why goal setting is at the heart of your business.

                              Summary: Effective Goal Setting in Business

                              This week we talk about the importance of setting goals in business. We use a real-life example to bring SMART goals to life so you know exactly why goal setting is the heart of your business.

                              This isn't some boring discussion about goals. This is how my parents went into overdrive once they got specific about selling their house. Yeah, a real-life example, to help you frame and see the importance goals have in life and in business.

                              Words of Wisdom

                              Effective goal setting means you are focusing your attention on a specific outcome. "The future" isn't specific enough. — Jen

                              References

                              • The Importance of Setting Goals in Business
                              • The Importance of Setting Goals for a Business
                              • Five Reasons Why Goal Setting will Improve Your Focus
                              • Benefits of Goal Setting
                              
                              

                              Related Episodes

                              • Who You Are Is The Heart Of Your Business Path
                              • How to Harness Your Ideas to Reach Your Goals
                              • How to Prioritize Your Business Goals
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>df559fa1-9c95-48c0-a07f-dc86635f69edTue, 21 Jan 2020 11:00:00 -070030:05falsefull9393Jen McFarlandHow to Harness Your Ideas to Reach Your Goals QuickerDo you have a MILLION ideas? Is it hard to choose the RIGHT ONE? Then this episode is for you. Harness your ideas to reach your goals quicker.

                              Harness Ideas to Reach Your Goals Episode Summary

                              How to harness your ideas to reach your goals. Do you have more ideas than you can handle? Do the ideas get garbled with all of the other 'to do' list tasks? Sometimes it feels overwhelming and like you'll never reach your goals. This show will help you harness your ideas so you know what's important (and what's not) so you'll be able to reach your goals.

                              Words of Wisdom

                              How often do you budget time for business development? Above all, it’s about discerning what it is that you don’t need to be doing and staying out of that, “My hair is on fire. Oh my God, how am I going to do all of the things? I better just do everything first.” — Jen

                              Ready for More?

                              Running a business is hard enough, you don't want to be working against yourself... literally. This content-rich mini-course will take you through the essential steps you need to take so you can launch into the next phase of your business... aligned and assured.

                              Get Taking Aligned Action (online course - $27)

                              Resources Mentioned

                              • Pocket
                              • Evernote
                              
                              

                              References

                              • How to Get Started With Brain Dumping
                              • Sticky learning: Digital brain dumps with Flipgrid and Socrative
                              • The Eisenhower Matrix Canvas
                              
                              

                              Related Episodes

                              • Who You Are Is The Heart Of Your Business Path
                              • How to Prioritize Your Business Goals
                              • The Importance of Goal Setting in Business
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Do you have a MILLION ideas? Is it hard to choose the RIGHT ONE? Then this episode is for you. Harness your ideas to reach your goals quicker.

                              Harness Ideas to Reach Your Goals Episode Summary

                              How to harness your ideas to reach your goals. Do you have more ideas than you can handle? Do the ideas get garbled with all of the other 'to do' list tasks? Sometimes it feels overwhelming and like you'll never reach your goals. This show will help you harness your ideas so you know what's important (and what's not) so you'll be able to reach your goals.

                              Words of Wisdom

                              How often do you budget time for business development? Above all, it’s about discerning what it is that you don’t need to be doing and staying out of that, “My hair is on fire. Oh my God, how am I going to do all of the things? I better just do everything first.” — Jen

                              Ready for More?

                              Running a business is hard enough, you don't want to be working against yourself... literally. This content-rich mini-course will take you through the essential steps you need to take so you can launch into the next phase of your business... aligned and assured.

                              Get Taking Aligned Action (online course - $27)

                              Resources Mentioned

                              • Pocket
                              • Evernote
                              
                              

                              References

                              • How to Get Started With Brain Dumping
                              • Sticky learning: Digital brain dumps with Flipgrid and Socrative
                              • The Eisenhower Matrix Canvas
                              
                              

                              Related Episodes

                              • Who You Are Is The Heart Of Your Business Path
                              • How to Prioritize Your Business Goals
                              • The Importance of Goal Setting in Business
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>eb47f296-f0f5-4f64-a2fc-054e8beb4c5aTue, 14 Jan 2020 11:00:00 -070039:26falsefull9292Jen McFarlandWhat the Word of the Year Says About Our PlanetThe 2019 word of the year affects everyone — whether you run a business or not. I'm joined this week by my great friend, creator, writer, podcaster, and producer, Liz Zirk, as we tackle the 2019 Oxford Dictionary's word of the year and shortlist. This episode is fun and thought-provoking.
                              • Liz is interviewing/quizzing Jen
                              • Exploring the word of the year and shortlisted words
                              • What are some of the challenges we face in making a difference?
                              • What can we do to help?
                              
                              

                              Things We Mention

                              Oxford's 2019 Word of the Year

                              Oxford's 2019 Word of the Year: Shortlist

                              The wrong NetZero

                              Leonardo DiCaprio responds after Brazil's President blames actor for Amazon forest fires

                              The Pulse of Plant-Based Eating

                              Related Episodes (all from the Third Paddle)

                              What the 2018 Word of the Year Says about U.S. Culture

                              Why Your Entrepreneurial Spirit is Important

                              Behind-the-Scenes Get to Know Jen Holiday Mashup

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>The 2019 word of the year affects everyone — whether you run a business or not. I'm joined this week by my great friend, creator, writer, podcaster, and producer, Liz Zirk, as we tackle the 2019 Oxford Dictionary's word of the year and shortlist. This episode is fun and thought-provoking.
                              • Liz is interviewing/quizzing Jen
                              • Exploring the word of the year and shortlisted words
                              • What are some of the challenges we face in making a difference?
                              • What can we do to help?
                              
                              

                              Things We Mention

                              Oxford's 2019 Word of the Year

                              Oxford's 2019 Word of the Year: Shortlist

                              The wrong NetZero

                              Leonardo DiCaprio responds after Brazil's President blames actor for Amazon forest fires

                              The Pulse of Plant-Based Eating

                              Related Episodes (all from the Third Paddle)

                              What the 2018 Word of the Year Says about U.S. Culture

                              Why Your Entrepreneurial Spirit is Important

                              Behind-the-Scenes Get to Know Jen Holiday Mashup

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>7c8ae5c0-73e1-498e-ac2d-bee0d1cab847Tue, 07 Jan 2020 11:00:00 -070057:52falsefull9191Jen McFarlandWhy You Need to Frolic Like a Rational Unicorn with Michael JonasWe explore the top 3 things every small business needs to consider from a legal perspective. Plus, why we need to frolic and glitter like Rational Unicorns.

                              Summary: Rational Unicorn

                              One of the biggest things that prevent a small business from seeking legal advice is the costs. How much do I need to pay up-front? What are the up-charges? Do I need to pay for a phone call?

                              These are the sorts of questions that cause many entrepreneurs, creatives, startups, and solopreneurs to ‘go it alone’ when it comes to getting the legal services they need to start (and run) a business.

                              Portland, OR, attorney Michael Jonas is different. He works on a project basis. During this week’s podcast, we explore the top 3 things every small business needs to consider from a legal perspective, what it means to be a value and benefit-based business, and what it means to be a Rational Unicorn (and why we all need to be one).

                              • Michael's journey into entrepreneurship
                              • Business and community building baked into the business model
                              • Having a values-based and benefit-based business - and how you can stand up for what you believe in and continue to be successful
                              • Why the name Rational Unicorn?
                              • Why you need to be a Rational Unicorn, too
                              • The top 3 things you need to get to cover your legal bases
                              • Preventative law vs. transactional law - what's the difference?
                              • Community events
                              
                              

                              Words of Wisdom

                              My goal is to be a rational unicorn. Before I frolic and glitter and sparkle and dream, I have to be logical. — Michael Jonas, Attorney

                              Connect with Our Guest

                              • Website
                              • Events
                              • Facebook
                              • Instagram
                              • LinkedIn
                              
                              

                              Related Episodes

                              • Overcome Sales Fears to Attract Your People with Katie Collins
                              • Why Empowered Women Empower Others with Genecia Alluora
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>We explore the top 3 things every small business needs to consider from a legal perspective. Plus, why we need to frolic and glitter like Rational Unicorns.

                              Summary: Rational Unicorn

                              One of the biggest things that prevent a small business from seeking legal advice is the costs. How much do I need to pay up-front? What are the up-charges? Do I need to pay for a phone call?

                              These are the sorts of questions that cause many entrepreneurs, creatives, startups, and solopreneurs to ‘go it alone’ when it comes to getting the legal services they need to start (and run) a business.

                              Portland, OR, attorney Michael Jonas is different. He works on a project basis. During this week’s podcast, we explore the top 3 things every small business needs to consider from a legal perspective, what it means to be a value and benefit-based business, and what it means to be a Rational Unicorn (and why we all need to be one).

                              • Michael's journey into entrepreneurship
                              • Business and community building baked into the business model
                              • Having a values-based and benefit-based business - and how you can stand up for what you believe in and continue to be successful
                              • Why the name Rational Unicorn?
                              • Why you need to be a Rational Unicorn, too
                              • The top 3 things you need to get to cover your legal bases
                              • Preventative law vs. transactional law - what's the difference?
                              • Community events
                              
                              

                              Words of Wisdom

                              My goal is to be a rational unicorn. Before I frolic and glitter and sparkle and dream, I have to be logical. — Michael Jonas, Attorney

                              Connect with Our Guest

                              • Website
                              • Events
                              • Facebook
                              • Instagram
                              • LinkedIn
                              
                              

                              Related Episodes

                              • Overcome Sales Fears to Attract Your People with Katie Collins
                              • Why Empowered Women Empower Others with Genecia Alluora
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c0fa0fa2-7389-4875-9c0c-e06618e46ed9Tue, 31 Dec 2019 11:00:00 -070001:11:04falsefull9090Jen McFarlandPop Culture, Marketing & Local Politics with Elizabeth Case [Explicit]Join us for a fun, broad-based interview with Elizabeth Case, as she shares her journey from small business marketing to leading a political campaign, and the similarities between local business marketing and political marketing.

                              Pop Culture Marketing & Politics Episode Summary

                              Join us for a fun, broad-based interview with Elizabeth Case, as she shares her journey from small business marketing to leading a political campaign, and the similarities between local business marketing and political marketing. Learn more on pop culture marketing

                              We also talk about pop culture (Parks & Recreation, Schitt's Creek, Saturday Night Live, and more!). [Explicit]

                              Words of Wisdom

                              I’m a marketing consultant who refuses to join Facebook. That has not been an issue in my business. It was a much bigger challenge in campaign land where all the voters are on Facebook, and your campaign manager refuses to join Facebook. That was a few fights. Healthy discussions, over scotch. — Elizabeth Case

                              Connect with Our Guest

                              • Yellow Dog Consulting
                              • Twitter
                              • LinkedIn
                              • Instagram
                              
                              

                              Related Content

                              • Get the Tools You Need to Grow Your Business
                              • Let Automation Populate Your Pipeline
                              
                              

                              Topics Mentioned

                              • Schitt's Creek (TV Show)
                              • Parks & Recreation (TV Show)
                              • History of Pawnee (book)
                              • Paddle Your Canoe (book)
                              • SNL PSL Summer's Eve video
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Join us for a fun, broad-based interview with Elizabeth Case, as she shares her journey from small business marketing to leading a political campaign, and the similarities between local business marketing and political marketing.

                              Pop Culture Marketing & Politics Episode Summary

                              Join us for a fun, broad-based interview with Elizabeth Case, as she shares her journey from small business marketing to leading a political campaign, and the similarities between local business marketing and political marketing. Learn more on pop culture marketing

                              We also talk about pop culture (Parks & Recreation, Schitt's Creek, Saturday Night Live, and more!). [Explicit]

                              Words of Wisdom

                              I’m a marketing consultant who refuses to join Facebook. That has not been an issue in my business. It was a much bigger challenge in campaign land where all the voters are on Facebook, and your campaign manager refuses to join Facebook. That was a few fights. Healthy discussions, over scotch. — Elizabeth Case

                              Connect with Our Guest

                              • Yellow Dog Consulting
                              • Twitter
                              • LinkedIn
                              • Instagram
                              
                              

                              Related Content

                              • Get the Tools You Need to Grow Your Business
                              • Let Automation Populate Your Pipeline
                              
                              

                              Topics Mentioned

                              • Schitt's Creek (TV Show)
                              • Parks & Recreation (TV Show)
                              • History of Pawnee (book)
                              • Paddle Your Canoe (book)
                              • SNL PSL Summer's Eve video
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>61ed7a51-05c3-4dc8-bfd9-e4e3eb7c612cTue, 17 Dec 2019 11:00:00 -070001:27:21truefull8888Jen McFarlandTake Risk in Business: If You're Risk-Averse Listen to ThisHave you ever done something totally out of character and have it turn out to be the most awesome thing ever? Yeah, sometimes risks are like that. If we become too risk-averse, we are giving up joy without even knowing it.

                              Summary: Take Risk in Business

                              Have you ever done something totally out of character (and yet at the same time perfectly safe) and have it turn out to be the most awesome thing ever? Yeah, sometimes risks are like that.

                              Words of Wisdom

                              You have to be willing to take that leap of faith. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Have you ever done something totally out of character and have it turn out to be the most awesome thing ever? Yeah, sometimes risks are like that. If we become too risk-averse, we are giving up joy without even knowing it.

                              Summary: Take Risk in Business

                              Have you ever done something totally out of character (and yet at the same time perfectly safe) and have it turn out to be the most awesome thing ever? Yeah, sometimes risks are like that.

                              Words of Wisdom

                              You have to be willing to take that leap of faith. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>f236f884-ddab-4456-ae4e-328134c8e84aMon, 18 Nov 2019 13:00:00 -070036:16falsefull8585Jen McFarlandHow to Start a Spiritual Journey: Build a BusinessAll those victories, and times you second-guess yourself? Those are the business experiences that provide you with opportunities to get to know yourself on a deeper level.

                              Summary: How to Start a Spiritual Journey

                              Have you ever wanted to learn how to start a spiritual journey? Start a business. If you're a business owner, reflect on all those victories, and times you second-guessed yourself. Those are the business experiences that provide you with opportunities to get to know yourself on a deeper level. These mini-spiritual journeys make you a better person, leader, and business owner.

                              • Have you ever considered your business to be a spiritual journey?
                              • How these spiritual journeys help us find ourselves — and our businesses
                              • Why self-awareness is a key factor in success
                              • There are many ways we can be rich — and poor
                              • Growth comes from risk
                              
                              

                              Words of Wisdom

                              The one constant is change; the thing we need most is self-awareness. Learn how business experience examples can also be great spiritual journeys in this episode. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>All those victories, and times you second-guess yourself? Those are the business experiences that provide you with opportunities to get to know yourself on a deeper level.

                              Summary: How to Start a Spiritual Journey

                              Have you ever wanted to learn how to start a spiritual journey? Start a business. If you're a business owner, reflect on all those victories, and times you second-guessed yourself. Those are the business experiences that provide you with opportunities to get to know yourself on a deeper level. These mini-spiritual journeys make you a better person, leader, and business owner.

                              • Have you ever considered your business to be a spiritual journey?
                              • How these spiritual journeys help us find ourselves — and our businesses
                              • Why self-awareness is a key factor in success
                              • There are many ways we can be rich — and poor
                              • Growth comes from risk
                              
                              

                              Words of Wisdom

                              The one constant is change; the thing we need most is self-awareness. Learn how business experience examples can also be great spiritual journeys in this episode. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>b9aa5cf3-5a34-445a-8fd2-9a623b5df689Mon, 04 Nov 2019 13:00:00 -070038:09falsefull8383Jen McFarlandWhy Empathy is Your Business Edge with Maria RossHas anyone ever told you that you can’t show compassion and empathy AND be successful in business? Maria Ross sets the record straight on cash flow, creativity, and compassion.

                              Summary: Empathy is Your Business Edge

                              Has anyone ever told you that you can't show compassion and empathy AND be successful in business? Brand Strategist and author Maria Ross is here to set the record straight on cash flow, creativity, and compassion.

                              • More and more companies want to use their platform for good
                              • Why empathy can be your edge
                              • Empathy, your customers, and revenue
                              • Active listening and empathy make you a marketing mindreader
                              • How empathy can supercharge your brand
                              
                              

                              Words of Wisdom

                              Empathy is a philosophy. Making money is an action. If you are not empathetic with your customers and clients, you're dead. Empathy is a great business edge. There's no other way you can operate a business but to be empathetic with your customers and clients. And what I mean by that is seeing things from their point of view. —Maria Ross, Brand Strategist

                              Resources Mentioned

                              • The Empathy Edge, By Maria Ross
                              
                              

                              Connect with Our Guest

                              • Red Slice website
                              • LinkedIn
                              • Instagram
                              • Twitter
                              • Facebook
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Has anyone ever told you that you can’t show compassion and empathy AND be successful in business? Maria Ross sets the record straight on cash flow, creativity, and compassion.

                              Summary: Empathy is Your Business Edge

                              Has anyone ever told you that you can't show compassion and empathy AND be successful in business? Brand Strategist and author Maria Ross is here to set the record straight on cash flow, creativity, and compassion.

                              • More and more companies want to use their platform for good
                              • Why empathy can be your edge
                              • Empathy, your customers, and revenue
                              • Active listening and empathy make you a marketing mindreader
                              • How empathy can supercharge your brand
                              
                              

                              Words of Wisdom

                              Empathy is a philosophy. Making money is an action. If you are not empathetic with your customers and clients, you're dead. Empathy is a great business edge. There's no other way you can operate a business but to be empathetic with your customers and clients. And what I mean by that is seeing things from their point of view. —Maria Ross, Brand Strategist

                              Resources Mentioned

                              • The Empathy Edge, By Maria Ross
                              
                              

                              Connect with Our Guest

                              • Red Slice website
                              • LinkedIn
                              • Instagram
                              • Twitter
                              • Facebook
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>7b948351-7a74-4045-b500-5aa9061e8594Mon, 21 Oct 2019 10:00:00 -070001:40:25falsefull8282Jen McFarlandHuman-to-Human Marketing with Angela HendersonYour customers would rather connect with YOU than a machine (AKA automation). There’s another way to run a business: human-to-human marketing.

                              Summary: Human-to-Human Marketing

                              Tired of feeling like you're connecting with automation rather than a business? There's another way: human-to-human marketing.

                              • A revelation about children's toys that led Angela to create Finlee and Me
                              • The biggest lessons Angela learned in her early years and how she uses those experiences to help people
                              • Learn what human-to-human marketing means
                              • Examples of what it looks like to experience human-to-human marketing
                              • How you can all use human-to-human marketing in your business
                              
                              

                              Words of Wisdom

                              If you're not willing to connect with your customers at an emotional level, which is where we experience emotional motivators to buy, that lack of connection will result in a reduction in your sales. — Angela Henderson, coach

                              Related Content

                              • How to Develop & Build a Business Strategy Around Your Greatest Strengths in 2021
                              • The Absolute Best Digital Marketing Tools For Small Businesses in 11 Key Areas
                              
                              

                              Connect with Our Guest

                              • Website
                              • Podcast
                              • FB Group
                              • On-Demand Webinar
                              • Facebook Page
                              • Instagram Page
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Your customers would rather connect with YOU than a machine (AKA automation). There’s another way to run a business: human-to-human marketing.

                              Summary: Human-to-Human Marketing

                              Tired of feeling like you're connecting with automation rather than a business? There's another way: human-to-human marketing.

                              • A revelation about children's toys that led Angela to create Finlee and Me
                              • The biggest lessons Angela learned in her early years and how she uses those experiences to help people
                              • Learn what human-to-human marketing means
                              • Examples of what it looks like to experience human-to-human marketing
                              • How you can all use human-to-human marketing in your business
                              
                              

                              Words of Wisdom

                              If you're not willing to connect with your customers at an emotional level, which is where we experience emotional motivators to buy, that lack of connection will result in a reduction in your sales. — Angela Henderson, coach

                              Related Content

                              • How to Develop & Build a Business Strategy Around Your Greatest Strengths in 2021
                              • The Absolute Best Digital Marketing Tools For Small Businesses in 11 Key Areas
                              
                              

                              Connect with Our Guest

                              • Website
                              • Podcast
                              • FB Group
                              • On-Demand Webinar
                              • Facebook Page
                              • Instagram Page
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>e04cb7fb-7320-46f0-8bf1-67197fd5afcbMon, 14 Oct 2019 10:00:00 -070051:47falsefull8181Jen McFarlandKate Bradley Chernis: Defying the Odds and Raising Millions for Lately.aiFrom DJ to Walmart to defying the odds and raising millions to fund her startup, Lately.ai, you don't want to miss this interview with Kate Bradley Chernis.

                              Summary: Kate Bradley Chernis

                              From DJ to Walmart marketing spreadsheet genius to raising millions to fund her startup, Lately.ai, meet kickass entrepreneur and CEO Kate Bradley Chernis.

                              Kate Bradley Chernis is the CoFounder and CEO of Lately.ai, AI-powered marketing software that automatically turns blogs, videos, and podcasts into dozens of amazing social posts.

                              We talk about the music industry, raising money, and marketing best practices.

                              • From rock and roll DJ broadcasting to 20 million listeners a day via XM Satellite Radio to streamlining marketing at Wal-Mart to startup founder
                              • Self-awareness, planning, and spreadsheets — the good, the bad, and the launchpad to Lately.ai
                              • Knowing women don't get startup funding and getting $3 million anyway
                              • Managing a team and expectations
                              • Ups-and-downs of talking about your product
                              • How artificial intelligence can make your business a social media champ
                              
                              

                              Words of Wisdom

                              Marketers hate writing. Marketers. People that are supposed to be good at writing, hate writing. And they're really bad at it. — Kate Bradley Chernis, CoFounder and CEO, Lately.ai

                              Resources Mentioned

                              • Lately.ai
                              
                              

                              Connect with Our Guest

                              • Lately.ai LinkedIn
                              • Lately.ai Twitter
                              • Kate Bradley Chernis LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>From DJ to Walmart to defying the odds and raising millions to fund her startup, Lately.ai, you don't want to miss this interview with Kate Bradley Chernis.

                              Summary: Kate Bradley Chernis

                              From DJ to Walmart marketing spreadsheet genius to raising millions to fund her startup, Lately.ai, meet kickass entrepreneur and CEO Kate Bradley Chernis.

                              Kate Bradley Chernis is the CoFounder and CEO of Lately.ai, AI-powered marketing software that automatically turns blogs, videos, and podcasts into dozens of amazing social posts.

                              We talk about the music industry, raising money, and marketing best practices.

                              • From rock and roll DJ broadcasting to 20 million listeners a day via XM Satellite Radio to streamlining marketing at Wal-Mart to startup founder
                              • Self-awareness, planning, and spreadsheets — the good, the bad, and the launchpad to Lately.ai
                              • Knowing women don't get startup funding and getting $3 million anyway
                              • Managing a team and expectations
                              • Ups-and-downs of talking about your product
                              • How artificial intelligence can make your business a social media champ
                              
                              

                              Words of Wisdom

                              Marketers hate writing. Marketers. People that are supposed to be good at writing, hate writing. And they're really bad at it. — Kate Bradley Chernis, CoFounder and CEO, Lately.ai

                              Resources Mentioned

                              • Lately.ai
                              
                              

                              Connect with Our Guest

                              • Lately.ai LinkedIn
                              • Lately.ai Twitter
                              • Kate Bradley Chernis LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>e83e70d4-849a-4923-a2ab-10d8be13e474Mon, 30 Sep 2019 10:00:00 -070001:31:12falsefull8080Jen McFarlandHustle Culture: Not What It's Cracked Up to BeHustle culture. If you find yourself revolting against the work all the time, play when you’re dead work ethic, this show is for you.

                              Summary: Hustle Culture

                              If you find yourself revolting against the work all the time, play when you're dead work ethic, this show is for you.

                              • What does it mean to hustle, anyway?
                              • The problem with hustle for the sake of hustling
                              • Hustle & burnout
                              • The difference between you and the gurus
                              • What to do instead
                              
                              

                              Words of Wisdom

                              There's beauty in stillness. The more time we spend outside of the fast lane the more space we make to cultivate the connections that matter most. You don't get that with hustle culture. — Jen

                              Related Episode

                              • Purpose-Driven Leadership with Rose Désauguste
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Hustle culture. If you find yourself revolting against the work all the time, play when you’re dead work ethic, this show is for you.

                              Summary: Hustle Culture

                              If you find yourself revolting against the work all the time, play when you're dead work ethic, this show is for you.

                              • What does it mean to hustle, anyway?
                              • The problem with hustle for the sake of hustling
                              • Hustle & burnout
                              • The difference between you and the gurus
                              • What to do instead
                              
                              

                              Words of Wisdom

                              There's beauty in stillness. The more time we spend outside of the fast lane the more space we make to cultivate the connections that matter most. You don't get that with hustle culture. — Jen

                              Related Episode

                              • Purpose-Driven Leadership with Rose Désauguste
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>93134ec6-6e3a-472d-8a50-808cb01fdf52Mon, 23 Sep 2019 10:00:00 -070027:10falsefull7979Jen McFarlandBuilding a Business from the Couch with Spoonie Kelly MendenhallSpoonies live and work with chronic pain. Learn about business building from the couch and medical gaslighting.

                              Summary: Building a Business

                              This week we meet spoonie advocate Kelly "Nerdzilla" Mendenhall, a recovering nonprofit professional living with chronic pain, who's also building a business from her couch. (EXPLICIT)

                              Oh, and she has a wicked sense of humor. Get ready for stories, swearing, and lots of laughs.

                              • What is a Spoonie?
                              • Living with chronic pain
                              • Gaslighting from doctors
                              • Advocating for yourself to get great healthcare
                              • Conducting business from the couch
                              • Being a kickass podcaster on A Non-Mom Happy Hour
                              • Life as a woman who doesn't have children in the working world
                              • Network marketing done right (so your friends don't hate you)
                              
                              

                              Words of Wisdom

                              We live in a society where, "Everybody's supposed to work hard, and money is supposed to be hard to earn." That's not helping for somebody living with an invisible illness. — Kelly Mendenhall, Coach

                              Connect with Our Guest

                              • Website
                              • Facebook
                              • Instagram
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Spoonies live and work with chronic pain. Learn about business building from the couch and medical gaslighting.

                              Summary: Building a Business

                              This week we meet spoonie advocate Kelly "Nerdzilla" Mendenhall, a recovering nonprofit professional living with chronic pain, who's also building a business from her couch. (EXPLICIT)

                              Oh, and she has a wicked sense of humor. Get ready for stories, swearing, and lots of laughs.

                              • What is a Spoonie?
                              • Living with chronic pain
                              • Gaslighting from doctors
                              • Advocating for yourself to get great healthcare
                              • Conducting business from the couch
                              • Being a kickass podcaster on A Non-Mom Happy Hour
                              • Life as a woman who doesn't have children in the working world
                              • Network marketing done right (so your friends don't hate you)
                              
                              

                              Words of Wisdom

                              We live in a society where, "Everybody's supposed to work hard, and money is supposed to be hard to earn." That's not helping for somebody living with an invisible illness. — Kelly Mendenhall, Coach

                              Connect with Our Guest

                              • Website
                              • Facebook
                              • Instagram
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>5ab377dc-adfb-4acd-9efb-5262f7f60cb0Mon, 16 Sep 2019 10:00:00 -070003:11:21truefull7878Jen McFarlandEffective Purpose-Driven Leadership for Startups with Rose DésaugusteTraditional wisdom can lead you astray as a purpose-driven startup. Learn how to stay on purpose and reach your biggest goals.

                              Summary: Purpose-Driven Leadership

                              Traditional wisdom sometimes can lead you astray as a purpose-driven leadership in a startup. Learn how to stay on purpose and reach your biggest goals.

                              • Jen shares wisdom from a recent Lyft driver about burnout
                              • We meet Rose Désauguste, Founder of HueLixir
                              • We talk about strategies you can use to build your business and startup faster, without breaking the bank
                              • Why we need to start with ourselves, build better leadership, and get clear — both inside and outside our organizations
                              
                              

                              Words of Wisdom

                              Traditional wisdom sometimes can lead you astray as a purpose-driven startup. I started listening to that instead of my own intuition. Eventually, I almost reached burnout. Apply what makes logical sense and take the rest with a grain of salt. — Rose Déauguste, Founder

                              Connect with Our Guest

                              • Website
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Traditional wisdom can lead you astray as a purpose-driven startup. Learn how to stay on purpose and reach your biggest goals.

                              Summary: Purpose-Driven Leadership

                              Traditional wisdom sometimes can lead you astray as a purpose-driven leadership in a startup. Learn how to stay on purpose and reach your biggest goals.

                              • Jen shares wisdom from a recent Lyft driver about burnout
                              • We meet Rose Désauguste, Founder of HueLixir
                              • We talk about strategies you can use to build your business and startup faster, without breaking the bank
                              • Why we need to start with ourselves, build better leadership, and get clear — both inside and outside our organizations
                              
                              

                              Words of Wisdom

                              Traditional wisdom sometimes can lead you astray as a purpose-driven startup. I started listening to that instead of my own intuition. Eventually, I almost reached burnout. Apply what makes logical sense and take the rest with a grain of salt. — Rose Déauguste, Founder

                              Connect with Our Guest

                              • Website
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>81987d80-33db-48b8-bd11-87c232310900Mon, 09 Sep 2019 19:00:00 -070001:22:08falsefull7777Jen McFarlandGreat Tips: Intuitive Eating for Women Entrepreneurs With Lily FontasLily Fontas is on a mission to promote women’s wellness with intuitive eating so we can get strong, healthy, and happy…. on our terms. Learn how you can eat intuitively while balancing a busy entrepreneurial lifestyle.

                              Summary: Intuitive Eating For Women Entrepreneurs

                              Lily Fontas is on a mission to promote women’s wellness with intuitive eating for women entrepreneurs so we can get strong, healthy and happy…. on our terms.

                              Intuitive eating integrates a mind/body connection of instincts, emotion and rational thought when it comes to what you’re eating and how you take care of yourself.

                              • The diet industry made $68 billion last year
                              • Diet culture negatively affects our relationship with food, our bodies, our wellness
                              • Hey if you’re stressed, make sure you’re drinking enough water
                              
                              

                              Words of Wisdom

                              Never diet again, is galvanizing yourself and saying, “Listen, this is not the way that I want to live. This is not sustainable. This is not desirable. And I want to focus on things like joyful movement, strength training, positive self-talk,” and setting boundaries to really take care of your health, as opposed to just focusing on weight loss and dieting. — Lily Fontas, Coach

                              Resources Mentioned

                              • Intuitive Eating: A Revolutionary Anti-Diet Approach
                              
                              

                              Connect with Our Guest

                              • Instagram
                              • Facebook
                              • Website
                              • Email
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Lily Fontas is on a mission to promote women’s wellness with intuitive eating so we can get strong, healthy, and happy…. on our terms. Learn how you can eat intuitively while balancing a busy entrepreneurial lifestyle.

                              Summary: Intuitive Eating For Women Entrepreneurs

                              Lily Fontas is on a mission to promote women’s wellness with intuitive eating for women entrepreneurs so we can get strong, healthy and happy…. on our terms.

                              Intuitive eating integrates a mind/body connection of instincts, emotion and rational thought when it comes to what you’re eating and how you take care of yourself.

                              • The diet industry made $68 billion last year
                              • Diet culture negatively affects our relationship with food, our bodies, our wellness
                              • Hey if you’re stressed, make sure you’re drinking enough water
                              
                              

                              Words of Wisdom

                              Never diet again, is galvanizing yourself and saying, “Listen, this is not the way that I want to live. This is not sustainable. This is not desirable. And I want to focus on things like joyful movement, strength training, positive self-talk,” and setting boundaries to really take care of your health, as opposed to just focusing on weight loss and dieting. — Lily Fontas, Coach

                              Resources Mentioned

                              • Intuitive Eating: A Revolutionary Anti-Diet Approach
                              
                              

                              Connect with Our Guest

                              • Instagram
                              • Facebook
                              • Website
                              • Email
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>894b1880-ad4a-458a-9f11-2b4445eef70eMon, 26 Aug 2019 10:00:00 -070049:15falsefull7676Jen McFarlandUnleash Your Inner Lioness for Dramatic Results With Thembi BhekaBeing a lioness is being resilient. It’s being able to think beyond everyday needs and into the long-term. It's time to unleash your inner lioness.

                              Summary: Unleash Your Inner Lioness

                              A lioness has so much strength and they are resilient. Being a lioness is being resilient, it's being able to think beyond the everyday needs and into the long-term. You need to ignite & unleash your inner lioness. Learn why this is important for entrepreneurs.

                              • Opening: the state of women's entrepreneurship. Things are going well in some areas, in other areas we can do better
                              • Guest Thembi Bheka wants to help 1 million women by 2025
                              • She discusses her transition from immigrant to 7-figure business owner
                              • She's building a network of virtual assistants in Zimbabwe
                              • Thembi helps women ignite their inner lioness, meaning they are resilient and think beyond their immediate needs
                              
                              

                              Words of Wisdom

                              A lioness is driven, a lioness is passionate, a lioness is on fire to get results and to achieve them in a better way. I think we're all here to help rediscover our lioness and keep that fire alive. — Thembi Bheka, Coach

                              Connect with Our Guest

                              • Digital Marketing on Demand, Virtual Assistants
                              • Facebook
                              • Twitter
                              • Instagram
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Being a lioness is being resilient. It’s being able to think beyond everyday needs and into the long-term. It's time to unleash your inner lioness.

                              Summary: Unleash Your Inner Lioness

                              A lioness has so much strength and they are resilient. Being a lioness is being resilient, it's being able to think beyond the everyday needs and into the long-term. You need to ignite & unleash your inner lioness. Learn why this is important for entrepreneurs.

                              • Opening: the state of women's entrepreneurship. Things are going well in some areas, in other areas we can do better
                              • Guest Thembi Bheka wants to help 1 million women by 2025
                              • She discusses her transition from immigrant to 7-figure business owner
                              • She's building a network of virtual assistants in Zimbabwe
                              • Thembi helps women ignite their inner lioness, meaning they are resilient and think beyond their immediate needs
                              
                              

                              Words of Wisdom

                              A lioness is driven, a lioness is passionate, a lioness is on fire to get results and to achieve them in a better way. I think we're all here to help rediscover our lioness and keep that fire alive. — Thembi Bheka, Coach

                              Connect with Our Guest

                              • Digital Marketing on Demand, Virtual Assistants
                              • Facebook
                              • Twitter
                              • Instagram
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>155035cb-3a2d-4ea2-baef-1fe6d16ae92dMon, 19 Aug 2019 11:00:00 -070001:02:30falsefull7575Jen McFarlandPros and Cons of Vulnerability, Authenticity & TransparencyHow transparency, authenticity, and vulnerability are different. Why authenticity and vulnerability are your secret sauce, while emotional transparency doesn’t always serve you.

                              Summary: Vulnerability, Authenticity & Transparency

                              How transparency, authenticity, and vulnerability are different.

                              Why authenticity and vulnerability are your secret sauce, while emotional transparency doesn't always serve you.

                              Words of Wisdom

                              Vulnerability is showing up and saying, "Here I am. I'm so grateful to be with you today. Here's how I can help you. Here's what I do. I do this better than anybody else." And then what you leave at the door are all of those things that prevent you from being your absolute best self. — Jen

                              Resources Mentioned

                              • Business & Life Conversations Podcast with business consultant Angela Henderson
                              • The Authenticity Paradox
                              • How We're Often Transparent But Rarely Vulnerable
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>How transparency, authenticity, and vulnerability are different. Why authenticity and vulnerability are your secret sauce, while emotional transparency doesn’t always serve you.

                              Summary: Vulnerability, Authenticity & Transparency

                              How transparency, authenticity, and vulnerability are different.

                              Why authenticity and vulnerability are your secret sauce, while emotional transparency doesn't always serve you.

                              Words of Wisdom

                              Vulnerability is showing up and saying, "Here I am. I'm so grateful to be with you today. Here's how I can help you. Here's what I do. I do this better than anybody else." And then what you leave at the door are all of those things that prevent you from being your absolute best self. — Jen

                              Resources Mentioned

                              • Business & Life Conversations Podcast with business consultant Angela Henderson
                              • The Authenticity Paradox
                              • How We're Often Transparent But Rarely Vulnerable
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>f589fe0e-6831-4a08-8d8c-350ff1b28a02Mon, 12 Aug 2019 10:00:00 -070027:03falsefull7474Jen McFarlandOvernight Success Myths & Portland Visionary, Bobbie StewartIs someone telling you there’s NO WAY you can succeed? Remember, there’s no such thing as an overnight success. You need to be a visionary, like our guest, Bobbie Stewart, CEO & Founder of Palette Stores.

                              Summary: Overnight Success Myths with Bobbie Stewart

                              Is someone telling you there's NO WAY you can succeed?

                              Remember, there's no such thing like overnight success myths. You need to be a visionary, like our guest, Bobbie Stewart.

                              People say retail is dead. Bobbie is reinventing retail through innovation that delivers unique value.

                              Words of Wisdom

                              What can you sacrifice now so that you can have that capital for your business? Because it's going to keep eating up money and eating up money and eating up money. So I sacrificed everything I possibly could to make sure that I have money for my business. It's about the long game. — Bobbie Stewart, Entrepreneur

                              Connect with Our Guest

                              • Instagram
                              • Facebook
                              
                              

                              References

                              • What You Didn't Know About the Apollo 11 Mission
                              • The women who helped put men on the moon
                              • Without these women, man would not have walked on the moon
                              • Meet the women behind NASA's historic Apollo 11 launch
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Is someone telling you there’s NO WAY you can succeed? Remember, there’s no such thing as an overnight success. You need to be a visionary, like our guest, Bobbie Stewart, CEO & Founder of Palette Stores.

                              Summary: Overnight Success Myths with Bobbie Stewart

                              Is someone telling you there's NO WAY you can succeed?

                              Remember, there's no such thing like overnight success myths. You need to be a visionary, like our guest, Bobbie Stewart.

                              People say retail is dead. Bobbie is reinventing retail through innovation that delivers unique value.

                              Words of Wisdom

                              What can you sacrifice now so that you can have that capital for your business? Because it's going to keep eating up money and eating up money and eating up money. So I sacrificed everything I possibly could to make sure that I have money for my business. It's about the long game. — Bobbie Stewart, Entrepreneur

                              Connect with Our Guest

                              • Instagram
                              • Facebook
                              
                              

                              References

                              • What You Didn't Know About the Apollo 11 Mission
                              • The women who helped put men on the moon
                              • Without these women, man would not have walked on the moon
                              • Meet the women behind NASA's historic Apollo 11 launch
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>aa40f9cd-c954-482b-8a9a-169d4f8b9032Mon, 05 Aug 2019 10:00:00 -070002:00:00falsefull7373Jen McFarlandConquer Insecurity by Accepting What IsEmbracing uncertainty helps us overcome insecurity while avoiding distractions that keep us from our goals.

                              Summary: Conquer Insecurity

                              I'm curious about some of the underlying causes of distraction (hint: insecurity). We're going to talk about one of the biggest emotions causing our distraction.

                              We'll also talk about VUCA (volatility, uncertainty, complexity, ambiguity) and what that means for us as leaders and business owners trying to achieve big goals.

                              Words of Wisdom

                              Not only is it unclear what tomorrow will bring for business owners, but the entire world is also shifting and changing, leading to a lot of fear and uncertainty. We have to brush back the fear and be comfortable with insecurity and run into the fire anyway. — Jen

                              References

                              • Margaret J. Wheatley, Finding Our Way: Leadership for an Uncertain Time
                              • Taxi Driver
                              • All the President's Men
                              • Bob Johansen, Leaders Make the Future: Ten New Leadership Skills for an Uncertain World
                              • Leadership for an Uncertain World
                              • Harvard Business Review, Nathan Bennett and G. James Lemoine, VUCA matrix
                              • What Does VUCA Really Mean?, Forbes, Jeroen Kraaijenbrink
                              • Volatility, uncertainty, complexity and ambiguity, Wiki
                              • Strategy In An Uncertain World, Forbes, Jeroen Kraaijenbrink
                              • Axios Interview, Sean Parker
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Embracing uncertainty helps us overcome insecurity while avoiding distractions that keep us from our goals.

                              Summary: Conquer Insecurity

                              I'm curious about some of the underlying causes of distraction (hint: insecurity). We're going to talk about one of the biggest emotions causing our distraction.

                              We'll also talk about VUCA (volatility, uncertainty, complexity, ambiguity) and what that means for us as leaders and business owners trying to achieve big goals.

                              Words of Wisdom

                              Not only is it unclear what tomorrow will bring for business owners, but the entire world is also shifting and changing, leading to a lot of fear and uncertainty. We have to brush back the fear and be comfortable with insecurity and run into the fire anyway. — Jen

                              References

                              • Margaret J. Wheatley, Finding Our Way: Leadership for an Uncertain Time
                              • Taxi Driver
                              • All the President's Men
                              • Bob Johansen, Leaders Make the Future: Ten New Leadership Skills for an Uncertain World
                              • Leadership for an Uncertain World
                              • Harvard Business Review, Nathan Bennett and G. James Lemoine, VUCA matrix
                              • What Does VUCA Really Mean?, Forbes, Jeroen Kraaijenbrink
                              • Volatility, uncertainty, complexity and ambiguity, Wiki
                              • Strategy In An Uncertain World, Forbes, Jeroen Kraaijenbrink
                              • Axios Interview, Sean Parker
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>9e54fae3-2d9c-4a39-a4b7-4f7d3ad80511Mon, 29 Jul 2019 10:00:00 -070001:04:32falsefull7272Jen McFarlandConsistency, Capacity & Impact: Your 3 Biggest Success FactorsWhat if I told you achieving your business goals is within reach if you're mindful of three things? Consistency. Capacity. Impact. Learn why.

                              Summary: Consistency, Capacity & Impact

                              What if I told you achieving your business goals is within reach if you're mindful of three simple things? This value-packed episode helps you work toward your goals every day while creating the legacy you want most. Learn about the 3 ingredients of success in business to achieve goals.

                              Words of Wisdom

                              What's your WHY when it comes to consistency for your business? It takes courage to put your stake in the ground and say, "This is who I am. This is what I do," and then do it every single day. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>What if I told you achieving your business goals is within reach if you're mindful of three things? Consistency. Capacity. Impact. Learn why.

                              Summary: Consistency, Capacity & Impact

                              What if I told you achieving your business goals is within reach if you're mindful of three simple things? This value-packed episode helps you work toward your goals every day while creating the legacy you want most. Learn about the 3 ingredients of success in business to achieve goals.

                              Words of Wisdom

                              What's your WHY when it comes to consistency for your business? It takes courage to put your stake in the ground and say, "This is who I am. This is what I do," and then do it every single day. — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>0a355026-8cf0-472d-95af-c4fa144e2fa9Mon, 15 Jul 2019 07:00:00 -070056:30falsefull7070Jen McFarlandWhy Empowered Women Empower Others with Genecia AlluoraListen to this mind-blowing interview with Genecia Alluora, the leader of SE Asia's largest women’s entrepreneurial network, Soul Rich Woman.

                              Summary: Empowered Women Empower Others

                              Empowered women empower others. That's Genecia Alluora's big why. Listen to this mind-blowing interview with Genecia Alluora, the leader of the largest women's entrepreneurial network, Soul Rich Woman.

                              It's not every day you get tips from a serial entrepreneur and multi-millionaire - tons of treasures for current and aspiring women business owners.

                              Words of Wisdom

                              My big why is I can help women to shortcut their success and help them because empowered women empower others. — Genecia Alluora, Entrepreneur

                              Connect with Genecia Alluora

                              • Website
                              • Facebook
                              • YouTube
                              • Genecia Alluora
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Listen to this mind-blowing interview with Genecia Alluora, the leader of SE Asia's largest women’s entrepreneurial network, Soul Rich Woman.

                              Summary: Empowered Women Empower Others

                              Empowered women empower others. That's Genecia Alluora's big why. Listen to this mind-blowing interview with Genecia Alluora, the leader of the largest women's entrepreneurial network, Soul Rich Woman.

                              It's not every day you get tips from a serial entrepreneur and multi-millionaire - tons of treasures for current and aspiring women business owners.

                              Words of Wisdom

                              My big why is I can help women to shortcut their success and help them because empowered women empower others. — Genecia Alluora, Entrepreneur

                              Connect with Genecia Alluora

                              • Website
                              • Facebook
                              • YouTube
                              • Genecia Alluora
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>1416e7cb-fe8d-4040-8c46-379a03b3b292Mon, 08 Jul 2019 10:00:00 -070055:42truefull6969Jen McFarlandHow to Create a Just World with Kelly Diels, Feminist Marketing Expert [Explicit]This in-depth interview with feminist marketing consultant Kelly Diels explores race, processes, feminism, and the female lifestyle empowerment brand.

                              Summary: Kelly Diels, Feminist Marketing

                              On this week’s podcast, we meet Kelly Diels, a writer and feminist marketing consultant. The interview explores race, processes, feminism, and the female lifestyle empowerment brand.

                              Words of Wisdom

                              My feminism is inclusive and about justice. It’s about creating a future in which we all belong. It’s fundamentally about justice. Now, my form of action is usually going to be through an inclusive gender lens. I’m always looking through the lens of how does this impact people of different genders? Who’s at the table? Who’s not at the table? And what do we need to do to change the conditions so that everyone can be involved in the decision making? That’s to me what my feminism means. Now, there’s a million other definitions of feminism, and certainly, mine is not the end of the deal. But that is what it means for me. And that’s how that informs the way I think, and the action I take and the work I do in the world. — Kelly Diels, Feminist Marketing Consultant

                              Resources Mentioned

                              • BioCellection (chemical process for recycling)
                              • The Case for Reparations, Ta-Nehisi Coates, The Atlantic
                              • Rage Becomes Her: The Power of Women’s Anger, Soraya Chemaly
                              
                              

                              Connect with Kelly Diels

                              • Kelly Diels' Website
                              • Sunday Love Letter
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>This in-depth interview with feminist marketing consultant Kelly Diels explores race, processes, feminism, and the female lifestyle empowerment brand.

                              Summary: Kelly Diels, Feminist Marketing

                              On this week’s podcast, we meet Kelly Diels, a writer and feminist marketing consultant. The interview explores race, processes, feminism, and the female lifestyle empowerment brand.

                              Words of Wisdom

                              My feminism is inclusive and about justice. It’s about creating a future in which we all belong. It’s fundamentally about justice. Now, my form of action is usually going to be through an inclusive gender lens. I’m always looking through the lens of how does this impact people of different genders? Who’s at the table? Who’s not at the table? And what do we need to do to change the conditions so that everyone can be involved in the decision making? That’s to me what my feminism means. Now, there’s a million other definitions of feminism, and certainly, mine is not the end of the deal. But that is what it means for me. And that’s how that informs the way I think, and the action I take and the work I do in the world. — Kelly Diels, Feminist Marketing Consultant

                              Resources Mentioned

                              • BioCellection (chemical process for recycling)
                              • The Case for Reparations, Ta-Nehisi Coates, The Atlantic
                              • Rage Becomes Her: The Power of Women’s Anger, Soraya Chemaly
                              
                              

                              Connect with Kelly Diels

                              • Kelly Diels' Website
                              • Sunday Love Letter
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>24d2e5d2-21d5-44ca-9461-2d15ba1407baMon, 17 Jun 2019 07:05:00 -070048:51truefull6666Jen McFarlandTravel and Success: How Anna Lundberg's Eat, Pray, Love Moment Reshaped Her LifeIt’s time to rethink success so we can experience more joy and fulfillment. Learn more about travel and success, and bravery in business.

                              Travel And Success, Bravery Episode Summary

                              Whether you’re working your 9-to-5 with your sights set on starting a business; or you’ve got the business machine rolling, chances are you have an idea of what success means to you.

                              Anna Lundberg is here to turn your definition on its head. It’s time to rethink success so we can experience more joy and fulfillment. Learn more about travel and success, bravery in business.

                              Words of Wisdom

                              I loved people telling me I was brave and courageous and daring. ... Once you’ve bought the ticket, it’s not bravery. It’s inevitable. You just take the decision. And then you have to buy a backpack, you have to pack, you have to travel, you have to learn Spanish, likewise, once you’ve made the decision to quit, it just kind of rolls on from there. It’s the transition. It’s that pivotal moment when you haven’t yet made the decision. That’s the most stressful. Oh, I was making a decision the other day when I had the same, that it was just weighing so heavily on me. But once I’d gone, “No, this is what I’m going to do.” suddenly, poof, the weight is lifted. It doesn’t require any courage, actually, it just happens really organically. — Anna Lundberg, Coach

                              Connect with Anna Lundberg

                              • Website
                              • Instagram
                              • Podcast
                              • Book
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>It’s time to rethink success so we can experience more joy and fulfillment. Learn more about travel and success, and bravery in business.

                              Travel And Success, Bravery Episode Summary

                              Whether you’re working your 9-to-5 with your sights set on starting a business; or you’ve got the business machine rolling, chances are you have an idea of what success means to you.

                              Anna Lundberg is here to turn your definition on its head. It’s time to rethink success so we can experience more joy and fulfillment. Learn more about travel and success, bravery in business.

                              Words of Wisdom

                              I loved people telling me I was brave and courageous and daring. ... Once you’ve bought the ticket, it’s not bravery. It’s inevitable. You just take the decision. And then you have to buy a backpack, you have to pack, you have to travel, you have to learn Spanish, likewise, once you’ve made the decision to quit, it just kind of rolls on from there. It’s the transition. It’s that pivotal moment when you haven’t yet made the decision. That’s the most stressful. Oh, I was making a decision the other day when I had the same, that it was just weighing so heavily on me. But once I’d gone, “No, this is what I’m going to do.” suddenly, poof, the weight is lifted. It doesn’t require any courage, actually, it just happens really organically. — Anna Lundberg, Coach

                              Connect with Anna Lundberg

                              • Website
                              • Instagram
                              • Podcast
                              • Book
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>cf0e4a6b-b3ea-4988-9d6c-76c2f29375c9Mon, 10 Jun 2019 07:00:00 -070059:54falsefull6565Jen McFarlandMarketing Media and Money: Catapult Your Business to Next Level with Patty FarmerAre you ready to be inspired & take your business to the next level? Media expert Patty Farmer explores growth with marketing media and money.

                              Summary: Marketing Media and Money

                              Ready to be inspired AND take your business to the next level? Patty Farmer shares how she became an international speaker, how she chooses the people in her circle, and (of course!) Marketing Media and Money! Join us for this engaging interview.

                              Words of Wisdom

                              An inner circle of support is so important. What always happens for me is I do, do, do, do, do. And then all of a sudden, I’ll hit a wall. Learn more about marketing media and money. I have what I call a personal advisory board. It is three women that I trust with everything, right? And when I hit that wall and I’m like, “Okay, what am I going to do?” I’m like, “I need to see my personal advisory board.” And we get on a Zoom call and they’re on there. And then I lay it out. And then I have to be quiet. Then I have to be, not do. And I really need to know. And that really helps me a lot. — Patty Farmer, CEO

                              Connect with Patty Farmer

                              • Patty Farmer International
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Are you ready to be inspired & take your business to the next level? Media expert Patty Farmer explores growth with marketing media and money.

                              Summary: Marketing Media and Money

                              Ready to be inspired AND take your business to the next level? Patty Farmer shares how she became an international speaker, how she chooses the people in her circle, and (of course!) Marketing Media and Money! Join us for this engaging interview.

                              Words of Wisdom

                              An inner circle of support is so important. What always happens for me is I do, do, do, do, do. And then all of a sudden, I’ll hit a wall. Learn more about marketing media and money. I have what I call a personal advisory board. It is three women that I trust with everything, right? And when I hit that wall and I’m like, “Okay, what am I going to do?” I’m like, “I need to see my personal advisory board.” And we get on a Zoom call and they’re on there. And then I lay it out. And then I have to be quiet. Then I have to be, not do. And I really need to know. And that really helps me a lot. — Patty Farmer, CEO

                              Connect with Patty Farmer

                              • Patty Farmer International
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>54ef4779-882e-4de4-83f9-5279528b9061Mon, 03 Jun 2019 07:00:00 -070059:39falsefull6464Jen McFarlandRethink Brand Strategy for a Significant Competitive AdvantageLearn what branding is, what it isn’t, and why it’s so important to get it right.

                              Summary: Rethink Brand Strategy

                              Branding is often one of the most misunderstood topics among small local businesses. On this week’s show, I talk about what branding is, what branding isn’t, and why it’s so important to get it right.

                              When you think of Apple do you think of a logo with a bite out of an apple? Nah. You probably have opinions about Apple based on whether you use an iPhone or an Android, whether you’re a Mac or PC user.

                              And yet, when I talk to local small business owners when I ask about their brand, the conversation goes straight to logo design, website, and social media.

                              Words of Wisdom

                              How do you make people feel? That’s the core question to consider when it comes to how we can rethink brand strategy. Your customers, your potential customers, vendors, power partners, and affiliates. It matters. All of these matters. It’s not just the glossy pictures of you. It's how you make people feel. It’s how you talk to people. It’s how you interact with people, how you’re delivering your services. That’s why a brand is more than a logo. A logo is a static picture that people look at. Branding is how you communicate on your website. And if how you communicate on your website is aligned with how you communicate with your customers, in person, by email, over the phone, if you do over the phone, on social media, it’s all of that — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn what branding is, what it isn’t, and why it’s so important to get it right.

                              Summary: Rethink Brand Strategy

                              Branding is often one of the most misunderstood topics among small local businesses. On this week’s show, I talk about what branding is, what branding isn’t, and why it’s so important to get it right.

                              When you think of Apple do you think of a logo with a bite out of an apple? Nah. You probably have opinions about Apple based on whether you use an iPhone or an Android, whether you’re a Mac or PC user.

                              And yet, when I talk to local small business owners when I ask about their brand, the conversation goes straight to logo design, website, and social media.

                              Words of Wisdom

                              How do you make people feel? That’s the core question to consider when it comes to how we can rethink brand strategy. Your customers, your potential customers, vendors, power partners, and affiliates. It matters. All of these matters. It’s not just the glossy pictures of you. It's how you make people feel. It’s how you talk to people. It’s how you interact with people, how you’re delivering your services. That’s why a brand is more than a logo. A logo is a static picture that people look at. Branding is how you communicate on your website. And if how you communicate on your website is aligned with how you communicate with your customers, in person, by email, over the phone, if you do over the phone, on social media, it’s all of that — Jen

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>09d5b45e-a563-4111-89e6-38ede06bccadMon, 27 May 2019 04:00:00 -070036:43falsefull6363Jen McFarlandValuable Tips to Plan Your Business Exit Strategy with Ashley MiccicheWe place so much importance (and focus) on starting a business, and then keeping it running. My guest today, Ashley Micciche, will tell you it’s never too early to build value in your company with an eye on planning your business exit.

                              Summary: Business Exit Strategy

                              We place so much importance (and focus) on starting a business, and then keeping it running.

                              Ashley Micciche will tell you it’s never too early to build value in your company with an eye on planning your business exit.

                              Words of Wisdom

                              Begin with the end in mind.

                              Planning from the start is true in exit planning. Ideally, start thinking about your exit when you start your business. Now, most people aren’t even thinking about that because they’re just trying to survive and get some money coming into the door. But once you have some success and your business is moving along and it’s growing, you want to think about it. — Ashley Micciche

                              Resources Mentioned

                              • Value My Business
                              
                              

                              Connect with Ashley Micciche

                              • True North Retirement Advisors
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>We place so much importance (and focus) on starting a business, and then keeping it running. My guest today, Ashley Micciche, will tell you it’s never too early to build value in your company with an eye on planning your business exit.

                              Summary: Business Exit Strategy

                              We place so much importance (and focus) on starting a business, and then keeping it running.

                              Ashley Micciche will tell you it’s never too early to build value in your company with an eye on planning your business exit.

                              Words of Wisdom

                              Begin with the end in mind.

                              Planning from the start is true in exit planning. Ideally, start thinking about your exit when you start your business. Now, most people aren’t even thinking about that because they’re just trying to survive and get some money coming into the door. But once you have some success and your business is moving along and it’s growing, you want to think about it. — Ashley Micciche

                              Resources Mentioned

                              • Value My Business
                              
                              

                              Connect with Ashley Micciche

                              • True North Retirement Advisors
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>56451014-4353-4219-929d-cbd5fa2319f6Mon, 13 May 2019 07:05:00 -070050:04falsefull6161Jen McFarlandInsurance, the Army & Michelle Obama with Jennifer Allain [Explicit]Meet Army combat veteran and small business owner Jennifer Allain. She talks about the Affordable Care Act, being a woman in the Army in the late 90s, and how it feels to represent your community at a Michelle Obama event.

                              Summary: Jennifer Allain

                              On this week’s show, I talk with Army combat veteran and small business owner Jennifer Allain. She talks about the Affordable Care Act, being a woman in the Army in the late 90s, and how it feels to represent your community at a Michelle Obama event.

                              This episode consists of excerpts from a two-and-a-half-hour conversation between Jennifer and me.

                              I picked out a few of my favorite moments, including excerpts to help you move your business forward.

                              Words of Wisdom

                              I learned in the army that being a good leader is not about knowing everything, it’s about knowing where to find it, and being an actual human being to somebody. — Jennifer Allain, Entrepreneur

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Meet Army combat veteran and small business owner Jennifer Allain. She talks about the Affordable Care Act, being a woman in the Army in the late 90s, and how it feels to represent your community at a Michelle Obama event.

                              Summary: Jennifer Allain

                              On this week’s show, I talk with Army combat veteran and small business owner Jennifer Allain. She talks about the Affordable Care Act, being a woman in the Army in the late 90s, and how it feels to represent your community at a Michelle Obama event.

                              This episode consists of excerpts from a two-and-a-half-hour conversation between Jennifer and me.

                              I picked out a few of my favorite moments, including excerpts to help you move your business forward.

                              Words of Wisdom

                              I learned in the army that being a good leader is not about knowing everything, it’s about knowing where to find it, and being an actual human being to somebody. — Jennifer Allain, Entrepreneur

                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>3c10edbb-082c-4d7c-ba64-e9e5008ca635Mon, 29 Apr 2019 07:00:00 -070043:21truefull5959Jen McFarlandThe Biggest Problem with Instant Gratification in BusinessLearn about instant gratification in business, how change actually happens, and the power of celebrating small wins.

                              Summary: Instant Gratification in Business

                              Learn about instant gratification in business, how change actually happens, and the power of celebrating small wins.

                              Words of Wisdom

                              There’s nothing wrong with instant gratification, except that it can’t happen all the time. One of the last things you want to do is overpromise and underdeliver. You want to be able to overdeliver every single time. So when we think about instant gratification in business strategy, we need to dial that down a little bit. We need to consider what’s reasonable. We need to consider what we can do. — Jen

                              Connect with Us

                              • Women Conquer Business
                              • LinkedIn
                              
                              

                              References

                              • Lilypond analogy comes from Systems Thinking for Social Change by David Peter Stroh: Kindle, Audible,
                              • paperback
                              • The Power of Small Wins: Why Celebrating Your Progress is Crucial for Long-Term Success
                              • The top 10 reasons why leaders should celebrate wins
                              • How To Celebrate Small Wins To Achieve Big Goals
                              • 10 Reasons We Rush for Immediate Gratification
                              • The Culture Of Impatience And Instant Gratification
                              • Customers Hate Waiting. 6 Ways How Businesses Offer Instant Gratification
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn about instant gratification in business, how change actually happens, and the power of celebrating small wins.

                              Summary: Instant Gratification in Business

                              Learn about instant gratification in business, how change actually happens, and the power of celebrating small wins.

                              Words of Wisdom

                              There’s nothing wrong with instant gratification, except that it can’t happen all the time. One of the last things you want to do is overpromise and underdeliver. You want to be able to overdeliver every single time. So when we think about instant gratification in business strategy, we need to dial that down a little bit. We need to consider what’s reasonable. We need to consider what we can do. — Jen

                              Connect with Us

                              • Women Conquer Business
                              • LinkedIn
                              
                              

                              References

                              • Lilypond analogy comes from Systems Thinking for Social Change by David Peter Stroh: Kindle, Audible,
                              • paperback
                              • The Power of Small Wins: Why Celebrating Your Progress is Crucial for Long-Term Success
                              • The top 10 reasons why leaders should celebrate wins
                              • How To Celebrate Small Wins To Achieve Big Goals
                              • 10 Reasons We Rush for Immediate Gratification
                              • The Culture Of Impatience And Instant Gratification
                              • Customers Hate Waiting. 6 Ways How Businesses Offer Instant Gratification
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>74f79766-54b7-49da-a6d9-5da4a8c930adMon, 22 Apr 2019 10:15:00 -070033:30falsefull5858Jen McFarlandProcrastination in Business: Absolutely Not About Self-Control or Time ManagementWhat if I told you procrastination wasn’t about self-control? Before you buy another time management app learn why you procrastinate.

                              Summary: Procrastination in Business

                              What if I told you procrastination wasn’t about self-control?

                              Before you buy another time management app learn why you procrastinate.

                              Whether you consider procrastination to be your spirit animal or people who procrastinate drive you nuts you’re going to learn a few things (it might be a good time to spring clean your business!).

                              Words of Wisdom

                              Procrastination is a signal something is out of alignment. What if procrastination in business was really about uncovering another level of self-awareness? That's what the newest research found — that procrastination is a form of self-harm. That sense of impending dread as you put something off does more harm than good. — Jen

                              Connect with Us

                              • Women Conquer Business
                              • LinkedIn
                              
                              

                              References

                              • Procrastination: A Scientific Guide on How to Stop Procrastinating
                              • Procrastination
                              • Why You Procrastinate (It Has Nothing to Do With Self-Control)
                              • The Procrastination Equation: How to Stop Putting Things Off and Start Getting Things Done by Piers Steel, Ph.D. (Kindle; Audible; Hardcover; Paperback)
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>What if I told you procrastination wasn’t about self-control? Before you buy another time management app learn why you procrastinate.

                              Summary: Procrastination in Business

                              What if I told you procrastination wasn’t about self-control?

                              Before you buy another time management app learn why you procrastinate.

                              Whether you consider procrastination to be your spirit animal or people who procrastinate drive you nuts you’re going to learn a few things (it might be a good time to spring clean your business!).

                              Words of Wisdom

                              Procrastination is a signal something is out of alignment. What if procrastination in business was really about uncovering another level of self-awareness? That's what the newest research found — that procrastination is a form of self-harm. That sense of impending dread as you put something off does more harm than good. — Jen

                              Connect with Us

                              • Women Conquer Business
                              • LinkedIn
                              
                              

                              References

                              • Procrastination: A Scientific Guide on How to Stop Procrastinating
                              • Procrastination
                              • Why You Procrastinate (It Has Nothing to Do With Self-Control)
                              • The Procrastination Equation: How to Stop Putting Things Off and Start Getting Things Done by Piers Steel, Ph.D. (Kindle; Audible; Hardcover; Paperback)
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>d0f96d8c-24fd-4565-9333-bf74e6fcfa9dMon, 15 Apr 2019 10:15:00 -070037:08falsefull5757Jen McFarlandHow to Spring Clean Your Business And Avoid Project FatigueYou are evolving. Take small steps every day. Those steps turn into big actions. And those big actions turn into huge results. And sometimes it just starts with the smallest step forward.

                              Summary: Spring Clean Your Business

                              You are evolving. Take small steps every day. Those steps turn into big actions. And those big actions turn into huge results. And sometimes it just starts with the smallest step forward.

                              Words of Wisdom

                              You can prevent project fatigue with flexibility, priorities, and discernment. Consider the tasks that always get pushed down the field that might be things that you can take care of quickly or things that really support some of your bigger goals that maybe aren’t your favorite things to do. And yet, those are the things that are foundational and pivotal and really important to helping you achieve all of the things that you would like to do in your life and in your business. Get the best advice to spring clean your business. — Jen

                              Connect with Us

                              • Women Conquer Business
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>You are evolving. Take small steps every day. Those steps turn into big actions. And those big actions turn into huge results. And sometimes it just starts with the smallest step forward.

                              Summary: Spring Clean Your Business

                              You are evolving. Take small steps every day. Those steps turn into big actions. And those big actions turn into huge results. And sometimes it just starts with the smallest step forward.

                              Words of Wisdom

                              You can prevent project fatigue with flexibility, priorities, and discernment. Consider the tasks that always get pushed down the field that might be things that you can take care of quickly or things that really support some of your bigger goals that maybe aren’t your favorite things to do. And yet, those are the things that are foundational and pivotal and really important to helping you achieve all of the things that you would like to do in your life and in your business. Get the best advice to spring clean your business. — Jen

                              Connect with Us

                              • Women Conquer Business
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>ca9d521e-8f10-4359-bed7-46f46918351aMon, 08 Apr 2019 10:15:00 -070014:49falsefull5656Jen McFarlandHow to Scale Your Business Growth with Powerful Marketing SystemsKronda Adair talks about creating marketing systems to scale your business.

                              Summary: Scale Your Business Growth

                              Are you a small business looking to grow? Look no further. On this week’s show, Kronda Adair talks about creating marketing systems to scale your business.

                              Words of Wisdom

                              I had some really cool mentors who taught me things that I still use today. — Kronda Adair, Entrepreneur

                              Resources Mentioned

                              • The ActiveGrowth Podcast
                              • Obi’s Instagram
                              
                              

                              Connect with Our Guest

                              • Karvel Digital
                              • Kronda’s Personal Blog
                              • Marketing Tools
                              • Kronda’s “How I Learned to Run a Successful Web Business” blog post
                              • Facebook
                              • Twitter
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Kronda Adair talks about creating marketing systems to scale your business.

                              Summary: Scale Your Business Growth

                              Are you a small business looking to grow? Look no further. On this week’s show, Kronda Adair talks about creating marketing systems to scale your business.

                              Words of Wisdom

                              I had some really cool mentors who taught me things that I still use today. — Kronda Adair, Entrepreneur

                              Resources Mentioned

                              • The ActiveGrowth Podcast
                              • Obi’s Instagram
                              
                              

                              Connect with Our Guest

                              • Karvel Digital
                              • Kronda’s Personal Blog
                              • Marketing Tools
                              • Kronda’s “How I Learned to Run a Successful Web Business” blog post
                              • Facebook
                              • Twitter
                              • LinkedIn
                              
                              
                              
                              This podcast uses the following third-party services for analysis:
                              
                              Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>e1d46dbd-c819-4487-9c2a-14a4e5b6046eMon, 01 Apr 2019 10:15:00 -070056:10truefull5555Jen McFarlandHow to Build Black Business Communities Equitably with Gerald JonesExplore economic resources for black business communities, and the importance of creating a broader community so we can all rise together.

                              Summary: Black Business Communities

                              Leader, coach, speaker, and training facilitator Gerald Jones, host of the Buy Black Podcast | The Voice of Black Business, shares how the deaths of Alton Sterling and Philando Castile led to his podcast.

                              We also discussed creating economic resources for black business communities, and the importance of creating a broader community so we can all rise together.

                              So many insights your head might just explode.

                              Words of Wisdom

                              Everything is intersectional. Learn more about building black business communities. I can’t speak to what it is to be a woman. But in a lot of cases, I just kind of wing it and I substitute misogyny for racism and I substitute woman for black. But I use the exact same words of a thing that happened to me. And the heads start nodding. It’s like, “That happens to me all the time.” And I’m like, “And what do you think?” “Freaking sexism.” I’m like, “Exactly. That’s also how racism works.” Power treats the disadvantaged in very similar ways. We just call it different things. — Gerald Jones, Coach

                              Resources Mentioned

                              • Two Days, Two Deaths: The Police Shootings Of Alton Sterling And Philando Castile
                              • Dr. Claud Anderson: PowerNomics : The National Plan to Empower Black America
                              • Black Wall Street: The African American Haven That Burned and Then Rose From the Ashes
                              • Here’s an article about Vanport: The Time Nature And Racism Teamed Up To Wipe Out A Whole Town
                              • What Can Be Done to Get More Funding for Black Women-Led Startups? (PS – .0006% of the nearly $500M in tech/startup/VC funding is $2.5 million going to black women-led startups. We can do better.)
                              • Harvard’s Implicit Bias tests
                              • Example of light sentencing for a white male rapist
                              • Another example of light sentencing for a white male rapist
                              
                              

                              Connect with Our Guest

                              • Free Business Owner Assessment: “From Self-Employed to CEO: How Close Are You”
                              • creating a broader community so we can all rise together.

                                So many insights your head might just explode.

                                Words of Wisdom

                                Everything is intersectional. Learn more about building black business communities. I can’t speak to what it is to be a woman. But in a lot of cases, I just kind of wing it and I substitute misogyny for racism and I substitute woman for black. But I use the exact same words of a thing that happened to me. And the heads start nodding. It’s like, “That happens to me all the time.” And I’m like, “And what do you think?” “Freaking sexism.” I’m like, “Exactly. That’s also how racism works.” Power treats the disadvantaged in very similar ways. We just call it different things. — Gerald Jones, Coach

                                Resources Mentioned

                                • Two Days, Two Deaths: The Police Shootings Of Alton Sterling And Philando Castile
                                • Dr. Claud Anderson: PowerNomics : The National Plan to Empower Black America
                                • Black Wall Street: The African American Haven That Burned and Then Rose From the Ashes
                                • Here’s an article about Vanport: The Time Nature And Racism Teamed Up To Wipe Out A Whole Town
                                • What Can Be Done to Get More Funding for Black Women-Led Startups? (PS – .0006% of the nearly $500M in tech/startup/VC funding is $2.5 million going to black women-led startups. We can do better.)
                                • Harvard’s Implicit Bias tests
                                • Example of light sentencing for a white male rapist
                                • Another example of light sentencing for a white male rapist
                                
                                

                                Connect with Our Guest

                                • Free Business Owner Assessment: “From Self-Employed to CEO: How Close Are You”
                                • Free Training: “From Self-Employed to CEO: How Close Are You”
                                • Facebook
                                • Twitter
                                • Instagram
                                • LinkedIn
                                • Listen to Buy Black | The Voice of Black Business
                                
                                

                                Related Episodes

                                • Stretch Yourself: Network Beyond Bias with Amy Waninger
                                • How is #MeToo Changing Business?
                                • Truth in Business and the Impact of Women-Owned Business
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>07fd6bff-70c0-4742-9252-ec4cd4472fc1Mon, 04 Mar 2019 11:15:00 -070001:28:30falsefull5151Jen McFarlandFabulous Tips For Storytelling in Business with Senta ScarboroughSenta Scarborough was nominated for an Emmy®️ for her production work at E! News on a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta’s bones.

                                Tips on Storytelling in Business Episode Summary

                                Senta Scarborough was nominated for an Emmy®️ for her production work at E! News on a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta’s bones. You’re not going to want to miss this week’s podcast — our 50th episode!!

                                Politics helps us realize the power of storytelling. Fake news is horrible. We’ve been through back in the 30s, that whole time of yellow journalism, so it’s not unheard of. I think until you’ve had your whole world upended and you’ve lost rights and you’ve lost benefits and the world isn’t the way that it should be anymore, maybe you start to take for granted and you start to understand and appreciate what it’s like to be able to trust what’s in the newspaper or on your phone or on the computer. Learn more about storytelling in business and journalism. — Senta

                                Resources Mentioned

                                • Civil War at 150
                                • Civil War Facts
                                
                                

                                Connect with Our Guest

                                • Sentamatic Media
                                • Twitter
                                • Instagram
                                
                                

                                Related Episode

                                • How to be Shamelessly Feminine with Jen Rozenbaum
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Senta Scarborough was nominated for an Emmy®️ for her production work at E! News on a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta’s bones.

                                Tips on Storytelling in Business Episode Summary

                                Senta Scarborough was nominated for an Emmy®️ for her production work at E! News on a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta’s bones. You’re not going to want to miss this week’s podcast — our 50th episode!!

                                Politics helps us realize the power of storytelling. Fake news is horrible. We’ve been through back in the 30s, that whole time of yellow journalism, so it’s not unheard of. I think until you’ve had your whole world upended and you’ve lost rights and you’ve lost benefits and the world isn’t the way that it should be anymore, maybe you start to take for granted and you start to understand and appreciate what it’s like to be able to trust what’s in the newspaper or on your phone or on the computer. Learn more about storytelling in business and journalism. — Senta

                                Resources Mentioned

                                • Civil War at 150
                                • Civil War Facts
                                
                                

                                Connect with Our Guest

                                • Sentamatic Media
                                • Twitter
                                • Instagram
                                
                                

                                Related Episode

                                • How to be Shamelessly Feminine with Jen Rozenbaum
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c17dcb2b-3182-47ed-83c8-799feee9d15cMon, 25 Feb 2019 11:15:00 -070002:43:15truefull5050Jen McFarlandDigital Trade-offs, Social Media Detox + You Are a Gift to OthersLearn about the true time costs of our digital tools & digital trade-offs. Explore why the biggest gift is you.

                                Insights on Digital Trade-offs Episode Summary

                                Learn the true costs and benefits of all of these digital tools that we use. I call it digital trade-offs.

                                Are you getting just as much out of your screen time as you’re putting in? In the second segment, we talk about how sometimes the biggest gift, is you. And finally, we’re introducing a new segment called equity corner.

                                Because it’s time for white folks to start having honest conversations about race.

                                Words of Wisdom

                                You are a gift to others. Just the way you are. — Jen

                                Resources Mentioned

                                • Deep Work, Cal Newport
                                • Digital Minimalism, Cal Newport
                                • Digital Trade-offs ebook
                                • Freedom distraction-free app
                                • Boomerang for Gmail
                                • The Racist Origins of “Being Grandfathered In”
                                • Grandfather clause
                                
                                

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                

                                Show Notes

                                Segment One: Screen Time & Digital Trade-Offs

                                I’m suggesting that the entire model for social media is meant to distract and to annoy and to make you check how many likes you have.

                                How much support are you getting from this digital community? Is it connecting you in any sort of meaningful way?

                                If you’re using social media for your business it’s important to know it’s pay to play. You’re renting space from social media landlords who rent space to large corporations who can pay a lot of money. It takes a special kind of magic to be going viral on social media anymore.

                                So the questions I have are:

                                • Is your digital life operating in a supportive model meaning is it supporting your goals
                                • Is it supporting your core key work?
                                • Or is your digital life operating in a servant model, meaning, are you serving the digital beast?
                                
                                

                                Segment Two: You Are A Gift

                                When we realize and recognize each other’s talents and treasures something extraordinary happens.

                                It’s also important to remember the gifts we have within ourselves.

                                That’s part of what makes us all a gift to one another is the ability to see a friend who’s struggling or to recognize the struggle within ourselves and pull ourselves back and help our friends excel and be the best that they can be because it makes us all greater. And sometimes it’s just seeing what a gift we are.

                                Segment Three: Grandfathered In

                                This week we’re introducing a new segment to the show called Equity Corner. What’s Equity Corner?

                                It’s intended to raise awareness around the issues of the day including words and phrases we might think twice before using.

                                It’s a look at not only...]]>Learn about the true time costs of our digital tools & digital trade-offs. Explore why the biggest gift is you.

                                Insights on Digital Trade-offs Episode Summary

                                Learn the true costs and benefits of all of these digital tools that we use. I call it digital trade-offs.

                                Are you getting just as much out of your screen time as you’re putting in? In the second segment, we talk about how sometimes the biggest gift, is you. And finally, we’re introducing a new segment called equity corner.

                                Because it’s time for white folks to start having honest conversations about race.

                                Words of Wisdom

                                You are a gift to others. Just the way you are. — Jen

                                Resources Mentioned

                                • Deep Work, Cal Newport
                                • Digital Minimalism, Cal Newport
                                • Digital Trade-offs ebook
                                • Freedom distraction-free app
                                • Boomerang for Gmail
                                • The Racist Origins of “Being Grandfathered In”
                                • Grandfather clause
                                
                                

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                

                                Show Notes

                                Segment One: Screen Time & Digital Trade-Offs

                                I’m suggesting that the entire model for social media is meant to distract and to annoy and to make you check how many likes you have.

                                How much support are you getting from this digital community? Is it connecting you in any sort of meaningful way?

                                If you’re using social media for your business it’s important to know it’s pay to play. You’re renting space from social media landlords who rent space to large corporations who can pay a lot of money. It takes a special kind of magic to be going viral on social media anymore.

                                So the questions I have are:

                                • Is your digital life operating in a supportive model meaning is it supporting your goals
                                • Is it supporting your core key work?
                                • Or is your digital life operating in a servant model, meaning, are you serving the digital beast?
                                
                                

                                Segment Two: You Are A Gift

                                When we realize and recognize each other’s talents and treasures something extraordinary happens.

                                It’s also important to remember the gifts we have within ourselves.

                                That’s part of what makes us all a gift to one another is the ability to see a friend who’s struggling or to recognize the struggle within ourselves and pull ourselves back and help our friends excel and be the best that they can be because it makes us all greater. And sometimes it’s just seeing what a gift we are.

                                Segment Three: Grandfathered In

                                This week we’re introducing a new segment to the show called Equity Corner. What’s Equity Corner?

                                It’s intended to raise awareness around the issues of the day including words and phrases we might think twice before using.

                                It’s a look at not only current events, but also history, so we can consider the unintended consequences and harm our words cause, including whether it’s a history we want to repeat.

                                This week we look at the phrase “grandfathered in.”

                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>87bde484-6d6b-4f99-908a-30fe37db29ecMon, 18 Feb 2019 11:17:00 -070001:03:10falsefull4949Jen McFarlandMindfulness for Leaders: Get These Unbelievable Top 5 Benefits with Patricia ThompsonCorporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and mindfulness. If you’ve ever questioned why ‘soft skills’ matter, you won’t wonder again after this interview.

                                Summary: Mindfulness for Leaders

                                Corporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and mindfulness.

                                If you’ve ever questioned why ‘soft skills’ matter, you won’t wonder again after this interview.

                                Words of Wisdom

                                Leaders have a lot on their plates. Not only the tasks, but also the people getting tasks done. Sometimes leaders can just get very task focused. But when they take a step back and really think about the people and their motives and their needs and how they can develop them, and those sorts of things to create a more meaningful work environment, I think that’s how you create the positive work culture, just by, again, thinking about people as a whole. This is why having mindfulness for leaders is very beneficial. I mean it sounds straight forward and obvious, but my experience is that people can just get so stressed out and focused on goals and metrics that they forget about the interpersonal element of it. — Patricia Thompson, PhD, Mindfulness Expert

                                Resources Mentioned

                                • Patricia Thompson, Ph.D., Silver Lining Psychology (leadership quiz)
                                • Executive Mindfulness Online Course (includes a link to the quiz)
                                • Patricia Thompson, Ph.D.’s book: The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself: available on Kindle or paperback
                                • Google’s Project Aristotle
                                • Deep Work, Cal Newport
                                
                                

                                Connect with Our Guest

                                • Silver Lining Psychology
                                • LinkedIn
                                • Twitter
                                • Facebook
                                • Instagram
                                
                                

                                Related Episodes

                                • How to Be a Productive Leader with Sally Foley-Lewis
                                • Vulnerability and Imposter Syndrome with Allison Kinnear
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Corporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and mindfulness. If you’ve ever questioned why ‘soft skills’ matter, you won’t wonder again after this interview.

                                Summary: Mindfulness for Leaders

                                Corporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and mindfulness.

                                If you’ve ever questioned why ‘soft skills’ matter, you won’t wonder again after this interview.

                                Words of Wisdom

                                Leaders have a lot on their plates. Not only the tasks, but also the people getting tasks done. Sometimes leaders can just get very task focused. But when they take a step back and really think about the people and their motives and their needs and how they can develop them, and those sorts of things to create a more meaningful work environment, I think that’s how you create the positive work culture, just by, again, thinking about people as a whole. This is why having mindfulness for leaders is very beneficial. I mean it sounds straight forward and obvious, but my experience is that people can just get so stressed out and focused on goals and metrics that they forget about the interpersonal element of it. — Patricia Thompson, PhD, Mindfulness Expert

                                Resources Mentioned

                                • Patricia Thompson, Ph.D., Silver Lining Psychology (leadership quiz)
                                • Executive Mindfulness Online Course (includes a link to the quiz)
                                • Patricia Thompson, Ph.D.’s book: The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself: available on Kindle or paperback
                                • Google’s Project Aristotle
                                • Deep Work, Cal Newport
                                
                                

                                Connect with Our Guest

                                • Silver Lining Psychology
                                • LinkedIn
                                • Twitter
                                • Facebook
                                • Instagram
                                
                                

                                Related Episodes

                                • How to Be a Productive Leader with Sally Foley-Lewis
                                • Vulnerability and Imposter Syndrome with Allison Kinnear
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>ea6debd4-bbf2-43cf-8718-f3a87a8811cbMon, 11 Feb 2019 11:10:00 -070058:56falsefull4848Jen McFarlandUnapologetic Feminism in Business While Being Shamelessly Feminine with Jen RozenbaumMeet Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.

                                Summary: Feminism in Business

                                Today I interview Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.

                                Learn how she overcame cancer while running a business. We also discuss femininity and how everyone has their own definition.

                                Words of Wisdom

                                Let's go beyond self-love and start exploring fierce self-love. I’ve really been investigating with myself. What does fierce self-love look like? Because listen, I told my husband yesterday, we went to an affair and I had to put on a dress and I was like, “Oh, I feel like a sausage in this dress. I need to lose weight.” We all have those moments. But here’s the thing. I can want to lose weight and still fiercely love myself. And in fact, I would argue that you need to fiercely love yourself in order to do that because with fierce self-love, comes self-care, having a voice and clarity about what you want. Learn more about shameless feminism in business. — Jen Rozenbaum, Photographer

                                Connect with Our Guest

                                • Shamelessly Feminine
                                • LinkedIn
                                • Facebook
                                • Twitter
                                • YouTube
                                
                                

                                Related Episode

                                • Storytelling with Emmy-Nominated Producer Senta Scarborough
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Meet Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.

                                Summary: Feminism in Business

                                Today I interview Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.

                                Learn how she overcame cancer while running a business. We also discuss femininity and how everyone has their own definition.

                                Words of Wisdom

                                Let's go beyond self-love and start exploring fierce self-love. I’ve really been investigating with myself. What does fierce self-love look like? Because listen, I told my husband yesterday, we went to an affair and I had to put on a dress and I was like, “Oh, I feel like a sausage in this dress. I need to lose weight.” We all have those moments. But here’s the thing. I can want to lose weight and still fiercely love myself. And in fact, I would argue that you need to fiercely love yourself in order to do that because with fierce self-love, comes self-care, having a voice and clarity about what you want. Learn more about shameless feminism in business. — Jen Rozenbaum, Photographer

                                Connect with Our Guest

                                • Shamelessly Feminine
                                • LinkedIn
                                • Facebook
                                • Twitter
                                • YouTube
                                
                                

                                Related Episode

                                • Storytelling with Emmy-Nominated Producer Senta Scarborough
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>c5079b29-1ff1-47ad-a5e6-689233495fb2Mon, 14 Jan 2019 11:00:00 -070001:11:33falsefull4444Jen McFarlandShiny Object Syndrome: How to Stay Focused on Top PrioritiesShiny object syndrome. It’s a thing. A thing you can avoid. How to stay on task with your plan, including resources and budgeting.

                                Summary: Focus on Top Business Priorities

                                Shiny object syndrome (SOS). It’s a thing. A thing you can avoid. You know all those apps and tools you bought on Black Friday? Do you know how you’re going to use them? How to stay on task with your plan, including resources and budgeting.

                                Words of Wisdom

                                It's 2 AM. You're tired. And all you want is a solution. That's when Shiny Object Syndrome rears its ugly head. Have you ever been on social media and an ad comes up that is going to solve all of your problems magically.* And it is really magical because it’s like it was just in your head thinking alongside you because you just had this thought about, “God, I wish I had a [insert shiny object here].” And then all of a sudden, there’s an ad for it. — Jen

                                * Sidebar: it's actually not magical. It's targeting based on search, but I digress. ... this episode is about pausing before buying that new thing you really don't need to solve your business problems. Learn more about focusing on top business priorities.

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                

                                Related Episodes

                                • Why Your Entrepreneurial Spirit is Important
                                • How to Plan and Engage Effectively on Social Media
                                • Tips for Talking with Techies & How Gender Plays a Role
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Shiny object syndrome. It’s a thing. A thing you can avoid. How to stay on task with your plan, including resources and budgeting.

                                Summary: Focus on Top Business Priorities

                                Shiny object syndrome (SOS). It’s a thing. A thing you can avoid. You know all those apps and tools you bought on Black Friday? Do you know how you’re going to use them? How to stay on task with your plan, including resources and budgeting.

                                Words of Wisdom

                                It's 2 AM. You're tired. And all you want is a solution. That's when Shiny Object Syndrome rears its ugly head. Have you ever been on social media and an ad comes up that is going to solve all of your problems magically.* And it is really magical because it’s like it was just in your head thinking alongside you because you just had this thought about, “God, I wish I had a [insert shiny object here].” And then all of a sudden, there’s an ad for it. — Jen

                                * Sidebar: it's actually not magical. It's targeting based on search, but I digress. ... this episode is about pausing before buying that new thing you really don't need to solve your business problems. Learn more about focusing on top business priorities.

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                

                                Related Episodes

                                • Why Your Entrepreneurial Spirit is Important
                                • How to Plan and Engage Effectively on Social Media
                                • Tips for Talking with Techies & How Gender Plays a Role
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>9703f69f-711e-46a9-b69d-9ebab3f190eeMon, 17 Dec 2018 12:00:00 -070001:01:42falsefull4040Jen McFarland3 Epic Signs Your Entrepreneurial Spirit is Alive and WellWhy your entrepreneurial spirit is important and how to engage with others effectively when exercising your entrepreneurial muscles.

                                Summary: 3 Epic Signs You Have an Entrepreneurial Spirit

                                How do small business owners and entrepreneurs differ? The differences affect things like goal-setting and decision-making. We also talk about why the entrepreneurial spirit is important and how to engage with others effectively when exercising your entrepreneurial muscles.

                                Words of Wisdom

                                When we're talking about growth, you’re pushing past what you have previously experienced. It can be uncomfortable. You can research yourself out of a decision, and you can research yourself into a decision, and all that research needs to be aligned with your goals, and if you really have this goal and you think you’ve found the way, be optimistic and take a risk. It's through growth and taking calculated risks you develop an signs of entrepreneurial spirit & mindset, and that spark, or spirit, that keeps you going. Learn more about what does it mean to have an entrepreneurial spirit. — Jen

                                Resources Mentioned

                                • The Four Types of Entrepreneurship
                                • 5 Characteristics of Entrepreneurial Spirit
                                • How To Build An Entrepreneurial Mindset In Your Organization & Yourself
                                • Are You a Small-Business Owner or an Entrepreneur? The Difference is Important.
                                
                                

                                Connect with Jen

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Why your entrepreneurial spirit is important and how to engage with others effectively when exercising your entrepreneurial muscles.

                                Summary: 3 Epic Signs You Have an Entrepreneurial Spirit

                                How do small business owners and entrepreneurs differ? The differences affect things like goal-setting and decision-making. We also talk about why the entrepreneurial spirit is important and how to engage with others effectively when exercising your entrepreneurial muscles.

                                Words of Wisdom

                                When we're talking about growth, you’re pushing past what you have previously experienced. It can be uncomfortable. You can research yourself out of a decision, and you can research yourself into a decision, and all that research needs to be aligned with your goals, and if you really have this goal and you think you’ve found the way, be optimistic and take a risk. It's through growth and taking calculated risks you develop an signs of entrepreneurial spirit & mindset, and that spark, or spirit, that keeps you going. Learn more about what does it mean to have an entrepreneurial spirit. — Jen

                                Resources Mentioned

                                • The Four Types of Entrepreneurship
                                • 5 Characteristics of Entrepreneurial Spirit
                                • How To Build An Entrepreneurial Mindset In Your Organization & Yourself
                                • Are You a Small-Business Owner or an Entrepreneur? The Difference is Important.
                                
                                

                                Connect with Jen

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>f2a6e663-5f33-4693-b847-96793b4cd110Mon, 03 Dec 2018 12:00:00 -070001:03:59falsefull3838Jen McFarlandThe Power of Gratitude: Why It Makes You a Fantastic LeaderLearn how gratitude makes you a better leader, starting with surrender — and appreciating your own life so you can appreciate everyone around you.

                                Summary: The Power of Gratitude

                                This episode is all about gratitude. Not Thanksgiving style, everyday style. We talk about how the power of gratitude makes you a better leader, starting with surrender — and appreciating your own life so you can appreciate the people you work with and for.

                                Words of Wisdom

                                Your gratitude improves your attitude, towards yourself and others. Gratitude is deeply connected to abundance. If you’re thankful for what has happened in the past, you’re more likely to think the future will be good. And then you’ll begin to see more opportunities. Henry Ford once said, “Whether you believe you can, or whether you believe you can’t, you’re right.” You see gratitude begets more gratitude. There’s a serious multiplier effect. You begin to see it everywhere. Learn more about the power of gratitude. — Jen

                                Resources Mentioned

                                • Jocko Podcast, “Good”
                                • How Feeling Grateful Can Make You More Successful
                                • A Little Thanks Goes a Long Way: Explaining Why Gratitude Expressions Motivate Prosocial Behavior
                                • How to Give a Meaningful “Thank You”
                                
                                

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources in our Marketing Automation Station
                                • LinkedIn
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn how gratitude makes you a better leader, starting with surrender — and appreciating your own life so you can appreciate everyone around you.

                                Summary: The Power of Gratitude

                                This episode is all about gratitude. Not Thanksgiving style, everyday style. We talk about how the power of gratitude makes you a better leader, starting with surrender — and appreciating your own life so you can appreciate the people you work with and for.

                                Words of Wisdom

                                Your gratitude improves your attitude, towards yourself and others. Gratitude is deeply connected to abundance. If you’re thankful for what has happened in the past, you’re more likely to think the future will be good. And then you’ll begin to see more opportunities. Henry Ford once said, “Whether you believe you can, or whether you believe you can’t, you’re right.” You see gratitude begets more gratitude. There’s a serious multiplier effect. You begin to see it everywhere. Learn more about the power of gratitude. — Jen

                                Resources Mentioned

                                • Jocko Podcast, “Good”
                                • How Feeling Grateful Can Make You More Successful
                                • A Little Thanks Goes a Long Way: Explaining Why Gratitude Expressions Motivate Prosocial Behavior
                                • How to Give a Meaningful “Thank You”
                                
                                

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources in our Marketing Automation Station
                                • LinkedIn
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>7df6426c-530b-4bb8-b433-eda4648120c2Mon, 19 Nov 2018 11:33:00 -070034:06falsefull3636Jen McFarlandVulnerability and Imposter Syndrome with Allison KinnearAllison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field.

                                Summary: Vulnerability and Imposter Syndrome [Explicit]

                                Allison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field. If you’ve ever felt like a fraud or thought that vulnerability is a weakness, it’s important to know you’re not alone. This episode offers tons of strategies to help you realize your power.

                                Words of Wisdom

                                All these brilliant women were just hidden in the shadows. I think what happens is that we grasp for certainty, we grasp for control, we grasp for what we can hold onto and know. And one of the paradoxes in life is that there’s never certainty. There never has been. There is no control. We live in both a very fragile and, also, a very strong place at the same time. We have vulnerability, imposter syndrome and fragility in that anything can change at any time, and we cannot be in control of that. And we have resourcefulness, and strength, and faith, and things that can keep us anchored. Those things coexist at all times. — Allison Kinnear, Speaker

                                Resources Mentioned

                                • Margaret J. Wheatley, Who Do We Choose To Be?: Facing Reality, Claiming Leadership, Restoring Sanity
                                • Margaret J. Wheatley, Perseverance
                                • Brene Brown, I Thought It Was Just Me (but it isn’t): Making the Journey from “What Will People Think?” to “I Am Enough”
                                • Brene Brown, The Power of Vulnerability: Teachings of Authenticity, Connection, and Courage
                                • John Kabat-Zinn, Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life
                                • Amy Cuddy, Presence: Bringing Your Boldest Self to Your Biggest Challenges
                                • Katty Kay and Claire Shipman, The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know
                                • Barbara McIntyre, photographer
                                • Valerie Young, Imposter Syndrome
                                
                                

                                Connect with Our Guest

                                • Voice of Her Own (now called Allison Kinnear)
                                • LinkedIn
                                • Facebook
                                • YouTube
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Allison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field.

                                Summary: Vulnerability and Imposter Syndrome [Explicit]

                                Allison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field. If you’ve ever felt like a fraud or thought that vulnerability is a weakness, it’s important to know you’re not alone. This episode offers tons of strategies to help you realize your power.

                                Words of Wisdom

                                All these brilliant women were just hidden in the shadows. I think what happens is that we grasp for certainty, we grasp for control, we grasp for what we can hold onto and know. And one of the paradoxes in life is that there’s never certainty. There never has been. There is no control. We live in both a very fragile and, also, a very strong place at the same time. We have vulnerability, imposter syndrome and fragility in that anything can change at any time, and we cannot be in control of that. And we have resourcefulness, and strength, and faith, and things that can keep us anchored. Those things coexist at all times. — Allison Kinnear, Speaker

                                Resources Mentioned

                                • Margaret J. Wheatley, Who Do We Choose To Be?: Facing Reality, Claiming Leadership, Restoring Sanity
                                • Margaret J. Wheatley, Perseverance
                                • Brene Brown, I Thought It Was Just Me (but it isn’t): Making the Journey from “What Will People Think?” to “I Am Enough”
                                • Brene Brown, The Power of Vulnerability: Teachings of Authenticity, Connection, and Courage
                                • John Kabat-Zinn, Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life
                                • Amy Cuddy, Presence: Bringing Your Boldest Self to Your Biggest Challenges
                                • Katty Kay and Claire Shipman, The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know
                                • Barbara McIntyre, photographer
                                • Valerie Young, Imposter Syndrome
                                
                                

                                Connect with Our Guest

                                • Voice of Her Own (now called Allison Kinnear)
                                • LinkedIn
                                • Facebook
                                • YouTube
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>828799f2-2f11-4876-9180-bea99ff0b180Mon, 12 Nov 2018 11:15:00 -070001:20:23truefull3535Jen McFarlandHow to Effectively Plan and Engage on Social Media ChannelsLearn what it means to be the face of an organization, get strategies and tactics, and the dos and don’t’s to engage on social media channels.

                                Summary: Engage on Social Media Channels

                                Lately, I’ve been hit in the face with a lot of bad business tactics on social media.

                                In this episode, I came at it from not only the perspective of a professional who's asked a lot of social media questions but also as a consumer of social media.

                                Learn about what it means to get out there and be the face of an organization, strategies and tactics, and the do’s and don’t’s of engagement.

                                Words of Wisdom

                                The more you know about your customers, the easier social media becomes. If you’ve ever been added to a Facebook group without consent or gotten a sales email right away after adding someone on LinkedIn, did you read it? Did you join and engage with the group? Or leave the group? Did you read the sales message and schedule the appointment? Or did you delete it because you felt a little invaded? My guess is it’s the latter. Get to know people. That's what social media is all about. And that’s what engagement is. Engagement is building community and talking to people. It's much more than going after the sale. Learn how to engage on social media channels with your fans. — Jen

                                Resources Mentioned

                                • Social Bee (social media scheduler)
                                • Yellow Dog Consulting
                                • Pew Research Center, Social Media Use in 2018
                                • Pew Research Center, Social Media Fact Sheet
                                
                                

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn what it means to be the face of an organization, get strategies and tactics, and the dos and don’t’s to engage on social media channels.

                                Summary: Engage on Social Media Channels

                                Lately, I’ve been hit in the face with a lot of bad business tactics on social media.

                                In this episode, I came at it from not only the perspective of a professional who's asked a lot of social media questions but also as a consumer of social media.

                                Learn about what it means to get out there and be the face of an organization, strategies and tactics, and the do’s and don’t’s of engagement.

                                Words of Wisdom

                                The more you know about your customers, the easier social media becomes. If you’ve ever been added to a Facebook group without consent or gotten a sales email right away after adding someone on LinkedIn, did you read it? Did you join and engage with the group? Or leave the group? Did you read the sales message and schedule the appointment? Or did you delete it because you felt a little invaded? My guess is it’s the latter. Get to know people. That's what social media is all about. And that’s what engagement is. Engagement is building community and talking to people. It's much more than going after the sale. Learn how to engage on social media channels with your fans. — Jen

                                Resources Mentioned

                                • Social Bee (social media scheduler)
                                • Yellow Dog Consulting
                                • Pew Research Center, Social Media Use in 2018
                                • Pew Research Center, Social Media Fact Sheet
                                
                                

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>b71a56f0-63a5-45f0-8b37-14bb59387ce1Mon, 22 Oct 2018 07:00:00 -070021:55falsefull3232Jen McFarlandBeyond Bias: Actionable Networking Strategy in Business with Amy C. WaningerAn effective networking strategy in business seems daunting. Amy C. Waninger shares why it's essential that we broaden our experiences.

                                Summary: Networking Strategy in Business

                                Jen interviews Amy C. Waninger to talk about the importance of broadening our experiences and networks.

                                Is your professional network as diverse as the workforce and community around you? If not, you could be missing important opportunities.

                                Words of Wisdom

                                I had to come up with a networking strategy that felt good to me so I decided to help others. The challenge that I set for myself the first time I went to a conference was finding three people I can help. Maybe I pass out their speaker handouts or recommend a book or introduce them to someone. These are things I know I can do and I’m not going to be nervous doing them. I find a way to go and use what I know I can do to connect other people or where to meet other people. Networking strategy in business is about connection. — Amy C. Waninger, Speaker

                                Connect with Our Guest

                                • Book: 
                                • Network Beyond Bias: Making Diversity a Competitive Advantage for Your Career
                                • Lead at Any Level LLC
                                • LinkedIn
                                • Twitter
                                
                                

                                Related Episodes

                                • What is the Me Too Movement? How Does #MeToo Affect Business?
                                • Tips for Talking with Techies & How Gender Plays a Role
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>An effective networking strategy in business seems daunting. Amy C. Waninger shares why it's essential that we broaden our experiences.

                                Summary: Networking Strategy in Business

                                Jen interviews Amy C. Waninger to talk about the importance of broadening our experiences and networks.

                                Is your professional network as diverse as the workforce and community around you? If not, you could be missing important opportunities.

                                Words of Wisdom

                                I had to come up with a networking strategy that felt good to me so I decided to help others. The challenge that I set for myself the first time I went to a conference was finding three people I can help. Maybe I pass out their speaker handouts or recommend a book or introduce them to someone. These are things I know I can do and I’m not going to be nervous doing them. I find a way to go and use what I know I can do to connect other people or where to meet other people. Networking strategy in business is about connection. — Amy C. Waninger, Speaker

                                Connect with Our Guest

                                • Book: 
                                • Network Beyond Bias: Making Diversity a Competitive Advantage for Your Career
                                • Lead at Any Level LLC
                                • LinkedIn
                                • Twitter
                                
                                

                                Related Episodes

                                • What is the Me Too Movement? How Does #MeToo Affect Business?
                                • Tips for Talking with Techies & How Gender Plays a Role
                                
                                
                                
                                This podcast uses the following third-party services for analysis:
                                
                                Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>1992f062-bb10-4ac7-a979-da686d81b8a9Mon, 15 Oct 2018 10:00:00 -070042:30falsefull3131Jen McFarlandTips for Talking with Techies and How Gender Plays a RoleHow to communicate effectively with techies (IT staff and technical freelancers like web developers). We talk about how techies think, a techie’s work environment, and how gender plays a role.

                                Summary: Tips for Talking to Techies

                                Let's talk about how to communicate with techies (IT staff and technical freelancers like web developers).

                                We all know communication is one of the more important soft skills to have. But how do you talk to someone whose skills and perspective you might not understand? We’ll talk about how techies think, a techie’s work environment, and how gender plays a role.

                                Words of Wisdom

                                Communicating with techies early in the change process is vital to your organization. Talking to techies in the company is Important. Techies can tell you things you didn’t know were possible. They can also dash your hopes and dreams in a heartbeat. Hence talking to techies in the company at the right stage becomes very vital. Sometimes the last people to know about anything is the technical person. They can be hard to talk to, and they say no a lot. They say no because they know how everything is connected (or not connected). The main reason for talking to techies in the company early is that it takes a long time to get things done. Sometimes the things that sound “so simple” are the most complicated. And there’s a lot of coordination when we start talking about projects of any scale. — Jen

                                Connect with Us

                                • Women Conquer Business
                                • Grab Free Resources at the Marketing Automation Station
                                • LinkedIn
                                
                                

                                Related Episodes

                                • How to Launch Your Ideas in 6 Weeks with Benjamin Dell
                                • How is #MeToo Changing Business?
                                • Shiny Object Syndrome: How to Stay Focused on Priorities
                                
                                

                                References

                                • Ecosystem definition
                                • When Women Talk Techie To Tech Men – Keep These Techniques In Mind
                                • Communication becomes a key skill for techies
                                • Understanding Geeks
                                • Pay Gap? For Women at Startups, the Equity Gap is Worse
                                • National Center for Women & Information & Technology
                                • Jen McFarland, Is...]]>How to communicate effectively with techies (IT staff and technical freelancers like web developers). We talk about how techies think, a techie’s work environment, and how gender plays a role.

                                  Summary: Tips for Talking to Techies

                                  Let's talk about how to communicate with techies (IT staff and technical freelancers like web developers).

                                  We all know communication is one of the more important soft skills to have. But how do you talk to someone whose skills and perspective you might not understand? We’ll talk about how techies think, a techie’s work environment, and how gender plays a role.

                                  Words of Wisdom

                                  Communicating with techies early in the change process is vital to your organization. Talking to techies in the company is Important. Techies can tell you things you didn’t know were possible. They can also dash your hopes and dreams in a heartbeat. Hence talking to techies in the company at the right stage becomes very vital. Sometimes the last people to know about anything is the technical person. They can be hard to talk to, and they say no a lot. They say no because they know how everything is connected (or not connected). The main reason for talking to techies in the company early is that it takes a long time to get things done. Sometimes the things that sound “so simple” are the most complicated. And there’s a lot of coordination when we start talking about projects of any scale. — Jen

                                  Connect with Us

                                  • Women Conquer Business
                                  • Grab Free Resources at the Marketing Automation Station
                                  • LinkedIn
                                  
                                  

                                  Related Episodes

                                  • How to Launch Your Ideas in 6 Weeks with Benjamin Dell
                                  • How is #MeToo Changing Business?
                                  • Shiny Object Syndrome: How to Stay Focused on Priorities
                                  
                                  

                                  References

                                  • Ecosystem definition
                                  • When Women Talk Techie To Tech Men – Keep These Techniques In Mind
                                  • Communication becomes a key skill for techies
                                  • Understanding Geeks
                                  • Pay Gap? For Women at Startups, the Equity Gap is Worse
                                  • National Center for Women & Information & Technology
                                  • Jen McFarland, Is complete gender parity in tech companies actually a good goal? What if women are simply less interested in tech?
                                  • The Other Diversity Dividend
                                  • Women are leaving tech and management is responsible
                                  
                                  
                                  
                                  This podcast uses the following third-party services for analysis:
                                  
                                  Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>32dec557-864a-4bc0-b2b2-1005c7c2ed65Mon, 08 Oct 2018 12:30:00 -070029:25falsefull3030Jen McFarlandHow Is #MeToo Changing Business?What gets lost about the #MeToo Movement is the power those two words have for people who’ve experienced sexual violence.

                                  #MeToo Impact on Businesses

                                  What is the Me Too Movement? How has it changed? What does #metoo mean for Business? Me too has been in the news a lot — we talk about the issues and how business is slowly changing as a result.

                                  Words of Wisdom

                                  What gets lost about the Me Too Movement is the power those two words have for people who’ve experienced sexual violence. According to Forbes, in the spring of 2018, Nike fired half a dozen male senior executives for “conduct inconsistent with Nike’s core values and against our code of conduct.” Other brands are beginning to take notice as well. Why? Sexual harassment and sexual assault cases are no longer hidden or taboo. It helps with reporting. And it can destroy a brand — so companies change. That's the #MeToo Impact on Businesses. It also has to do with the purchasing power of women, which ranges from $5 trillion to $15 trillion annually. Women control more than 60% of all personal wealth. Approximately 40% of US working women now out-earn their husbands. — Jen

                                  References

                                  • American business and #MeToo
                                  • MeToo Now Means Business
                                  • NOW WHAT? Social media has created a remarkable moment for women, but is this really the end of the harassment culture?
                                  • Me Too Movement
                                  • The woman behind ‘Me Too’ knew the power of the phrase when she created it — 10 years ago
                                  • There are only 25 women CEOs in the Fortune 500 — here’s the full list
                                  • The Number of Black CEOs at Fortune 500 Companies Is at Its Lowest Since 2002
                                  • Protect Female Farmworkers
                                  • Generational differences
                                  • Statistics on the Purchasing Power of Women
                                  
                                  

                                  Connect with Us

                                  • Women Conquer Business
                                  • Grab Your Free Resources a the Marketing Automation Station
                                  • What gets lost about the #MeToo Movement is the power those two words have for people who’ve experienced sexual violence.

                                    #MeToo Impact on Businesses

                                    What is the Me Too Movement? How has it changed? What does #metoo mean for Business? Me too has been in the news a lot — we talk about the issues and how business is slowly changing as a result.

                                    Words of Wisdom

                                    What gets lost about the Me Too Movement is the power those two words have for people who’ve experienced sexual violence. According to Forbes, in the spring of 2018, Nike fired half a dozen male senior executives for “conduct inconsistent with Nike’s core values and against our code of conduct.” Other brands are beginning to take notice as well. Why? Sexual harassment and sexual assault cases are no longer hidden or taboo. It helps with reporting. And it can destroy a brand — so companies change. That's the #MeToo Impact on Businesses. It also has to do with the purchasing power of women, which ranges from $5 trillion to $15 trillion annually. Women control more than 60% of all personal wealth. Approximately 40% of US working women now out-earn their husbands. — Jen

                                    References

                                    • American business and #MeToo
                                    • MeToo Now Means Business
                                    • NOW WHAT? Social media has created a remarkable moment for women, but is this really the end of the harassment culture?
                                    • Me Too Movement
                                    • The woman behind ‘Me Too’ knew the power of the phrase when she created it — 10 years ago
                                    • There are only 25 women CEOs in the Fortune 500 — here’s the full list
                                    • The Number of Black CEOs at Fortune 500 Companies Is at Its Lowest Since 2002
                                    • Protect Female Farmworkers
                                    • Generational differences
                                    • Statistics on the Purchasing Power of Women
                                    
                                    

                                    Connect with Us

                                    • Women Conquer Business
                                    • Grab Your Free Resources a the Marketing Automation Station
                                    • LinkedIn
                                    
                                    

                                    Related Episodes

                                    • Stretch Yourself: Network Beyond Bias with Amy Waninger
                                    • Tips for Talking with Techies & How Gender Plays a Role
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>91f2563e-c9fa-4413-9c88-0f3c000a620cMon, 01 Oct 2018 12:43:00 -070026:19falsefull2929Jen McFarlandHow to Be a Digital Entrepreneur with Kalyna MileticGet ready for an honest discussion of what it’s like to be working from all kinds of remote areas. You’ll learn the twists and turns and how vital it is to set your priorities and be grounded in your values — and then hold yourself to it.

                                    Summary: How to Be A Digital Entrepreneur

                                    This week’s episode of the podcast is all about building the life and business of your dreams on the road.

                                    Have you ever wanted to work from home? Are you ready to be location independent? A digital entrepreneur?

                                    Get ready for an honest discussion of what it’s like to be working from all kinds of remote areas. You’ll learn about the twists and turns and how vital it is to set your priorities and be grounded in your values — and then hold yourself to it. Kalyna Miletic shares so much good stuff. You don’t want to miss this!

                                    Words of Wisdom

                                    I started doing the work from home. I got a taste of that freedom and said, “Oh my God. This is awesome.” There have been a billion times along from that moment of starting my first company until now, where I’ve said, “You know, maybe I could get a job. Maybe I should just …” You know, those thoughts (about being a digital entrepreneur) do come up. The difference, I think, between me making this happen consistently over the course of years, is really it not being an option. You have this little vision of what might be more secure or better option. Truly, from that day that I made the choice and I got that opportunity, it was like, there’s just no other way, there’s no turning back. It was that decision and really wholehearted, yes to this flexibility and freedom that has made it possible. — Kalyna Miletic, Founder

                                    Resources Mentioned

                                    • Mel Robbins, 5-second rule (YouTube video)
                                    
                                    

                                    Connect with Our Guest

                                    • Kalyna Miletic
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Get ready for an honest discussion of what it’s like to be working from all kinds of remote areas. You’ll learn the twists and turns and how vital it is to set your priorities and be grounded in your values — and then hold yourself to it.

                                    Summary: How to Be A Digital Entrepreneur

                                    This week’s episode of the podcast is all about building the life and business of your dreams on the road.

                                    Have you ever wanted to work from home? Are you ready to be location independent? A digital entrepreneur?

                                    Get ready for an honest discussion of what it’s like to be working from all kinds of remote areas. You’ll learn about the twists and turns and how vital it is to set your priorities and be grounded in your values — and then hold yourself to it. Kalyna Miletic shares so much good stuff. You don’t want to miss this!

                                    Words of Wisdom

                                    I started doing the work from home. I got a taste of that freedom and said, “Oh my God. This is awesome.” There have been a billion times along from that moment of starting my first company until now, where I’ve said, “You know, maybe I could get a job. Maybe I should just …” You know, those thoughts (about being a digital entrepreneur) do come up. The difference, I think, between me making this happen consistently over the course of years, is really it not being an option. You have this little vision of what might be more secure or better option. Truly, from that day that I made the choice and I got that opportunity, it was like, there’s just no other way, there’s no turning back. It was that decision and really wholehearted, yes to this flexibility and freedom that has made it possible. — Kalyna Miletic, Founder

                                    Resources Mentioned

                                    • Mel Robbins, 5-second rule (YouTube video)
                                    
                                    

                                    Connect with Our Guest

                                    • Kalyna Miletic
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>15585a56-3942-4fe3-b58a-3b2751bcc282Mon, 24 Sep 2018 11:45:00 -070001:05:00falsefull2828Jen McFarlandPerfect Recipe for Success in Business: Curiosity & Imperfect ActionJen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.

                                    Summary: Recipe For Success in Business

                                    Jen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.

                                    Words of Wisdom

                                    Perfectionism means I don't want to do anything unless I do it the "right way" to get success in business. — Jen

                                    Resources Mentioned

                                    • Definition of perfectionism
                                    • Why Imperfect Actions Make the Best Stories (no longer available)
                                    • The Power Of Imperfect Action And Why Being A Perfectionist Is Killing Your Business
                                    • Harvard Business Journal on Curiosity
                                    • Innovation is a Combination of Curiosity and Persistence
                                    • A Culture of Curiosity Is the Key to Building a Company That Learns to Improve
                                    
                                    

                                    Connect with Us

                                    • Women Conquer Business
                                    • Grab Free Resources at the Marketing Automation Station
                                    • LinkedIn
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Jen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.

                                    Summary: Recipe For Success in Business

                                    Jen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.

                                    Words of Wisdom

                                    Perfectionism means I don't want to do anything unless I do it the "right way" to get success in business. — Jen

                                    Resources Mentioned

                                    • Definition of perfectionism
                                    • Why Imperfect Actions Make the Best Stories (no longer available)
                                    • The Power Of Imperfect Action And Why Being A Perfectionist Is Killing Your Business
                                    • Harvard Business Journal on Curiosity
                                    • Innovation is a Combination of Curiosity and Persistence
                                    • A Culture of Curiosity Is the Key to Building a Company That Learns to Improve
                                    
                                    

                                    Connect with Us

                                    • Women Conquer Business
                                    • Grab Free Resources at the Marketing Automation Station
                                    • LinkedIn
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>442a94d4-0dae-4b55-b460-adc964a2ad2eMon, 17 Sep 2018 12:00:00 -070019:01falsefull2727Jen McFarlandHow to Overcome Sales Fears and Attract Great CustomersJen visits with Katie Collins to discuss the sales fears and obstacles that prevent women entrepreneurs from getting the best clients.

                                    Summary: How to Overcome Fear of Rejection in Sales

                                    During this episode, Jen visits with Katie Collins to discuss how to overcome fear of rejection in sales and obstacles that prevent women entrepreneurs from getting the best clients. Overcome those fears so you can attract who you want without compromising your rates.

                                    Words of Wisdom

                                    I think the biggest fear is coming off as pushy or sales-y. — Katie Collins, Sales Coach

                                    Connect with Our Guest

                                    • Katie Collins website
                                    • LinkedIn
                                    • Email
                                    
                                    

                                    Related Episodes

                                    • Don’t Burn the Business Plan with Sandra Hughes
                                    • Why Empowered Women Empower Others with Genecia Alluora
                                    • Why You Need To Be A Rational Unicorn with Michael Jonas
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Jen visits with Katie Collins to discuss the sales fears and obstacles that prevent women entrepreneurs from getting the best clients.

                                    Summary: How to Overcome Fear of Rejection in Sales

                                    During this episode, Jen visits with Katie Collins to discuss how to overcome fear of rejection in sales and obstacles that prevent women entrepreneurs from getting the best clients. Overcome those fears so you can attract who you want without compromising your rates.

                                    Words of Wisdom

                                    I think the biggest fear is coming off as pushy or sales-y. — Katie Collins, Sales Coach

                                    Connect with Our Guest

                                    • Katie Collins website
                                    • LinkedIn
                                    • Email
                                    
                                    

                                    Related Episodes

                                    • Don’t Burn the Business Plan with Sandra Hughes
                                    • Why Empowered Women Empower Others with Genecia Alluora
                                    • Why You Need To Be A Rational Unicorn with Michael Jonas
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>2b67ff62-8135-4408-a410-ef3969463c8cMon, 10 Sep 2018 12:07:00 -070047:57falsefull2626Jen McFarlandHow to Launch Great Business Ideas in 6 Weeks with Benjamin DellFabulous insights from Benjamin Dell, Founder, MissingLettr, about launching great business ideas quickly, and why you need to promote blog posts more than a couple of times.

                                    We noticed people would write a blog post, share it one, and that's it. We solved that problem. — Benjamin Dell, MissingLettr

                                    Launch Great Business Ideas

                                    Jen visits with Benjamin Dell, Founder, and CEO of MissingLettr. Benjamin provides a lot of insights into rapidly developing ideas and taking them to market.

                                    Connect with Our Guest

                                    • MissingLettr
                                    • Follow Benjamin Dell on Twitter: @bendell
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Fabulous insights from Benjamin Dell, Founder, MissingLettr, about launching great business ideas quickly, and why you need to promote blog posts more than a couple of times.

                                    We noticed people would write a blog post, share it one, and that's it. We solved that problem. — Benjamin Dell, MissingLettr

                                    Launch Great Business Ideas

                                    Jen visits with Benjamin Dell, Founder, and CEO of MissingLettr. Benjamin provides a lot of insights into rapidly developing ideas and taking them to market.

                                    Connect with Our Guest

                                    • MissingLettr
                                    • Follow Benjamin Dell on Twitter: @bendell
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>3de2e2bf-46d6-4663-8b7f-3f4c4cc0cae9Mon, 03 Sep 2018 12:04:00 -070021:46falsefull2525Jen McFarlandHow to Be a Productive Leader to Succeed in Your BusinessSally is obsessed with productive leadership. We learn why it’s important to have a magnet in our heart, a compass in our head, and an oxygen mask as a reminder.

                                    How to Be a Productive Leader

                                    Join Jennifer as she interviews Sally Foley-Lewis. Sally is obsessed with productive leadership. We learn why it’s important to have a magnet in our heart, a compass in our head, and an oxygen mask as a reminder.

                                    Words of Wisdom

                                    A productive leader has a magnet in their heart and a compass in their head. — Sally Foley-Lewis, Speaker

                                    Connect with Our Guest

                                    • Sally Foley-Lewis
                                    • Sally’s Book, The Productive Leader, Available on Amazon
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Sally is obsessed with productive leadership. We learn why it’s important to have a magnet in our heart, a compass in our head, and an oxygen mask as a reminder.

                                    How to Be a Productive Leader

                                    Join Jennifer as she interviews Sally Foley-Lewis. Sally is obsessed with productive leadership. We learn why it’s important to have a magnet in our heart, a compass in our head, and an oxygen mask as a reminder.

                                    Words of Wisdom

                                    A productive leader has a magnet in their heart and a compass in their head. — Sally Foley-Lewis, Speaker

                                    Connect with Our Guest

                                    • Sally Foley-Lewis
                                    • Sally’s Book, The Productive Leader, Available on Amazon
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>3382746b-af42-4f5c-a19b-d078fd00f1e0Mon, 20 Aug 2018 12:00:00 -070045:35falsefull2323Jen McFarlandReckoning: How I Quit My Job and Started a BusinessJen shares how she quit her job to start her business and why she is so passionate about helping businesses owned by women.

                                    How I Quit My Job

                                    Jen shares the journey that led to Foster Growth (now Women Conquer Business) and why she is so passionate about helping businesses owned by women and people of color.

                                    Words of Wisdom

                                    I gave my boss my resignation letter. I'd written it a year ago. After I gave him that letter, I was on cloud nine. — Jen

                                    Resources Mentioned

                                    • Nate Frazier, Swell
                                    • Harvard's Implicit Bias Test
                                    
                                    

                                    Connect with Jen

                                    • Women Conquer Business
                                    • Grab Free Resources at the Marketing Automation Station
                                    • LinkedIn
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Jen shares how she quit her job to start her business and why she is so passionate about helping businesses owned by women.

                                    How I Quit My Job

                                    Jen shares the journey that led to Foster Growth (now Women Conquer Business) and why she is so passionate about helping businesses owned by women and people of color.

                                    Words of Wisdom

                                    I gave my boss my resignation letter. I'd written it a year ago. After I gave him that letter, I was on cloud nine. — Jen

                                    Resources Mentioned

                                    • Nate Frazier, Swell
                                    • Harvard's Implicit Bias Test
                                    
                                    

                                    Connect with Jen

                                    • Women Conquer Business
                                    • Grab Free Resources at the Marketing Automation Station
                                    • LinkedIn
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>d4df85da-1ff0-4dc8-a1ea-b60656aadef1Mon, 13 Aug 2018 12:34:00 -070040:33falsefull2222Jen McFarlandTruth in Business & the Power of Woman-Owned BusinessesDiscussion of truth in business in a ‘post-truth’ world, and woman-owned business advantages, including its positive impact on the economy and hiring.

                                    Woman-Owned Businesses

                                    Join Jen as she discusses recent podcast changes, the challenges of finding truth in business in a ‘post-truth’ world, and woman-owned business advantages and its positive impact on the economy and hiring.

                                    Words of Wisdom

                                    Truth and authenticity are not always the same. — Jen

                                    Resources Mentioned

                                    • Why the Truth Is So Important to Your Business
                                    • Rethinking Sales and Marketing in the ‘Post-Truth’ Era
                                    • 3 Questions to Ask Yourself About Truth in Business
                                    • Finding the Truth in Your Business
                                    • Cool, interactive graph that shows how many men vs. women in your industry
                                    • Estimates based on current GDP, etc., from the National Association of Women Business Owners (NAWBO)
                                    • Harvard Business Review, The Other Diversity Dividend
                                    
                                    

                                    Marketing Tools

                                    • Whatagraph
                                    • Databox
                                    
                                    

                                    Connect with Us

                                    • Women Conquer Business
                                    • Grab Free Resources from the Marketing Automation Station
                                    • LinkedIn
                                    
                                    

                                    Related Episodes

                                    • Your Recipe for Success: Curiosity and Imperfect Action
                                    • What’s Your Next Evolution?
                                    • How is #MeToo Changing Business?
                                    • Reckoning: What Happens When Enough is Enough
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Discussion of truth in business in a ‘post-truth’ world, and woman-owned business advantages, including its positive impact on the economy and hiring.

                                    Woman-Owned Businesses

                                    Join Jen as she discusses recent podcast changes, the challenges of finding truth in business in a ‘post-truth’ world, and woman-owned business advantages and its positive impact on the economy and hiring.

                                    Words of Wisdom

                                    Truth and authenticity are not always the same. — Jen

                                    Resources Mentioned

                                    • Why the Truth Is So Important to Your Business
                                    • Rethinking Sales and Marketing in the ‘Post-Truth’ Era
                                    • 3 Questions to Ask Yourself About Truth in Business
                                    • Finding the Truth in Your Business
                                    • Cool, interactive graph that shows how many men vs. women in your industry
                                    • Estimates based on current GDP, etc., from the National Association of Women Business Owners (NAWBO)
                                    • Harvard Business Review, The Other Diversity Dividend
                                    
                                    

                                    Marketing Tools

                                    • Whatagraph
                                    • Databox
                                    
                                    

                                    Connect with Us

                                    • Women Conquer Business
                                    • Grab Free Resources from the Marketing Automation Station
                                    • LinkedIn
                                    
                                    

                                    Related Episodes

                                    • Your Recipe for Success: Curiosity and Imperfect Action
                                    • What’s Your Next Evolution?
                                    • How is #MeToo Changing Business?
                                    • Reckoning: What Happens When Enough is Enough
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>80a9a17d-5c3d-428f-b2de-95685db7228fMon, 06 Aug 2018 12:04:00 -070028:15falsefull2121Jen McFarlandHow to Own Your Inner Power with Tandy PryorLearn how your attitudes toward power may be holding you back.

                                    Own Your Inner Power

                                    Join Jennifer and her guest Tandy Pryor where you’ll learn how your attitudes toward power, including your physical environment, may be holding you back and help you get some tips for standing in your own power.

                                    Words of Wisdom

                                    There is nothing more powerful than a woman that is owning her worth and her value, and not discounting. — Tandy Pryor, Coach

                                    Connect with Our Guest

                                    • Tandy Pryor Coaching
                                    
                                    

                                    Related Episodes

                                    • How to Be a Productive Leader with Sally Foley-Lewis
                                    • Truth in Business and the Impact of Women-Owned Business
                                    • Overcome Sales Fears to Attract Your People with Katie Collins
                                    • Ignite Your Inner Lioness with Thembi Bheka
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Learn how your attitudes toward power may be holding you back.

                                    Own Your Inner Power

                                    Join Jennifer and her guest Tandy Pryor where you’ll learn how your attitudes toward power, including your physical environment, may be holding you back and help you get some tips for standing in your own power.

                                    Words of Wisdom

                                    There is nothing more powerful than a woman that is owning her worth and her value, and not discounting. — Tandy Pryor, Coach

                                    Connect with Our Guest

                                    • Tandy Pryor Coaching
                                    
                                    

                                    Related Episodes

                                    • How to Be a Productive Leader with Sally Foley-Lewis
                                    • Truth in Business and the Impact of Women-Owned Business
                                    • Overcome Sales Fears to Attract Your People with Katie Collins
                                    • Ignite Your Inner Lioness with Thembi Bheka
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>ffca97a3-6a95-4654-bdd4-b91e2f4266feMon, 30 Jul 2018 12:00:00 -070026:50falsefull2020Jen McFarlandThe Transformational Mindset Shift that Freed a Man from PrisonAre you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison, which ultimately helped him get released. Now he helps people break through the walls of limitation and develop personal empowerment.

                                    Mindset Shift Freed a Man From Prison

                                    Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison, which ultimately helped him get released. Now he helps people break through the walls of limitation and develop personal empowerment.

                                    Brian talks about how the prison system helped him see and breakthrough his limitations. You’ll also learn the business mindset benefits of meditation.

                                    Words of Wisdom

                                    The footprint before prison was one that I couldn't change, but I could change the footprint that I was leaving today. — Brian Fowlie, Nonprofit Leader

                                    Resources Mentioned

                                    • The Prophet, by Kalil Gibran
                                    • Man's Search for Meaning, by Viktor Frankel
                                    • Close Your Eyes, Open Your Mind a Practical Guide to Spiritual Meditation
                                    
                                    

                                    Related Episode

                                    • Transformational Journeys Make You a Better Leader
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison, which ultimately helped him get released. Now he helps people break through the walls of limitation and develop personal empowerment.

                                    Mindset Shift Freed a Man From Prison

                                    Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison, which ultimately helped him get released. Now he helps people break through the walls of limitation and develop personal empowerment.

                                    Brian talks about how the prison system helped him see and breakthrough his limitations. You’ll also learn the business mindset benefits of meditation.

                                    Words of Wisdom

                                    The footprint before prison was one that I couldn't change, but I could change the footprint that I was leaving today. — Brian Fowlie, Nonprofit Leader

                                    Resources Mentioned

                                    • The Prophet, by Kalil Gibran
                                    • Man's Search for Meaning, by Viktor Frankel
                                    • Close Your Eyes, Open Your Mind a Practical Guide to Spiritual Meditation
                                    
                                    

                                    Related Episode

                                    • Transformational Journeys Make You a Better Leader
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>906a2cf2-f9f1-4734-95db-fb8a016304c0Mon, 23 Jul 2018 12:00:00 -070042:14truefull1919Jen McFarlandHow to Become a Successful Leader: One Man’s Awe-Inspiring JourneyGet can’t-miss tips about how to lead an organization with heart while never forgetting where you came from.

                                    Become a Successful Leader

                                    Jen interviews Tim McCain about his journey from addict and convict to becoming a successful leader and entrepreneur.

                                    You’ll also learn how Tim’s inner control freak got soothed, to his business’ advantage.

                                    Get some can't-miss tips about how to lead an organization with heart while never forgetting where you came from.

                                    Words of Wisdom

                                    When you start doing your own business, you'll see you're also the janitor, right? — Tim McCain, entrepreneur

                                    Resources Mentioned:

                                    • Chatcolab: Northwest Leadership Laboratory
                                    • As A Man Thinketh, James Allen
                                    • Think and Grow Rich, Napoleon Hill
                                    • Brendon Burchard
                                    
                                    

                                    Related Blog Posts:

                                    • Planting a Leadership Garden
                                    • You are the Ringmaster of Your Own (Business) Circus
                                    • Why Authenticity Attracts More Customers
                                    
                                    

                                    Connect with Our Guest

                                    • Photolynx
                                    • Community Catharsis Solutions
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>Get can’t-miss tips about how to lead an organization with heart while never forgetting where you came from.

                                    Become a Successful Leader

                                    Jen interviews Tim McCain about his journey from addict and convict to becoming a successful leader and entrepreneur.

                                    You’ll also learn how Tim’s inner control freak got soothed, to his business’ advantage.

                                    Get some can't-miss tips about how to lead an organization with heart while never forgetting where you came from.

                                    Words of Wisdom

                                    When you start doing your own business, you'll see you're also the janitor, right? — Tim McCain, entrepreneur

                                    Resources Mentioned:

                                    • Chatcolab: Northwest Leadership Laboratory
                                    • As A Man Thinketh, James Allen
                                    • Think and Grow Rich, Napoleon Hill
                                    • Brendon Burchard
                                    
                                    

                                    Related Blog Posts:

                                    • Planting a Leadership Garden
                                    • You are the Ringmaster of Your Own (Business) Circus
                                    • Why Authenticity Attracts More Customers
                                    
                                    

                                    Connect with Our Guest

                                    • Photolynx
                                    • Community Catharsis Solutions
                                    
                                    
                                    
                                    This podcast uses the following third-party services for analysis:
                                    
                                    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp]]>b6fa01c6-9e72-40ed-849f-197a2448f110Mon, 16 Jul 2018 08:00:00 -070043:50truefull1818Jen McFarland