YES, BRAND with Hersh Rephun

You Don’t Have a Customer: Zac Stucki on the ‘Wallet on Legs’ Mistake Killing Growth

Thu, 07 May 2026 02:00:00 -0500

In this episode of YES, BRAND, Hersh Rephun sits down with Zac Stucki, founder of IgnitionPoint Strategies, to unpack a fundamental flaw in how businesses think about their customers.

What starts with a hilarious grocery store story quickly turns into a powerful framework. Zac challenges the idea that “the customer” is a single person, introducing a three-part ecosystem: the payer, the decider, and the user. Most companies, he explains, are talking to the wrong one and burning time, money, and momentum as a result.

Hersh’s conversation with Zac digs into how this misunderstanding stalls growth, why companies plateau between two and five million, and how early adopters are often mistaken for scalable markets. Zac shares real-world examples, including how shifting focus in a struggling medical practice led to 40% year-over-year growth.

If your sales feel slow, your messaging isn’t landing, or your growth has stalled, this episode will challenge how you think about your audience and show you exactly where things are breaking down.

More about Zac: https://www.linkedin.com/in/zachary-stucki/

Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Stop Wearing Every Hat: Kirsten Graham on VAs, Visibility, and Actually Making Money

Wed, 06 May 2026 02:00:00 -0500

In this episode of YES, BRAND, Hersh Rephun sits down with Kirsten Graham, a business strategist who helps entrepreneurs reclaim their time, sharpen their visibility, and finally stop trying to do everything themselves.

Kirsten shares how her journey from running a mortgage company led to building systems that combine strategic marketing, podcasting, and specialized virtual assistants to help business owners grow without burning out. The conversation dives into the myth of the “do-it-all entrepreneur,” the dangers of hiring generalists instead of specialists, and why so many founders struggle with finances simply because they avoid them.

Hersh and Kirsten also explore the deeper mindset blocks around money, delegation, and control, and why clarity in your brand and messaging should come before launching things like podcasts or content channels.

If you’ve ever felt overwhelmed by all the hats you’re wearing or wondered why your business isn’t scaling the way you expected, this episode is a wake-up call and a roadmap.

check out Kirsten’s masterclass here:

http://lessmathmoremoney.com/

we would love to invite you to become an affiliate. Together we can help more entrepreneurs gain clarity around their finances and build stronger businesses.

Here is the link if you’d like to learn more:

https://loveyourprofit.com/join-lyp-affiliate

If you’re not already connected with Kirsten on LinkedIn, here’s her profile.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Christian Hansen: Why People Don’t Choose You (And How to Change That)

Fri, 01 May 2026 02:00:00 -0500

In this episode of YES, BRAND, Hersh Rephun sits down with bestselling author and influence expert Christian Hansen to unpack a question that sits at the heart of every brand: why do some people get chosen… while others get overlooked?

Drawing from years spent in university admissions, corporate environments, and high-stakes decision-making rooms, Christian has studied what actually moves people to say “yes.” And the answer isn’t what most people think.

Hersh’s conversation with Christian explores the subtle but powerful shift from trying to prove your value… to shaping how that value is perceived.

They dive into:

Why people don’t choose you—they choose their perception of you
The hidden role of language in shaping influence
How relatability beats “being impressive” every time
The difference between confidence in yourself vs. confidence in others
And why insight is far more valuable than experience

Christian also shares practical frameworks from The Influence Mindset, including simple ways to reframe conversations so they actually resonate with how people think and decide.

If you’ve ever felt like you’re doing everything right but still not getting chosen, this episode will challenge how you communicate, position, and show up.

https://www.thechristianhansen.com/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Lori Asbury: Why Most Businesses Don’t Need a CMO… They Need This Instead

Thu, 30 Apr 2026 02:00:00 -0500

In this episode of YES, BRAND, Hersh Rephun sits down with Lori Asbury, founder of CMO Co, to talk about what it really takes to build, scale, and sustain a marketing agency in a constantly shifting landscape.

With over 25 years in media, branding, and marketing leadership, including senior roles at HGTV, Lori brings a rare blend of corporate experience and entrepreneurial grit. But her journey wasn’t linear. After a corporate reorganization forced her out of a high-level role, she made a pivotal decision to stay rooted for her family and build something on her own terms.

Hersh’s conversation with Lori dives into that transition, from leading large internal teams at billion-dollar brands to creating a fractional CMO model that gives growing businesses high-level strategy without the full-time overhead.

They explore:

The evolution from corporate leadership to entrepreneurship
Why most companies misunderstand what marketing actually requires
The gap between strategy and execution and how to close it
How CMO Co became both a strategic partner and execution engine
And why even marketing experts need to step back and brand themselves

Lori also shares candid insights on growth, adaptability, and the importance of staying relentlessly committed to your craft, even when the plan changes.

For founders, marketers, and agency owners, this episode is a grounded look at building something sustainable, scalable, and actually effective.

https://cmoco.com

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Aaron Ryan on Writing 40 Books, Sci-Fi Storytelling, and Why Creativity Beats Validation

Wed, 29 Apr 2026 02:00:00 -0500

Award-winning and bestselling author Aaron Ryan joins YES, BRAND to talk storytelling, creativity, and the imagination behind his prolific body of work.

Based in Washington with his wife, two sons, and a lively mix of pets, Aaron has written nearly 40 books across genres, from sci-fi thrillers and dystopian sagas to children’s stories and faith-driven narratives. His titles include the bestselling Dissonance alien invasion series, the Christian dystopian saga The End, and standalones like Forecast, The Phoenix Experiment, and The Slide.

But the story behind the stories starts much earlier.

Aaron’s creative journey began in second grade with a short story called The Electric Boy, a spark that turned into a lifelong calling. Since then, he’s built a multifaceted creative life as an author, musician, voiceover artist, performer, and producer, all rooted in a deep curiosity about the human experience.

In this conversation, Hersh and Aaron explore:

How ideas evolve from simple sparks into expansive story worlds
Why the best stories balance imagination with human truth
The difference between planning a story and discovering it as you go
How faith and creativity intersect in meaningful ways
And why validation has nothing to do with creative momentum

Aaron also shares how his “organic” approach to writing led to building entire universes, including the ever-expanding Dissonance saga, and why storytelling, at its core, is about more than plot. It’s about connection, meaning, and the courage to create without waiting for permission.

For anyone building a creative brand or trying to stay true to their voice, this episode is both grounding and energizing.

https://authoraaronryan.com/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

From Military Orders to Personal Freedom: Rewriting the Rules of Work with Rob Harrison

Fri, 24 Apr 2026 01:00:00 -0500

In this episode of the YES BRAND Podcast, Hersh Rephun sits down with Rob Harrison, a British military veteran turned sales entrepreneur and founder of Magnified Academy.

After 12 years in the military, Rob faced a crossroads familiar to many veterans: follow the expected path into structured employment or take a leap into the unknown. Choosing freedom over familiarity, he built a new life in the Caribbean and discovered a passion for sales, not as persuasion, but as empowerment.

Rob shares how the military conditions individuals to become “perfect employees” and why that mindset can limit entrepreneurial potential after service. He opens up about the shock of early military training, the challenges of reintegration into civilian life, and the moment he realized he wanted more autonomy, flexibility, and control over his future.

The conversation explores how sales can become a gateway to location freedom, financial independence, and self-determination. Rob breaks down how he trains individuals, especially those with no prior experience, to become confident closers while helping businesses scale through remote sales teams.

This episode is a powerful look at identity, conditioning, and what it really means to take ownership of your life after following orders for years.

https://magnifyde.io/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

The Story Oracle: Amanda Johnson's Turning Pain Into Power Through Narrative

Wed, 22 Apr 2026 02:00:00 -0500

In this episode of the YES BRAND Podcast, Hersh Rephun sits down with Amanda Johnson, also known as the “Story Oracle,” to explore the transformative power of storytelling in personal branding, healing, and human connection.

Amanda shares how she helps individuals uncover their “sacred code” by examining both the magic and the mess of their life experiences. Through story literacy and narrative medicine, she empowers people to reclaim hidden parts of their story, build emotional awareness, and express their truth in a way that resonates deeply with others.

The conversation dives into the role of storytelling in childhood development, parenting, and identity formation, as well as the dangers of outsourcing one’s voice through ghostwriting or AI without doing the internal work. Hersh and Amanda also unpack how stories shape belief systems, the importance of earning your message, and why letting ideas “die on the page” is essential for authentic leadership.

From The Matrix to The Hunger Games, they explore how popular stories can act as mirrors for our own lives, offering insight, healing, and a pathway to more intentional living.

This episode is a powerful reminder that your story is not just something to tell—it’s something to understand, wrestle with, and ultimately, own.

https://the-story-oracle.com/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Don’t Burn It Down: Anna VanAgtmael and How to Pivot Without Losing Everything

Tue, 21 Apr 2026 02:00:00 -0500

On this episode of YES, BRAND, Hersh Rephun sits down with Anna VanAgtmael, founder of Wandering Roots, a company that hosts adventure retreats for women around the world and helps entrepreneurs create profitable retreats of their own.

Anna’s path didn’t start with wanderlust. She built a successful 13-year career in molecular diagnostics, even helping launch a lab from the ground up. But after a major health scare forced her to pause, she began questioning everything, from her work to how she wanted to spend her life.

What followed wasn’t a reckless leap, but a calculated pivot. She built her retreat business on the side, tested the model locally, and created enough stability to eventually walk away from her career… just in time for the world to shut down in 2020.

Instead of retreating, she doubled down.

In this conversation, Hersh and Anna explore what it really takes to pivot into something more aligned, how to build a business around experiences, and why clarity often comes from doing, not waiting.

They also dig into:

Why belief in yourself is the real starting point
The difference between a passion project and a sustainable business
How to build something new without burning everything down
The role of “why” in making hard decisions
And what it looks like to create roots while still wandering

For anyone sitting on the edge of a big change, this episode offers both perspective and a push.

https://www.yourwanderingroots.com/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Smart Founders Still Get Stuck. Vladimir Baronov Tells Us Why

Thu, 16 Apr 2026 02:00:00 -0500

Ideas are cheap. Execution is where things get real.

On this episode of YES, BRAND, Hersh Rephun sits down with Vladimir Baronov, executive coach to founders and technical leaders, and a three-time founder with exits in fintech and spacetech.

Vladimir lives at the intersection most people avoid:

business vs. technical

strategy vs. execution

thinking vs. doing

He’s built companies from zero to one, scaled them, exited them, and now helps founders and execs make better decisions when the stakes are high and the answers aren’t obvious.

This conversation dives into:

Why credentials don’t mean anything until you activate them
The real difference between coaching and consulting
How founders get stuck in their own thinking loops
Why asking better questions beats having better answers
And how to build a personal brand when you are the product

If you’re building, scaling, or second-guessing your next move… this one will challenge you in the best way.

https://www.linkedin.com/in/vladimirbaranov/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Outthink, Don’t Outspend: The Brand Shift Code with Ron Netanel

Wed, 15 Apr 2026 02:00:00 -0500

Ron Netanel joins Hersh Rephun to break down what it really means to “think like a big brand” and why most entrepreneurs are playing the wrong game.

Drawing on decades inside eight-figure and billion-dollar companies, Ron explains the critical shift from small business tactics to big brand strategy. He unpacks the difference between branding, marketing, and advertising, and why confusing them stalls growth.

The conversation hits on brand humanization, founder identity versus brand identity, and the hidden advantage smaller companies have over enterprise giants. Ron also shares how to reverse engineer growth through clear milestones, and why awareness, not just exposure, is the real currency of authority.

At its core, this episode is about mindset. Not spending more, but thinking better. Not chasing tactics, but building a brand that earns loyalty, trust, and long-term demand.

https://idealogicbrandlab.com/

Courtesy of Ron, get your Brand Shift Code Guide here: https://brandshiftcode.com/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Your Business Isn’t Broken. Your Processes Are: Errol Allen

Sat, 04 Apr 2026 03:20:00 -0500

Union of insight and execution. No fluff. Just better systems.

On this episode of YES, BRAND, Hersh Rephun sits down with process and systems expert Errol Allen, a former corporate insider who made a bold move at 53 to bet on himself and build a consulting business rooted in clarity, structure, and results.

Errol doesn’t chase shiny strategies. He fixes what’s actually broken.

From ADT to GEICO to launching his own firm, he’s spent 25+ years inside the machine, learning how people, processes, and technology either align… or create chaos.

This conversation gets real about:

Walking away from “safe” when you know there’s more
Why most businesses are running on invisible, broken processes
The power of mastering fundamentals before chasing innovation
Building a business without obsessing over competitors
And what it really means to “get out of the boat”

If your business feels messy, stuck, or overly complicated, this one will hit.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

People Power Over Position Power with Leanne Hobson

Thu, 02 Apr 2026 02:00:00 -0500

This week on the YES, BRAND Podcast, Hersh Rephun sits down with Leahanne Hobson, and let’s just say…this one covers ground.

Leahanne has led strategy for heavyweights like IBM, Avaya, and Lucent, and went on to found Alinea Partners, now a top global channel consultancy helping companies navigate AI, security, and constant market change.

But this isn’t just about big logos and big tech.

It’s about what actually builds a brand that lasts.

Leahanne breaks down the difference between “position power” and “people power” and why the latter is what really moves the needle. Translation: your title might open a door, but your relationships keep it open.

They also get into:

• Why networking is not a phase, it is a practice

• The moment your corporate identity disappears and your real brand shows up

• Turning expertise into scalable, productized services

• What AI actually means in the real world, not the hype version

• Rethinking success from “world domination” to a life you actually want

And maybe the simplest truth in the episode:

If you want in, you have to participate.

Not someday. Not when it’s convenient. Now.

Because brand, like life, does not pick you. You show up and build it.

🎧 Smart, grounded, and refreshingly honest, this one’s for anyone navigating growth without losing themselves in the process.

https://alinea-partners.com/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Sisters in Business: The Story of AC Creative Collective

Sun, 29 Mar 2026 11:05:00 -0500

AC² — Building a Business, a Brand, and a Family Legacy

In this episode of YES, BRAND, Hersh Rephun sits down with sisters Amoura and Avery Carter, better known as AC², founders of AC Creative Collective.

From the jump, it’s clear this is more than a business story. It’s about trust, timing, and the decision to bet on yourself, and each other.

Amoura brings the structure. With a background in education and project management, she believes great outcomes start with great planning. Avery brings the creative firepower, a decade-plus in marketing and design across nonprofit, B2B, and corporate spaces.

Together, they’ve built a business that lives in the space where strategy meets execution. Not theory. Not fluff. Work that actually moves.

Hersh’s conversation with the sisters gets into what it really takes to build something from the ground up, especially as a family. They unpack the realities of growth, the tension between stability and entrepreneurship, and the ongoing challenge of defining your brand while you’re still building it.

There’s also a clear throughline: community matters. Whether it’s supporting women creatives, grounding their work locally in Charlotte, or creating space for other founders to grow, AC Creative Collective isn’t just about deliverables. It’s about building something that lasts.

And yes, they’re doing it together, which adds both a safety net and a whole new level of accountability.

What they get into:

How AC Creative Collective came to life and why timing mattered
The power of combining strategy (Amoura) with creative execution (Avery)
Why most businesses skip the planning step and pay for it later
The evolution from services to deeper program management work
Defining your ideal client based on what actually lights you up
The realities of entrepreneurship vs. the illusion of “stable” careers
Building a women-led team and supporting flexibility in real life
Why local community still matters in a digital world
Taking a strategic pause to reassess, rebrand, and grow

The takeaway:

You don’t build a strong brand by staying busy.

You build it by stopping long enough to decide what actually matters.

Find AC Creative Collective:

https://www.accreativecollective.com/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Not Just Dogs, But Defenders: Graham Bloem on Elite Protection Training, Trust, and the Perfect Match

Thu, 26 Mar 2026 02:00:00 -0500

This episode? It’s not about dogs.

It’s about trust, protection, and what it really means to feel safe in your own life.

Meet Graham Bloem. South African-born. Straight-talking. Zero fluff.

Founder of Specialty Dog Training®, where “man’s best friend” gets an upgrade to “family’s first line of defense.”

With 25+ years in the game and $20+ million in revenue, Graham isn’t training pets.

He’s building elite protection partners for high-level families, executives, and public figures worldwide.

We’re talking about dogs trained to read energy, assess threats, and act with precision.

Not chaos. Not aggression. Control.

What You’ll Learn in This Episode

How Graham Bloem went from South African animal lover to founder of a $20M elite dog training company
Why most dog behavior issues are actually bad matchmaking problems
The real factors behind choosing the right dog: lifestyle, energy, environment, and expectations
The difference between a family pet, a deterrent dog, and a fully trained protection dog
What goes into elite protection dog training including bloodlines, temperament, and advanced conditioning
How bonding and handler training turn a trained dog into a trusted family protector
The truth about dog marking behavior and practical ways to fix it
How to build a premium, trust-driven brand in a competitive niche
Why every interaction is an impression that can lead to long-term business growth
The role of authenticity, heart, and service in scaling a values-based company
How dogs read human energy, emotion, and behavior often better than we read ourselves

It’s part business. Part philosophy. Part “wow, I didn’t know dogs could do THAT.”

Bottom line:

This episode isn’t about selling protection.

It’s about understanding it.

And once you do… you’ll never look at a “good dog” the same way again.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

From Hurricane Katrina to 1M Guests a Year: Ron Ladner and The Shaggy’s Story

Sun, 22 Mar 2026 21:55:00 -0500

What do you do when your hometown is wiped out… and hope goes with it?

If you’re Ron Ladner, you build a restaurant.

Not because it’s a smart business move.

Because your community needs a place to feel human again.

Ron grew up on the Mississippi Gulf Coast, cut his teeth in software, built and sold a company… and then came home.

After Hurricane Katrina, he and his wife Laura opened Shaggy’s. Not just as a restaurant, but as a gathering place for healing, connection, and joy.

What started as one location is now:

5 restaurants
450 team members
1M+ guests served annually

But here’s the twist…

Ron never set out to build a restaurant empire.

He set out to make people feel better when they walked out than when they walked in.

And somehow, that became the business model.

What You’ll Learn in This Episode

Why focusing only on what you can control is Ron’s foundation for life and business
How growing up with less fueled his drive for freedom, not just money
Why impatience can actually be a competitive advantage when used right
The moment Ron realized: if you do things like everyone else, you get average results
How Shaggy’s reinvented restaurant service with a team-based, high-efficiency model
The real reason most businesses fail at culture and what it actually takes to build one that lasts
Why employee experience drives customer experience, not the other way around
How Shaggy’s turned restaurant jobs into real careers with 3-year average tenure
What people are really responding to in Ron’s bestselling book: honesty, humility, and zero filter
Why finding someone to replace you and do it better might be the ultimate entrepreneurial win

The Bigger Idea

We talk a lot about scaling.

About growth.

About building something “big.”

Ron flips that.

Build something meaningful first.

Make people feel seen, valued, and taken care of.

Do that consistently…

and growth takes care of itself.

Where to Find Ron & Shaggy’s

🌐 https://shaggys.com/

Closing Thought

You can chase success.

Or you can build something people actually feel.

One of those scales faster than you think.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

From Crisis to Calling: Dawn Norby is Building Purpose Through Budding Botanicals

Thu, 19 Mar 2026 16:15:00 -0500

In 2006, our guest’s son was diagnosed with Aplastic Anemia. After remission, a second diagnosis, PNH, led to a bone marrow transplant. In the middle of it all, Make-A-Wish sent their family to Scotland to play The Old Course. That trip became more than a memory. It became a lifeline.

During treatment, her son and husband would mentally replay every shot from that trip to get through the pain. That moment sparked something lasting: a desire to give back.

Then, just as her son was declared cured, she was diagnosed with breast cancer.

After beating cancer herself, she became a wish grantor with Make-A-Wish San Diego. Inspired by her first wish child and her own healing journey, she created a CBD salve to ease a young boy’s discomfort. That single act grew into Budding Botanicals, a natural wellness brand built on relief, education, and purpose.

Today, her son is pursuing his dream of becoming a professional golfer, and she leads a thriving business grounded in gratitude and impact.

In this episode:

Turning hardship into purpose
The power of memory and mindset in healing
Building a mission-driven brand from lived experience

A quick note from Hersh:

Since recording, he’s become a big fan of Budding Botanicals and its products. Not a client. Not a sponsor. Just the truth.

https://www.matchmaker.fm/show-guest/dawn-norby-1144d5

https://www.buddingbotanicalsca.com/contact

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Christian Ray Flores: The Xponential Life Well Lived

Sun, 08 Mar 2026 21:50:00 -0500

Christian Ray Flores has lived several lifetimes in one.

From growing up as a refugee in Chile to becoming a pop superstar in Eastern Europe, Christian’s journey spans continents, industries, and reinventions. Today he is a high-performance coach, entrepreneur, media founder, and philanthropist helping leaders pursue success that actually means something.

In this conversation, Christian shares how resilience, purpose, and disciplined habits shaped his path from global music stages to boardrooms and coaching sessions with founders, executives, and creatives seeking sustained peak performance.

With a master’s degree in economics and fluency in four languages, Christian has built startups, raised millions for business and mission-driven ventures, and co-founded Third Drive Media, producing content designed to move audiences and fuel innovation. Through Xponential, his coaching and advisory work helps high achievers align success with significance.

He is also the host of the Headspace by Christian Ray Flores podcast and the author of Little Book of Big Reasons to Love America, where he explores leadership, mindset, and the habits that shape extraordinary lives.

In this episode of the YES, BRAND Podcast, we talk about reinvention, the power of purpose-driven leadership, and why the most meaningful success is built from the inside out.

https://www.xponential.life/

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Burnout to Bold: Nadja Fromm on Ditching the 9-to-5 and Building a Freedom Business

Wed, 04 Mar 2026 05:35:00 -0500

In this energetic conversation on the YES, BRAND Podcast, Hersh sits down with Nadja Fromm, Corporate Breakup Coach and Startup Strategist, to talk about what it really takes to leave the 9-to-5 behind and build a business that reflects who you are and how you want to live.

With more than 20 years of experience helping professionals navigate career transitions, Nadja has made it her mission to help people walk away from burnout and into bold, freedom-fueled entrepreneurship. Her approach is direct, practical, and refreshingly honest. No corporate jargon. No endless planning cycles. Just the mindset, clarity, and strategy needed to stop spinning and start building.

In her work, Nadja encourages clients to think of leaving a corporate job as a “corporate breakup.” And just like any breakup, it can be painful, confusing, and even a little scary. But it can also be the catalyst for reinvention.

As Nadja puts it, the old idea of getting a revenge body after a breakup is outdated. Today, the real glow-up is building your own “revenge business.”

Throughout the conversation, Hersh and Nadja explore the courage it takes to rewrite your professional story, why burnout is often a signal rather than a failure, and how stepping away from the expected path can unlock a level of freedom and creativity many professionals never thought possible.

Nadja brings contagious energy to the conversation, acting as the ultimate cheerleader for people ready to stop waiting for permission and start designing a career that works for them.

This episode is for anyone who feels the pull toward entrepreneurship but has been told to stay safe, stay small, or stay put.

Sometimes the boldest brand move you can make is choosing yourself.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Curtis McCullom: Reprogram the Blind Spots. Reclaim the Power.

Tue, 24 Feb 2026 22:35:00 -0500

What if the very thing capping your income, confidence, and impact isn’t strategy… but something you learned at seven years old?

In this episode of the YES, BRAND Podcast, Hersh sits down with Curtis McCullom, mindset strategist and creator of the LGET Mindset™ framework: Learn, Grow, Expand, Transform.

Curtis works with CEOs, founders, and entrepreneurs who are successful on paper but still hitting invisible ceilings. The kind that do not show up on a P&L sheet, but show up in hesitation, self-sabotage, overworking, or playing smaller than their actual capability.

Through modalities like NLP, Mental Emotional Release® (MER), and Hypnotherapy, Curtis helps high performers identify and reprogram the subconscious patterns that have been quietly running the show for decades.

This conversation goes beyond tactics. It is about identity. Beliefs. Emotional wiring. And what becomes possible when you finally clear the internal noise.

Curtis is also the host of The Curtis McCullom Show, where he interviews top leaders on success, mindset, and personal growth, exploring what really drives sustainable achievement.

If you have built something meaningful but know there is another level waiting, this episode is your invitation to look inward and unlock it.

Your next level is not outside of you. It is already within you.

Curtis helps you access it.

YouTube: https://youtube.com/@curtismccullom

Website: http://www.bespokehumanpotentialcoaching.com/

LinkedIn: https://www.linkedin.com/in/curtis-mccullom/

Facebook Page: https://www.facebook.com/BespokeHumanPotential

Facebook: https://www.facebook.com/curtis.mccullom.BHPC/

Instagram: https://www.instagram.com/curtis.mccullom/

Twitter: https://twitter.com/curtisBmccullom

TikTok: https://tiktok.com/@curtismccullom

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Eric Malka's Journey: From Idea to Exit in Luxury Branding

Wed, 18 Feb 2026 19:40:00 -0500

In this episode of YES, BRAND, Hersh sits down with visionary entrepreneur Eric Malka for a candid conversation about brand building, legacy, and what it really takes to scale with integrity.

Eric brings more than 30 years of experience in the luxury branded consumer-packaged goods arena. He is best known as the co-founder of The Art of Shaving, the brand that redefined men’s grooming and turned a daily routine into a ritual.

As co-founder and former CEO, Eric grew The Art of Shaving from a startup into an internationally recognized brand. In 2009, the company was acquired by Gillette, a Procter & Gamble company. Following the acquisition, Eric continued to lead the business as CEO through the end of 2010, guiding the transition while preserving the brand’s identity inside a global powerhouse.

In 2014, Eric founded Strategic Brand Investments, a private equity fund focused on empowering early-stage entrepreneurs to develop their brands and grow sustainable businesses. As Managing Partner, he works closely with founders and leadership teams to pioneer winning strategies, scale with purpose, and build brands that endure.

In this conversation, Hersh and Eric explore:

What it really means to build a brand, not just a product
The discipline behind scaling without diluting identity
Navigating acquisition while protecting brand equity
The difference between entrepreneurship and brand stewardship
How early-stage founders can think bigger and build smarter

This episode is a masterclass in long-term brand thinking from someone who has done it at the highest level, from startup grit to global acquisition and beyond.

YES to brands that mean business.

www.strategicbrandinvestments.com

_______________________________________________________________

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/

Deep Curiosity and Expanding Hearts: Conversations with T Keaton-Woods

Tue, 10 Feb 2026 23:45:00 -0500

On the latest YES, BRAND podcast, Hersh sat down with T Keaton Woods, who calls herself a “soul personal trainer.” Stay with me.

T works with artists, creatives, and entrepreneurs, the dreamers gutsy enough to say, “I’m going to make something new.” She sees soul as your source code. Not religious. Not woo. Just the core programming that drives how you live and create. And like any code, it can get messy. Her work is to help refine it and actually operate from it.

She doesn’t see herself as a coach barking plays from the sidelines. She’s a Sherpa. She may know where the potholes are, but you still have to walk the path. Sometimes she calls out the hole. Sometimes she lets you step in and then offers a hand back up. Either way, the authority stays with you.

She and Hersh talked about her “slow-mad” life in Scotland, her massive metaphorical circus tent of human connection, and why artists matter. They document the times. They make us feel history, not just read it.

Her closing thought was simple and powerful: sometimes the most aligned move is no. Build on solid ground, not a house of cards.

That’s truth worth training for.

Find T: https://www.linkedin.com/in/tkeatonwoods/

Worth noting: Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Resources:

60-second Get Off Your Assets Quiz: https://getoffyourassets.scoreapp.com/

60-second Personal Brand Quiz: https://bit.ly/QuizHR

Mastering Sales with Soul: Dr. Nancy Zare

Tue, 10 Feb 2026 02:00:00 -0500

Hate “sales”? Get the icks when it’s time to make the offer? That actually makes sense — because your real job isn’t to sell. It’s to connect, serve, guide, and create trust with the right people.

The problem isn’t your offer. It’s that most sales models force you into performance instead of relationship — pitching instead of listening, persuading instead of aligning.

In this episode of YES, BRAND, longtime collaborators Nancy Zare, Ph.D. and host Hersh Rephun explore what changes when selling stops being an act and starts being an extension of who you are. Nancy shares how learning the right words and right approach helps leaders attract new business without feeling “sales-y,” while Hersh reframes sales as permission earned through clarity, personality fit, and genuine connection.

This is a conversation about why authority doesn’t come from pressure — it comes from alignment — and how the strongest relationships are built when you stop trying to convince and start inviting.

Website: https://nancyzare.com/

The Comeback Coach: Empowering Women Over 40 with Rachel Gaddis

Fri, 30 Jan 2026 19:34:00 -0500

The real comeback isn’t to your old life — it’s to your true one.

Rachel Gaddis didn’t just change careers — she changed her relationship with purpose.

After a late ADHD diagnosis, a battle with breast cancer, and a full career reset in her 50s, she built a practice around helping others navigate reinvention without losing themselves.

Hersh talked with Rachel about what real change looks like — not the “pivot” everyone posts about, but the quiet, uncomfortable clarity that comes before it.

It’s the same kind of clarity that my advisory clients are chasing — the moment when the next version of your work finally matches who you’ve become.

The Power of Emotional Branding with Gabriel De La Rosa

Fri, 23 Jan 2026 07:00:00 -0500

Gabriel de la Rosa is a Principal at Intelligent Relations. Across his 14+ years in Marketing and Communications, he has helped startups and Fortune 500 companies be featured in the best publications in the world.

Key Highlights of the Episode:

Gabriel Delarosa, a principal at Intelligent Relations, shares his insights on the fundamentals of communication and exposure in 2024, emphasizing timeless principles first articulated by Aristotle.
Delarosa discusses the importance of combining rational, emotional, and aesthetic elements in branding and how timing plays a crucial role in communication strategy.
Delarosa recounts his personal journey from starting a theater production company in Venezuela to becoming a key player in the technology and venture capital space.
The conversation explores how personal branding and emotional engagement can enhance business success, even in industries like tech where the product is not inherently relational.
Real-world examples, such as the historical Kennedy-Nixon debate and infamous ad campaigns by Coca-Cola and Pepsi, illustrate the significance of perception and timing in branding.
Delarosa emphasizes the importance of personal branding, advising individuals to invest in developing their personal stories and identities to advance their careers.

Let Me Introduce You to Superconnector Mike Adams of Introstars!

Thu, 08 Jan 2026 07:00:00 -0500

Hello! Meet Mike Adams, a serial networker (1,000+ events!) and introducer with 30 years of experience in sales and marketing at HP, Apple, Zoom, and many other tech companies.

He loves connecting people, especially in real life.

You're gonna enjoy Hersh's conversation with Mike on this special Season 7 episode of YES, BRAND! A little bg:

To help track high-value, IRL introductions, Mike created introstars, the first platform where introducers get rewarded for success. Introstars is built around real-world connections, with offices in New York and London, and many more cities opening in 2026.

By joining introstars.com today, you can:

Earn substantial referral intro fees each time an introduction turns into a deal
Receive a steady stream of high-value intros to prospects, customers, and buyers
Track every intro you make and receive
Ensure you get paid for every successful intro

Try it out for free. Just sign in on introstars.com

Framing Life in its Best Light with Director/Photographer Stewart Cohen

Thu, 04 Dec 2025 05:00:00 -0500

A good number of our Season 7 guests are artists: they're also successful businesspeople who founded and have grown their companies, in some cases over decades. In addition to SC Pictures, Stewart Cohen's dominion includes media licensing via SuperStock and its ever-expanding archives.

Frame life in its best light: Working your way through Stewart Cohen’s portfolio of commercials and stills for clients including American Airlines, AT&T, Coca-Cola, Four Seasons, and Frito-Lay, you are as likely to see heartfelt testimonials as Game Day humor, real people as celebs, with campaigns spanning fashion, kids, sports, wildly diverse storytelling and portraiture... He’s gone swimming with sharks in the Galapagos and come up for air to stage a tongue-in-cheek musical comedy starring the townspeople of Mansfield, TX. They sing about being too busy for tourism. The throughline is seizing the moment to celebrate the joy of life.

In addition to directing and shooting stills through his production company, SC Pictures, Stewart is an increasingly influential player in the licensing arena, beginning with his purchase of SuperStock in 2019. In 2023, SuperStock acquired All Canada Photos, the country’s premier Canada-focused stock images agency, offering a rich imagery and multimedia content collection. That was followed in 2024 by its acquisition of the coveted Classic Stock collection, along with UK architectural archive View Pictures and Seattle-based Danita Delimont Stock Photography, in 2025.

https://www.stewartcohen.com/

Sales Insights with Simon Stillwell: Humility, Humor and Confidence

Thu, 20 Nov 2025 16:22:00 -0500

"Simon is one of the most genuinely humble leaders I've had the pleasure of speaking with," says host Hersh Rephun of Simon Stillwell, who specializes in sales strategy and management, bringing extensive business experience from his work as both a board member and executive leader across multiple companies.

Simon has navigated acquisitions from both sides, guided organizations through sale readiness, and unified diverse teams post-transaction. With a strong track record of bringing international businesses into the U.S. market, Simon now advises companies looking to expand overseas, using his proprietary 4 P’s framework—People, Product, Process, Price—to drive sustainable revenue success.

Outside of his professional work, Simon and his wife love entertaining, and he’s been an avid sourdough baker for more than 15 years. He is also a passionate sailor, the owner of an 80-year-old wooden sailboat, and has logged thousands of miles at sea, including a full Atlantic crossing.

Morgan DeNicola: On Trust, Diplomacy, and Global Change

Fri, 14 Nov 2025 14:06:00 -0500

When I sat down with Morgan DeNicola, Executive Director of the DeNicola Family Foundation among other things, I knew I was talking to someone who doesn’t just talk about global issues—she goes out and gets her boots dirty. Morgan is the Vice Chairman of the Humpty Dumpty Institute (HDI), the organization that works with Congress, the State Department, the UN, embassies, and young people to spark real dialogue on the world’s toughest challenges.

Her work with congressional delegations has taken her from Beijing’s Taihe Global Civilization Forum to Malawi, where a visit to the Amitofo Care Centre lit a fire in her. What she saw there pushed her to launch Cosmo Cares Mobile Healthcare Van, now being donated to the ACC to reach remote villages in Lesotho—with a formal dedication set for November 17, 2022. More recently, she led a congressional delegation in Rwanda, because Morgan doesn’t do “slow.”

Back home, she’s part of the Steinberg DeNicola Humanitarian Awards, recognizing NFL players who step up for their communities, and she helps elevate global medical researchers through the CDC Scientific Scholarship. On top of that, she supports Ronald McDonald House, Big Brothers Big Sisters, and local holiday drives—all while serving on the board of the Elmwood Zoo, dedicated to inspiring real conservation action.

My conversation with Morgan reminded me why these interviews matter: she’s living her mission, not just reciting it—and that kind of truth sticks with you.

The Essence of Experience: James Corwin's Artistic Journey

Thu, 06 Nov 2025 14:45:00 -0500

James Corwin is a young American wildlife artist and gallery owner with works that are sold nationwide. His gallery, Corwin Galleries, is situated in Montana's Bitterroot Valley (an area recently popularized by the television series Yellowstone). James found success as an art entrepreneur, not just through his artistic talent, but by exploring innovative avenues of online marketing. He has built a multi-million-dollar brand and is defying the concept of "the starving artist.”

James found his creative passion painting wildlife, which expresses an obvious narrative that is uplifting, relatable, and has a touch of whimsy. He draws inspiration from his global travels. On the entrepreneurial side of James’ journey, there have been successes and setbacks, creative shifts and new goals. James is constantly testing and refining his business. He is excited to share an inside look into the life of an artist, what it takes to grow an art business, and how to invest in yourself.

Connect with James

https://www.facebook.com/jamescorwinfineart

https://instagram.com/jamescorwin

https://www.tiktok.com/@jamescorwin.art

https://www.youtube.com/@JamesCorwinFineArt

Raising a Glass to Change: The Mission of Avallen Solutions with Tim Etherington-Judge

Thu, 30 Oct 2025 19:03:00 -0500

A lifelong passion for environmental protection led Tim Etherington-Judge to co-found Avallen, the world’s most planet-positive spirits brand. But before that, two decades in hospitality — and a mental breakdown in 2016 — inspired him to launch Healthy Hospo, the first company dedicated to improving the health and happiness of hospitality workers.

Named to the Bar100 list of the most influential people in the global bar industry (2019–2022), Tim’s journey is one of resilience, purpose, and radical honesty. He even attempted 42 marathons in 42 days to raise awareness for mental health — and what he learned along the way might just change how you define success.

In this episode, Tim and I talk about sustainability, self-care, and why sometimes the bravest move you can make is slowing down.

🎧 Listen now and subscribe to YES, BRAND — stories of truth, purpose, and the people bold enough to live both.

avallen.solutions

Breast Cancer Awareness Month: Jenn Greenhut's Story of Survival and Self-Discovery

Mon, 27 Oct 2025 16:04:00 -0500

Jenn Greenhut is a stage IV breast cancer survivor, keynote speaker, and author of Everyone Needs a Larry. She is also the founder of Love, Zero Negative and The Zero Negative Foundation. Jenn’s mission is to ignite self-love, spread gratitude, and remind people that life is always working out for us—even when it doesn’t look like it. Through her signature Pinch Me method, she shows how our greatest challenges can be reframed as gifts from the universe. Pinched by stage IV cancer, Jenn chose to see it as a gift from God—one to be met with love, gratitude, and trust, the superpowers we all have within.

Instagram:
@lovezeronegative

@zeronegativeorg

Website:

Lovezeronegative.com

Zeronegativefoundation.org

Everyone Needs a Larry is on Amazon

Lastly, The Zero Negative Fpoundation annual fundraiser: For Love and Laughs at The Comedy Store November 9th … tickets are on sale https://www.showclix.com/event/lovelaughs2025

Taming Your Money Monster with Doug Lynam

Thu, 23 Oct 2025 19:34:00 -0500

No two people - or personal brands - are exactly alike. And no one demonstrates that better than Doug Lynam: From Marine to Benedictine monk to financial expert, Doug’s unconventional journey reflects his unique perspective on wealth and purpose. After graduating top of his class from Marine Corps Officer Candidate School, Doug spent two decades as a monk while leading a prestigious school’s math department. Transitioning to finance in 2017, he became a partner at LongView Asset Management, overseeing $250 million in assets.

His bestselling book, “From Monk To Money Manager: A Former Monk's Financial Guide To Becoming a Little Bit Wealthy—and Why That's Okay,” revolutionized the conversation around spirituality and wealth, proving that financial success and ethical living go hand in hand—not just coexisting, but enhancing each other.

In his latest work, “Taming Your Money Monster: Nine Paths To Money Mastery With The Enneagram,” Doug combines the Enneagram with modern psychology to help individuals transform their financial behaviors. Today, he is a sought-after speaker and coach, helping clients align money with their deepest values and purpose.

Connect with Doug

https://www.douglynam.com/

https://www.linkedin.com/in/doug-lynam/

https://www.instagram.com/douglynam/

https://www.youtube.com/@douglynam

In Tune with Life: Greg Kuehn on Music, Legacy, and Creativity

Thu, 16 Oct 2025 14:59:00 -0500

My pal Greg Kuehn and I go way back, in his case scoring TV commercials, and in my case as a publicist for people who direct, edit and score TV commercials! So I'm thrilled to have this brilliant man as my guest on Season 7 of YES, BRAND. Our friendship and our thoughts on what we do run deep.

Greg got his start in film working on the score for cult classic Repo Man, on which he arrange d music and played keyboards. Since then, Greg has scored numerous films, including Bandwagon, winner of the Maverick award at the Newport Beach Film Festival 2005, and “Born to Lose”, Doug Cawker’s loser epic on Provisional Films. Greg’s most recent film project is the acclaimed documentary, “Confessions of a Superhero”, produced by Morgan Spurlock. He is also set to begin composing on the feature documentary “We Were Feared” about the punk Mecca, The Cuckoo’s Nest in Costa Mesa and directed by Jonathan Mills.

Greg has scored hundreds of television commercials, and recent campaigns include DirecTV, Netflix and Mini Cooper. His company, Peligro Music and Sound Design continues to thrive as one of Los Angeles’ most sought after boutique music houses.

As musical director for singer / actress Megan Mullally, Greg has produced two critically acclaimed cd’s: The Sweetheart Break-In, and Big As A Berry. Their band, Supreme Music Program, continues to perform nationally, and is in preparation for the recording their third album.

Greg is currently writing and producing albums for punk icons Jack Grisham (TSOL), and Duane Peters (U.S. Bombs, The Huns).

Greg’s teenage sons, Elvis and Max are members of The Diffs, a great American rock band appearing at last year’s SXSW music festival. Their debut record on SOS records received high praise from numerous national publications, and their sophomore album will be released this year.

Building Bridges: Dr. Lola Adeyemo on Community and Inclusion

Thu, 09 Oct 2025 19:47:00 -0500

"I knew when I devised the concept of 'Season 7' that I intended to invite Dr. Lola Adeyemo to participate," Hersh recalls. "Lola is someone I've been speaking with for over a year and her vision, skill, and spirit continue to inspire."

Dr. Lola is a TEDx speaker, author, and CEO of EQImindset (Equity & Inclusion Mindset) who transforms organizations through strategic ERG implementation and inclusive leadership development. With her Doctorate in Organizational Leadership and almost two decades of experience, she partners with Fortune 500 companies to build cultures where diversity drives innovation and growth. Author of "Thriving in Intersectionality" and founder of nonprofit Immigrants in Corporate Inc., she combines academic expertise with practical strategies that create measurable business results and workplace transformation.

https://www.linkedin.com/in/drlolaadeyemo/

Bill Protzmann is Changing Lives - with Musimorphic

Thu, 02 Oct 2025 20:45:00 -0500

Prior to recording this episode, Hersh experienced Bill Protzmann's Musimorphic firsthand. The question Bill posed was, "Hersh, what song is on your heart right now?" It was the beginning of a beautiful relationship and ongoing discussion, a portion of which you, the listener, will experience here.

Bill is on a mission to raise awareness of music’s transformative power. With over 30 years of experience, he has taught everyone from corporate leaders to those experiencing homelessness how music can enhance mental, emotional, physical, and spiritual well-being.

In 2011, Bill founded Music Care Inc., a purpose-driven company dedicated to teaching practical ways to use music for self-care. His work earned him the National Council for Behavioral Health’s Award of Excellence in 2014—the industry’s equivalent of an Oscar. In 2023, Music Care Inc. introduced Musimorphic™, a bold new brand focused on enhancing wellness, deepening relationships, and bringing back the joy, play, and transformative healing power of music.

Websites https://quest.musimorphic.com https://www.musimorphic.com

Social Media Links LinkedIn: https://www.linkedin.com/in/billprotzmann/ @Musimorphic on FaceBook and Instagram https://linktr.ee/Musimorphic (includes all social and recorded music links) YouTube: https://www.youtube.com/channel/UC5fg36DMzTRrcEpI3NgpQhQ YourTango: https://www.yourtango.com/experts/bill-protzmann

eBook Lead Magnets Staying Sober For Thirty Days: https://musimorphic.com/musimorphic-sobriety/ How To Implement Desire: https://musimorphic.com/musimorphic-level-up/ Music As Self-Care: https://musimorphic.com/wp-content/uploads/2025/01/Music-As-SelfCare.pdf

Contact Phone: 800-785-8596 or 209-800-2185 Email: Bill@Musimorphic.com

Lindsay Tjepkema: The Most Human Brands Win

Thu, 25 Sep 2025 16:25:00 -0500

For the first episode of YES BRAND Season 7, Hersh sits down with Lindsay Tjepkema - a 3x founder and visionary B2B marketing leader with 20+ years of experience. She founded venture-backed SaaS startup, Casted, the first podcast and video marketing platform for B2B brands. As CEO, she led the company it to rapid growth with clients like IBM, HubSpot, and Salesforce. Now, as the founder of Human Brands Win, she helps founders build authentic, breakthrough brands. A sought-after speaker at SXSW, INBOUND, B2BMX, and more, Lindsay’s insights have been featured in Forbes, Entrepreneur, NPR, and TechCrunch. She is a Forbes Business Council member, co-leader of the Women of Pavilion Community, and a passionate advocate for founders defining success on their own terms. Lindsay lives near Boston with her husband and three sons.

Building a Legacy: Linda Rawson's Impact on Women-Owned Businesses

Wed, 24 Sep 2025 19:16:00 -0500

Linda Rawson is a technology entrepreneur, author, inventor, and C-level executive. As President of DynaGrace Enterprises, a Women-Owned Small Business in rural Morgan, Utah, she has secured millions of dollars in federal government contracts, conducting cutting-edge Technology R&D for prestigious clients like the Air Force and Naval Research Laboratories. Her journey began as a software engineer in the 1980s, a time when women in technology were a rarity in Utah. Overcoming challenges and exceeding expectations, Linda's background seamlessly blends technical expertise with sharp business acumen.

Beyond her corporate success, Linda is passionate about empowering women entrepreneurs. As the founder of GovConBiz, a company that helps businesses with Federal Government Contracting, and an author, she shares her insights and experience to help others navigate the path to success. She believes in the power of work-life balance. She enjoys spending time with family and friends, traveling, pursuing amateur photography, and embracing the outdoors through activities like golf, hiking, scuba diving, and winter activities. She brings a wealth of knowledge and a unique perspective to the conversation about public speaking, sales, and the entrepreneurial journey.

Want to learn the secrets to government contracting? Be sure and listen to Linda Rawson as she shares her experience, strategy and tidbits about government contracting.

https://podcasts.apple.com/ph/podcast/govconbiz-with-linda-rawson/id1525772424

Follow Linda: https://www.linkedin.com/in/lindarawson/

Manifesting Meaning: Steve Biegel on Getting Brands to Think, Say, and Do

Thu, 18 Sep 2025 06:00:00 -0500

Steve Biegel has an encyclopedic knowledge of what has and hasn’t worked in advertising over the past several decades... running deeper still is his understanding of purpose and the role it plays in the brand-consumer relationships of today.

An award-winning ad veteran, Steve got his start as a copywriter with experience at agencies like Ammirati & Puris, Ogilvy, Havas, and others. He served as Partner/Executive Producer at WildChild Content in NY, where he oversaw branded content campaigns and produced social impact films such as THE WALK.

Going back to his writing roots, Steve - who has also been an adjunct professor at Queen’s College - is currently working with a publisher, writing a book on conscious-driven marketing, and how to craft brands that people don’t just buy, but love, believe in, and advocate for.

Steve’s take blends psychology, behavioral economics, cultural insights, and hard-as-a-diamond data with real-world case studies, offering a practical roadmap to build brands that matter in a skeptical, value-driven world. In a real throwback to the history of human connection, he discusses tribe-building and the clubs consumers wish to join, along with adapting technologically in our times. “think, say, and do what is needed to become the version of themselves they aspire to become.”

Connect with Steve:

https://www.linkedin.com/in/steve-biegel-1b03503/

Business Insights with Abhishek Singh: A Journey through Crypto and AI

Thu, 11 Sep 2025 18:12:00 -0500

With over 14 years of experience, he've seen ups and downs. Built his first venture from scratch to $10 million ARR, but also faced failures, like in ed-tech. Learning from mistakes, he explored the world of crypto, even wrote a book about it.

In 2021, he founded AcknoLedger to explore web3.0's potential, raising $2.5 million.

Then, in 2022, got hooked on socialfying and launched "Voice of Crypto," and moved to London giving everyone a say in the crypto world. It's growing fast, with 1 million users. It's not just another news outlet; they are a community-driven platform with over 1 million active users. Their goal is to demystify crypto and make it accessible to everyone, using simple language that anyone can understand.

Alongside Voice of Crypto, he launched "Vitamin i," a marketplace for web3.0 influencers. Vitamin i connects brands with influencers who are shaping the future of the internet. It's more than just a marketplace; it's a platform for collaboration and innovation in the ever-evolving landscape of web3.0.

https://www.linkedin.com/in/abhisheksinghrajpurohit/

Navigating Modern Marketing with Arias WebsterBerry

Thu, 04 Sep 2025 06:00:00 -0500

Arias WebsterBerry is a highly successful entrepreneur, digital marketing strategist, and business coach, best known for founding WebsterBerry Marketing, Ignite Funnels, and Launch Ignition Ai. With over a decade of experience in digital marketing, he has generated over $112 million in revenue for his clients by helping them grow their online presence and scale their businesses using automation and cutting-edge marketing strategies. Arias is also the author of Content Cannon, a guide that empowers entrepreneurs to create impactful content strategies that resonate with their audiences and drive business growth. His mission is to help 1,000 entrepreneurs achieve $100,000+ and 100 entrepreneurs generate $1 million by 2026.

Tales from the HR Vault: Daniel Friker Unplugged

Thu, 28 Aug 2025 20:50:00 -0500

Daniel is an executive with a proven track record of driving transformational leadership and strategic growth across Fortune 100 to SMB's within Energy, Manufacturing, CPG, Technology, and Professional Services.

Increased market share by 31% and revenue by 107% by developing and executing comprehensive global market development strategies.
Achieved 27% improvement in new business revenue and 60% operational efficiency through data-driven Power BI insights.
Spearheaded enterprise-wide transformations resulting in 50% improvement in customer KPIs and 92% reduction in compliance penalties.

Mark Rampolla is Still (Coco)Nuts: Igniting Categories and Reclaiming Brands

Thu, 21 Aug 2025 18:43:00 -0500

Mark Rampolla is a visionary entrepreneur and the founder of ZICO Coconut Water, a brand that helped create the now $8 billion global coconut water category. After growing ZICO into one of the fastest-growing beverages worldwide, Mark sold the company to Coca Cola in 2013. He then transitioned into investing, co-founding PowerPlant Partners, where he played a key role in the plant-based food movement, including the success of Beyond Meat.

In 2020, Mark made a bold move by repurchasing ZICO from Coca Cola with a group of investors, including Jesse Itzler and tennis star Naomi Osaka. Now, through GroundForce Capital, Mark manages $500 million in assets, focusing on health, wellness, and sustainability investments. His journey reflects a deep commitment to innovation and positive change in the consumer goods industry.

Empowering Through Alignment: Marla Ballard's Journey with YU2SHINE

Thu, 14 Aug 2025 17:39:00 -0500

CEO (YU2SHINE) & Unconquerable mE Program Director

With over 30 years of business and leadership experience, Marla Ballard is dedicated to empowering individuals to achieve their highest potential.
Her journey encompasses significant achievements, including being a top producer and trainer for an international wellness company, serving on multiple non-profit boards of directors, and founding successful companies and business networking organizations.

As CEO of YU2SHINE, along with the YU2SHINE Founder, Victoria Rader, Marla leads a global mission of quantum personal development. She exemplifies living a God-guided life filled with love, compassion, freedom, and unity.

Under her leadership, YU2SHINE aims to help each person shine their unique light and live authentically.

Certifications and Expertise

Marla holds several prestigious certifications:

⇢ Professional Enlightenment Coach ®
⇢ Free mE® EFT Practitioner & Instructor
⇢ThetaHealing® Certificate of Science
⇢YU2SHINE Quantum Light Touch Practitioner
⇢ Bachelor of Science in Animal Science
⇢ Speaker, Trainer, International Best-Selling Author

From Bicycle Tours to Keynote Stages: Unveiling Strategic Pete

Thu, 07 Aug 2025 17:24:00 -0500

Peter Murphy Lewis is the innovative founder of StrategicPete.com and a distinguished fractional Chief Marketing Officer. Specializing in translating complex marketing data into clear, actionable strategies, Peter is pivotal in driving revenue and growth across diverse sectors, including software, travel, media, and more uniquely, zoos and banks. His ability to find commonalities in seemingly disparate industries sets him apart in the field of strategic marketing.

Beyond his consulting prowess, Peter is also the host of two television shows and the producer and narrator of a compelling documentary, blending his expertise with a natural talent for storytelling.

Living with his family in a literal zoo in Wichita, Kansas (YES!), Peter's life is as colorful and dynamic as his professional endeavors. Known for his skill in assembling and leading high-performance teams, Peter is the trusted advisor for CEOs seeking to demystify their marketing efforts and accelerate business growth.

https://www.linkedin.com/in/petermurphylewis/ https://strategicpete.com/

Fairy Dust and Future-Proofing with Toni McLelland

Thu, 31 Jul 2025 06:00:00 -0500

UK-based Toni McLelland serves clients globally, as an RSA Fellow, Critical Friend, Business Mentor, and founder of The Compassionate Organisation Framework and Leadership Model.

Known as "The Queen of Compassion" and "The Compassionate Businesswoman," she comes with a sprinkling of #TonisFairyDust and has been described as fairy dust personified. Toni is an inspirational, people-leader and one that passionately navigates C Suite and board members through individual and business challenge, crisis and change management for futureproofing and sustainability in business. She is a business specialist for third sector, social and public causes and has led organisations in this space for over 30 years.

A veteran in DEIB which underpins all her work she also has her own ‘BLEND’ leadership change model and is keen to assist leaders with business acumen to futureproof business whilst leading the People and Sustainability agendas.

From Archetypes to Outlaws: Amy Zander's Branding Journey

Thu, 24 Jul 2025 06:00:00 -0500

Meet Amy Zander, The Mobstress of Marketing, and Founder of Zeedia Media, which helps clients increase SEO and online content through social media marketing, blogging, content management, training, podcast launches, and website and logo design.

In her own words, "Your brand should be VERY powerful yet very SIMPLE. One single emotional connection done right.
That is what Brand Archetypes is about. What is your Brand Archetype?"

From Corporate-to-Creative: Renée Besson Voices Her Preference

Thu, 17 Jul 2025 15:30:00 -0500

Accountant turned Voice Over Actor! It's never too late to follow your passion. Renée shares her story of transitioning from corporate, to entrepreneurship and finally stepping into her true passion, the creative space. Having voiced for Crisco, Greenpeace and others, she shares the highs and lows of making a transition at middle age. It's about being true to yourself and what you really love.

Marketing Marvel: Jake Setterlun's Bumpy Road of Growth and Innovation

Thu, 10 Jul 2025 16:16:00 -0500

Jake Setterlun, a 28-year-old entrepreneur from Milwaukee, WI, began his business journey at the age of 19 while navigating college and searching for his life's direction. Along the way, he has experienced both remarkable successes and significant setbacks, including failed ventures, scaling to million-dollar months, losing it all, and rebuilding from scratch. These experiences have given Jake a unique and diverse perspective on business and starting from the ground up. His businesses have been featured in Inc., Yahoo Finance, and Influencive and were recognized with the prestigious 2024 Inc. 5000 award for being the fastest-growing marketing company.

Website: https://jakesetterlun.com/

"Entrepreneurial Insights: Changing Music Education with Patrick Boylan

Thu, 03 Jul 2025 19:22:00 -0500

Patrick Boylan is a skilled multi-instrumentalist and co-founder of MuseFlow, a groundbreaking music EdTech platform often referred to as "The Duolingo of Music Education." Frustrated by the limitations of traditional music education, Patrick began exploring self-directed practice, which reignited his passion for music and led him to focus on sight reading as an engaging learning tool.

MuseFlow teaches bite-sized skills through sight reading, allowing students to master new concepts efficiently and enjoyably by focusing on reading and playing music at first sight. Patrick loves shared his insights on learning and EdTech, inspiring parents, teachers, and self-learners to help students and themselves achieve flow state through MuseFlow’s unique approach.

http://museflow.ai

Coupon Code for 50% Off: YES50

Revolutionizing Finance: Robert Roose on Blockchain and Global Opportunities

Thu, 26 Jun 2025 05:42:00 -0500

Robert first got started in crypto in 2013. His mission is to equalize the playing field to bring new financial opportunities to everyone worldwide. Having dealt with problems of blockchain incompatibilities and observing struggles of web3 mass adoption, he sought to build a protocol to bring everything together: any token to any token, on any network.

Through the Storm: Holly Porter's Fight and Vision for Retreat R n R

Thu, 19 Jun 2025 05:28:00 -0500

Holly Porter stands as a beacon of resilience, a 15-time best-selling author, seasoned philanthropist, and a true survivor. Her incredible journey includes a 70-day battle with COVID-19, from which she emerged with unwavering determination. Passionate about wellness, she leads a non-profit dedicated to aiding the long COVID community.

Holly's infectious joy embodies hope, her wisdom uplifting others, proving that healing is possible after the toughest of battles, inspiring countless lives along the way. Holly’s newly founded Retreat RnR just launch a SaaS Platform early 2024. This is a game changer for any Retreat Leader!

Connect with Holly

Website: HollyPorterInternational.com

Email: holly@hollyporter.com

Website: AdventureBucketWish.org

Unlocking Creative Potential: Insights from Claire Waite Brown

Thu, 12 Jun 2025 06:53:00 -0500

Through the Creativity Found podcast, online directory and membership, Claire Waite Brown inspires and encourages adults to get creative, and connects people that want to take up a creative activity with artists and crafters who can show them how.

Challenging the Hustle Myth: Jeremy Shapiro’s Perspective

Fri, 06 Jun 2025 04:58:00 -0500

As a mentor and coach to entrepreneurs, serial-entrepreneur Jeremy B. Shapiro helps founders find Entrepreneurial Freedom as a true business owner – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business. For over two decades, through structured masterminding, one-on-one coaching, and consulting work, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business and attain the freedom they deserve.

Connect with Jeremy

https://instagram.com/bayareamastermind
https://linkedin.com/in/jeremyshapiro/
https://linkedin.com/company/bay-area-mastermind/
https://facebook.com/BayAreaMastermind

Curious About Navigating Business Change? Insights from Jon Bassford

Thu, 15 May 2025 06:00:00 -0500

"Jon Bassford really piqued my curiosity about operations," Hersh admits when commenting on this episode. And that makes sense, because Jon is an ops professional and entrepreneur driven by his Curiosity! It is his super power and it has driven his personal and professional advancement.

After law school, Jon put this inquisitiveness to work launching, managing, and improving operations for venture backed startups to global nonprofits with impact!

Today, Jon is known for his curiosity-driven leadership, helping organizations and individuals innovate, change, and grow through by adopting Curiosity as their superpower.

Making the Impossible Merely Difficult with Kimberly Wiefling

Thu, 08 May 2025 15:30:00 -0500

Hersh sits down with Kimberly Wifeling, who has been described as a “force of nature” - an apt description, Hersh points out. She is determined to use that force to make a significant positive impact on our world.

Kimberly Wiefling helps people achieve what seems impossible, but is "merely difficult." She’s the author of the globally popular book Scrappy Project Management - The 12 Predictable & Avoidable Pitfalls Every Project Faces; the founder of Wiefling Consulting, and cofounder of Silicon Valley Alliances. Her latest book, “Turning Ideas Into Impact”, is an anthology with 15 other Silicon Valley consultants.

A physicist by education, she worked at HP for 10 years in 7 different engineering and project management roles, including leading an R&D team launching a new mass spectrometer, then 3 years in Silicon Valley startups leading product development teams in hardware, software, and complex systems involving both. She’s worked with 50+ globalizing Japanese companies, and with people from over 50 different countries, helping organizations solve global problems profitably. Kimberly lives and works in Silicon Valley, and has helped to start, run and grow many small businesses, including several that are still alive and profitable, and one of which grew to millions in revenue with only seed funding from her and the other founders.

Kimberly’s superpower is turning managers into leaders and groups into true teams who can achieve “impossible” together.

Building & Scaling with Dame Lady Jen Du Plessis

Thu, 01 May 2025 09:50:00 -0500

Lady Jen lives by the motto, "Create a work life that makes life work!” and as someone who's accompanied her on the Marketers Cruise and the Podcasters Cruise (newly minted as The New Media Cruise), I can attest that she is among my most industrious colleagues.
Known as "The Team-Building & Scaling Architect," Lady Jen Du Plessis specializes in helping business owners and executives build world-class teams, allowing them to scale their businesses while living their dream lifestyle. A few of her notable awards include the 2024 Impact Mentor of the Year and the 2024 SheLeads Women of Excellence Award.

Dame Lady Jen, a member of the Royal House of Cappadocia and Royal Order of Constantine the Great and Saint Helen, has emerged as a powerful and charismatic Award-winning International speaker, sharing stories of resilience, sorrow, and triumph in business. She is a 4X #1 best-selling author, podcast and TV show hostess of Business on the Vine.
A devoted philanthropist, she supports causes for homeless women and children, human trafficking prevention, U.S. Military Veterans, and animal shelters.

Beyond the Finish Line: Leadership Lessons from Lee Povey

Thu, 24 Apr 2025 06:00:00 -0500

Lee Povey is a high-performance leadership coach specializing in working with founders and start-ups. As a former elite cycling athlete and Olympic Development Program Coach for USA Cycling, Lee has a deep understanding of what it takes to lead at the highest levels.

Through coaching hundreds of World, National, and Olympic champions, Lee has gained invaluable experience in developing World-Class leadership and people.

He helps leaders and high-achievers understand how best to motivate, lead, give feedback, and empower their teams to incredible growth and performance. He breaks down the human experience in a relatable way, giving tips, skill sets, and valuable mindset insights, allowing us all to perform like Olympians while retaining a strong focus on happiness and longer-term fulfillment.

He also runs men’s groups as a way to give back and help develop better fathers, husbands, friends, and leaders.

Connect with Lee

https://www.leepovey.com/

Exploring the World with Linda King: Travel Tips and Tales

Thu, 17 Apr 2025 15:10:00 -0500

Linda King is an author, travel writer and travel blogger. As a former travel agent and banker, she have a wealth of experience in travel and money management. The Smart Travelista brand is about travelling and saving money.

Linda have written ten books – 7 in the Smart Travelista series and 3 in the Antics from Abroad series.

Linda is currently working on a book about sustainable travel and climate change, and she will appear on Hersh's TRUTH TASTES FUNNY podcast to discuss that when the time is right.

A Journey through Indigenous Traditions with Marc-John Brown

Thu, 10 Apr 2025 17:52:00 -0500

Marc-John is the Co-Founder and Co-Director of Native Wisdom Hub. This ethical for-profit organization seeks to help steward the world's fast-emerging psychedelic renaissance and industry in ways rooted in ethics, responsibility, and integrity. This wasn't always Marc-John's position, however. Whilst a student of indigenous wisdom traditions since his late teens, he qualified as a language interpreter and translator aged 22, and from age 24 onwards, he opened six companies, launching two of them fully before crashing and burning in 2018-2019.

This burnout led him back to his deepest calling: indigenous wisdom traditions. Today, as co-founder and co-director of Native Wisdom Hub, Marc-John gets to exercise all of his greatest passions, combining said traditions with his love for high performance, community-building, and deep healing in a business environment that offers coaching, teaching, mentoring, ceremonial healing, and retreats, striving to help people reach the very best version of themselves at every juncture.

You Ain't Seen Nuthin' Jet! Ms. van Wijk's Successful Adventure

Thu, 03 Apr 2025 05:46:00 -0500

Jet van Wijk (pronounced Yet Von WIKE) is a Dutch author and founder of several companies, including Laptop Lifestyle Master Program and JVW Agency. She is an internet personality and author of the tell-all book “What Influence” on the dark side of the influencer industry. Jet is an award-winning business coach and leader within the digital marketing industry, promoting a philosophy of ethical marketing.

Jet isn’t just a seven-figure entrepreneur. She’s a guide, mentor, and strategist empowering the next generation of digital leaders to escape the confinements of the 9-5 lifestyle.

Becoming a digital entrepreneur isn’t something you can learn at school. The textbooks are outdated, and most teachers don’t have real-life experience or industry insights. That’s where Jet and the Laptop Lifestyle Master Program comes in.

Jet works with freelancers to give them the tools to make $3,000 to $5,000 monthly, working from anywhere, with proven frameworks, strategies, and DFY templates. You can make this your reality in just 90 days with LLMP. The program has been featured in LA Weekly, OK! Magazine, Grazia, Forbes, and ELLE Canada.

Book a Quick Consult with Jet:

https://bit.ly/40uDULW

Website: https://www.jetvanwijk.com/

Marcel Becker on Professional Branding, LinkedIn, and Life at 25

Thu, 27 Mar 2025 06:00:00 -0500

Marcel Becker is a LinkedIn consultant, copywriter, and investment professional helping businesses leverage LinkedIn for long-term brand growth and network expansion. With a self-developed strategy, he enables clients to automate and organically grow their networks while generating leads, business partnerships, and recruitment opportunities. Now active in the investment sector with Mount Capital Management Ltd., Marcel brings extensive experience in finance and real estate. Having built a Europe-wide network of top service providers, he also helps businesses connect with key partners and projects efficiently.

Communicate and Conquer: Coaching Insights for Business Success with Mike Lane-Evans

Thu, 20 Mar 2025 16:35:00 -0500

Mike Lane-Evans is an International Coaching Federation (ICF) accredited coach and the Founder of Forefront Coaching. With over seven years of experience in helping entrepreneurs and senior leaders enhance their communication, Mike has supported more than 1,000 individuals in achieving impactful pitches, presentations, public speaking, and internal company communications.

Mike’s journey into coaching began after a career-changing realization during his time as a communications consultant. After struggling to make the desired impact in his own career, he developed unique personal presentation tools and models that transformed both his approach and the results he achieved. Now, he shares these insights through coaching and podcasts, offering practical frameworks designed to help individuals make an authentic impact without relying on scripted gestures or templated communication techniques.

Mike’s work emphasizes the development of authentic confidence, charisma, and presence, ensuring that clients communicate in a way that feels true to themselves while maximizing their influence. His expertise is sought by entrepreneurs, senior leaders, and corporations alike, and his methods have consistently bridged the gap between where his clients are and where they aspire to be in their communication skills.

Connect with Mike

https://www.forefront-coaching.com/

https://www.linkedin.com/in/mike-lane-evans-18ab678b/

It's CrunchGrowth Time! Phil Masiello is Scaling Brands Profitably

Wed, 12 Mar 2025 07:23:00 -0500

Phil Masiello, founder of CrunchGrowth and a seasoned entrepreneur, is known for his revolutionary impact on the e-commerce and business strategy sectors. He embarked on his entrepreneurial journey at 27 and enhanced his expertise with an MBA in Marketing and Finance. Phil's ventures, including his pioneering role in e-commerce for the meal industry and his transformative work with Raw Essentials, showcase his strategic acumen.

With 800razors.com, he demonstrated creative and effective PR strategies. His agency, CrunchGrowth, stands out for its innovative, cost-effective approaches to maximizing sales, particularly in food products and personal care. Phil also hosts "Crunching Your Growth" on E360tv, where he interviews leading experts and shares that wisdom on entrepreneurship, inspiring a new wave of business leaders. His story reflects a commitment to transformative thinking in the ever-evolving e-commerce realm.

Behind the Scenes with Zeck: Fun Meets Functionality with Robert Wolfe & Allison Capaldi

Thu, 06 Mar 2025 07:00:00 -0500

"I don't play favorites, but let me say that my time with Robert Wolfe and Allison Capaldi ranks right up there," says Hersh of his joint interview with the brilliant minds behind Zeck the company that is revolutionizing, streamlining, and frankly just making tolerable, the process of preparing decks and holding board meetings and presentations.

Zeck is a cloud-based software platform that is transforming the board meeting. Zeck creates both time efficiency and qualitative improvement of board dynamics. Basically, after living through miserable and outdated board meetings, as both operators and board directors, we decided to completely reimagine the entire board meeting process.

Zeck is co-founded by Edward Norton, an award-winning actor, filmmaker, and entrepreneur, and by Robert and Jeffrey Wolfe, the founders of Moosejaw (acquired by Walmart) and CrowdRise (acquired by GoFundMe). James Zubok, an incredibly experienced software company operator and private equity investor, is a founding partner.

Zeck is reimagining the entire board meeting process. Leadership teams are saving a crazy amount of time (Zeck AI is mind blowing) and sending a superior product to their board. But, the ultimate game changer is that Zeck is having a transformational impact on the dynamics between leadership teams and their boards, making the process strategic and forward thinking. You will never again go into a board meeting and scroll through a deck that your board already read. Such a phenomenal waste of everyone’s time.

Understanding the Exchange of Value: Sid Mohassab's Perspective

Thu, 27 Feb 2025 07:00:00 -0500

Sid Mohasseb is known as the “Entrepreneur philosopher.” Sid is twice best-selling author (“You Are Not Them: The Authentic Entrepreneurs Way” and “The Caterpillar’s Edge: Evolve, Evolve Again and Thrive in Business”), a university professor at both engineering and Business School, a 2 time TED speaker, an advisor to fortune 500 leaders and an innovation thought leader who has built multiple companies and invested in many more. He is a frequent contributor to Forbes, TIME, Newsweek, USAToday, Fox, Independent, Foreign Policy, Globe, London School of Economics, and Harvard Business Review.

Connect with Sid at sid@mohasseb.com

Inside the Mind of Thomas Trautmann: Ethical Persuasion Unveiled

Thu, 20 Feb 2025 07:00:00 -0500

Dr. Thomas Trautmann is a self-described “Happy Tribes Builder” who first fostered community within his own family. Living in the south of France on the picturesque coast, Thomas spends quality time with his patient wife, their three sons, and their furry entourage of dogs, cats, and horses.

Beyond his home life, Thomas builds community with his clients. Following scientific studies in artificial intelligence (Ph.D) and earning an engineering degree in computer science, his career led him to marketing and sales positions at established companies like IBM, HP, AOL, Bosch, and Steelcase. An entrepreneur at heart, Thomas eventually left the corporate world to start his own business – and learn from his mistakes along the way.

Several years ago, Thomas became a Certified Neuromarketing Instructor. He now leverages the latest brain and decision-making science to improve his clients’ marketing, sales, and business strategies. During his studies, Thomas noticed differences between male and female brains. This knowledge inspired him to create the NeuroCouple System and write his first book “Is There a Brain in Your Couple?” to help couples understand each other’s hardwiring.

Though neuromarketing provided powerful insights, Thomas realized the field lacked humanity’s smile. He decided to share this knowledge with his clients to help others make the best decisions. This mission gave rise to his Ethical Persuader System and second book “Get More! Money, Success, Followers.”

By merging the NeuroCouple and Ethical Persuader systems, Thomas created a solution for the married business owner (m/f) to strengthen their personal and professional lives. He helps CEOs, Executives and Business Owners evolve from stressed Chihuahuas to happy and successful Kangals teaching and coaching them to Get More! Trust, Success and Fun!

Becoming a 10X Business Coach with Grant Cardone was a natural next step for Thomas to combine brain science and ethical persuasion with Cardone’s incredible expertise in money, marketing, and sales – helping clients grow 10X.

Today, Thomas gives workshops, trainings, coaching, and seminars for organizations and individuals worldwide. He speaks at global conferences, empowering people to become ethical persuaders and fulfilled business owners living life to the fullest.

Connect with Thomas:

https://www.happy-brains.com/

https://www.linkedin.com/in/thomastrautmann/

Urmi Hossain: Branding, Career Values, and the Self-Publishing Journey

Thu, 06 Feb 2025 07:00:00 -0500

Urmi Hossain is a woman who wears many hats: self-published author, speaker, blogger, polyglot, mentor, and holder of both the CFA (Chartered Financial Analyst) and CAIA (Chartered Alternative Investment Analyst) designations. She works in the financial services industry in Canada, where she lives. Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, reflects her journey of being a third-culture kid. Passionate about women’s empowerment, Urmi is the Social Media Lead for Women in Leadership’s Victoria Chapter and the Campaign Manager at Femme Influence. She is a big proponent of learning and self-development; one of her passions is public speaking. She has been part of the Toastmasters club since 2019 where she served as the roles of both VP of Education and President. In her free time, she enjoys reading thriller and mystery books and working out such as boxing, HIIT workouts, and running.

Connect with Urmi:

https://www.linkedin.com/in/urmihossain/ https://www.youtube.com/@urmihossain https://www.instagram.com/urmamio/

Book https://www.amazon.ca/Discovering-Your-Identity-Interracial-Struggle-ebook/

(0:00) Urmi Hossain on building a personal brand and podcast introduction (2:42) Urmi Hossain's journey to personal branding and its impact in the digital age (7:59) Urmi Hossain's book, self-publishing journey, and alignment with finance career (13:30) Aligning personal values with company values and career insights (16:11) Urmi's future goals and personal branding advice

The Magic of Meeting: Referral Diva Virginia Muzquiz Tells All

Thu, 30 Jan 2025 07:00:00 -0500

Hersh met Virginia Muzquiz, the "referral diva," on his first Marketers Cruise in 2024. They've now done two cruises together and Hersh describes his guest as "a flashlight that emits good vibes, bringing your network into focus." Virginia joins Hersh to discuss building and maintaining a personal brand. They explore Virginia's journey, emphasizing the power of relationships and coaching. The episode covers leverage, productivity, and the value of having multiple coaches for different life and business aspects. Virginia shares personal challenges and the importance of a supportive community. They delve into self-awareness, crafting personal narratives, and brand presentation. Virginia also offers insights on content creation, YouTube, and LinkedIn strategies, ending with advice on overcoming branding challenges.

Connect with Virginia

https://www.linkedin.com/in/virginiamuzquiz/ https://masterconnectors.com/

(0:00) Building your personal brand and introduction with Hersh Rephun (1:34) Welcoming Virginia Muzquiz, the referral diva (2:37) Virginia's journey and career background (5:09) Leveraging relationships and the importance of coaching (9:03) Understanding leverage, productivity, and the role of multiple coaches (13:19) Virginia's personal challenges and building a supportive community (21:26) Self-awareness, personal narratives, and brand presentation (25:05) Content creation, building a YouTube channel, and LinkedIn strategies (27:11) Challenges and final advice on maintaining a personal brand (30:44) Show closing and call to action

Amanda Cassar: Financial Independence and Leadership Lessons

Thu, 23 Jan 2025 15:00:00 -0500

Amanda Cassar is a dynamic financial expert, passionate storyteller, and seasoned speaker who brings a wealth of knowledge and real-world experience to every conversation. With a Master’s in Financial Planning and expertise spanning budgeting, wealth building, insurance strategies, and financial abuse prevention, Amanda offers engaging insights tailored to today’s financial challenges and opportunities.

As an author, podcast host, and global traveler, Amanda’s adventures include trekking the Bwindi Impenetrable Forest to observe endangered silverback gorillas, diving from Lake Malawi to Fiji, and collaborating with female leaders in the Himalayan foothills of Northern India. These experiences fuel her passion for inspiring others and highlighting the intersection of personal finance and human connection.

A champion for financial abuse awareness, Amanda empowers advisers to recognize the signs, support victims, and help clients transition from survivors to thrivers. Her captivating storytelling and practical strategies make her a sought-after speaker, having presented on stages from Sydney, Australia, to Orlando, Florida.

Connect with Amanda:

https://www.linkedin.com/in/amandacassar/ https://www.instagram.com/financechick https://www.facebook.com/MandMoo https://twitter.com/FinanceChicks https://www.youtube.com/c/AmandaCassar

(0:00) Introduction and Amanda Cassar's insights on values in work relationships (1:06) Amanda Cassar's background and discussion on financial abuse (5:28) Financial abuse prevalence and independence tips (12:31) Balancing family dynamics in business (16:11) Leadership insights from The Hunger Project experience (20:12) The art of public speaking and branding strategies (23:03) Connecting with Amanda Cassar

Roberto Capodiece on Blockchain Basics and Digital Ownership in the Modern Age

Thu, 16 Jan 2025 07:00:00 -0500

Roberto Capodiece, a pioneer in blockchain and decentralized systems, joins Hersh to explore the transformative power of blockchain technology. The episode kicks off with an introduction to Roberto's extensive tech background and his dedication to digital innovation. They delve into the fundamentals of blockchain, addressing common misconceptions and highlighting the importance of ownership and value in the digital age through peer-to-peer technology. Roberto shares insights on the historical context of decentralization and its significance today. He also discusses his personal brand journey and lifestyle choices, offering practical tips for blockchain novices and recommending resources to further their understanding.

As a Senior Blockchain Architect, Roberto's expertise encompasses a comprehensive understanding of blockchain layer 1 solutions, peer-to-peer networks, and the overarching realm of decentralized technologies. His professional narrative is rich with pioneering efforts in these domains, particularly since his blockchain epiphany in 2010. This journey has seen him consult extensively, design groundbreaking architectures, and lead innovative projects across various sectors.

Connect with Robert: LinkedIn - https://linkedin.com/in/rc10 Website - https://capodieci.medium.com/ X - https://x.com/capodieci Linktree - https://linktr.ee/capodieci

(0:00) Introduction to Roberto Capodiece and the value of blockchain (1:00) Hersh Rephun welcomes Roberto Capodiece and his tech background (4:25) Understanding blockchain technology and dispelling misconceptions (7:21) Ownership and value in the digital age with peer-to-peer technology (9:29) Decentralization in historical context and its modern importance (13:58) Roberto Capodiece's brand journey and lifestyle choices (19:52) Tips for blockchain beginners and closing resources

Jill Lublin on Truth in Publicity, Kindness in Business, and Guerrilla Tactics for Success

Thu, 09 Jan 2025 07:00:00 -0500

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. She and Hersh met on the 17th Annual Marketers Cruise - and are about to set sail on the 18th Annual Marketers Cruise! Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles. (0:00) Introduction to Jill Lublin and the importance of truth in publicity (0:30) Sponsor: Hersh Rephun's humorous intro (2:38) Jill Lublin's career journey and the role of kindness in business (6:43) Journey to prominence and the importance of adaptability and learning (10:26) The evolving landscape of publicity and personal vs. corporate branding (18:04) The critical role of truth in publicity and guerilla publicity tactics (22:39) Jill Lublin's closing thoughts and special offer (24:04) Hersh Rephun's humorous outro and call to action

Who Made Lindsey Epperly the Boss? This Leader Talks Imposter Syndrome and Balancing Family & Business

Thu, 02 Jan 2025 07:00:00 -0500

Lindsey Epperly is the CEO of Jetset World Travel, which she has scaled from a one-person operation into a team of over 80 dedicated members, recently recognized on the Inc. 5000 List of fastest growing companies. She has been named to the Forbes Next 1000 List and was most inspired by navigating her industry’s greatest crisis while expecting her first child, a season she affectionately refers to as the “MBA I never wanted.” Lindsey is dedicated to fighting burnout and imposter syndrome while teaching others how to turn obstacles into opportunities on her podcast, Who Made You The Boss? (0:00) Introduction with Lindsey Epperly and identity crisis (2:27) Understanding "Who Made You the Boss?" and imposter syndrome (5:00) Imposter syndrome in the travel industry and self-worth (8:40) Jet Set World Travel update and the role of a travel adviser (14:08) Marketing in the travel industry and balancing family and business (19:26) Navigating professional respect in a family business (21:58) Aligning personal passions with company goals (23:50) Insights from Lindsey's honeymoon and travel spontaneity (25:30) Finding Lindsey Epperly online and outro

Dave Fradin on Building Great Products, Tech Shifts, and the Role of Mediation in Management

Thu, 26 Dec 2024 07:00:00 -0500

With over 50 years of experience in the technology industry, David Fradin has trained thousands of managers worldwide and has worked as a product leader at companies like Apple and HP. He has authored several books on product success, innovation, and design and has contributed to multiple publications and podcasts. Dave is on a mission to share his insights and best practices with aspiring and experienced product professionals and to help them build insanely great products and services that delight customers and create value.

He is the author of "Building Insanely Great Products," "Organizing and Managing Insanely Great Products," and the Wiley published "Successful Product Design and Management" all available now on Amazon.

He has trained companies such as Cisco on these topics worldwide.

His mission is to help products succeed.

Connect with David:

https://spicecatalyst.com/ https://www.linkedin.com/in/davidfradin/ Books https://www.amazon.com/stores/David-Fradin/author/

(0:00) Introduction and climate change discussion (1:15) Welcoming Dave Braden and his background (3:22) Dave's joys and Hawaiian history (5:19) Dave's early career at HP and Apple (9:24) Overcoming challenges at Apple (11:05) Key meetings and product decisions (17:13) Hersh's Apple reseller memories (18:42) "Building Insanely Great Products" insights (20:01) Mediation's role in product management (21:44) Spice Catalyst's mission and goals (24:20) The necessity of employee training (25:55) Anticipating future technological shifts (28:12) Technological impacts on society (28:39) Tips for aspiring product managers (30:09) Product development best practices (31:17) Market strategy approaches (33:04) Closing remarks and where to find Dave Fradin (33:38) Show outro and call to action

Jordan Dugger on Overcoming Addiction, Entrepreneurship, and Building Impactful Brands

Thu, 19 Dec 2024 15:00:00 -0500

Jordan Dugger is a former opioid addict, turned 8-figure serial fitness entrepreneur, real estate + angel investor, and physique + human optimization nerd. Alongside his wife, Erin, they founded two 7-figure online coaching businesses that have generated more than $27m in total sales since 2018. Jordan’s journey to success has been nothing short of remarkable. He was born in a small town in rural Ohio, in a broken home that relied on government assistance to feed him and his two siblings. After overcoming a serious pain pill addiction and a long history of mental health battles,, he completely transformed himself first as a physique competitor and later as an online fitness coach. In 2018, he and his wife founded T4E Systems, an online functional health coaching company that generated over $3.5m and helped over 5,000 clients worldwide.

Erin and Jordan later founded Impact Fitness Coaching Academy in 2018, which Helps Health and fitness Professionals Create Profitable, full-time Businesses in Service of Others.

After the birth of their son Jaxson, they knew they needed to free up more time to spend with family, so they sold T4E Systems, making them one of the only online health coaching companies in the industry to exit successfully.

IFCA has grown to be the biggest online business mentorship company for health, fitness, and nutrition coaches worldwide.

After helping over 3,600 coaches, hiring over 50 team members, and generating over $27 million in revenue, he has learned something about building companies, particularly alongside his significant other.

(0:00) Introduction to Jordan Dugger and podcast (0:28) Sponsor: Introduction of sponsors (2:02) Jordan Dugger's background and overcoming addiction (6:26) Jordan's pivot to entrepreneurship (8:14) Influence of family on Jordan's business ventures (10:00) The excitement of entrepreneurship (13:22) Selling T4E Systems and business evolution (18:01) Personal brand vs. corporate brand transition (19:17) Developing unique methods in service industries (20:28) Managing T4E Systems and Impact Fitness Coaching Academy (21:03) Branding and marketing for Impact Fitness Coaching Academy (24:17) Importance of monthly webinars in marketing (24:38) In-person events as a business strategy component (28:57) Assessing event purposes and results (31:26) Link between emotional maturity and business success (34:36) Entrepreneurial advice for the younger generation

Sandra Possing on the Digital Nomad Life: Balancing Work, Travel...and Baby!

Thu, 12 Dec 2024 07:00:00 -0500

AND BABY MAKES THREE! Sandra Possing, a dynamic speaker, coach, and lifestyle entrepreneur, helps driven millennial women uplevel their finances and manifest their dream lives. When Hersh sat down with Sandra, she was expecting and 3 weeks ago gave birth to Baby Rio! ⁣ Born in Scandinavia, raised in Los Angeles, and currently based in the San Francisco Bay Area, she embodies the digital nomad lifestyle, and runs her personal development company from her laptop wherever she goes. You can follow her adventures with Baby Rio and dad Chris, on her socials.

Connect with Sandra

Website: https://sandrapossing.com/ Instagram: https://www.instagram.com/sandrapossing/ LinkedIn: https://www.linkedin.com/in/sandrapossing/

(0:00) Introduction to authenticity and entrepreneurship (0:38) Humorous branding examples and guest introduction (2:21) Embracing the digital nomad lifestyle (3:30) Sandra's first major travel experience and its impact (6:10) Finding balance between work and travel (9:27) The role of authenticity in coaching and business (12:54) Strategies for balancing work and leisure while traveling (15:59) Crafting and marketing a personal brand (21:08) Challenges and strategies in lifestyle entrepreneurship (22:45) Navigating business with a new baby on the way (23:39) Streamlining business for greater efficiency (24:00) Insights for mompreneurs and entrepreneurs on authenticity (25:44) The power of intuition in business decisions (26:16) Closing thoughts and call to action

Mike Begg on Mastering Amazon Sales, Ad Placements, and Future Marketplace Trends

Thu, 05 Dec 2024 07:00:00 -0500

Mike is an eCommerce entrepreneur, and currently, the co-founder of a digital marketing agency focused on the Amazon platform. He made the jump to start his own business and get into eCommerce while he was working in real estate for Sears and could see the writing on the wall that the company was going down. At the same time, Amazon was in its ascendency and he saw a huge opportunity to build a business around it.

He has speaking experience at in-person ecommerce events like The Mexico Trip. He has also previously done virtual events for Prosper Show, SEMRush, Feedvisor, and Payoneer, among others. In addition has also been on podcasts such as the BiggerPockets Business Podcast, Private Labeler Show, Business Mastermind Podcast, and David Meltzer’s Office Hours.

Connect with Mike:

Email: mike@amzadvisers.com Website: https://www.amzadvisers.com/ LinkedIn: https://www.linkedin.com/in/mbegg/

(0:00) Introduction to the episode and the importance of customer data for DTC brands (1:28) Introducing guest Mike Begg, Amazon expert and discussion on Amazon vendor expertise (4:22) Steps to start selling on Amazon and navigating ad placements (9:46) History of AMZ Advisors and differentiation in the marketplace (11:39) Predictions for the future of the Amazon marketplace (14:26) Challenges faced by brands on Amazon (17:47) Learning resources and contacting AMZ Advisors (18:55) Advice for young brand owners

Trish Tonaj on Creativity, Mentorship, and Thriving as an Entrepreneur

Wed, 27 Nov 2024 07:00:00 -0500

Trish Tonaj is an author, artist, and the Founder/Host of shareyourstories.online. A passion project built on a platform of mentorship and breaking barriers to success, SYS features global entrepreneurs and enterprise leaders sharing their best ideas. In 2024, the SYS Community introduced Marketing Grants “Funding for Entrepreneurs by Entrepreneurs.” Trish is the author of two books, "Breaking Barriers: 10 Entrepreneurial Women Share Their Stories" and "A Diary of Change: 12 Personal Tools." She is now trading pen for paintbrush, creating original works of art and adding a splash of colour wherever possible. As a podcast host, Trish introduces the person behind the logo on Business Mentorship: Keepin’ It Real, which recently crossed the 200-episode mark. In 2024, Trish was named “Leader of the Year” by Women Changing the World in the Americas."

A passion project, built on a platform of mentorship and breaking barriers to success, featuring global entrepreneurs and enterprise leaders who share their great ideas. As a podcast host, she introduces the person behind the logo in Business Mentorship; Keepin’ It Real. In 2024, the SYS Community introduced Marketing Grants “Funding for Entrepreneurs by Entrepreneurs”

Pursuing her passion for the arts, Trish is trading a pen for a paintbrush creating original works of art, inviting you to enjoy a splash of colour.

As a published author, she has two books: Breaking Barriers 10 Entrepreneurial Women Share Their Stories and a Diary of Change 12 Personal Tools.

Recognized by her peers, in 2024 Trish was named “Leader of the Year” by Women Changing the World in the Americas.

To Register for the Global On-Line SYS Grant Awards & Networking, Wed, Dec 4, 2024 with Keynote: “Building A Brand & Selling the Truth,” Hersh Rephun:

https://shareyourstories.online/events/global-on-line-sys-grant-awards-ceremony-wednesday-december-4-2024/

(0:00) Introduction to Yes, Brand podcast with guest Trish Tonaj (1:37) Trish's background, inspiration, and Share Your Stories (4:28) Impact of COVID on entrepreneurship and mentorship (6:04) Explanation of SYS marketing grants and entrepreneurial stories (9:23) Transition from corporate life to entrepreneurship and dealing with instability (15:52) Balancing passion and financial aspects in entrepreneurship (17:33) Upcoming SYS event and Trish's brand-building journey (20:06) The role of art and creativity in business and personal growth (23:19) Tips for solopreneurs and the importance of creativity in family and business (25:06) Encouraging show subscription, review, and branding promotion

Kelly Resendez on Abundance, Personal Growth, and Building Values-Driven Businesses

Thu, 21 Nov 2024 07:00:00 -0500

In addition to being a mom, business executive at GoodLeap, a multibillion-dollar Fintech company, bestselling author, and influencer, Kelly Resendez is a true leader in empowering women to live a life of abundance. As a co-owner of GoBundance Women®, a membership organization for women dedicated to achieving greatness and abundance, Kelly is passionate about helping others adopt an abundance mindset and overcome self-sabotage to achieve their goals. She believes that joy and success go hand in hand and has dedicated her life to helping women find both. Through her popular book Big Voices and her women-empowered network, Kelly shares her strategies and tools to inspire and empower women to think differently and achieve all they desire. (0:00) Introduction and building a company with values (1:00) Introducing Kelly Resendez and discussing abundance mindset (2:08) Overcoming self-sabotage and personal challenges (5:00) Kelly's journey in the mortgage industry and her awakening moment in 2004 (8:23) Response to adversity and taking action (11:18) Founding GoBundance Women and its impact (13:53) Personal growth's influence on business success (18:04) Balancing personal and professional branding (20:00) The role of values in shaping a business (22:56) Guidance for perfectionists in the business world (24:33) Enhancing health and productivity in the workplace (25:03) Building a supportive network and asking for help (25:22) Networking and elevating business through GoBundance Women (26:23) Outro with a call to action and show promotion

Barry LaBov on Creativity, Personal Branding, and Navigating Market Noise

Thu, 14 Nov 2024 07:00:00 -0500

Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized author, brand strategist, and honored guest here on the YES, BRAND podcast. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. Barry's upcoming book is entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.” (0:00) Introduction to Yes Brand and Barry LaBov (1:05) Barry LaBov's career and the start to 2024 (3:22) Economy insights and overcoming market noise (5:10) Barry LaBov's marketing journey and creativity in business (10:49) Entrepreneurs as artists and Hollywood connections (17:28) Barry LaBov's book and the power of personal branding (19:08) Navigating personal vs. corporate branding (21:35) Tackling commoditization and the impact of scale (23:14) Creativity in the age of AI (26:05) Final branding advice for young professionals (27:15) Call to action: Subscribe, review, and share the podcast (27:35) Closing remarks

Lori Lyons: Elevating Encore Entrepreneurs Online

Thu, 07 Nov 2024 07:00:00 -0500

WHY WAIT? Lori Lyons is the founder of Igniting Your Business, a premier website design agency, and it is aptly named. Specializing in crafting digital experiences that captivate and convert, Lori empowers businesses - particularly "encore entrepreneurs" - to elevate their online presence. Chatting with Hersh, Lori shares how she ensures clients enjoy a seamless - and effective - digital journey.

Lori is the host of the popular "The Encore Entrepreneur" podcast, where she and her guests translate the complicated side of “marketing speak” into simple everyday language for her audiences.

Visit Lori's website at https://lorilyons.me/

(0:00) Introduction with Lori Lyons on business control (0:47) Sponsor: Introduction and Sponsors (1:19) Lori Lyons's business and podcast insights (2:18) Lori's motivations and helping encore entrepreneurs (6:19) Tackling fear, imposter syndrome, and website creation (9:01) The role of personal branding in website effectiveness (15:10) Client success stories and marketing for Encore entrepreneurs (19:56) Strategies for scaling and the art of delegation (24:12) Connecting with Lori Lyons online (25:30) Hersh's insights on personal branding and authenticity (31:20) Leveraging humor in brand messaging (34:50) Listener Q&A segment (38:15) Sponsor: BrandBoosters (39:45) Wrap-up and preview of upcoming episodes

Prof. Christian Farioli on the Rise and Role of the Chief Digital Officer

Thu, 31 Oct 2024 06:00:00 -0500

WHO'S YOUR CDO? Prof. Christian Farioli is a digital marketing pioneer. Since 2003, as a Lecturer for the Digital Marketing Institute, Informa and PwC, Christian has spoken at more than 130 international conferences, including GOOGLE, NASA and Davos, trained and advised more than 15000 executives in 4 continents, from Armani, Bayer, Jumeirah Burj Al Arab, Huawei, Saudi Aramco, and Ferrari, just to name a few. Additionally, Christian has worked with Oracle in Italy, Spain and Ireland. He now advises clients on Digital Marketing Strategy, Performance & Inbound Marketing and Web Analytics.

After 12 Awards, including Oracle Innovation Award, a Microsoft AI competition, and launching Digital Campaigns for major Banks, Events, Media, Telco, Hospitality, Real Estate, Healthcare and Pharma, his Digital Agency in Dubai has been elected Agency of the Future. His book become a best seller in just one month.

Connect with Prof. Farioli https://www.tiktok.com/@chrisfarioli https://instagram.com/chrisfarioli https://www.facebook.com/chrisfarioli https://www.linkedin.com/in/christianfarioli/ https://www.youtube.com/christianfarioli https://www.pinterest.com/christianfarioli

(0:00) Introduction to Prof. Christian Farioli and digital marketing insights (1:41) Welcome to YES, BRAND with Hersh Rephun (2:42) Prof. Christian Farioli's profile and digital marketing expertise (3:27) Evolution and significance of chief digital officers (5:51) Organizational placement and influence of chief digital officers (8:03) Key traits and duties of a chief digital officer (10:18) The rising importance of chief digital officers in business (14:00) Career paths and opportunities for aspiring chief digital officers (17:06) Spotlight on ESD and its digital marketing strategies (25:14) Hersh Rephun's journey into advertising (26:02) Guidance for graduates pursuing a career in marketing (27:17) Prof. Farioli's experiences and the value of youth in digital (28:18) Embracing new technology for marketing success (29:25) Conclusion and next steps for listeners

Lewis Schenk on Personal Branding, PR Evolution, and US Market Expansion

Thu, 17 Oct 2024 12:00:00 -0500

Lewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 900 business owners and entrepreneurs, helping them grow their brand and strengthen their online presence.

Connect with Lewis

https://www.lewisschenk.com/

(0:00) Introduction to Lewis Schenk and Modern Business Giants (0:21) Power of Personal Branding and Martians Analogy (1:04) Boost Media's Origin and Impact (4:22) Challenges in Early Business and Media Evolution (7:33) Podcasts for Brand Positioning and Leadership Perception (10:58) PR Evolution and Team Dynamics for Client Success (13:38) Growth Through Personal Branding and Client Demographics (18:28) Goals for US Market Expansion and Business Strategy (21:08) Building and Leveraging Software for Podcast Opportunities (23:06) Training Clients and Trust in Brand Extension (23:53) Entrepreneurial Advice, Transparency, and Authenticity (25:39) Conclusion and Call to Action

Dr. Noah St. John on Hustle Culture, Success Frameworks, and Effective Branding

Thu, 10 Oct 2024 12:15:00 -0500

DR. NOAH ST. JOHN is the real deal in Leadership Development and he is known worldwide as "The Father of AFFORMATIONS®" and Creator of The 12-Week Breakthrough. He sits down with Hersh to share how he's cracked the code. Jenny McCarthy: “Noah has created something magical. I’ve been studying personal growth for more than 25 years and his insights take it to the next level!” Gary Vaynerchuk: “I've known Noah for a long time, and he consistently brings massive value to his audience!” Stephen Covey: “Dr. Noah St. John’s work is about discovering within ourselves what we should have known all along – we are truly powerful beings with unlimited potential.”

Working with Hollywood celebrities, professional athletes and 8-figure company CEOs, Noah is famous for helping people make more in just 12 WEEKS than they made in the last 12 months, while winning their lives back.

He's also the author of 25 books including his NEW book, "The 7-Figure Expert: Your Ultimate Guide to a Life of More Impact, Influence and Financial Freedom -- and you can get a FREE copy at 7FigureExpertBook.com

Book a time with Dr. Noah:

www.BreakthroughWithNoah.com

(0:00) Dr. Noah St. John's personal and spiritual journey (1:37) Introduction of Dr. Noah St. John and critique of hustle culture (5:36) Dr. Noah St. John on separating time and money and the 12-week success framework (9:57) The balance of inner game and outer game in success (14:26) Dr. Noah St. John's backstory, motivation, and where to get his book (22:00) The role of effective branding and Hersh Rephun's advertising journey (31:45) Influence of comedy on branding and case studies of successful campaigns (42:20) Sponsor: BrandX Solutions (45:00) Branding tips from Dr. Noah St. John and Q&A session (55:40) Wrap-up and preview of the next episode

Isaac Gili on Shuffll: Execution, Innovation, and Empowering Creators

Thu, 03 Oct 2024 06:00:00 -0500

On this episode of YES BRAND, Hersh talks to Isaac Gili, co-founder and CEO of Shuffll, discusses his innovative approach to creating professional B2B videos quickly and efficiently. He explains how Shuffll helps marketers from ideation to publishing, ensuring high-quality outputs without extensive use of external agencies.

Isaac shares insights on the startup's journey, its focus on AI and marketing, and the empowering nature of their product. He also provides advice for entrepreneurs on the importance of execution and continuous iteration in building a successful company.

Connect with Isaac

https://www.linkedin.com/in/isaacgili/ https://shuffll.com/

(0:00) Importance of execution over ideas and humorous skit (1:29) Introduction and guest background (3:04) Shuffle's development and usage process (6:19) Maintaining brand voice and production challenges (7:45) Shuffle's credit system and Isaac's startup experience (9:13) Empowering creators and future plans for Shuffle (12:20) Brand innovation and market adaptation (13:17) Entrepreneurial advice and community support

The OG ChatterBoss: Valerie Trapunsky on Strategic Staffing and Bootstrapping Success

Thu, 26 Sep 2024 06:00:00 -0500

After spending nearly a decade working as a top-level personal assistant and Chief of Staff for A-List celebrities, CEOs and high-net-worth individuals, Valerie discovered that she could bring the same level of excellent service to individuals, entrepreneurs, and small business owners. This is the foundation that ChatterBoss is built on.

Since launching ChatterBoss in 2016, Valerie has grown her business from the ground up, now working with a team of over 200 assistants and reaching multiple seven figures.

She’s passionate about solving customer needs through smart systems, smart technology, and most important of all - smart people. Valerie is releasing her first book, Delegation Nation, in 2023.

You can learn more about delegating to scale your business by joining her masterclass, Save Time and Make Money Through Delegation.

https://www.chatterboss.com/delegationmasterclass/master-class-opt-in

Connect with Valerie

IG: @chatterbossapp

LI: https://www.linkedin.com/company/11038507/

(0:00) Introduction to Valerie Trapunsky and ChatterBoss (2:17) Overview and impact of COVID on ChatterBoss (6:40) Team structure and cost implications for assistant locations (11:06) Benefits of US-based executive assistants and ChatterBoss growth (14:09) Valerie's background and ChatterBoss inspiration (15:37) ChatterBoss clientele and strategic staffing solutions (21:25) Branding and marketing strategies for ChatterBoss (23:52) Advice for bootstrapping entrepreneurs

Dr. Luissa Kiprono on Telemedicine's Future in High-Risk Pregnancy Care

Thu, 19 Sep 2024 06:00:00 -0500

Hersh interviewed Dr. Luissa Kiprono on his Truth Tastes Funny podcast in August, chronicling her remarkable story of trauma, service, and the determination to pursue her dream of a career in medicine. Now, he sits with Dr. Luissa K to talk telemedicine and more: Dr. Luissa K is the Founder and CEO of World Gateway Perinatal Consultants & TeleMed MFM. She is a Maternal-Fetal Medicine (MFM) physician specialist who works with health organizations to improve equal delivery of high-risk pregnancy care locally, regionally, and nationally using Telehealth clinical consulting services, developing partnerships, and teaching in the field of MFM.

Through the years Dr. Kiprono has emerged as a strong advocate for Women in Medicine & Leadership through one-on-one motivational development, speaking engagements, and community service. In Spring 2023 she launched Dr. Luissa K platform: Empowering Women Everywhere. She authored the bestseller memoir: PUSH, then BREATHE, Trauma, Triumph, and the Making of an American Doctor, published in Spring 2024 (Greenleaf Book Group).

Among her numerous accomplishments, Dr. Kiprono has held leadership positions with various healthcare organizations, academic appointments, presented at numerous peer-review academic and clinical conferences at regional, national, and international level, as well as provided care for the underserved medical community internationally through medical humanitarian missions to Latin, South America, and Sub-Saharan Africa.

Dr. Kiprono had served for 12 years in US Air Force as officer and physician where she completed her medical studies and specialty training and received the highly sought USAF Health Professions Scholarship.

On a personal note, Dr. Luissa K lives in San Antonio with her family. She is an avid triathlete & Ironman® finisher.

(0:00) Introduction and growth of the telehealth market (1:15) Introducing Dr. Luissa Kiprono and her journey in medicine (5:03) Dr. Kiprono's focus on high-risk pregnancy care (7:34) Adapting medical practices during COVID-19 (9:46) The inception and operations of TeleMed MFM (12:16) The advantages of telemedicine for patient care (16:16) Future of telemedicine in maternal fetal medicine (19:47) Addressing the shortage of maternal fetal medicine specialists (23:32) Guidance for international telemedicine opportunities (26:37) Closing thoughts and call to action

Michele Price on Integrity, Neurodivergence, and Breakthrough Business Strategies

Thu, 12 Sep 2024 06:00:00 -0500

Part of our 'Brand Voice Runway' series, this is Hersh's interview with Michele Price, a Multi-racial leader (Choctaw/Cherokee/Celtic) & Neuroinclusive Speaker. Do you have a navigator for your leadership journey? Michele would like to be your navigator. You will co-create to reveal your divine operating system, (OS) because "I am not here to teach you a formula for how I succeeded. It’s about you identifying your own and anchoring it with your strengths," says Michele. If you are adventurous, fiercely curious, and seek to be a fearless advocate for radical change.... Experience a revolutionary indigenous mindset through a social justice lens. "The heartbeat of my business is to have a world where equity is normal."

The heartbeat of her business is to have a world where equity is normal.

We get there by having 75% deliberately disadvantaged voices at ALL decision-making tables - EVERYWHERE.

Michele serve as a leadership advisor to business owners and CEOs to calibrate and anchor their emotional rhythm to grow their businesses.

Connect with Michele:

https://www.linkedin.com/in/micheleprice

https://breakthroughbusinessstrategies.substack.com

(0:00) Michele Price on integrity, distortion, and Breakthrough Business Strategies (0:40) Hersh Rephun and Speaker 3 humorous intro and introduces Michele Price (2:11) Equity, fairness, and inclusivity in branding (3:55) Michele Price's entrepreneurial and spiritual journey (5:05) Helping others achieve breakthroughs and identifying ideal clients (8:59) Balancing spiritual and business goals with progress and client transformation (13:59) Neurodivergence, authenticity, and humor in sales (17:19) Core values: integrity, freedom, and equity (22:35) Personal growth integrated with business goals (24:21) Business growth, flexibility, and being open to outcomes (26:45) Guiding clients through their breakthroughs and challenges (32:27) Challenges faced by men as allies and how to find Michele Price (33:08) Show outro and call to action for listeners

Jason Shafton on Growth Strategies, Comedy, and Work-Life Balance

Thu, 05 Sep 2024 07:00:00 -0500

Hersh's guest today is Jason Shafton, Founder & CEO of growth, product and marketing firm Winston Francois. His spirited journey spans Google, Headspace, Paramount, dozens of startups...and the comedy world. His hand in life includes incredible ups and downs, losses and blessing, and he generously shares his story with us on the show.

Jason Shafton is a 20+ year veteran in growth, where he built billion-dollar businesses at Google, Paramount, and DaVita and scaled startups like Headspace, Soothe, and Heal (acquired by Humana). At Google, he scaled the Google Ads platform and launched Google Music and Google Play. He also spent time leading marketing at Comedy Central, where he launched new seasons of South Park and The Daily Show as well as new franchises Broad City, Drunk History and Inside Amy Schumer.

After co-founding Heal where he helped thousands of families get access to better health, he ran growth marketing both at Soothe and Headspace, scaling those businesses to millions of global users. Finding himself on speed dial with some of the top tech founders, investors, and CEOs asking for growth marketing support, he now acts as founder of growth consulting firm, Winston Francois (named after his dogs Winston and Frank). Winston Francois works with brands to provide strategic guidance across product, growth, marketing, management, and organizational design to support sustainable value creation. He lives outside of Los Angeles with his wife Alyssa and their two daughters.

(0:00) Introduction with Hersh Rephun and guest Jason Shafton (2:34) Jason Shafton’s background in growth and consulting (6:19) Career highlights at Google and Heal; Winston Francois origin (8:35) Frank Growth podcast and work-life balance (11:58) Professional dynamics when working with a spouse (12:54) Comedy Central experience and corporate culture (17:13) Integrating comedy and improv in the business world (19:31) Strategies for promoting Winston Francois and growth advice

Stefan Fehr and and Modern IQs are Revolutionizing AI Content Creation

Thu, 29 Aug 2024 12:00:00 -0500

Stefan Fehr is an AI Pioneer & Founder of ModernIQs.com. He is deeply immersed in content creation, content dominance, inbound marketing, business, and entrepreneurship. Stefan's been involved in the world of artificial intelligence since 2019. His expertise lies in crafting intelligent apps, founding an AI App Store, and designing large-scale websites. Also, he is speaking and blogging about the future of work, society & AI.

Visit https://moderniqs.com/ for more information

(0:00) Introduction to increasing quality and reducing costs in content creation (1:26) Introduction of Stefan Fehr and Modern IQs (1:56) AI-generated content creation and its impact (5:25) Stefan Fehr's background and the development of Modern IQs (8:24) AI's purpose in content creation and the vision for Modern IQs (12:11) Comparing Modern IQs to other AI tools and branding challenges (17:00) Adapting AI to human needs and the learning process (22:28) Future vision and benefits of Modern IQs for startups (27:00) Final advice and how to connect with Stefan Fehr (28:27) Outro, call to action, and promotional reminders

Claudia Wyatt: SuperFounder & Self-Doubt Eraser

Fri, 23 Aug 2024 14:00:00 -0500

Part of our 'Brand Voice Runway' series, this is Hersh's interview with Claudia Wyatt, World’s Rising High Women Leaders Making a Difference in 2023. One of the 10 Most Admired Women Leaders To Follow In 2022. Magnetic Writer, Contagious Enthusiastic Speaker, Inspiring Leader, Certified Confidence, Cognitive Behavior and Life Purpose Coach. Claudia’s Mission is to Empower and Inspire people to Believe in themselves through Imagination, Confidence & Self-care.

She helps people re-wire their brains to unleash their confidence to live their purpose.

She has been coaching high performing teams for over 20 years in the wellness industry. Helping people discover and own their personal power to live their dreams.

Founder of The Walkabout Method.

Featured contributing writer for Bizcatalyst 360!

She has been featured in World’s Leaders Magazine, Success Pitchers Magazine, Valiant CEO, Pulse Magazine and Her Shoes, Her Story by Veragano.

Claudia has served on several expert panels. She is featured Speaker Talent on www.Ovationz.com!

Claudia has been a special guest on numerous podcasts. Claudia leads a weekly, live interactive, group conversation every Tuesday on XXO connect.

www.claudiawyatt.com

Connect with Claudia on LinkedIn https://www.linkedin.com/in/claudia-wyatt-b84b4b1bb Instagram @theclaudiawyatt. https://www.instagram.com/invites/contact/?i=ig3c6k0fx3d7&utm_content=kqtt32a

(0:00) Igniting the inner fire and humorous brand references (1:20) Introduction of Claudia Wyatt and her mission (3:24) Claudia's journey and empowering authenticity (7:12) Overcoming self-dissatisfaction and negativity (9:36) Claudia's coaching niche and corporate consulting (13:20) Addressing the younger generation in the workplace (14:25) Aligning actions with mission in branding (18:20) Adapting communication for different platforms (20:02) Challenges and growth in business (21:22) Job enjoyment, ease, and the role of confidence (25:20) The value of living in different places and coming home (27:19) Success across locations and closing call to action

Bri Seeley on Mindful Success, Brand Identity, and Celebrating Small Wins

Thu, 15 Aug 2024 06:00:00 -0500

My guest today, Bri Seeley, is an entrepreneurial success designer who works with women to create the next level of success from the inside out. Her methods combine subconscious activations, habit formation, bespoke strategy and accountability to help them become the profitable entrepreneur they see in their dreams.

Bri's main products are:

A 6-month group mastermind
Individual subconscious activations that support with wealth acceleration, future self, expanding one's capacity for greatness, taking the leap

(0:00) Introduction and feeling great for success (2:09) Bri's approach to conversations and the success paradox (3:36) Celebrating small steps and mindfulness in business (7:30) Aligning actions with inner success and metaphysical aspects (14:22) Reflecting on the success of a major event (21:47) Personal brand vs. nonprofit initiatives (30:04) Core values and business evolution (32:03) Hersh's previous show and new projects (33:13) Message therapy and branding workshops (34:31) TV show discussion: The Sopranos and Succession (37:11) Client success stories and reevaluating success (41:07) Brainstorming new business names and brand identity (43:18) The inevitable yes concept and nonprofit goals (51:20) Closing remarks and call to action

Douglas Dotan on AI's Role in Patient Safety and Purpose-Driven Healthcare Partnerships

Thu, 08 Aug 2024 06:00:00 -0500

Part of our 'Brand Voice Runway' series, this is Hersh's interview with Douglas Dotan, whose mother died from septicaemia. The condition was misdiagnosed as her having a heart attack; had she been diagnosed and treated with antibiotics in a timely manner she probably would have recovered. She suffered multiple-organ failure and he watched her pass away. Having served as a pilot in the Israel Air Force and as a professional Air Safety Investigator, Douglas turned his attention to improving patient safety.

Douglas life's passion has been to discover dysfunctions and problems before they become malfunctions and crises. He have been doing this in healthcare for the last two decades. More than 1,000 patients die every day in the United States from preventable harm caused in our healthcare system. He work every day to help clinicians continually improve their processes to prevent patient harm and death.

Connect with Douglas

https://www.pegwin.io/ https://LinkedIn.com/in/douglasdotan @pegwin_io

(0:00) The kind of investor I'm looking for (1:12) Welcome and introduction to Yes, Brand Podcast with guest Douglas Dotan (4:50) Douglas Dotan's journey and the inception of his consulting company (7:34) Leveraging predictive analytics and AI in healthcare (11:07) The impact of AI on patient safety and hospital operations (17:02) Discussing the hurdles in AI adoption in healthcare (19:48) Strategies for effective funding communication (26:06) Preview and details of the upcoming event with George Lebovitz (29:13) Overcoming the complexity of communicating healthcare solutions (31:08) The significance of purpose-driven partnerships (33:01) Real-life anecdotes underscoring the urgency for preventative healthcare (35:22) Simplifying the healthcare message for broader understanding (36:04) Funding considerations for a healthcare-focused movie project (37:53) Addressing social health determinants and expanding healthcare goals (39:12) Wrapping up and a call to action for the audience

Bree Noble on Sustainable Music Careers and Diversifying Income Streams

Thu, 01 Aug 2024 06:00:00 -0500

Part of our 'Brand Voice Runway' series, this is Hersh's interview with Bree Noble, who quit her corporate job as a Director of Finance to pursue music. After a successful run as a touring singer/songwriter, Bree founded Women of Substance Radio to promote quality female artists in all genres. She hosts the Profitable Musician Show Podcast where she teaches musicians how to tap into multiple streams of income.

She turned her signature framework, The Musicians Profit Path, into a presentation for conferences like The ASCAP Experience and The TAXI Road Rally and a best-selling book on Amazon. Drawing on her extensive experience as a musician, online marketer and business owner, Bree has created several educational programs for musicians including The Female Musician Academy and Rock Your Next Release.

(0:00) Introduction to Bree Noble and her journey (2:12) Starving artist mentality vs. sustainable careers (5:35) Bree Noble's support for artists through her shows (7:48) Balancing jobs and music careers (9:43) Misconceptions about entertainment income (11:28) Diversifying income for musicians (13:43) Bree Noble's business growth and musician advocacy (18:02) Bree Noble's brand values and impact (21:12) Audience engagement strategies (24:57) Consistency in creative careers (26:19) Call to action and podcast promotion

Roy Vella Explains AI to Humans

Thu, 25 Jul 2024 13:15:00 -0500

Today, Hersh's guest is Roy Vella, CEO of Next CoLabs. He's a Global Executive (CEO / CRO / CCO) and Stanford JD/MBA who makes sense of AI for the rest of us. Known as a solid revenue leader, serial innovator and growth driver, Roy's the one to get it done by creating and amplifying the go-to-market efforts of impactful companies.

Building on a passion for scale at the convergence of digital and physical activities, particularly in Artificial Intelligence (AI), Machine Learning (ML), Deeptech, Fintech and Internet of Things.

Connect with Roy:

https://www.linkedin.com/in/royvella/ https://x.com/royvella

(0:00) Introduction to deep fakes and societal impact (1:02) Introduction to Hersh Rephun and guest Roy Vella (2:12) Roy Vella's journey from Brooklyn to AI expertise (4:41) How AI serves as an augmented imagination tool (10:24) Addressing the dark side of AI and deep fakes (14:03) Human creativity vs. AI capabilities (18:08) Exploring Roy's comedic and scientific interests (22:26) Curiosity as a driver in humor and science (24:09) Discussing the future of AI's impact on various fields (28:38) Roy Vella's advice for the younger generation (30:36) AI's role in personal advice and contentious issues (33:48) Wrap-up and where to find Roy Vella

Tony Richardson on Harley's Treats, Canine Nutrition, and Social Good

Thu, 18 Jul 2024 13:00:00 -0500

In this episode of Yes Brand, Tony Richardson shares his inspiring journey from a 24-year U.S. Army veteran to the founder of Harley's Treats USA, a natural dog treats company. Richardson details the personal motivations behind his venture, including caring for his German shepherd, Buddy, a Marine Corps reject injured in Afghanistan. He explains the adoption of natural, holistic approaches learned in Europe to improve pet health.

The discussion touches on the challenges of the pet food industry, harmful ingredients, and deceptive marketing practices, while highlighting Richardson's commitment to promoting better nutrition for pets. Richardson also delves into his experiences with grassroots marketing, social media influence, and upcoming product launches, including a new line of dog food. He emphasizes the importance of passion, perseverance, and maintaining product integrity as essential elements for entrepreneurial success.

Connect with Tony at https://www.harleystreatsusa.com/

(0:00) Introduction and Chemicals in Pet Food (1:21) Tony Richardson's Inspiration and Harley's Treats Origin (3:12) Buddy's Story and Service Dog Bond (6:00) The Creation of Harley's Treats (10:16) Recipe Development and Healthy Alternatives (13:32) Big Brand Issues and Harley's Market Entry (18:51) Catering to Different Dog Needs (22:45) Overcoming Marketing Challenges (28:18) Social Media Impact and Branding with Heart (31:20) Corporate Responsibility and Personal Accountability (33:00) Veteran Employment and Community Focus (34:53) Packaging Choices and Charitable Contributions (37:48) Expanding Reach with Storefronts and Grassroots Efforts (39:14) Entrepreneurial Spirit: Persistence and Passion (40:36) Episode Wrap-Up and Call to Action

Intentional Living and Success Frameworks with Tom Beal

Thu, 11 Jul 2024 15:45:00 -0500

"I recorded this interview before I'd met Tom in person or been on the Marketer's Cruise," notes Hersh Rephun of his sit-down with Tom Beal, aka "The Simplifier." "It made me an instant fan, so by the time we got to know each other on the ship, I was starstruck."

In Tom's own words: "After being born to teenagers, raised around 4 divorces & 6 marriages, going to 9 different schools by 8th grade, and raised on welfare...I was able to become a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years while in the Marine Corps, #1 in 5 sales organizations, Publisher of The North Carolina Home Book, and President of Kelly-Media, Inc (a Jim Kelly - NFL HOF QB company), side by side with Mike Filsaime, producing over $20 million in online results, and President of Strategic Profits for Rich Schefren for 2.5 years. I assist you in understanding that it doesn't matter where you came from or where you may be right now; there are steps you can take TODAY which can lead you to fulfilling your dreams, personally & professionally. Make Today Great!" - Tom Beal

https://www.linkedin.com/in/tombeal/

(0:00) Introduction to Tom Beal and the concept of intentional living (2:07) Tom Beal's browser blackout strategy and time management insights (6:24) Steve Jobs analogy and valuing your body and time (9:06) Tom Beal's work-life balance and the Trinity Success Method (21:00) Self-actualization, the Maslow hierarchy, and The Four Agreements (24:06) Embracing uniqueness and the journey from student to teacher (29:17) Tom Beal's "Tell your story, share your results, sell your system" framework (37:18) The 5-step success magnet system and the importance of certainty (41:55) Lifestyle, happiness, and giving yourself permission to achieve dreams (43:53) Life analogies and the importance of living intentionally (46:33) The concept of being a non-drifter and the brevity of life (48:01) Reminder to subscribe and review the podcast (48:10) Branding jingle and closing remarks

Sarah St John on Launching Podcasts, AI Impact, and Branding Strategies

Thu, 04 Jul 2024 15:00:00 -0500

Sarah St John, entrepreneur and podcaster, shares her journey and insights on launching a new podcast. She discusses her podcast production agency, PodPlanet, the impact of AI on the industry, and the importance of branding. Sarah also introduces her new podcast courses and how to differentiate multiple brands. (0:00) Sarah St John discusses launching a new podcast (0:39) Hersh introduces the podcast and its purpose (1:10) Hersh introduces guest Sarah St John (2:26) Sarah shares her entrepreneurial journey (3:54) Sarah talks about her podcast production agency (5:20) Sarah explains the services offered by podplanet.com (6:20) Discussion on the impact of AI on podcasting (9:17) Sarah mentions the importance of branding in podcasting (12:14) Discussion on differentiating multiple brands (23:48) Sarah explains her new podcast courses

Brian Gregory and the YES Test for Brand Success

Thu, 27 Jun 2024 12:45:00 -0500

Brian Gregory - who sits down with Hersh on YES, BRAND - is the creator of The YES! TEST, a breakthrough tool for small businesses, media firms, consultants and marketing agencies that's fast and simple to use. The answer is obvious... YES to BOTH!

How would you like to get a Mind-Blowing analysis of YOUR company in ONLY 5 minutes - For FREE!

Discover how YOUR business can use Primal Emotions to dramatically increase sales!

Find out WHY customers will say YES! to you.

Brian spent 24 years in the publishing, advertising, and agency realm and I can tell you ONE THING:

The successful brands didn't get big first and then find their formulas...they found their formulas first...then they Got BIG!

(0:00) Brian Gregory's introduction on brand knowledge (1:15) Welcome to the yes brand podcast (1:39) Introduction of Brian Gregory, founder and CEO of Admanity (2:19) Brian Gregory discusses launching a new product (3:35) Importance of lead generation for small businesses (4:34) Explanation of the yes test (5:58) Emotional algorithms and their significance (7:17) Details of the brand book generated by the test (10:01) How instinct validates good feedback (11:23) Process and benefits of gifting the yes test

Networking Secrets with Donnie Boivin

Fri, 21 Jun 2024 15:00:00 -0500

Donnie Boivin is a highly successful entrepreneur, author, and podcaster. As the CEO of three thriving companies, Success Champion Networking, Badass Business Summit, and Champions Table Mastermind, he is a proven leader in the business community.

With five best-selling books under his belt and a top-rated podcast, Growth Mode, Donnie is a recognized authority in the industry. He is committed to empowering other entrepreneurs to achieve their goals and realize their full potential. Donnie's passion is to help as many people as possible to achieve freedom through building a successful business. He believes that the path to financial and personal freedom lies in entrepreneurship and is dedicated to helping others achieve that freedom.

Donnie's mission is to help entrepreneurs develop the skills, knowledge, and mindset they need to grow their businesses and achieve their dreams. He invites anyone looking to take their business to the next level to join the Champions 90 Challenge at Champions90.com and start their journey to success today.

Connect with Donnie https://successchampionnetworking.com/ https://donnieboivin.com/ https://badassbusinesssummit.com/

(0:00) Introduction of Donnie Boivin and his networking philosophy (1:06) Hersh introduces the guest and the theme of the episode (2:41) Discussion on the generic responses in networking (4:11) Importance of building a network for business growth (6:05) Donnie Boivin's give, give, give, take, give formula (10:45) Donnie Boivin on leveraging your network for cold outreach (17:06) The honor system vs. transactional networking (22:12) Donnie Boivin on the success of his podcast "Growth Mode" (26:06) Introduction to the Champions 90 program (35:20) Final advice on building a personal brand through networking

Unlocking Brilliance with Andrew Kap Through Gratitude and Self-Trust

Thu, 13 Jun 2024 14:15:00 -0500

Hersh chats with Andrew Kap about harnessing the power of gratitude and overcoming fear. They delve into Andrew's journey writing "The Last Law of Attraction Book," his new book "Just Feel Good," and discuss his 90-day and 30-day programs. Plus, insights on learning from business mistakes and following inspiration.

People can find out more my projects by going to:

http://www.awesomemarvelous.com or http://www.andrewkap.com

(0:00) Andrew Kap: Unlocking brilliance through gratitude (0:39) Comedic brand introduction (1:27) Introduction of guest Andrew Kap (5:03) The journey to writing the last law of attraction book (12:40) Importance of gratitude and overcoming fear (14:16) Introduction to Andrew Kap's book "Just Feel Good" (18:42) Andrew expands on his 90-day and 30-day programs (24:15) Recognizing and owning business mistakes (27:25) Andrew on following inspiration and trusting oneself (33:05) Activating the audience for new releases (37:02) Sponsor: [Sponsor Name]

In Dialogue with Jaclyn Whitt on Faith-Based Screenwriting

Thu, 06 Jun 2024 12:15:00 -0500

Jaclyn Whitt is a screenwriter, specializing in the Family Friendly and Faith-based genres. Whether the subject matter calls for comedy or drama, Jaclyn has always preferred to tell stories in script form (she has this in common with Hersh!). She received accolades on the uniqueness of her characters and their voices, as well as the complex dynamics of their relationships. Dialogue is her strength and she loves to tighten your script or offer suggestions of how to approach complex issues and scenarios.

Website https://www.faffassociation.com/

(0:00) Introduction to faith-based content (0:53) Introduction of guest Jaclyn Whitt (3:47) Hersh Rephun's background in screenwriting (5:53) Importance of respecting values in storytelling (10:49) Teaching various genres within family and faith-based content (17:32) The impact of faith-based films (21:51) The influence of inspirational true stories (28:10) The 10 commandments as a storytelling framework (32:00) The concept of book-to-screen adaptations and its benefits for authors (45:00) Final thoughts and encouragement for aspiring screenwriters

Mushrooms, Cannabis, and Comedy with Robert Johnson, CEO of Mycroboost

Thu, 30 May 2024 06:00:00 -0500

Robert Johnson is the founder & CEO of premium mushroom product company Mycroboost and supplements manufacturer Custom Capsule Consultants. He's a cannabis and hemp industry veteran, health product expert, psychedelic advocate and seasoned entrepreneur with a 20-year track record of launching successful startup businesses in new and emerging markets. His pioneering product innovations and keen insights into the future of the health marketplace have made him a sought-after consultant, conference speaker, and op-ed contributor. His bylines cannabis, hemp, Delta 8, kratom, and mushrooms of all kinds have appeared in Rolling Stone, Cannabis Industry Daily, MG Magazine, Natural Products Insider, Nutraceuticals World, Nutritional Outlook, and Green Entrepreneur. (0:00) Introduction and discussion on the popularity of weed and mushroom products (1:31) Introduction of guest Robert Johnson, CEO of Microboost (4:17) Initial challenges and strategies in the cannabis business (9:19) Current regulations for marketing cannabis and THC infused products (14:06) Reflection on the legalization of cannabinoids and its consequences (30:01) Origins of Micro Boost and the challenges in the supplement industry (35:16) Role of celebrity endorsements in the mushroom industry (41:08) Intertwining of comedy and entrepreneurship in Robert's career (46:32) Transition from comedy to public speaking and the importance of authenticity in marketing

Customer Retention and AI with the One & Only Joey Coleman

Thu, 23 May 2024 06:00:00 -0500

This week, Hersh sits down with author, speaker, and customer retention expert Joey Coleman. They dive into the importance of customer and employee relationships. They discuss Joey's new book, his transition from law to business, and the impact of AI on business relationships.

In my Wall Street Journal #2 best selling book, Never Lose a Customer Again, I share strategies and tactics for turning one-time purchasers into lifelong customers - while dramatically increasing profits along the way. My Wall Street Journal #5 best selling book, Never Lose an Employee Again, details a framework companies around the world can use to reduce turnover and increase employee engagement.

As a recognized expert in experience design and an award-winning speaker at national and international conferences, I specialize in creating unique, attention-grabbing experiences for customers and employees. I works with companies ranging from small VC-funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.

More about Joey here https://joeycoleman.com/

(0:00) Introduction and focus on customer and employee relationships (1:23) Introduction of guest Joey Coleman, author and customer retention expert (2:41) Discussion on Joey's new book "Never Lose an Employee Again" (8:55) Joey's transition from law to business and its impact on customer treatment (11:37) The importance of smooth transitions between different departments for customer experience (14:30) Connection between customer experience and retention (21:20) Typical projects for Joey Coleman: Speaking or Consulting (24:28) Potential impact of AI on business relationships (27:47) Joey's resolution for the next decade: Making his 50s his best decade yet (32:02) Joey Coleman's desire to live abroad for an extended period (33:06) Promoting the podcast: The importance of subscribing and leaving reviews

Shereen Thor: How Pain, Joy, & Laughter Birthed a "Revolutionary Woman"

Thu, 16 May 2024 12:00:00 -0500

Shereen is a Keynote Speaker and Executive Coach with over seventeen years of experience. As a former comedian, her style uniquely inspires employees, managers, and leaders to source solutions from within and develop executive presence.

Shereen - who has shared the stage with greats like Serena Williams, Prince Harry, Pau Gasol, and Les Brown - is never at a loss for words.

“My mother was a badass bitch who left my physically abusive father, so I love to empower women all day, every day,” Shereen offers, summing up the inspiration for her book, her mission, and the roots of her obsession with human behavior. Loss, rebellion, and the hunt for acceptance proved painful, but useful, as Shereen turned to standup comedy, drawing on a combination of sensibilities, chief among them was self-awareness and an ability to turn tough truths into punchlines while driving home a salient point. Comedy also allowed Shereen to polish her oratory skills.

Maturing into an entrepreneur and having found her soul mate and future husband Kenny, Shereen authored her first book - The Coolest Quote Book Eva - to honor the woman in love AND the rebel within. She is also the bestselling author of "Revolutionary Woman."

She has been featured in Forbes, TEDx, The Wall Street Journal, Insider, Medium, Spike TV, 97.1 AMP Radio, and more. She has worked with clients from all walks of life from entry-level to C-level executives. She has also worked with organizations of all types and sizes like Google, Facebook, Salesforce, Chevron, SHRM, Capital One, Yale, USF, LAUSD, and The Social Justice Learning Institute.

To learn more go to www.shereenthor.com.

(0:00) Introduction and guest Shereen Thor's early career experiences (5:04) The impact of sexual harassment on Shereen Thor's career (8:14) Shereen Thor's current work and societal reflections (14:11) Shereen Thor's personal journey and transition into comedy and coaching (20:13) Shereen Thor's return to stand-up comedy and the impact of coaching (24:24) Personal connection in comedy and coaching: Hersh Rephun and Shereen Thor (28:00) Shereen Thor's comedy style, cultural influences, and decision to write a book (34:14) Shereen Thor's career shift and the process of her book launch (37:01) Content of Shereen Thor's book "Revolutionary Woman" and future plans (43:09) Reconciling with cultural norms and the role of humor in life's challenges (46:37) Advice for brand building and embracing the spiritual path of entrepreneurship (48:34) Wrap-up and call-to-action for listeners

Neurodiversity in Education and Organizations with Meghan Bonde

Thu, 09 May 2024 06:00:00 -0500

If you are a team leader who understands that attracting and leveraging untapped Neurodivergent talent is the best approach to accelerating their success and navigating their challenges, you should sit down with Meghan Bonde, whose current focus is training and onboarding “for all kinds of minds.”

Meghan designs job-embedded professional learning opportunities to meet the needs and optimize the performance of a team. Through her unique, collaborative "grow interviews,” she uncovers underlying needs, identifying barriers in the system rather than labeling something a personal deficit. This allows for creative problem-solving, expanded inclusivity, and systemic improvement.

Meghan holds a Master's in Speech Language and Hearing Sciences from the University of Colorado at Boulder, and a Bachelor’s in Psychology with a minor in Spanish from the College of Saint Benedict in Minnesota. She is a bilingual Speech Language Pathologist who specializes in Autism, ADHD, social communication, executive function, assistive technology, and learning differences. Her Educational Specialist degree (Ed. S) is in educational leadership, from the University of Northern Colorado. Additionally, Meghan holds a Principal license. While studying abroad in Vina del Mar, Chile, Meghan lived with a family and went to the local university to learn about Spanish and Chilean culture.

Connect with Meghan through her brand new podcast mini series

https://www.growtoptalent.com/

(0:00) Introduction and playful interaction with co-host (1:36) Introduction to guest Meghan Bonde, neurodiversity specialist (5:06) Discussion on struggles of neurodivergent individuals in traditional education systems (8:56) Balancing conformity and individuality in systems (14:21) Meghan Bonde's upcoming TEDx talk and her efforts to spread awareness about neurodiversity (16:45) Meghan Bonde's role in helping organizations understand and embrace neurodiversity (19:17) Challenges and disagreements in workshops (23:10) Concept of intensities explained by Meghan Bonde (25:37) Hersh Rephun's thoughts on celebrating neurodiversity and its potential advantages (26:44) Wrap up and subscription encouragement

Brad Axelrad: Set Your Brand Free

Thu, 02 May 2024 06:00:00 -0500

Join Hersh as he chats with Brad Axelrad, a seasoned consultant, marketing strategist, podcast host, and event producer with over a decade of remarkable achievements. Throughout his illustrious career, he orchestrated over 200 live events featuring top thought and business leaders, as well as bestselling authors. With a proven track record of delivering results, he serve as a catalyst for individuals seeking to break through barriers and achieve their desired levels of success.

Dedicated to empowering leaders, Brad's expertise lies in transforming adversity into strength, ultimately paving the way for a life of freedom.

Connect with Brad

https://faceyourdragon.com/

https://www.linkedin.com/in/bradaxelrad/

https://www.instagram.com/bradaxelrad/

(0:00) Introduction and Brad Axelrad on setting yourself free with your brand (2:35) Brad Axelrad's interview begins: His journey and the concept of facing your dragons (9:07) Understanding the five dragons and the influences from childhood (13:46) The importance of authenticity and transparency in business; Brad Axelrad's work spectrum (16:06) Introduction to Brad Axelrad's podcast, "Face Your Dragon" (17:18) The impact of addiction and distraction on business growth and the evolution of "Face Your Dragon" brand (19:44) The importance of a universal concept in branding (21:03) Discovering your hidden fears with Brad's online quiz and advice to his younger self (23:13) Episode closing and a request for reviews

Mind Game Marketing and Strategic Thought Leadership with Chris McNeil

Thu, 25 Apr 2024 11:30:00 -0500

Chris McNeil, a Strategic Thought Leadership coach and consultant, brings to the table credentials in entrepreneurship, influence, coaching and innovation, including multiple national and regional awards for innovation.

Chris is the creator of the THAUT Process of Strategic Thought Leadership and founder of Thaut, Inc. and 5th Level Web. He is working on his first book on strategic thought leadership, tentatively titled "Pullfillment."

Connect with Chris

Free Marketers Guide to Strategic Thought Leadership https://thaut.io/guide

Podcast site https://www.thoughtleadershipstudio.com/

Twitter https://twitter.com/MentalGameOfBiz

LinkedIn https://www.linkedin.com/in/chris-mcneil-chs/

(0:00) Introduction to the episode and guest, Chris McNeil (2:20) Chris McNeil's journey in the fitness industry and transition to marketing (8:15) The integral role of the mind game in marketing and strategic thought leadership (12:40) Case study: Sports youth fundraising company and its business growth (17:52) Deep dive into understanding your market and customer base (21:09) Pricing structure for Chris McNeil's discovery program and introduction to his book: Pull Fulfillment (26:12) The Vanguard method and designing to demand: Understanding what customers are looking for (28:37) Building a roadmap for success in business and licensing training (30:32) Discussion on business size and the downside of large-scale business expansion (31:19) Conclusion: Making the internet a healthier place and wrapping up the show

Riding the Marketing Freight Train with Jimmy Boheler

Thu, 18 Apr 2024 13:00:00 -0500

Jimmy Boheler, is the Founder of Freight Train Marketing. As a dedicated advocate for small business success, he and his business specialize in helping entrepreneurs secure the financial resources they need to fuel growth and expansion.

With a proven track record in financial consulting and funding acquisition, Jimmy has been instrumental in connecting small and mid-size business owners with the capital necessary to turn their visions into reality. "Jimmy is as compelling as he is audacious, and an inspiration to connectors and connectees everywhere," says Hersh.

Connect with Jimmy https://www.linkedin.com/in/jimmy-boheler/ https://www.instagram.com/jimmy_boheler/

Website https://jamesboheler.lpages.co/

(0:00) Introduction and Welcoming Jimmy Boheler (3:02) Importance of Networking and Personal Brand in Small Businesses (7:41) Jimmy's Personal Transformation and Vision for His Businesses (11:13) The Need for Audacious Goals, Sense of Urgency, and Embracing Failure in Business (14:20) The Value of Helping Others and the 1099 Mindset in Business (18:00) Balancing Work and Vacation, and the Concept of Retirement (20:04) Journey from a Traditional Job to Entrepreneurship (22:08) Jimmy Boheler's Final Advice and Hersh Rephun's Closing Remarks

PJ Pereira is Anything But Artificial

Mon, 15 Apr 2024 19:00:00 -0500

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, under the moniker PJ Caldas, he released "The Girl From Wudang," a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.

Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.

Connect with PJ PJ Caldas | https://www.pjcaldas.com/ Pereira O'Dell | https://pereiraodell.com/ PJ Pereira | Pereira O'Dell https://www.oneclub.org/awards/adcawards/-judge/6718/pj-pereira

(0:00) Introduction to the guest PJ Pereira (3:20) PJ Pereira's career journey and transition into advertising (6:58) Hersh Rephun and PJ Pereira's thoughts on turning 50 and competition (10:48) PJ Pereira's journey as a writer and the story behind "The Girl from Wudang" (34:48) PJ Pereira: Balancing personal branding in advertising and literature (42:35) The different audiences in advertising and literature (45:50) PJ Pereira: The mindset of being an artist vs. a service provider (51:14) Elements of adventure, sci-fi, and spirituality in PJ Pereira's book

Parker Nash: How Brands Can Avoid Being Ignored

Thu, 28 Mar 2024 06:00:00 -0500

Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than a half billion dollars in annual revenue. While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.

https://www.linkedin.com/in/-parkernash/

https://www.parkertnash.com/

Free Resource - 3-Part Business Boost - https://www.parkertnash.com/boost/ 3 quick videos that will help you: Market like a billion-dollar brand (without spending a billion) Attract more customers Grow your business

(0:00) Introduction and common branding mistakes (2:38) Guest Introduction: Parker Nash (5:36) The problem with idealizing a brand (9:54) The 'Me Monster' syndrome in branding (13:27) Knowing your customers and aligning with their values (23:07) Transitioning from Nike to starting own agency (26:48) Crafting language for personal brands (29:03) The three pillars of messaging (31:56) Emotional connection in branding and marketing (34:44) Tips for clarity in business messaging (35:20) Conclusion: The importance of clear branding (35:35) End of episode: Subscribe and leave feedback

The Opportunity of a Lifetime: Mac Lackey

Thu, 21 Mar 2024 06:00:00 -0500

So much more than a program to exit your business, ExitDNA is about creating the OPTION. Everything can change, but when you adopt the Exit mentality you can easily improve your business on a daily basis! Whether you decide to sell your business or not, the option is there because you worked through all the little details people often miss. In this episode, Hersh Rephun chats with entrepreneur Mac Lackey about the concept of "exit" in entrepreneurship, the value of alignment in business and personal life, and the strategic importance of a brand. They also discuss the importance of planning for an exit strategy and building a community around a personal brand.

Official Site - https://exitdna.com/

Free Ebook - Creating the Exit opportunity - https://exitdna.com/book/

(0:00) Introduction to the show and guest Mac Lackey (2:34) Discussion on the concept of "exit" in entrepreneurship (5:11) The importance of extracting oneself from the business (8:56) Transitioning and making the decision to prioritize other aspects of life (14:02) The concept of alignment in entrepreneurship and personal life (15:08) Discussion on brand voice and company DNA (18:42) The importance of planning for an exit strategy (22:04) Building a community and creating a personal brand image (24:21) The strategic value of a brand (25:39) Closing remarks

Marni Battista: What is the Secret to Beating Overwhelm & Burnout?

Thu, 14 Mar 2024 06:00:00 -0500

As CEO and founder of the Institute for Living Courageously, Marni has cultivated a research-based, personalized, and holistic system that inspires ambitious women to shed self-imposed limitations, nurture authenticity, and live life on their own terms. In this episode, Hersh Rephun chats with Marni Battista, CEO of the Institute for Living Courageously. They discuss Marni's journey, her business evolution, and the rebirth of her 'Dating with Dignity' brand. Marni also shares her advice for entrepreneurs experiencing growth plateaus.

https://datingwithdignity.com/

https://www.instagram.com/marnibattista_/

(0:00) Introduction to the show and host Hersh Rephun (2:29) Guest introduction: Marni Battista, CEO and Founder of the Institute for Living courageously (4:40) The birth of the Institute for Living courageously and its role in Marni's journey (10:21) The importance of evolving your business to reflect your life (14:37) Introduction to Marni Battista's book 'Your Radical Living Challenge' (19:47) Discussion on Marni's brand evolution and marketing strategies (25:34) The death and rebirth of the 'Dating with Dignity' brand (27:58) Marni Battista on her current work with clients and her mission (29:55) The journey of reinventing her business and scaling implications (31:07) The last word: advice for entrepreneurs experiencing plateau fever

Jeff Greenfield: The Truth About The Cookie Collapse

Thu, 07 Mar 2024 07:00:00 -0500

With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.

Attribution Playbook: https://provalytics.com/playbook/
Attribution Certification: https://provalytics.com/attribution-certification/

(0:00) Introduction and guest Jeff Greenfield's insights on AI and marketing (4:04) Discussion on successful marketing campaigns and branded entertainment (11:18) Challenges of digital marketing, privacy laws, and measurement (13:49) Introduction to Jeff Greenfield's new brand, Pro Validity, and the role of AI in marketing (15:13) The impending "Cookie Apocalypse" and the use of AI in decision-making (18:15) Understanding and reaching out to Pro Validity's audience (21:33) The challenges of change in large organizations and nurturing potential customer base (24:17) The Pro Validity certification course and keeping up with industry changes (26:54) The importance of maintaining work-life balance in the startup journey (29:50) Learning from past branding mistakes and closing thoughts on current times (33:08) Reminder to subscribe, review, and promote Yes, Brand

The People-Powered World of Lori-Ann Duguay

Thu, 29 Feb 2024 07:00:00 -0500

In this episode, Hersh Rephun and guest Lori-Ann Duguay discuss her journey in evolving her company and its rebranding to "People Powered Solutions". They also have A LOT OF LAUGHS, which tends to happen when this American host and his French-Canadian guest get together over accents and business talk. They delve into the trend of individuals' desire to work with large organizations or start their own ventures. Lori also shares lessons learned from starting her own consulting business, how it's grown and how she markets her services and team.

https://bepeoplepowered.com/

(0:00) Introduction of Lori-Ann Duguay and discussion about positive company culture (1:58) Hersh Rephun's introduction of the podcast and guest (4:51) Lori-Ann Duguay on her company's rebranding and people-centered approach (10:06) Discussion on challenges of employee retention and career transitions (14:41) Current trend of employment in large organizations vs. entrepreneurship (17:17) Transitioning from an institutional setting to entrepreneurship (20:15) Changing language around roles in companies and leadership (24:16) Return to discussing conflict resolution and Lori-Ann's journey (28:40) Hersh's concept of side hustles and the start of Yes Brand podcast (31:01) Advice on building a network, community and varied perspectives in business (33:09) Hersh ends the show with a call to action for listeners

Eric Zuley's Amazing Journey: Fun in Branding, and the Art of Monetizing Content

Thu, 22 Feb 2024 07:00:00 -0500

In this episode, Hersh Rephun chats with Eric Zuley about his journey into the world of music and entertainment, his transition into branding, and the FUN side of business! They delve into product placement, monetizing content, and the model of EZway TV. Trust in brand building and Zuley's favorite aspects of working in PR are also explored. Plus: Freestyle Rapping!

https://ericzuley.com/about/

Eric Zuley 22 time award winning entreprentainer and best selling author of The Influence Effect with contributors in the book like Sharon Lechter, Sir James Dentley JD3TV, Kate Linder from Young and The Restless, Frank Shankwitz Creator Make A Wish Foundation just to name a few. He js the founder/CEO of eZWay Network which is the hun for his promotions agency, tv, podcast network, magazine, social network and directory reaching millions. With over 2500 high quality happy members. Mr Zuley has been seen on NBC, Fox, ABC, CBS, TMZ, Washington Times, E! And has been featured in over 13 magazine covers like Hollywood Weekly Magazine, Influential People, Your Success, just to name a few… Eric hosted The EZ Show which produced 52 episodes and EZ TALK LIVE with 99 episodes which has been viewed on KDOC, KXLA, Roscoes Chicken and Waffles TV and more! Eric has over 22 years of experience promoting and branding businesses and now created a simpler way to automate it. Eric has mastered the art of turning content into cash, data into dollars and relationships into results!

(0:00) Introduction and guest Eric Zuley, CEO of EZway Network (3:17) Importance of visibility in business and branding (6:38) Eric Zuley's background and evolution in business (15:03) The role of fun and personal character in business (17:17) Importance of domain names in branding (18:09) Eric Zuley's stage appearances, TV features, and monetizing content (21:30) Insights on product placement, advertising, and relationship building in business (24:18) The model and evolution of EZway TV (32:17) Perception of paid media vs earned media and services offered by Eric Zuley's business (37:06) Discussion on organic exposure, viral marketing, and monetizing content (44:26) The significance of customer satisfaction and success stories in business (46:06) Wrap up, promotion of YES, BRAND and branding services

Who Am I? CEOs, Luxury Brands, and More Ask Kelly Lundberg

Fri, 16 Feb 2024 08:45:00 -0500

In this episode, Hersh Rephun and Kelly Lundberg delve into a topic that is dear to both of their hearts: personal brand strategy. They discuss the vital role of personal branding in business growth, the unique aspects of personal branding DNA, and how language and routine contribute to it. If you want to learn something new about YOUR personal brand, take Kelly's Quiz! https://kelly-fjns9c1j.scoreapp.com Learn more about Kelly Lundberg https://kellylundbergofficial.com Want to know more about her business Brand YOU Creators https://brandyoucreators.com (0:00) Introduction and guest Kelly Lundberg's background (4:07) Concept and journey of 'Yes Brand' podcast (9:21) Discussion on personal branding and its importance (15:33) Benefits and balance of having a personal brand (20:14) Identification with clients and audience engagement in personal branding (26:25) Behind the scenes and sneak peek into Kelly's upcoming book (29:24) Kelly's personal life and connection with her Scottish roots (31:05) Kelly's future plans, goals and new social media endeavours (33:01) Closing remarks by Hersh Rephun

Your Social Sherpa, Shaily Hakimian: "What do you want to B2B when you grow up?"

Tue, 13 Feb 2024 07:00:00 -0500

Season 3 kicks off with my esteemed and ebullient guest, Shaily Hakimian, aka "Your Social Sherpa." I describe Shaily (SHY-lee) as the youngest early adopter in the social media game. Her knowledge is matched only by her energy and interest in helping people get heard. We share that joy in constant message proliferation, and in this conversation we talk about methods, inspirations, and goals. For the last two years, Shaily has empowered business owners to do their own marketing by guiding them on how to make more out of their social networking - from coaching 200+ women on how to get business using LinkedIn to working with over a dozen business owners through one-on-one sessions helping them reinvest in their own marketing.

Connect with (shy-lee) Shaily Hakimian (hak-e-me-in) here:

http://YourSocialMediaSherpa.com

https://twitter.com/intent/user?screen_name=hakimian45

https://www.linkedin.com/in/hakimian45/

https://www.tiktok.com/@hakimian45

https://www.youtube.com/channel/UCsbk3e9sGJe7AK8hBhTmj8A

https://www.instagram.com/hakimian45/

https://www.facebook.com/hakimian45

http://www.shailyhakimian.com/

https://www.shailyhakimian.com/podcast

https://podmatch.com/member/hakimian45

https://medium.com/@hakimian45

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha...

(0:00) Introduction and Shaily Hakimian's branding journey (1:43) Discussion on Shaily Hakimian's brand and 'message therapy' (3:16) Shaily Hakimian's transition to professional social media consulting (6:40) The importance of authenticity and personal branding (8:20) The dark side of social media and sustainable strategies (10:16) Role of content and understanding your audience in branding (14:37) Sustainability in relationship building for brands (19:14) Shaily Hakimian's personal brand and approach to business (24:55) Shaily Hakimian on building a flexible schedule and her passion project (26:16) Shaily Hakimian on the importance of being yourself and opening doors (27:45) Shaily Hakimian shares her experience with debates in various communities (28:29) Hersh Rephun wraps up the episode and calls for reviews and subscriptions

A Date with Kimmy Seltzer

Thu, 09 Nov 2023 05:15:00 -0500

Welcome to Part I of my date with Kimmy Seltzer! With passion, first-hand experience, tough love, and lots of resilience, Kimmy found purpose in guiding high achievers to build explosive confidence to create a gateway to love, prosperity, and ultimately happiness. In Part I, we hear about Kimmy's "Red Dress Moment," and since then she's been helping others conquer their fears so they can be seen, be valued, and be truly confident in dating, style, and life. In addition to being a Confidence Therapist, Dating Strategist & Image Expert. Kimmy is a speaker at National Matchmaking Conferences, eHarmony, Neutrogena, The Guild at Universal, UCLA, and iDate.

Find Kimmy:

https://kimmyseltzer.com/

http://bit.ly/Charisma_Quotient

TEDx Talk: How Marketing Yourself Attracts Love

https://youtu.be/weddeJFheAQ

Dating IRL Show: www.DatingIRL.TV

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and Guest Kimmy Seltzer's Background (4:30) Discussion on Self-Love and Kimmy's Upbringing (10:42) Kimmy's Transformation and Confidence Realization (14:19) Role of Wardrobe and Props in Shaping Identity (16:18) Importance of Image in Business and Personal Relationships (19:27) Kimmy's Approach to Improving Personal Image (20:02) Kimmy's 3 C's Approach: Cut, Color, and Confident Clothing (22:08) Strategic Use of Colors in Personal Branding (24:24) Episode Wrap-Up and Teaser for Next Part

Vinnie Potestivo Brings his Winning Methods to Modern Media

Thu, 17 Aug 2023 05:15:00 -0500

Vinnie Potestivo is an Emmy® Award-winning Media Advisor who helps clients leverage their media exposure, find fame, and make impact. Originally, this episode was slated for my Truth Tastes Funny podcast, and indeed Vinnie and I talk plenty about the rollercoaster of life on Earth; but our conversation leaned so much toward media and the business of celebrity today that I moved it over to YES, BRAND. Furthermore, it was Vinnie who suggested I use the phrase "YES, BRAND Method" when referring to how I work with clients...and this seemed like the right homage to his way with branding!

Find Vinnie:

vpe.tv

vpe.tv/quuu

vpe.tv/fascinate

@vinniepotestivo @ihaveapodcast

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and the concept of Yes Brand (3:02) Vinny's journey from MTV to podcasting and discussion on ownership of image and properties in TV shows (9:26) The importance of creating content that makes an impact and Hersh's experience pitching to MTV (27:22) Vinny's work with Jessica Simpson, the evolution of reality TV and the rise of influencers (32:41) Discussing the concept of authenticity in brands and the importance of diversity and inclusion in brand representation (38:41) The change in the television industry, the growth of podcasting and Vinny's talent lineage (45:25) Vinny's transition from casting to podcasting and the concept of 'mediatizing'

It Takes Big Hair and a Big Heart to Impact Youth. John Mendez has Both.

Tue, 08 Aug 2023 04:15:00 -0500

At 21, serial entrepreneur, realtor, investor, podcast host, and social media expert John Mendez is deeply passionate about helping other like-minded individuals achieve a life of abundance. Through the power of the mind and social media, John is empowering others to obtain financial freedom and build the lives they’ve always dreamed of living. This was my second podcast convo with John (he first appeared on my Truth Tastes Funny podcast), and I have every expectation he will guest on BRAND VOICE RUNWAY (my niched-down show for 7 & 8 figure brands) before too long. Free Gift: https://www.bit.ly/walk2wealthgift

Find John Mendez:

https://www.linktr.ee/walk2wealth

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and John Mendez's background (1:02) Introduction of Hersh Rephun and the podcast (2:32) John's brand and mission with Walk to Wealth Podcast (5:45) Impact of the pandemic on John's career decisions (10:08) John's journey into real estate and the inception of Walk to Wealth Podcast (16:10) John's decision to leave college and focus on his interests (19:23) John's realization and shift in focus towards helping young people (24:57) John's long-term vision for impacting more lives through his podcast (26:26) Hersh Rephun's personal journey towards entrepreneurship (33:58) John Mendez shares the inspiration behind his mission statement (37:53) Closing remarks and call to action for listeners

Passion & Community (with a Side of SaaS) Drives Alex Sanfilippo

Wed, 19 Jul 2023 04:15:00 -0500

Alex Sanfilippo is the host of Podcasting Made Simple, and the founder of PodPros.com, a software company specifically focused on creating solutions that serve independent podcast hosts and guests. In my conversation with Alex, we explore the passion, experience, and humanity that drive him, and strive to understand how, in just 2.5 years, he has taken the pod community by storm.

All Things Alex:

https://podmatch.com/guestdetail/1590577274896x703756399245430300

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and Hersh Rephun's creative introduction to the podcast (1:20) Guest Introduction: Alex Sanfilippo and his company Pod Pros (3:18) Alex's Journey: From Corporate World to Podcasting (8:21) Launch and Evolution of Pod Match (11:04) Creation and Purpose of Podcast SOP (13:05) Strategies for Staying on Top of the Podcasting Community (15:35) Role of Third-Party Validation in Business (17:01) Discussion on Scalability and Growth of Businesses (20:23) Introduction to Pod Lottery: A Unique Service for Podcasters (24:19) Final Thoughts: Authenticity, Passion and Consistency in Branding (25:52) Closing Remarks by Hersh Rephun

Nancy Erickson - "The Book Professor" - Takes Brands to School

Tue, 27 Jun 2023 04:30:00 -0500

How do you increase your credibility, attract a following, and become known as an expert in your field? For one thing, you tap into the vast knowledge and experience of my guest, Nancy Erickson, aka "The Book Professor." Before becoming a book coach and award-winning publisher, Nancy Erickson had a wide array of business expertise. She formerly worked for both IBM and Oracle Corporations, selling high-end software solutions to Fortune 500 businesses. Faced with a family crisis in 2006, she changed her career direction, went back to school to get a Masters degree in Writing, taught at the university level, and started the award-winning nonfiction publishing house, Stonebrook Publishing.

Find Nancy:

https://thebookprofessor.com

https://stonebrookpublishing.net

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and discussion on brand excellence with Nancy Erickson (1:23) Nancy Erickson's journey and role as the book professor (3:17) Diving into the process of ghost writing and self-writing (6:18) The benefits of writing a book for business branding and exposure (9:02) A look into Nancy Erickson's favorite book project (12:32) Repurposing book content and the importance of unique viewpoints (15:00) Exploring the balance of profit and purpose in book writing (17:22) The transition from fiction to non-fiction and building a following (20:20) The pitfalls of cutting corners in publishing and maintaining brand voice (23:51) Series writing for brand footprint and using book writing for brand extension (28:11) Closing remarks and call to action

The Reigning Underdog Champion of the World: Phil Pelucha!

Tue, 13 Jun 2023 04:15:00 -0500

High-performers and serial-success builders listen up! Phil Pelucha is the kind of expert you wanna keep talking to, and as I watched this interview again, I realized I gotta pick up the phone and get me some more Phil! An internationally renowned Celebrity Entrepreneur Business & Sports Consultant best known for 'Billionaires in Boxers,' Phil (aka the Underdog Champion of the World) is famous for his ability to take your business from Unknown to Unrivaled and his highly publicized long-term ambition to own Liverpool FC.

Website URL & Social Media Accounts

https://www.linkedin.com/in/philippelucha/

https://billionairesinboxers.com/

Contact: vipbookings@billionairesinboxers.com If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

(0:00) Introduction and background of Phil Pelucha (5:08) Discussion on the importance of recognizing one's superpower (8:50) Phil's concept of collaboration and innovation in business (12:25) Phil's formula for brand success: visibility + credibility = profitability (16:24) Phil's superpower: spotting future industry leaders and giving them a platform (20:10) The harsh reality of industry exposure: networking or paying for visibility (22:33) Phil's personal journey: from hardship to success (24:18) The power of podcasting as a networking tool (29:24) The 4 P's method: Purchases, Partners, Promoters, and Platforms (35:25) Final thoughts: Stop waiting to be discovered, invite yourself (36:02) The importance of self-invitation in your industry (36:22) Encouraging subscription and reviews

What Archetype Are You? Get Some BRAND Therapy with Yamilca Rodriguez

Wed, 31 May 2023 03:15:00 -0500

In this episode, Hersh Rephun chats with Yamilca Rodriguez about the essence of personal and B2C branding. They delve into the concept of personal brand archetypes, discuss the importance of maintaining professionalism, and explore who's ready to build a personal brand. Rodriguez shares her personal journey and vision for the future of personal branding.

Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca through brand development.

A former brand leader at the Procter & Gamble Company - perhaps the most significant global organization and advertiser - Yamilca has spent decades helping brands and individuals create unforgettable experiences.

Find Yamilca:

www.bespokebranding.io

https://shows.acast.com/brand-therapist/episodes

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and understanding of brand essence and archetypes (1:55) Guest introduction: Yamilca Rodriguez (3:11) Comparison between personal branding and B2C branding (7:34) Deep dive into personal brand archetype with Yamilca Rodriguez (11:16) Maintaining professional boundaries and fears in personal branding (15:12) Who is ready to build a personal brand? Understanding the 'why' (17:10) The dual nature of personal branding: Revenue and personal fulfillment (19:27) Yamilca Rodriguez's personal journey and the influence on her work (21:57) Future of personal branding: Yamilca Rodriguez's vision (23:41) Conclusion and future plans for the show

Tony Whatley is 365 Driven and a 24/7 Lover of Comedy

Thu, 18 May 2023 03:15:00 -0500

In this episode, Hersh Rephun is joined by Tony Whatley. They discuss the intersection of comedy and business, the pursuit of success, and the importance of self-investment. They delve into public speaking versus improv, engage in an improv skit, and debate veganism. Tony also shares his current projects, views on technology, and advice for aspiring business people.

I'm keeping these show notes short, because my on-air intro of this guest is long-winded, quirky, and - to the Hershheads out there - funny & charming. I recorded it in honor of Tony Whatley, executive performance coach, best-selling author, and leading light of the 365 Driven society. Tony shares his mindset and business strategies within his book, Side Hustle Millionaire. He also teaches entrepreneurs how to start, scale, and exit their business within his Top-1% globally ranked podcast and consulting brand 365 Driven.

Tony tells me, "What makes you think you're gonna be able to make everyone like you? It's literally impossible, so go out there and do that thing."

Find Tony:

365driven.com

https://www.facebook.com/tony.whatley.1

https://www.instagram.com/365driven/

https://www.linkedin.com/in/tonywhatley/

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction to the podcast and guest Tony Whatley (4:40) Tony’s love for comedy and its relation to business (10:20) The pursuit of fulfillment and the reality of the time process in achieving success (16:17) Working hard versus working smart and the importance of investing in oneself (21:10) The difference between public speaking and improv, and the challenges of dealing with the audience (26:03) Improv skit - Riverside location, European chef, and grandmother characters (30:56) Debate on veganism, the food chain, and the superior life form - dogs (32:40) Tony's current projects, legacy goals, and the power of technology in reaching audiences (37:45) Tony's comedic take on business gurus and personal anecdotes on self-perception (40:06) Tony's advice to aspiring business people, overcoming procrastination, and dealing with criticism (44:27) End of show and closing remarks

There's No F*cking Around with Dr. Amanda Barrientez

Thu, 11 May 2023 04:15:00 -0500

In this episode, Hersh Rephun and Dr. Amanda Barrientez delve into the fear money mindset, the NFA money formula, and the role of unconscious programming. They discuss three common money blocks and examine subconscious beliefs that affect attitudes towards money. The episode also highlights Dr. Barrientez's book "I'm a Money Magnet" and the importance of branding in business growth.

If you know me at all, you know that I use profanity with intent, never just for s***s and giggles. My guest on Episode 25 of the YES, BRAND podcast is Dr. Amanda Barrientez - aka "The Money Healer" - founder of the brand called NFA - No Fucking Around - Money, and creator of the NFA Money Mama Mastermind. She’s an international bestselling author and speaker, the host of The Woman Entrepreneur Podcast and the NFA Money YouTube Channel. She's been featured on over 150 podcasts, sharing tips on how to uplevel your money mindset to manifest easier money in your business. After going from food stamps to building a 6-figure business fast.

Website/Podcast links: www.NFAMoney.com | www.TheWomanEntrepreneurPodcast.com

Check out her proven 3-step formula to begin reprogramming your money mindset now:

www.NFAMoneyFormula.com

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction to the podcast and host, Hersh Rephun, and guest Dr. Amanda Barrientez (3:48) Exploration of the fear money mindset and personal experiences (5:27) Introduction to the NFA money formula and the role of unconscious programming (11:43) Discussion on the three money blocks: money is bad, money is scarce, money causes stress (14:13) Examination of subconscious beliefs that affect attitudes towards money (16:08) Insights on the purpose of the "Yes, Brand" podcast and benefits of podcasting (17:38) Introduction of Dr. Amanda Barrientez's book "I'm a Money Magnet" (18:24) Emphasis on the importance of branding and copywriting in business growth (20:07) Acknowledgement of Dr. Amanda Barrientez's contributions to the conversation (21:03) Information on how to contact Dr. Amanda Barrientez and avail her services

Get Commercial Directing Film Schooled by Master Classman Jordan Brady

Fri, 05 May 2023 03:15:00 -0500

Some people have so much knowledge to share, it can't be condensed into a single course, talk, or workshop. Jordan Brady - one of the goodest good guys - has at least placed his deep, deep trove of experience under one roof - Commercial Directing Film School. It's super-nichey -- he doesn't teach general filmmaking, or develop longform projects -- and that's how he likes it. He's currently known for shooting cars & celebs in the context of comedy-dialogue. His handbook - Commercial Directing Voodoo - is a must, as is his long-running podcast RESPECT THE PROCESS, where guests like Judd Apatow, Adam McKay, and lots of heavy-hitting ad bizzers congregate to shoot the sh*t about shooting commercials.

All things Jordan: https://commercialdirectingfilmschool.com/

About our Joint Venture partner: Numerus Capital's mission is to make companies more profitable. We do this by helping them add revenue by expanding their credit sales. Offering customer financing provides you with a second club in your bag to close every sale with your ideal customers.

We also deploy standard and Surcharge Credit Card Processing solutions that can reduce/control your credit card payment processing costs that drop 2 to 3% right to your bottom line as pure profit.

Visit https://numeruscapital.net/yesfor a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian

(0:00) Introduction: Diversity in branding and supporting diversity beyond social media (2:34) Guest Introduction: Jordan Brady's journey from comedy to serious business (5:42) Topic: AI in content creation and its role in writing and creativity (9:55) Topic: Building a personal brand while balancing personal life and professional identity (16:22) Topic: Specializing and finding your own unique niche in the industry (21:18) Topic: Commitment to diversity and inclusion in the filmmaking industry (29:47) Topic: Adapting business models and learning from others (31:01) Sponsor: Special offer for listeners (32:05) Topic: Evolving and adapting in the industry, anecdotes about Rick Rubin and footwear marketing (37:48) Topic: The journey of creating Maria Bamford's special, the role of a director in a comedy special (46:04) Topic: Reflection on comedy specials as moments in time, sharing Red Fox's humor and stories (52:55) Topic: The importance of gratitude and helping the less represented (56:22) Offer: Discount for the Commercial Directing Film School (1:01:20) Topic: Scaling business ventures, the pros and cons, and the value of sharing knowledge (1:04:02) Conclusion: Encouraging listeners to subscribe, review, and share the podcast

30 Minutes to Fitness with 9Round Founder Shannon Hudson

Fri, 28 Apr 2023 03:15:00 -0500

"Motivation follows action," says Shannon “The Cannon” Hudson, Founder and CEO of 9Round Franchising, LLC, the world’s largest kickboxing fitness franchise. Shannon trained in martial arts as a boy, and was motivated to become an IKF Light Middleweight Kickboxing World Champion. We talk about action and motivation in business, and how - along with his wife, Heather “The Hero” Hudson - he opened the first 9Round in 2008, growing the company to over 500 locations open and operating in 20 different countries around the world.

Find 9Round:

o https://www.9round.com

o https://www.instagram.com/9roundofficial/

o https://www.facebook.com/9roundofficial/

o https://www.linkedin.com/company/9-round-fitness/

• Shannon Hudson

o https://www.instagram.com/shannonthecannonhudson/

o https://www.facebook.com/ShannonTheCannonHudson/

o https://www.linkedin.com/in/shannon-hudson-9round/

Our Season 2 partner Numerus Capital's mission is to make companies more profitable. We do this by helping them add revenue by expanding their credit sales. Offering customer financing provides you with a second club in your bag to close every sale with your ideal customers.

We also deploy standard and Surcharge Credit Card Processing solutions that can reduce/control your credit card payment processing costs that drop 2 to 3% right to your bottom line as pure profit.

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

(0:00) Introduction to Shannon Hudson, founder of 9 Round fitness franchise (1:47) Sponsor: Numeris Capital (3:12) Shannon Hudson's background and journey to creating a global franchise (9:11) The philosophy, messaging, and branding of 9 Round (13:51) Role of music in creating the right vibe in 9 Round studios (17:05) Future plans and innovations for 9 Round (18:59) Shannon Hudson's previous business experience before 9 Round (21:25) A day in the life of Shannon Hudson (23:14) Importance of sleep for high performance (24:13) Advice for people not ready to take action

Making an Asset Out of Yourself for a Fantastic Finale, with Stephanie Hayes

Fri, 21 Apr 2023 02:15:00 -0500

We're living longer, and retiring later (if at all), but that doesn't mean we're not evolving! More likely, we're figuring out what to do NEXT. Stephanie Hayes, host of the Real People, Real Business podcast, is the founder of the Entrepreneurial Offramp - a pathway for established business owners to move from revenue to wealth, and to plan an eventual exit from their business. Most business owners think an exit is only for Silicon-Valley startups, or venture-funded product companies, but in reality, they've actually created value already, and with a few tweaks, they can start leveraging that value and multiply it over time.

Find Stephanie:

www.stephaniehayes.biz

podcast.stephaniehayes.biz

Numerus Capital's mission is to make companies more profitable. We do this by helping them add revenue by expanding their credit sales. Offering customer financing provides you with a second club in your bag to close every sale with your ideal customers.

We also deploy standard and Surcharge Credit Card Processing solutions that can reduce/control your credit card payment processing costs that drop 2 to 3% right to your bottom line as pure profit.

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

(0:00) Facing change and the importance of communication (1:19) Branding and messaging (1:55) Sponsor: Numeris Capital (3:10) Interview with Stephanie Hayes: The "Entrepreneurial Off Ramp" (7:08) Shift in business focus: From start-up to finish (9:40) Strategies for planning a business exit (11:50) Importance of a deceleration plan post-exit (14:30) Understanding business owners as individuals (16:21) Stephanie's podcast, Real People, Real Business, and her business life partner (20:35) Vision for 2023: Building a community of women entrepreneurs (23:15) Wrapping up the show and call to action

Rapidly Growing with William Harris and Elumynt

Thu, 13 Apr 2023 02:15:00 -0500

It's amazing how much ground you can cover without an agenda! Join me and my guest, William Harris, Founder & CEO of growth agency Elumynt, as we surf across AR, VR, AI, URLs, and our species' mission to Mars. Here's a Chapter Guide for the less whimsical: 00:00 - Springing into Action 6:45 - William is a Smarty Pants 7:20 - Mission to Mars? 9:15 - Across the Metaverse 12:19 - Who Left the VR/AR/AI On? 14:45 - To Grandmother's House We Go 20:00 - URLs & Branding in your Elumynt

Find William:

https://elumynt.com/

https://app.guestio.com/guests/william

We also deploy standard and Surcharge Credit Card Processing solutions that can reduce/control your credit card payment processing costs that drop 2 to 3% right to your bottom line as pure profit.

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian

(0:00) Introduction and guest William Harris discussing the growth of his company (2:16) Introduction of guest William Harris, CEO of Element, and discussion on Mars colonization, VR, AR, AI and URL branding (3:27) Sponsor: Numeris Capital (6:29) Interview with William Harris: business deals, Mars travel and the metaverse (10:06) Deep dive into codec avatars and VR technology (13:33) Exploration of the metaverse and the impact of virtual reality in everyday life (15:07) Predicting the future of tech-human integration and its impact on children and families (17:48) Potential of virtual reality to bring people together and the concept of codec avatar experience (20:11) Discussion on branding and the story behind the name "element", and its unique spelling (24:27) Closing remarks, gratitude to guest, and call to action for branding

It'll Be Smooth Sailing This Season with Lyndsay Phillips!

Fri, 07 Apr 2023 02:15:00 -0500

Season 2 of the YES, BRAND podcast begins with Lyndsay Phillips, CEO and Captain of Smooth Sailing Business Growth and Smooth Business Podcasting. She is a Content Marketing & Podcast expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System. But first, I want to welcome our Joint Venture partner for this season! When you do a podcast about branding, typical sponsorships won't do. I waited an entire season to begin a partnership with a company and an individual I was CERTAIN would serve our audience of entrepreneurs, business owners, and others who are BUILDING and DEVELOPING their brands.So, please welcome Numerus Capital to the family!

https://www.smoothbusinessgrowth.com/podcast-leverage-system/

https://www.smoothbusinesspodcasting.com/

We also deploy standard and Surcharge Credit Card Processing solutions that can reduce/control your credit card payment processing costs that drop 2 to 3% right to your bottom line as pure profit.

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

(0:00) Introduction and concept of a sister podcast, "Youguested" (2:47) Season 2 launch and partnership with Numeris Capital (4:22) Guest introduction: Lindsay Phillips, podcast expert (6:20) Deep dive into the value and strategy of guesting on podcasts (11:39) Banter and brainstorming: "Youguested" podcast idea (14:25) Lindsay's personal and professional journey (16:20) Business of podcasting: production, lead generation, and conversions (20:44) The story behind "Smooth Business Growth" (22:21) Trip down memory lane: childhood jingle writing (23:55) Lindsay's advice for business growth and show wrap-up

When You Care as Much About the Sauce as the Coverage: Glenn Rudin

Fri, 17 Mar 2023 02:15:00 -0500

I wanted to close out Season 1 of YES, BRAND with a fun chat about brands, pizza, messaging, insurance, and upscale cosmetics. So, naturally I invited Glenn Rudin of Always Been Creative to the studio. A self-described "product guy" for much of his illustrious career (think Revlon, Sherwin-Williams and other Fortune 500 companies), Glenn knows selling and messaging up and down (he's known as the "Message Master"). And what we've realized is that today, while we prefer the term 'personal brand,' we're all products.

Find Glenn:

Website: www.alwaysbeencreative.com

Instagram: @glenn_rudin_message_master

LinkedIn: https://www.linkedin.com/in/glennrudin/

Chapter Markers:

00:00 - Personally, You're a Product & It's a Blessing

14:00 - 2 Pros Trying Something New & Unprofessional

17:00 - Pizza, Insurance, Promises, Deliverables, Dumb Dads

28:00 - Shameless Plugs Still Exist

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction to the episode and guest Glenn Rudin (2:02) Introduction to Glenn Rudin and his marketing agency, Always Ative (4:21) Evolution of the agency world and influence of shows like '30 something' (7:37) Balancing self-promotion with promoting others in branding (10:26) The opportunity for everyone to be their own brand manager (14:18) Impromptu exercise: Imagining a dream branding client (16:37) The irrelevance of the "cheese stretch" in pizza advertising (19:54) Discussing the types of ads that resonate with Glenn (24:19) The role of cleverness in advertising (27:52) Wrapping up the podcast and offering advice for branding clients (28:28) Introduction to "A Brand in Your Hand" (30:40) Wrapping up the podcast and a call to action (30:46) Reminder to subscribe and review (30:52) Promoting branding services (30:58) Closing remarks and final thoughts

Chelsea Talamantes Will Help You Create That Big Beautiful Thing

Thu, 09 Mar 2023 03:15:00 -0500

In this episode, Hersh Rephun and guest Chelsea Talamantes dive deep into the world of rebranding. They explore Chelsea's current brand and her plans for change, the role of personal connection, and the significance of fearlessness in business. Hersh shares personal anecdotes from his life as a comedian and father, while emphasizing the value of learning from trial and error. The duo concludes with a discussion on future plans and Chelsea's powerful message on embracing failure for success.

I did not know Chelsea well before I sat down with her for this in-person interview. Even standing beside her as a few of us who were attending the same event met for the first time, I picked up on her directness and sincerity. This is a woman who gives a sht about the people she works with - and she only wants to work with people she gives a sht about. That felt like the right starting point for this conversation, and I was excited by the way it all played out.

Find Chelsea: https://team.chelseakathryn.com/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and discussion about rebranding (2:15) Hersh introduces the podcast and the guest, Chelsea Talamantes (5:36) Chelsea discusses her current brand and what she wants to change (8:02) Discussion about the importance of personal connection in business (10:22) The importance of fearlessness and hard work in business (25:38) Hersh shares his favorite experiences as a comedian and a father (27:52) Discussion on the importance of trial and error in business and personal life (32:17) Hersh and Chelsea discuss future plans and the importance of learning from experiences (36:58) Chelsea's parting message for listeners about embracing failure in order to succeed (39:26) Outro and closing remarks by Hersh

Purpose Play: Nashville’s James O’Connor Harnesses Talent and Intent

Fri, 03 Mar 2023 03:15:00 -0500

James Kevin O'Connor has developed an amazing personal brand with his faith and his musical artistry at center stage. His sense of himself is harmoniously in sync with the world around him. As you'll see from our conversation - and from the track he plays for me during our interview - he is as complex as his lyrics and as strong in his resolve to live out his dharmic, creative plan, to its very (sweet) end. If you're a speaker, he can craft a branded musical theme song for you. And he's a chaplain, so in addition to having soul, he has a feel for yours!

Brand: The James O'Connor Agency Podcasting Your Global Career

Find James:

https://podcasts.pantheon.fm/show/podcasting-your-global-career/

https://www.facebook.com/groups/995607857167395

https://www.facebook.com/jameskevinoconnor

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

(0:00) Introduction and James Kevin O'Connor's rebranding thoughts (2:23) James Kevin O'Connor's background and journey in music (6:04) Discussing James Kevin O'Connor's early struggles and inspiration (9:53) The process and potential of Branded Entertainment (15:03) Discussing the rebranding of James Kevin O'Connor's podcast (34:05) Exploring the concept of humility in successful individuals (36:01) The recurring theme of freedom in James' work and life (38:31) The potential risks of political interpretations of 'freedom' in branding (39:01) Discussing the title of James' new album and its significance (40:33) Conclusion and call to action by Hersh Rephun

Neurobranding Expert Lauren Clemett on How the Brain Sees Brands

Fri, 24 Feb 2023 03:15:00 -0500

She is known as The Brand Navigator, and award-winning Neurobranding expert Lauren Clemett has climbed personal mountains to find her true north. Told as a child that she had wordblindness and would never be able to read or write properly, Lauren went on to become a 5-time best selling author and now uses her dyslexia as her greatest asset - helping others understand how the brain sees brands. She has worked at leading advertising agencies and in brand management since before the internet, helping launch hundreds of global brands and appears in worldwide media, as a sought-after personal branding specialist.

Find Lauren:

www.yourbrandtruenorth.com

www.facebook.com/LaurenClemett68

www.linkedin.com/in/laurenclemett/

www.instagram.com/lauren_clemett

www.youtube.com/c/LaurenClemett

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and guest, Lauren Clemett (1:15) Understanding "True North" for a brand and the importance of having the right tools (5:03) The distinction and blend of personal and corporate branding (9:36) Visualizing your brand and understanding your audience (13:09) Role of passion, purpose, and storytelling in branding (15:54) Evolution of brand storytelling and the importance of painting a picture of your brand's outcome (20:12) Clarity in brand messaging to attract the right clients and reflections on simplicity (21:45) Lauren Clemett's personal journey: Overcoming dyslexia and becoming an author (26:14) Introduction to Lauren Clemett's books 'Selling You' and 'Finding Your Branching Off' (28:15) Final messages, Domino's Pizza origin story, and encouragement for entrepreneurs (31:07) Wrap up of the episode, request for podcast review, and podcast tagline

Let Steve Buzogany Show Your Appreciation!

Fri, 17 Feb 2023 03:15:00 -0500

What do Santa's Elves do the rest of the year? I have an idea, because - and I hope he takes this the right way - my YES, BRAND guest Steve Buzogany has that Head Elf quality. His enthusiasm, not only for gifting, but for client appreciation as well, is off the charts. And, significantly, his firm, Appreciation Advocate, does NOT gift on holidays; its strategy is to make it about the client, and the needs of their VIPs, not the mad Nov-Dec rush in which you heartfelt message is most likely to feel commercialized and to simply get lost. Join me for a chat with Steve, to find out how he transitioned from real estate honcho to thankyou guru!

More About Steve:

Since 2012, Steve has been a small business owner who focused his business around one thing...building deep and meaningful relationships. By doing so, he was able to sell nearly $100M worth of real estate working 3-4 days a week and while taking off 1-2 months per year. Today, Steve teaches other small businesses how they can quickly stand out among the crowd, build deep and substantive relationships, eliminate burnout and take more time

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Productio

(0:00) Introduction and setting the stage (1:04) Introduction of Steve Buzogany and Appreciation Advocate (5:12) Understanding your clients for impactful gifting (10:45) The origin and philosophy of Appreciation Advocate (13:48) Scaling the business and servicing clients efficiently (17:35) The challenge of selling gratitude and overcoming it (19:58) Vision for the future of the company (24:17) The mission of providing affordable services to impact businesses (27:11) Creative strategies to gain attention: Beyond traditional online platforms (32:25) Closing remarks and call to action from Hersh Rephun

LA HOPE DEALER Corie Mattie: "Own Your Happy"

Fri, 10 Feb 2023 03:15:00 -0500

Meet artist and LA HOPE DEALER Corie Mattie! The impetus for our interview is the stunning "Own Your Happy" t-shirt collaboration between Corie + Jeremy Novy and streetwear label The KOSHER Brand. With an eye for the intersection of art and activism, Corie uses a balance of wordplay and imagery to deliver a message that hits you in the gut. Corie was thrust into the spotlight in 2020 as “LA Hope Dealer,” after becoming known for her striking yellow murals encouraging the community to stay home and stay positive during the early days of the pandemic.

Find Corie:

www.lahopedealer.com

Social:

@coriemattie

Philanthropy "The Keep it Kosher Project"

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and guest introduction - Corrie Mattie (2:25) Discussion on the importance of being proactive and 'LA Hope Dealer' (4:02) Exploration of Corrie's art process and famous quotes (7:43) Discussion on the Betty White mural and TMZ feature (10:07) Collaboration with Mercedes and brand considerations in activism (13:51) Introduction of the upcoming Kosher brand contest (15:34) Collaboration with Jeremy Novy and the inspiration behind it (19:59) Struggles of surviving as artists and the need for positive messaging (23:39) Upcoming campaigns and importance of art in branding (25:20) The future of advertising: Shift from influencers to impact makers (26:03) Show outro, mention of the podcast name: Yes, Brand, and host sign-off

With a Scalar Light On, the World is Brighter & Healthier: Tom Paladino

Fri, 03 Feb 2023 03:15:00 -0500

Tom Paladino of Scalar Light Healing has spent five decades committed to understanding and utilizing the one form of energy that may solve many of the world's (as yet) unsolvable issues. On this episode of YES, BRAND we talk scalar light and how to present it to the people!

15 days of FREE scalar light sessions are available to the general public on the home page: www.scalarlight.com

https://www.scalarlight.com/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and explanation of Scalarlight Healing by Tom Paladino (1:24) Guest Introduction: Tom Paladino and his journey with Scalarlight Healing (5:52) Deep Dive: How Scalarlight Healing works and its global adoption challenges (12:10) Hersh Rephun's exploration into quantum consciousness (14:32) Struggle for scientific validation for Scalarlight Healing (17:13) Need for innovative thinking to solve world problems (19:16) The grassroots movement for Scalar Energy (23:14) Funding and functioning of Scalar Energy research (28:59) The presumption of reaching the limit of our ingenuity (30:35) Clinical study on quantum healing with Tom Paladino

Creative Marketing Brings Out the Visionary in You: Tori Barker

Wed, 25 Jan 2023 03:15:00 -0500

It is always a thrill for me to speak with colleagues who do SO well those things that I do not do. This is especially true when they are fellow artists, driven by creativity and thriving in business relationships that are rewarding and rooted in mutual trust. On this episode of YES, BRAND, Tori Barker and I dissect the brand building, messaging, and marketing process, share some laughs, and play some games along the way. Brand: Creative Marketing Title: Principal and Creative Visionary Brand Category: Digital Marketing Years in Business: 4

Find Tori:

https://www.creativemarketingsacramento.com/

https://www.facebook.com/creativemarketingsacramento

https://www.instagram.com/toribarker.creativemarketing/

https://www.linkedin.com/company/creativemarketingsacramento

https://www.linkedin.com/in/toribarker/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and the YES Brand Challenge (1:34) Interview with Tori Barker, Founder of a Creative Marketing Company (5:26) Integral Components of Marketing and Brand Building (10:30) Importance of Long-Term Relationships in Marketing (12:11) Leveraging Podcasts for Content Generation (14:26) The Role of Employees in Brand Evangelism (19:53) Insights from Simon Sinek's "Start with Why" (22:25) The Necessity of Social Media for Brands (23:38) YES Brand Challenge Game (29:12) Closing Remarks and Call to Action (30:12) Sponsor: Branding Promotion

One Plus One = DONE! Chris Joyce of Gusher is Exploding with Insight

Wed, 18 Jan 2023 03:15:00 -0500

Is Gusher the greatest startup engine ever? Is an idea enough? Dive into this high-energy, solution-packed, and laughs-rich chat with Chris Joyce, whose idea for Gusher is helping other bright minds get their products to market. Chris asks, "Who's the VIM (vested interest market)?" These are the people who will make up your team, become your most zealous initial customers, and help you bring your product to the world. Chris is founder of 24 companies in high tech, consumer goods, health, and manufacturing. His products have been sold in more than 11,000 stores in 23 countries. He has users of his tech products in 148 countries across the globe. And NOW, he sits down with Hersh on YES, BRAND, to talk about his current product.

www.gusher.co

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and guest Chris Joyce's approach to reaching diverse audiences (2:01) Chris Joyce's elevator pitch on Gusher and his motivation for starting it (5:22) Discussion on the concept of performance based equity and its correlation with success (7:35) Importance of having the right team for your startup and seeking expert help (10:28) Chris Joyce's approach to overcoming obstacles in business and the concept of 'finagling' (25:51) Importance of passion, honesty, and collaboration in startups (30:17) Chris Joyce's commitment gusher offers to businesses and Gusher's pain points and objectives (35:00) Overcoming the "too good to be true" perception of gusher and the market's vetting process (39:29) The necessity of discomfort in innovative branding and the importance of being evocative in branding (40:08) Hersh Rephun: Wrapping up the show, encouraging reviews, promoting the podcast, and final thoughts on branding

Make Your Mark with Kay Suthar, FFS!!! (must listen to understand)

Wed, 11 Jan 2023 03:15:00 -0500

In this episode, Hersh Rephun chats with Kay Suthar about her journey into podcasting, the creation of her agency, and tips for starting a podcast. They introduce the "YES Brand Challenge" game, discuss the importance of authenticity in business, and explore Kay's diverse career, including her time as an MMA fighter.

Find Kay:

Podcast Agency Website: https://makeyourmarkagency.com/

Podcast Website: https://www.makeyourmarkpodcast.com/

Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/

YouTube: https://www.youtube.com/channel/UCbSjRoDjqrGLx47FJXi7PjA

Facebook: https://www.facebook.com/kay.suthar.make.your.mark/

Instagram: https://www.instagram.com/makeyourmark_podcast/

FREE GIFT for our audience (thanks Kay!):

Become a Sought-After Podcast Guest In 3 Simple Steps:

https://getbookedonpodcast.com/

DESCRIPTION: Learn proven and tested

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

(0:00) Introduction to the Yes Brand podcast and guest, Kaye Suthar (2:25) Kaye Suthar's journey into podcasting and the birth of her agency (8:40) Tips for starting your own podcast and the benefits of having control (14:35) Introduction of the "YES Brand Challenge" game (19:07) The importance of podcasting for businesses and building relationships (24:33) Ensuring your podcast reaches your target audience (25:47) The origin and philosophy of the "Make Your Mark" brand (29:33) The significance of authenticity and risk-taking in business (34:10) The power of being true to oneself and breaking societal norms (39:23) Kay Suthar's experience as an MMA fighter and her diverse career lessons (45:24) Kay Suthar's concluding thoughts on time, money, and change (46:19) Episode wrap-up and encouragement for listeners to subscribe and share

Negotiating Improv and $500M in Deals with Mike Lander

Wed, 04 Jan 2023 03:15:00 -0500

If you haven't heard of Mike Lander, this is the best way to meet him: relaxed, having a few laughs, and dropping wisdom nuggets about the art of negotiation. He's a master at it, that's his brand at first glance. But there's so much more to Mike, as you'll see when we discover the similarities between high stakes dealmaking and improvisational comedy.

Mike is also the Chairman of a successful SEO Agency https://resignal.com/

Find Mike:

https://piscari.com/

https://higgle.piscari.com/

https://www.linkedin.com/in/mikelander/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

(0:00) Introduction and playful banter between Hersh and Mike (1:45) Mike's journey: Early life to becoming an entrepreneur (10:09) The art of conversation: Neurolinguistic programming and active listening (20:09) The role of experimentation and learning in Mike's career (24:06) Discussion on extroversion and introversion (26:51) Negotiation skills in business: Tips, tricks, and variables (46:21) Introduction to Resignal: An SEO agency (49:36) Team dynamics and the blend of business and leisure in Hersh's life (50:43) Learning from experiences: Hersh's insights (51:20) Mike Lander's first experience with improv on a podcast (52:09) Show wrap-up, call for reviews, and brand promotion

Figure Out What Your Audience Wants From You: DP Knudten

Wed, 21 Dec 2022 03:15:00 -0500

This season's theme of "Selling the Truth" provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk about DP's brand, and how he discovered that he wasn't so much a "writer," as a "provocateur," specifically spurring his clients to stop and think.

Find DP Knudten:

www.dpknudten.com

@dpknudten (all social channels)

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction of guest DP Knudten and discussion on personal branding (7:30) DP Knudten's career journey and the concept of being 'unbrandable' (13:00) Non-fiction branding: Gary Vaynerchuk and Elon Musk case studies (17:14) Examination of brand loyalty and political affiliations as brands (26:09) The "Key 3" strategy and importance of brand identity (30:54) Challenges in branding and the power of brand loyalty: The Coca Cola example (35:24) Case study: The power of a strong brand message using the United States (40:13) Political branding: The fear vs guilt dichotomy (42:14) Discussion on personal branding: Authenticity and taking credit for your work (47:34) Understanding your personal brand and aligning it with audience expectations (48:36) Encouragement to engage with the "Yes, Brand" podcast and final call to action for branding

When Your Brand is Personal & LinkedIn, with JD Gershbein

Wed, 14 Dec 2022 03:15:00 -0500

Since 2006, my YES, BRAND guest, JD Gershbein, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious professionals striving to make their mark in the Digital Age. We have a great time talking about HIS brand, and how he helps cultivate a style for YOURS. We also cover comedy, honesty, and decency as pertains to brand presence on the platform.

Find JD:

https://www.linkedin.com/in/jdgershbein

https://www.facebook.com/whoisjd

https://www.twitter.com/jdgershbein

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction and JD Gershbein on the power of improv and extemporaneous communication (2:42) JD Gershbein on personal branding and the role of LinkedIn in it (10:23) Importance of engagement and standing out on LinkedIn (20:49) Hersh Rephun's experiences with different social media platforms (26:29) Balance between comedy and credibility in personal branding (27:32) JD Gershbein's journey with Second City and the role of improv in business (33:01) Importance of listening and authenticity in conversations (37:29) Thought leadership and the challenge of comparison on LinkedIn (44:14) Impact of the pandemic on personal and professional lives and the role of humor (48:17) JD Gershbein's role as a LinkedIn specialist and closing remarks

Children's Book Author Sandy Ciaramitaro Wants (Good) Egg On Your Face

Tue, 06 Dec 2022 03:15:00 -0500

Meet The Good Eggs, protagonists of an eponymous book series created by my guest, Sandy Ciaramitaro, to impart life lessons about virtues, diversity, and service. And today on YES, BRAND, we dive into the experiences of the characters in an effort to unearth some potential marketing strategies so Sandy can retire from teaching and focus on writing children's books, and presiding over The Good Eggs Foundation!

Guest: Sandy Ciaramitaro, Author of "The Good Eggs Series" (2013) and Founder and President of The Good Eggs Foundation (2019)

Find Sandy:

https://www.thegoodeggs.org

https://www.facebook.com/TheGoodEggsFoundation

https://www.linkedin.com/in/thegoodeggsfoundation/

https://www.instagram.com/thegoodeggsfoundation/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

(0:00) Introduction of guest Sandy Ciaramitaro and her children's book series, Good Eggs (3:36) The educational value and humor in the Good Eggs series (7:41) The Good Eggs series as a character education program and its presence on the Michigan Learning Channel (13:21) Exploring brand partnerships, sponsorships, and the underlying message of the Good Eggs series (16:42) Potential for character-based marketing campaigns and the dangers of setting perfect expectations for children (20:12) The Good Eggs as an audio book and handling heavier topics in children's books (24:22) Future plans for the Good Eggs series, Design, and Layout (26:51) Introduction to The Good Eggs Foundation and its philanthropic efforts (32:21) Impact of The Good Eggs books on children, communities, and plans for brand expansion (37:17) Sandy's message for listeners - the importance of gratitude and positivity, wrap-up and closing remarks

Jason Skeesick's Brand: A Couple of People Having a Conversation

Fri, 02 Dec 2022 03:15:00 -0500

His company is called Spear and Clover, and on this episode of YES, BRAND, Jason Skeesick and I have a conversation. It's really that simple. It's only the second time we've spoken, which is important, because I imagine this is how he operates as "a father, husband, fighter, and carrier of heavy things," to use his description of himself. It's also how I operate, as a host, and as a "message therapist" - the discourse depends on you, and that adaptability is to my benefit in more ways than I can enumerate.

Discover Jason:

https://www.instagram.com/spearandclover/?hl=en

https://www.spearandclover.com

https://www.instagram.com/jasonskeesick/?hl=en

https://www.linkedin.com/company/77029933/admin/

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

(0:00) Introduction and guest Jason Skeesick's elevator pitch for Spear and Clover (2:12) Hersh Rephun's views on branding and introduction to Jason's background (3:52) Jason's coaching model at Spear and Clover and its philosophy (10:31) Insights into Jason's work-life balance and the concept of a "perfect week" (14:53) Introduction to Angelo Sisco and the Alpha Hippi philosophy (19:14) Jason's experience moving to Indiana Dunes and living towards an ethic (25:36) Hersh's views on branding and the importance of truth in a brand (37:39) Hersh's approach to problem-solving and personal growth (41:38) The power of good advice, core values, and the danger of intellectual laziness (48:23) Embracing struggle as a source of growth and the power of storytelling (51:16) Closing remarks and show outro

The Drop In CEO Deb Coviello Plays "Poppins" for Clients

Fri, 02 Dec 2022 03:15:00 -0500

That episode title reads like the headline of a possible profile on Deborah Coviello, aka The Drop In CEO. That's probably because when wearing my publicist hat, I like to zero in on the essence of the client and drive that message home. To me, Deb has the charm, wisdom, and composure of a modern-day Mary Poppins, helping companies navigate challenges before popping open her umbrella and being whisked away to the next place she is needed. We have a great time breaking down Deb's brand, and bandying about ways to convey her distinct voice (literally and branding-wise) to our audience of business owners, founders, C-suiters, and marketers.

Find Deb:

Website: https://dropinceo.com

Linkedin: https://www.linkedin.com/in/deborahacoviello/

The CEO’s Compass: https://bit.ly/OrderCEOCompass

Drop in CEO Podcast: https://podcasts.apple.com/us/podcast/the-drop-in-ceo/id1498953914?ls=1

Facebook: https://www.facebook.com/IlluminationPartnersLLC/

Twitter: https://twitter.com/DropinCEO

Instagram: https://www.instagram.com/dropinceo/

About:

Deb Coviello is an advisor, author, podcast host, and Founder of

Illumination Partners, a consulting firm for CEO’s navigating change.

A trusted partner to C-Suite Leaders, Deb brings 30+ years of

experience and strategy in Quality and Operational Excellence roles

combined with her 20 years in the Flavors and Fragrance industry to

support her clients as they work together to identify, assess, and

solve the issues that are preventing their business gro

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

(0:00) Introduction and the importance of personal connection in messaging (1:37) Guest introduction: Deb Coviello, the Drop-in CEO (4:40) The unique approach and mission of the Drop-in CEO (12:25) Discussion on the 'Yes, Brand' concept and origin of the 'Drop-in CEO' brand name (16:01) Deb Coviello's strategy for overcoming skepticism and building trust in companies (23:03) The role of humor and authenticity in professional interactions (25:34) Dealing with resistance and pushback in companies: Deb Coviello's approach (29:23) The ultimate goal of the Drop-in CEO: helping people do what they love (34:31) Deb Coviello's struggle with her brand and her value (41:58) The importance of personal branding for C-suite leaders (46:02) CEO guided meditations and the "Mary Poppins effect" (46:22) Call to action: Liking the show, subscribing, and leaving a review

If You're Not InPhone, You're SOL...Meet Steve Ramona

Fri, 02 Dec 2022 03:15:00 -0500

Making life easier for people in business is one of the most honorable roles I can imagine. And Steve Ramona's personal brand boils down to that. He's even streamlined his bio to convey his direct objective, as his latest venture, InPhone, takes flight: "I have been in business for myself for 19 years. Always looking at ways to serve others in their business. I believe the more we can help others the more we help ourselves." (0:00) Introduction and initial conversation with Steve Ramona (2:01) Discussion about inPhone and its features (11:20) Steve Ramona's journey and inspiration to entrepreneurship (13:06) Introduction and playing of the improv game "fortunately, unfortunately" (20:01) Discussion on Steve's podcasting background and brainstorming a new podcast concept (26:27) Steve takes calls from 'Jane' and 'Rob', solving their problems live (28:48) Steve's vision for the show and his desire to help others (30:21) Discussion on the importance of fun and play in overcoming challenges (33:34) Steve's announcement about the launch of a college keypad info (35:22) Hersh's closing remarks and call to action for listeners

Branding for a New Earth Market with Sara Yamtich

Fri, 02 Dec 2022 03:15:00 -0500

Listen up, spiritual thought leaders, visionaries, and entrepreneurs with online courses and content: Sara Yamtich has spent a decade introducing you to a growing audience of believers as CEO and Founder of digital marketing agency, Conscious Conversion. And today on YES, BRAND, we talk through some of the challenges associated with pitching a new paradigm and getting the attention of "they" (you'll have to listen to find out more).

Discover Sara & Conscious Conversion:

https://www.consciousconversion.com/

https://www.instagram.com/resonatewithsara/

https://www.instagram.com/consciousconversion/

https://www.linkedin.com/in/sarayamtich/

More About Sara

Sara Yamtich is the founder and CEO of Conscious Conversion, a holistic multi-media marketing agency supporting thought leaders and spiritual entrepreneurs. With a Masters in Social Work, a background that spans federal policy analysis and life coaching, and a ton of digital marketing experience, Sara takes professionalism, team management, and client care to a whole new level. Her work isn’t just about marketing strategy (though she rocks at that); it’s about helping clients resonate deeply with their audience so they can transform the planet and give voice to the new paradigm. In fact, Sara makes marketing (and everything else she does) a damn-near spiritual experience.

Visit https://numeruscapital.net/yes for a FREE Consultation Call!

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)

Subscribe to our YouTube channel

on LinkedIn: HershRephun

on Twitter: @TruthTstsFunny

Our Website: YESBRANDmethod

YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

(0:00) Introduction and discussion about conscious conversion and wealth (2:01) Guest Introduction: Sarah Yamtich and Conscious Conversion (5:45) Deep Dive into Conscious Conversion and its clients (9:05) Intersection of Spirituality and Entrepreneurship (14:58) Importance of Individual and Community Responsibility in Change (20:09) The Role of Self-Compassion and Forgiveness in Conscious Conversion (25:42) Concept: Campaign targeting the Ultra-Rich for Positive Change (33:26) Discussion on the Need for Conscious Conversion in Society (41:31) Stigma around Doing Good and Having Purpose (48:32) Collaboration Proposal for a Planet Awakening Campaign (53:42) Show End: Call for Audience to Subscribe and Leave a Review

Martin Pazzani and Kerry Shaw Brown Unleash Unbound Spirits

Fri, 02 Dec 2022 03:15:00 -0500

In this episode, Hersh Rephun chats with Kerry Shaw Brown and Martin Pazzani about their Unbound Spirits and Milstrom bourbon brands. They discuss the brands' origins, their targeted premium bourbon consumer, and the launch. They also delve into brand creation's challenges, such as risk-taking and competition, and their marketing strategies. The conversation wraps up with a look at their daily operations and a glimpse at an upcoming product launch. (0:00) Introduction and guest introduction: Kerry Shaw Brown and Martin Pazani (2:10) Background and partnership of Kerry Shaw Brown and Martin Pazani (3:06) Origin and branding story of Unbound Spirits and Milstrom bourbon (11:16) Martin Pazzani's experiences and the typical consumer for premium bourbon (14:30) The mood, character, and launch of Unbound Spirits bourbon (18:05) Risk-taking, competition, and advertising in brand creation (26:38) Marketing strategies: PR, organic storytelling, and third-party validation (30:02) The role of entrepreneurial risk-taking and comedy in brand building (36:15) The inspiration, feedback, and daily operations of Unbound Spirits (46:03) Anticipating a new product launch and dealing with shipping challenges (48:07) Closing remarks: Call to action and the closing punchline