Growing up, when I heard the phrase “rebel spirit,” I thought of something pretty different from what Ann Bennett is going to talk about on today’s episode.

I promise, there will be no exorcisms required.

Do you want to learn more about that inner voice you are sometimes tempted to ignore?

During today’s show with Renegade Branding’s founder, we are going to talk about how to embrace the things that make us stand out.

How will we do that? You guessed it! By asking Ann a bunch of curious questions.

No matter what you do or who you are, you won’t want to miss this episode where we talk about the value built into learning to stand out and embrace your unique brand of awesomeness.

And to discover how Ann can help you understand why you don’t have to hide your inner rebel, you can find her at https://www.linkedin.com/in/annbennett/ or at https://www.annbennettmarketing.com/.

To take Ann’s archetype quiz head on over to: https://annbennettmarketing.com/archetypequiz

We're going to make some pretty shocking announcements in this episode, but I'm also going to help you think about whether or not you should be making shocking announcements. Because it's time to get laser focused on your why so that you know which steps make sense for your business to take when it comes to communicating about your business but also everything else. This is a business story podcast and this is part of my business story.

To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca 

Now, Sara uses her behind the scenes curiosity to build systems that help her 1:1 clients sell out their courses and private packages.

Have you ever wondered about the goings ons that happen out of sight? Sara’s curiosity led her down a path to business consistency that many experts never achieve.

Do you want to know what questions she asked to get to where she is today?

In this episode, we’ll work our way through a business adventure that only curiosity could take us on. You won’t want to miss this.

To find out more about Sara and her amazing systems, head to https://www.linkedin.com/in/sara-wisniewski/ or www.sarawisniewski.co.uk.

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To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca

So, how can create curiosity-enticing gaps in the things you do and say when representing your brand? That’s a great question. Let’s down the sales psychology behind using curiosity-inducing words to create a gap between what your unique purchasers know and the information they want to know.

To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca

What can a bestselling fiction author who specializes in steampunk and urban fantasy teach us about how our brains work? A ton, actually.

When I first met Anne, I was super intimidated. She understands so much about so many things, the only action I could think to take in response to her awesomeness was ask her to come on the show. And especially for this season, because Anne is curious almost all the time.

As a licensed psychologist and certified behavioral sleep medicine specialist, she understands that things happen inside of our brains that we often need curiosity’s help to decipher. And, in addition to all of the amazing things I already shared with you about Anne, there’s one more circumstance I’m extremely interested to chat with her about in this episode.

Anne was able to use self-curiosity (an amazing and rarely used tool), instead of typical self-criticism to figure out that she had ADHD, which gave her access to all the tools she needed in both her personal and professional life.

Are you ready for a business adventure that only curiosity could take us on? You won’t want to miss this episode.

To find out more about Anna or to check out her amazing services, head to https://www.linkedin.com/in/anne-bartolucci-81186a98/ or https://psychupacademy.com.

To learn exactly how and why copywriting works in Kristin’s complimentary 20-minute masterclass head to https://literarysymmetry.com/whycopy, and to enroll in the Your Confident Copy Academy to learn over $50,000 worth of sales psychology coupled with lessons on how to avoid the biggest writing mistakes business writers make, go to https://literarysymmetry.com/ycca

If that’s not interesting enough, he also discovered a way to create a thriving multi-tier business from his experiences.

Now, he helps humans and companies everywhere learn how to resolve conflict better, avoid bullying, develop and understand emotional intelligence, and understand how to rewire and protect human brains across the globe.

Are you ready for a business adventure that only curiosity could take us on? You won’t want to miss this episode.

To find out more about Scott or to check out what books you can grab from his authorship library now, head to https://www.linkedin.com/in/scottwarrickconsulting/ or https://scottwarrick.com

In today’s episode, I’m going to teach you how to make friends with these writing practices so that you can stand out above the other people, the people who won’t work through their fear when it comes to creating consistent, compelling writing.

And while we do that, I’m going to recap what we learned from the stories of our guests throughout this season and give you an idea of what season 2 will be all about.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/more

I definitely have, and on this episode Dr. Laura Star is going to tell us all about how as she discusses her business and her new book:

Evidence Based Inclusion; It’s Time to Focus on the Right Needle

Are you ready to look at inclusivity and equity through a new lens?

Then you don't want to miss our time together.

To connect with Dr. Lauran, you can get in touch with her on LinkedIn: https://www.linkedin.com/in/lauranstar/

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

Well, what you don’t see is the time, money, and energy it took them to create systems that support them even after they’ve stopped streaming or talking.

Today, we’re going to talk about how we can use well-planned words to build systems that will increase your profits.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

In this episode we're going to talk to mental toughness coach and cold plunge aficionado Austra Putnina, whose story and life experience will give you the inspiration you need to take your next big, brave step.

To connect with Austra, you can find her on LinkedIn here: https://www.linkedin.com/in/austra-putnina/

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

Pretending is exhausting, and you need to be able to sustain.

It's important for your business voice to sound like you, because if you don’t, you’ll attract people who like the fake voice you’re using and working with them will feel super hard. Again, you need to be able to sustain.

In this episode, I’ll explain how.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

Orly Zeewy is known for her unique ability to make fuzzy clear.

In this episode, she is going to reveal how she realized this superpower and share about the kinds of business owners she helps.

To connect with Orly, you can visit her on LinkedIn here: https://www.linkedin.com/in/orlyzeewy/

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

In today’s episode we’re going to talk about consistency versus visibility. If you can only have one, which one should you choose? Or is this all a trick so that I can help you grow your business just by believing in you? You’ll have to listen to find out.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

In this episode, you’ll discover how Desiree Grimaldi decided to trust herself in a male-dominated industry to get her clients amazing results.

Because SEO matters, and probably even more than you think.

To connect with Desiree, check out her website here: https://1x1impression.com/

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

In this episode I’m going to remind you of all you’ve walked through to get to where you are, and help you to believe that.

The single most important thing for your business, no matter whether you make and sell churros, work as a fractional CMO, or make your living singing from the stage, if you don’t have belief in your abilities, you cannot succeed.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

The way Kristy manages to do this is nothing short of a miracle.

Kristy Tyson has one of the most impressive resumes I have ever seen—but the reason why I love her and wanted to have her on the show is because of her big heart. 

Don't miss this episode where Kristy shares her incredible story with us and gives us tips on how to keep caring in management and leadership positions without losing ourselves.

To connect with Kristy to find out more about going after your professional purpose, you can find her here: https://www.linkedin.com/in/kristyftysonmba/

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

In today’s episode, you are going to learn how a diaper-rash cream was able to reach a selling market segment where demand already existed without having to change their messaging at all.

Because you need to stay consistent in every single business conversation you have, whether that’s in person, online, or over social media or you won’t be able to sell.

To find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

Yeah, it irritates me too. And in this episode of Your Business Story, Abidemi Marsh is going to take on that phrase, and so much more, as we talk about female empowerment.

Are you ready to get the information you need to succeed not just at work, but in every area of your life?

To connect with Abidemi to find out how you can take control of your life from the bedroom to the boardroom, you can find her here: https://www.linkedin.com/in/abidemi-marsh/

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

First, we have to define what the word ‘viral’ means. Then, we need to explore what support systems virality needs in order to earn you actual clients or customers.

Finally, we need to go through what each different platform and what virality can contribute to your business on these various online spaces.

Because you need to know whether trying to go viral is really worth your time and energy.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

In this episode, Melissa Carson, helps us all understand how to step into all we’re meant to be by helping us make space for thinking and creativity through holistic approaches.

Because real leaders aren’t perfect, and they own their imperfections.

To connect with Melissa and get help stepping into your awesomeness, you can find her on Linked at: https://www.linkedin.com/in/melissaridercarson

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

With that in mind, I decided to do some research to find out what the issues are with StoryBrand’s marketing techniques, and whether or not it makes sense for you to invest with them. I think my findings will surprise you. Let’s do this.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

Now you can! On today’s show, Rebecca Leder is going to share about her research-based approach to strengthening your relationships at work for both employees and employers. And all while creating a safer space where individual creativity can be harnessed into increased productivity and profit.

To connect with Rebecca or to hire her to help you K.N.O.C.K. better, head to https://buildmeaningfulcareers.com

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

But the truth is, not every business is at a stage where using the time and financial resources it takes to create a book is the next best step.

Learn why people want you to think having a book will be the magic bean to growing your business, and what you really need to have before you write a book if you ever want to see a return on your investment.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

Today’s guest, Anastasia Lipske, is a podcast booking agent who helps her clients get proven results by helping them know which carefully vetted podcast to apply to.

Because even one podcast that isn’t a good fit for your brand can damage your messaging.

One resource Anastasia is excited for you to have is https://accessspeakers.biz/thankyou/ so that you can create something similar that you can point people to when you do their own podcast interviews.

And to find out how to understand your messaging better to create the one big sentence your business needs, head to https://literarysymmetry.com/

Are you ready for truth bombs and value nuggets?

Today is the day.

And to find out how to work with our expertly-assembled book services team, head to https://literarysymmetry.com/

In addition to having a transformative tale to tell, Dan is the founder of CYA Consulting and leverages 30-plus years of corporate and entrepreneurial experience for his clients. Dan’s corporate career spanned 19 years and included numerous internal investigations on behalf of the Fortune 100 company he served.

Trained in interrogation and interview techniques, Dan uses his skills and expertise to assist his clients to examine all available information to make the best possible decisions in the present moment.

Plus, he is one of the most proactive and successful networking experts I have ever met. Are you ready to hear Dan's story? Don't miss this episode!

To connect with Dan or to hire him for his expert services, head to linkedin.com/in/dan-goodwin-cover-your-assets

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

So, why is ghostwriting so expensive?

First, let’s talk about what prices qualify as expensive. You can’t begin to understand how many times I’ve heard people say “Ten thousand dollars for a book! That’s totally unreachable for people.” But if you pay $10,000 for a ghostwriter, you’re going to get a book from a newbie. That’s just the truth.

When I tell people that I charge $50,000 to write their book, create their high-ticket offer, and help them build a publishing imprint for their business, I get one of two responses.

Find out what the two responses are, head inside this episode, where we pull the curtain back when it comes to ghostwriting pricing.

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

This episode’s guest is an expert who has been helping executive and senior leadership teams create a workplace that attracts and retains top talent, increases employee engagement, stimulates innovation, and promotes inclusion.

Julia Geisman is on the show to share her expertise with us as we dive into her method of using data to drive solutions and offer insightful coaching to those who are committed to personal, professional, and organizational growth.

To find information on working with Julia (or hiring her to speak at your next event), connect with her on LinkedIn at: https://www.linkedin.com/in/juliageisman

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

In today’s episode, I’m going to break it down so that you understand what a ghostwriter does by sharing my own accidental (and initially resistant) journey into letting other professionals borrow my book-writing expertise.

Because you aren’t always sure what your favorite professional superpower might be until you are willing to try something new.

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Today’s expert, Cait Donovan, is the amazing host of Fried: The Burnout Podcast, and is a speaker who has helped countless people understand what burnout is and why it doesn’t have to be a recurring thing that comes into your life.

In this episode, we’re going to talk about how to break big problems down into smaller pieces so that you can finally prune your life and focus on what really matters.

To find information on working with Cait or one of her amazing burnout recovery experts (or hire her to speak at your next event), please visit:

https://caitdonovan.com

And to connect with her on LinkedIn, you can view her profile at:

https://linkedin.com/in/caitdonovanspeaks

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Did you know that people who write content for you will call themselves copywriters, but creating content is actually a totally different skill. Copywriters are writing words that can cause action. Content writers are creating words that you use to consistently show up.

Do both types of writing need to match your brand? Yes. You should definitely share your messaging breakdown with your content writer.

But, you should NOT pay a content writer the same thing as you would pay a copywriter.

In this episode, you'll find out how to tell the difference between services.

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Whether you’re tuning in as an individual looking to improve your communication or you want to set up your employees to win, this episode will give you the tools you need to change the way you communicate to be more effective.

It’s time to talk in a way that helps you not just get that higher position, but also understand how to thrive in it.

To find out how to work with Jennifer, you can head to her website:

https://www.communicationtwentyfourseven.com/

And to connect with her on LinkedIn you can go to:

https://www.linkedin.com/in/jennifer-arvin-furlong-16779a5a/

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Usually, if you try to find someone that way, you’ll end up with someone really new, or someone who doesn’t have return customers (which means they aren’t good at their job).

If that’s the case, what is a clever way to find a qualified copywriter?

Find out in today's episode.

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Learn how you can be a better advocate for those in the disability community and discover the important perspectives they bring to the professional world.

Because when people ask Geri how they should describe her, she always responds the same way, “Just call me Geri.”

To find out how to hire Geri to speak at your event, head to:

https://justcallmegeri.com/

And to connect with her on LinkedIn, check out her profile here:

https://www.linkedin.com/in/geri-mariano-2b39ab11/

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Strategic copywriting uses proven sales psychology to move the audience through a journey that leads to two choices: purchasing or passing.

Have you ever seen a sales page or sales letter? They’re long. Why? Because to do their job well, they need to take you through the 5 Gs in order. So, what are the 5 Gs, and what do they mean inside your business? Listen to this episode to find out.

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Preparation and practice create a familiarity in your brain so that when a troll pops up in the audience when you’re presenting, or you suddenly need to justify something in writing, you can do these complex things fast.

Today’s guests are from Rourke Training, and they know exactly how to help you convince your brain that unexpected events are fine. Because you should know the rules before you break them.

To contact Rourke Training, head to:

https://rourketraining.com/

To connect with Kirsten Rourke on LinkedIn:

https://www.linkedin.com/in/kirstenrourke/

To connect with Kellie Donovan-Condron on LinkedIn:

https://www.linkedin.com/in/kelliedonovancondron/

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Because not all copy locations are created equally, and some copywriters will base what they tell on their personal preferences, not on what you really need.

To find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Today’s guest is networking expert Frank Agin, owner of AmSpirit Business Connections, which empowers entrepreneurs, sales representatives, and professionals to become successful through networking.

If you’ve ever wondered what networking can really do for your business, it’s time to take a deep dive into the world of networking with someone who knows exactly how to get into the right rooms to have momentum-building conversations. And who doesn’t want that?

To connect with Frank and find out more about AmSpirit Business Connections or listen to his awesome show, the Networking Rx podcast, you can visit his website here:

https://www.frankagin.com/

Or connect on LinkedIn here:

https://www.linkedin.com/in/frankagin/

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

You’ve heard so much about copywriting, but you still aren’t sure who needs it. I totally understand.

Right now, we’re going to talk about

• Who really needs copywriting
• What you should do when people give you unwanted copywriting advice
• What pieces of copywriting you should start with if you haven’t worked with a copywriter before

Are you ready to be able to confidently say who needs copywriting and who doesn’t?

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

In retirement, Connie created an invention and started a new business helping others preserve their family legacy in printed form.

Are you looking for inspiration to go after your dreams? You won’t find a better cheerleader than Connie.

Tune in to find out what the second chapter of life really looks like, and how it can be a season when all your professional goals finally come true.

To connect with Connie and learn more about her services and her new book, you can head to:

https://www.grandmapreneur.com

 Or connect on LinkedIn at:

https://www.linkedin.com/in/connieinukai

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Learn what form copy can take, what it should do, and who you need to write it as we explore the history of copy and what it looks like in the wild.

Plus, learn the mental processes that copy must take your audience through and why having a giant audience simply won’t work.

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

In this episode, Rosie Zilinskas will help you understand the problems women (and anyone else who feels not qualified enough) go through and why.

As a coach with real experience, Rosie will help you face whatever event you went through that derailed you from believing in the amazing person you are and your ability to get what you deserve.

To reach out to Rosie for help trusting yourself more, you can check out her website here:

https://nowomanleftbehind.com/

And reach her on LinkedIn here:

https://www.linkedin.com/in/nwlbcareercoach/

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

In today’s episode, I’m going to prove that you already have all of the skills you need to write well for your business by addressing the head, heart, and gut stories stored in your memory and leveling-up any connection you find through storytelling with active listening.

Because listening to understand is different than listening to respond. And mirroring emotions, not circumstances, is what really matters.

To find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

Whether you’re a woman or someone who works with and wants to empower women, today’s episode is going to break down what it means to support women so they feel safe to be themselves while going after their professional goals.

Souligna Stone knows exactly how to take on this monumental-seeming task because she’s been there. And now she helps both women and employers all over the world create safe spaces for professional women so that they can embrace who they’ve always been on the inside.

To get in contact with Souligna, you can find her on her website

https://stonemediasource.com/

 or LinkedIn

https://www.linkedin.com/in/souligna-stone-8818b729/

And to find out how to create the one big sentence your business needs, head to https://literarysymmetry.com/

In today's episode you're going to learn exactly what a business writing expert does and what signs you should look for when someone is trying to price gouge you.

The simple truth is, there are "copywriters" and other business writing "experts" who want you to pay them while making you do all the writing. That is not the way this is supposed to work.

Tune it to learn what actual business writing professionals do, and how you can make sure you hire one who can really help you move the needle in your business.

Want to learn to write the one big sentence your business needs in my complimentary 30-minute masterclass? https://literarysymmetry.com/pathway

Today's guest, Jo Christiansen from Stone Tablet Bookkeeping, knows exactly how to help you wrangle your numbers so that you can figure out what story they create.

To get in contact with Jo you can check out her website here:

https://www.stonetabletbookkeeping.com/

And to get your complimentary masterclass that helps you tell your one big sentence, follow this link:

https://literarysymmetry.com/pathway/

So, how should a business communicate? That’s a great question considering there are so many different forms of communication. 

Here are the links from today's show:

To Listen to Mel Robbins talk about The High 5 Habit with her husband, go here:

https://www.melrobbins.com/podcasts/episode-28

To get your own free complimentary 30-minute masterclass on your business pathway, head here:

https://literarysymmetry.com/pathway

To get early access to the Instant Accelerator program, email a screenshot of your review to impact@literarysymmetry.com

Your business story matters!

Find out what to do next, as we talk with Autumn Wallace, social media experts, who has seen a huge shift in what most social media platforms are willing to give impressions to.

For help writing your one big sentence, check out https://literarysymmetry.com/your-confident-business-story/

I know a lot of people aren’t sure exactly what messaging is, and there is even more confusion around this term that happens when people who don’t understand both marketing and copywriting try to define it on their own.

That’s why you have me, because understanding business messaging and writing it in a clear, concise way is what I do.

To reach Emma, you can email her at emma@edg-associates.com or check out her website at https://edgbusinessstrategies.com/

Or, come hang out with us on LinkedIn and follow her here: www.linkedin.com/in/emma-digallo

Are you interested in hearing us on Emma's podcast? Check it out here: https://www.podomatic.com/podcasts/emmauniverse

About Your Business Podcast

Are you tired of crazy fill-in-the-blank forms and avatar worksheets that don’t get you any closer to connecting with your ideal clients? Don’t worry. With my proven and repeatable methods, I help business owners create consistent messaging by using their most powerful but also most underestimated resources: their personal stories.

My name is Kristin Spencer, and I’m the Lead Writer and Content Creator at Literary Symmetry, a copywriting and ghostwriting agency that I founded when I couldn’t find anyone else using the power of personal stories to help businesses grow and scale in by using authentic, empathy-powered tales.

Now, I spend my days working with amazing business owners who are finally connecting with their dream clients to use their expert skills to change the world for the better. Whether I’m helping them by creating messaging reports or sales pages, I help my clients see how amazing they are, one story at a time.

On this podcast, you will hear me work with real business owners to reveal the stories they need to be telling to grow their dream client list. What’s the twist? These owners have not been prepped by me in any way for this interview. I’m so confident that I can help them on the spot, we don’t meet ahead of time. In today’s episode you will hear me walk the guest through my proven process that will help them finally understand why people desperately need their help: and how they can communicate that easily without feeling stressed or using high pressure sales tactics.

And now that you know how it works, let’s get into my guest’s business story.

Are you interested in learning more about Literary Symmetry and our premier business writing services? Check out https://literarysymmetry.com

Your business story matters!

Are you ready to hear the debut of the show's amazing theme song?

We've got you covered. Listen to the trailer for Season 1 today!

Write your one big sentence today with this complimentary masterclass: https://literarysymmetry.com/pathway