We're diving into the age-old question that plagues all budding podcasters: when should I drop my episodes? I mean, it’s not like we’re all sitting around waiting for the next serial to drop, right?

Shoot For the Empty Day of the Week Strategy

So, here’s the scoop: you could play the spreadsheet game, tracking when your competition releases their episodes. Picture it: you’ve got a spreadsheet with a bunch of podcast names and dates. You notice that Wednesdays are as empty as my fridge on a Sunday night, so why not slide in and claim that day?

How Many Shows Do You Listen to on THE DAY it Releases?

But let’s be real here—does it even really matter? Most of us listen to shows whenever we feel like it, not at the crack of dawn on release day. It’s not like we’re tuning in live like it’s a radio show or something.

Consistency in Schedule and VALUE

So, consistency is key, folks. Pick a day that works for you and stick with it. If it’s Thursday, then it’s Thursday. If you want to release on Wednesday but your life screams Thursday, record a few episodes in advance. The world won’t end if you miss a ‘prime’ day. So, in the end, just do what works for you, and let your audience find you.

Takeaways:

• So, when should you launch your podcast? Honestly, it doesn't really matter all that much.
• Consistency is key, folks. Pick a day and stick to it like glue, alright?
• Wednesdays are golden! Everyone's back in the groove and looking for fresh content.
• Check out your competition, find the gaps, and seize the day—like a podcast ninja!
• Recording episodes ahead of time is a smart move. Get that backlog going, my friend.
• In the end, do what fits your life best. Your podcast should suit you, not the other way around.

Links referenced in this episode:

• schoolofpodcasting.com/start

Mentioned in this episode:

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Podcasting Observations

Ever tried recording a podcast outside? Yeah, it's like trying to juggle flaming torches while riding a unicycle on a tightrope. You think, "Hey, this'll be fun!" Then the wind starts howling, dogs are barking, and your neighbor decides it's the perfect time to mow his lawn. Welcome to the chaotic, unpredictable world of outdoor podcasting!

Survivor: Podcast Edition

So, I’m sharing my past outdoor recording adventures, where I quickly realized that my audio setup was about as reliable as a chocolate teapot. I went from dreaming of crisp, clear conversations to battling wind noise and random passersby. Who knew that just being outside could turn into a full-blown episode of 'Survivor: Podcaster Edition'? I mean, at this point, I might as well just start a podcast about how to survive recording in the wild—complete with tips on how to dodge pesky lawn mowers and barking dogs. But it’s not all doom and gloom!

Control What You Can

I chat about how to make your outdoor recording experience a bit more bearable. Spoiler alert: It's all about controlling what you can. Invest in some good windscreens, keep your mic close, and sometimes you just have to roll with the punches (or the background noise). And let’s be real, if you’re going for that authentic vibe, a little chaos can actually add character. I mean, who doesn’t want to hear the sound of nature while listening to a podcast? Just be prepared to accept the reality that it’s not going to be studio-perfect.

So grab your gear, your patience, and maybe a helmet, because outdoor podcasting is a wild ride!

Takeaways:

• Recording outside is a wild ride with unpredictable audio issues, just embrace the chaos.
• Wind noise and random background sounds are the new normal when podcasting outdoors, get used to it.
• If you want to record outside, patience is key; Mother Nature doesn't always cooperate.
• Sometimes, leaving in background noise is better than trying to edit it out; just roll with it!
• You might want a good windscreen for your mic if you're going to brave the outdoors.
• Consider recording in a car for better sound; just don't freeze or risk carbon monoxide poisoning!

Links referenced in this episode:

• schoolofpodcasting.com

Podcast Reality Check

We break down the reality of podcast growth and the often disappointing truth of monetization. Let’s face it, just because you’ve got listeners doesn’t mean you’re rolling in dough. We dive into strategies for gauging your audience’s engagement and the importance of asking them for feedback. You’ll hear how to avoid the common pitfall of spreading yourself too thin (because nobody wants to end up burnt out and bitter). 

You Monetize an Audience - Not a Podcast

And hey, if you’re dreaming of making a living off your podcast, we’ve got some tough love for you. It’s all about building an audience first, and that takes time and effort. So let’s keep it real and maybe have a laugh while we figure out how to turn that hobby into something that might just pay the bills.

Takeaways:

• Podcasting can start as a fun hobby, but it might evolve into something more serious over time.
• Engagement metrics are key; knowing how far listeners stick around helps gauge interest.
• If you're thinking about monetizing, remember: you're really monetizing the audience, not just the podcast itself.
• Consistency in content is crucial; it's all about providing value and keeping your audience engaged.

Links referenced in this episode:

• schoolofpodcasting.com/start
• toggl.com

The Gut Punch of Reality

I mean, who hasn’t felt that gut punch when you realize your audience is slipping through your fingers like sand? So what do we do? We go on a hunt for those elusive clues, just like Palmer did, except our clues are more about audience retention than romance.

As we dig deeper, we realize that now is NOT the time to pump up promotions. Yeah, you heard me right. If your downloads are dropping like it’s hot, the last thing you wanna do is throw money at ads. It’s like trying to sell a broken car; nobody’s gonna bite.

Why Is Your Leaving?

Instead, let’s focus on the core issue: why are people bailing? It’s a classic case of ‘fix the holes in your ship before you set sail again.’ Let’s talk about asking your listeners directly: Are we still vibing? Did I lose you at minute 10? You’d be surprised what a simple survey can tell you about your audience’s listening habits.

Look at Your Podcast Completion Percentage

And trust me, if your retention is below 70%, that’s not just a warning sign; it's a full-blown emergency! We also touch on how the podcasting game is a lot like stand-up comedy. You don’t just jump on stage and hope for the best; you gotta test those jokes first!

Just like comedians tweak their routines based on audience reactions, we need to refine our content based on listener feedback. If you’re not willing to do the groundwork, you’re basically setting yourself up for a flop.

Get The Content Working Before Your Promote

So, buckle up, because before we throw our next promotion, we need to ensure that what we’re offering is something that listeners actually wanna stick around for. Remember, the key to growth isn’t just about shouting louder; it’s about crafting something worth listening to.

Takeaways:

• In podcasting, if your audience is dropping, it's not the time to promote.
• You should ask your listeners what they think about your show to get feedback.
• Tracking listener engagement is super important, and stats can help you understand why they leave.
• Promoting a podcast with declining numbers is like trying to sell a bad movie; it just doesn't work.
• Audience feedback is key; knowing where they tune out can help fix your show.
• You want your completion rate above 70%, but aiming for 80% is the golden ticket.

Links referenced in this episode:

• podcastsconnect.apple.com
• creators.spotify.com
• School of Podcasting

Communication is Key

If you’re not talking to your listeners, they’re not waiting for your return like a kid waits for Christmas. They’re out there finding new shows, and by the time you come back, they might not even remember your name! It’s like when your best friend suddenly stops texting you—it’s not cool, man. Keeping your audience informed about your journey is crucial. If he had shared the behind-the-scenes action of making that movie, his fans would have been eagerly waiting to see it, not just left in the dark wondering where he went.

Avoiding Podcast Burnout

We also tackle the reality of podcasting burnout. It’s real, folks. If you’re trying to squeeze your life into your podcast schedule, you’re just asking for trouble. The trick is to let your podcast fit into your life. With a sprinkle of planning and a dash of strategy, you can keep the content flowing and the audience engaged, avoiding the dreaded ‘abandonment’ label. So, if you’re feeling the weight of the world on your podcasting shoulders, take a breath, reevaluate, and remember: your fans are like friends—don’t leave them hanging!

Takeaways:

1. Stopping your podcast doesn't mean your audience will forget you; they might just move on.
2. One of the biggest blunders in podcasting is simply abandoning your show for too long.
3. If your podcast becomes part of someone's routine, they won't easily forget it.
4. Planning ahead is key to avoiding burnout and keeping your podcast consistent and fresh.
5. Taking breaks can lead to losing your audience to other shows, so keep them engaged.
6. Your podcast should fit into your life, not the other way around, or you'll regret it.

Links referenced in this episode:

1. schoolofpodcasting.com

I heard someone talk about his no-show problem, he tossed out this idea of a $500 cancellation fee.

That's not gonna work, folks.

Life is unpredictable—people get sick, kids break arms, and sometimes, they just don’t feel like it. Instead of turning into the Podcast Police, we suggested a friendly reminder email on the day of the interview. Make it personal. Because who wants to show up for a chat with someone who just sees them as a dollar sign?

Pick Better Guests

This episode also gets into the value of knowing your audience and picking the right guests. I mean, if you’re getting ghosted left and right, it’s time to take a long, hard look in the mirror.

Maybe you’re not asking the right questions, or maybe your guests just don’t see the value in chatting with you. And hey, interviews are great for networking, but they can also lead to a mountain of editing.

Is It Time to Go Solo?

So, weigh your options. A solo show might save you time and make you the star of the show! Just remember, if someone doesn’t want to be on your podcast, they shouldn’t feel pressured to say yes—because being polite is not an excuse for wasting your time.

Takeaways:

1. Scheduling conflicts are inevitable; life happens, so prepare for guest no-shows.
2. Sending a reminder email on the day of the interview can really help confirm attendance.
3. Charging a cancellation fee might not be effective if the guest doesn't care about your show.
4. Building a network is crucial; follow up with guests even after the interview is over.
5. Solo shows can save time and often allow for more creative control than interviews.
6. Guests rarely promote episodes, so don't rely on them to grow your audience.

Links referenced in this episode:

1. schoolofpodcasting.com
2. Tidycal (one time fee scheduling tool)

You know, like if you went to a restaurant for a burger but ended up with sushi on the same plate. I point out that our buddy Joey has a bi-weekly podcast that covers both video games and TV shows. With a measly two downloads per episode, Joey's mixing it up like a bad cocktail.

The main takeaway? Split those shows!

Seriously, if someone clicks on a gaming episode expecting a deep dive into Mario Kart, they don’t want to suddenly hear about the latest Netflix binge. We’re all about giving the audience choices here, folks.

Keep it simple, keep it focused, and let them pick what they want to listen to. It’s like letting them pick their own adventure instead of forcing them to read the whole book. So, if you’re in this boat, don’t wait for a big audience to fix it. Tweak it now, while the stakes are low.

Trust me, you’ll thank yourself later when you’re not scrambling to split your shows down the line. And with the right media host, like Captivate or Transistor, you can have multiple shows without breaking the bank. Why wait until it’s a mess?

Takeaways:

1. Don't make the rookie mistake of merging unrelated podcast topics into one show, just don't.
2. Split your podcast episodes into separate feeds to give listeners their power of choice, ya know?
3. Tuning your podcast like a guitar should happen when you have fewer listeners, not a packed house.
4. Using the right media host can save you from the headache of splitting up your shows later on.

Links Mentioned:

School of Podcasting

Captivate

Transistor

This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!

I start by reflecting on a post I saw on Reddit, where someone struggled with overthinking, fear of criticism, and worrying about making mistakes. This resonated with me because I've definitely felt the same way. I break down how I personally organize my thoughts: writing a blog post, reading it several times to get the overall message, and then distilling it into bullet points I riff on while recording—just like I’m talking to a friend across the desk.

Do People Care About Ums?

I address the big question: do people actually care if you ramble, or if your audio isn’t perfect? The truth is, people only care if you waste their time. An “um” here or there isn’t the problem—what matters is not losing their attention or making the show all about you with no lesson or value.

It Doesn't Have to Be Perfect

I also highlight the importance of starting small and being okay with imperfection. Your first episode won’t be as good as your tenth, and that’s totally normal. Focus on your audience and what they need to hear, rather than dwelling on your own fears.

When your need to serve outweighs your fear of looking silly, you'll finally press record and publish.

I Have A Cold

I even recorded this episode while I had a cold—proof that you don’t have to be perfect to provide value! If you need feedback, consider joining a listener party at the School of Podcasting, where you can get constructive, uplifting advice on your episode before going live.

If you want help or someone to listen to your work, visit schoolofpodcasting.com and use the coupon code "listener" for a discount. Thanks for joining me, and remember: don’t let perfectionism keep you from creating a truly great podcast. I’d love to see what happens when we work together.

My WorkFlow

This is what works for me.:

1. Write a blog.

This helps me figure out what I'm trying to say and how I want people to feel.

1. Read Your blog Three times.

This helps you get it into your brain. Not to memorize, but to "get the gist of it." Do not cheat. read the whole thing from top to bottom three times.

1. Boil it down to bullet points

This is the map to attempt to keep you on track

1. Press Record and Talk To Your Friend

Much like a phone call, press record and talk to the invisible person on the other side of your desk and "riff" on your bullet points.

1. Edit

Anything that went off the rails too much, edit out. That starts with knowing who you are talking to.

Recently, while browsing Reddit, I spotted a question about the best time to post — specifically, whether 5:00 pm is a good time. The person wanted to launch a podcast focused on creepy stories and thought evening uploads would create the right mood. However, most advice online suggested otherwise, which led them to ask if evening uploads are uncommon, and whether others have succeeded with that schedule.

The Magic of time Shifting

Here’s what I’ve learned over the years: I personally follow at least 30 podcasts, but only two of them matter to me in terms of their schedule, and that’s because they’re news shows. For those, I want the latest information right away. For everything else, it doesn’t matter when the episode drops. Thanks to apps like Pocket Casts, new episodes go to the top of my list, and I listen whenever I want.

That’s one of the biggest perks of podcasting—it’s all about convenience for the listener. Most people aren’t refreshing their phone, waiting for your episode to appear. So you don’t need to obsess over the perfect release time, unless you have a news show or something that’s truly time-sensitive.

Going the Extra Mile

If you want to do a little extra homework, you could check out podcasts similar to yours. See when they publish, create a spreadsheet to spot days with less competition, and pick a time that works for you. But ultimately, the most important factor is finding a schedule that fits your life and allows you to be consistent.

For example, I have one show I catch on Fridays just because that aligns with my grocery shopping routine—but that’s rare for most podcasts I listen to. Unless it’s a news-based format, when you publish has far less impact than you might think.

So my advice:

Don’t get hung up on the specifics. Pick a time that works for you, stick to it, and focus on delivering great content. Consistency in both schedule and quality matters far more than the exact day or hour you hit publish.

Get Your Podcast Questions Answered

If you have more questions about podcasting, come join me at schoolofpodcasting.com. We’ve got step-by-step tutorials, an amazing community, and hours of consulting to help you succeed. I’m Dave Jackson, and I’m here to help you on your podcasting journey!

I discussed some typical options: pausing to Google it (which can break your momentum), guessing (and risk sounding uninformed), or flagging it for post-production fixes (which adds editing time).

But I pointed out a missed option: coming prepared! If you do your research ahead of time, you can minimize disruptions when recording. However, I know that's not always possible—especially when recording live.

For example, on my weekly live show, Ask the Podcast Coach, I answer spontaneous questions from the chat room, so I can't always be ready with every fact.

When recording solo and I have a slip-up, I simply pause a few seconds to create a clear space in the audio. That pause makes it easy to spot and edit later. It’s a technique I use on all my solo recordings.

For my live show, Ask the Podcast Coach (askthepodcastcoach.com/live), I prepare as much as possible, but also rely on interacting with the chat. If I need to look something up, I'll edit the audio version but leave the video as-is since YouTube doesn't allow file replacement.

I also mentioned that preparation helps explain visuals for audio listeners, guiding them through what’s happening on screen. More planning always means less editing afterwards; if you wing it, expect more cleanup.

Running a live show is a juggling act—managing the sound, levels, chat room, and next questions. Thankfully, I have a co-host to help. If you're on your own, consider whether going live is the best option given your current workflow.

Finally, I shared some advice: practice any new tech or process before going live. Don't try something for the first time in front of an audience!

Websites mentioned:

1. Ask the Podcast Coach
2. School of Podcasting

If you want help not “wetting your pants” on your first try, check out the School of Podcasting where you get access to me for consulting, a supportive community, and step-by-step courses.

Thanks for listening—I'm here to help podcasters succeed!

I recount my own experience growing up, relating how being comfortable with myself, regardless of whether people liked me, set me up to handle audience feedback as a podcaster. I mention how, as a musician and fan, I observed that fans often love a band when they’re small and scrappy but sometimes move on once the band becomes more polished and successful. I explain that podcasting is much the same: as your show grows and improves, you might lose some early fans but connect with new ones too.

I tell the story of my friend, Jim Harold, who hosts the Paranormal Podcast. Despite working hard to improve his studio, add video, and upgrade his setup, some listeners complained it looked “too professional,” even though most of us strive to look and sound our best. I also mention the experiences of YouTubers Colin and Samir, who received harsh comments as their show became more successful.

Handling Feedback

I reassure you that it’s normal for people to not like changes—or even to just not like you and your show. The key is to remember your target audience; if constructive feedback comes from them and makes sense, it’s worth considering. Otherwise, it’s okay to ignore the noise.

I discuss how feedback—from the right people—offers a huge opportunity to improve. But at the same time, any change you make (adding a co-host, new music, more episodes) will always please some and upset others. Most importantly, you’ve got to enjoy making your podcast, because if you don’t, you’ll likely burn out and quit.

Thanks for joining me! If you’d like help with your podcasting journey, visit schoolofpodcasting.com/join and use coupon code LISTENR to save on your subscription.

You Monetize an Audience

Sure, we all need to make a buck, but drowning your audience in pre-roll ads will probably send them clicking away faster than you can say 'next episode.' Instead, sprinkle in the ads after you've given them a reason to stay. This way, they’re invested enough to endure a few promos. After all, nobody tuned in to hear about a new brand of socks—they came for the laughs or the insights. So, start strong, keep it relevant, and remember: nobody's Joe Rogan, so don’t act like you can throw endless ads at your audience and keep them around. They’ll just take a hard pass and move on to something more entertaining.

How Many is Too Many Ads?

On the flip side, let’s chat about ads. We all know they’re a necessary evil in the podcasting world, but there’s a fine line between making a living and making your audience feel like they’re watching a commercial marathon.

Take a look at the Hallmark Channel—32% of their airtime is ads when I watched one of their Christmas movies.. That’s not just a little excessive; that’s a full-on assault on our patience.

Aim for around 10% ad time in your episodes. If you’re doing an hour-long show, 6 to 10 minutes of ads sprinkled throughout isn’t too much to ask. But please, for the love of all that’s holy, don’t start your show with a three-minute ad block. You’ll have listeners fast-forwarding to the good stuff and wondering if they accidentally clicked on a commercial instead of a podcast.

Remember, the best way to monetize is to sell your own stuff or create premium content. It’s way easier to get one person to buy a coffee than to chase thousands of downloads.

So, to wrap it up, if you want to keep your podcast thriving and your audience engaged, think like a sitcom writer. Get them hooked, keep the ads reasonable, and leverage your unique content to build a loyal audience.

I’m Dave Jackson, your podcast consultant, and I’ve been helping podcasters find their voice for over 20 years. Join me at schoolofpodcasting.com to take your show from ‘meh’ to ‘wow’!

Links referenced in this episode:

1. profitfromyourpodcast.com
2. schoolofpodcasting.com

Mentioned in this episode:

Want to Podcast But Not Sure Where To Start?

I've got you covered with a FREE Podcast Launch Checklist that walks you through the whole process IN THE RIGHT ORDER. Go to www.schoolofpodcasting.com/checklist

Podcast Launch Checklist

Substack

Substack is a newsletter-first publishing platform built around simple creation and monetization of written content. It lets creators publish posts that go both to an email inbox and a web page, with built-in tools for paid subscriptions and community engagement (comments, chat, Notes).

Kit (formerly Converkit)

Kit (formerly ConvertKit) is an email-marketing platform designed for creators who want more control over audience relationships, automation, and monetization — not just basic newsletters. It includes advanced segmentation, automation workflows, and tools for selling digital products alongside newsletters.

Growing Your List

I talk about the low conversion rate for newsletter signups—typically only 3-5% of your audience might subscribe, and having a strong lead magnet helps increase that number.

Personally, I use my newsletter in a hybrid way: I share my thoughts on podcasting, updates on my latest content, things that have caught my eye, and a call to check out the School of Podcasting. However, if your main goal is marketing, Substack isn’t the best choice. Tools like Kit, MailerLite, and Beehiv are better for things like automated sequences, lead magnets, and selling advertising.

I also discuss how some platforms—like Riverside and Kajabi—offer podcast hosting, but I don’t recommend using services that aren’t specifically built for podcast hosting. If you’re considering a platform, always check if they offer important tools like 301 redirects for your podcast feed.

Got More Questions?

In summary, if you just want to inform and connect with your audience, Substack is an easy and free option. If you want to do marketing or advanced list-building, platforms like Kit or MailerLite are better suited.

If you need help with any of this, don’t hesitate to reach out or join the School of Podcasting, where you’ll find step-by-step courses, consulting, and a supportive community.

This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!

What Does It Mean?

If you've ever wondered what that term means, I break down the story behind it, starting with a 2003 lawsuit involving her Malibu home and how trying to hide something can actually make it go viral.

Be Careful What You Try to "Ban"

I share my own experiences dealing with promotion in podcasting, including the challenges that come with companies making big promises about starting your podcast and, yes, my mixed feelings about Spotify’s practices in the early days. I also talk about how, as much as we sometimes want to warn our audiences loudly about something, we might end up giving it more attention than it deserves.

You’ll hear a few stories from my past, like the time with Podshow and an NDA, and what I've learned about arguing with trolls or competitors. Bottom line: sometimes pushing back just amplifies the thing you’re trying to keep quiet!

As always, if you need help with your podcast, I’d love to work with you. Head over to schoolofpodcasting.com/start and use the coupon code “listener” for a special deal. Can’t wait to see what we accomplish together!

Thanks for listening!

Mentioned in this episode:

Want to Podcast But Not Sure Where To Start?

I've got you covered with a FREE Podcast Launch Checklist that walks you through the whole process IN THE RIGHT ORDER. Go to www.schoolofpodcasting.com/checklist

Podcast Launch Checklist

• I discuss a situation where a podcast grew to 500 downloads per episode but lost half its audience after taking a year-long break. Even with improved audio quality and more polished episodes after returning, both downloads and completion rates suffered.
• Consistency is key. I emphasize how taking long breaks can significantly set you back, comparing it to putting your finger in a leaky bucket – once you take it out, the water (your audience) drains away.
• Switching to a biweekly episode schedule can help maintain consistency if that’s all you can manage with your workload, but it may slow growth.
• If you notice completion rates dropping, it’s a sign something may not connect with your current content. Sometimes we’re too close to our own work, so getting outside feedback is crucial.
• I suggest finding a friend or colleague who matches your target audience to get honest feedback on your episodes.
• Numbers don’t lie! Data can reveal hard truths that help you improve.
• If you need help starting, growing, or monetizing your podcast, I offer consulting at School of Podcasting. Use the coupon code listener for a discount!
• You can also check out Podcast Hot Seat, which currently includes a Black Friday deal with a free month at the School of Podcasting.

If you’re looking for feedback, growth strategies, or just a friendly ear that understands the journey – I’m here to help! Let’s see what we can accomplish together.

URLs mentioned:

• School of Podcasting (Coupon Code: listener)
• Podcast Hot Seat

Thanks for listening! I can’t wait to help you take your podcast to the next level.

Mentioned in this episode:

Get Your Show Growing

I once had a typo in the name of my show. I didn't see it. I'm too close. Your show may have some things that need polish. Get an objective overview at www.podcasthostseat.com AND get a free month at the School of Podcasting

Podcas Hot Seat

I tackle this conundrum with a blend of sarcasm and genuine advice, emphasizing that while it might feel like you're shouting into the void, there are ways to build that listener base.

I suggest simple strategies like inviting friends and family to send in questions or creating fake ones to maintain the illusion of engagement. I also touch on the importance of persistence and creativity in building a connection with potential listeners. It's a lighthearted yet insightful look at the early days of podcasting, reminding us that every popular show started somewhere, often with a few awkward moments along the way.

Takeaways:

• Launching a podcast with no listeners means you gotta get creative with listener questions.
• It's totally fine to pretend you have questions from imaginary friends to fill the void.
• Use your website to encourage questions and make it sound like you're super popular.
• Engage your cousin or friends to send in questions, because why not?

Links referenced in this episode:

• podcastconsultant.com
• schoolofpodcasting.com
• Leave a Voicemail!

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I talk about how it’s tempting to get cute with names (like “The Dugout” for a baseball show), but if you skip keywords like “baseball,” your show might not appear in searches. If you want a clever name, adding a clear tagline can help.

I also cover practical tips like making sure your podcast name is easy to say and spell. I learned the hard way when I called a show “Podcast FastPass”—it was tricky to pronounce and easily confused. And be wary of names with tricky spellings or multiple possible formats (like “2” vs “two,” or double S’s).

Don’t forget to check if your domain is available—I usually try for a .com, but if that’s taken, I recommend adding “show,” “radio,” or “cast” to get a unique domain. And of course, Google your proposed name to see if someone else is already using it.

In this episode, I also mention two tools to help brainstorm names: one from PodPage, and a new one from Buzzsprout.

Podpage Podcast Name Generator

https://www.podpage.com/podcast-name-generator/

Buzzsprout Podcast Name Generator

https://www.buzzsprout.com/podcast-name-generator

Need Help With Your Podcast?

If you’re stuck on names or need help moving forward, come visit me at schoolofpodcasting.com! I’ve got tutorials, a supportive community, and consulting to help you succeed.

Let’s create something great together!

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

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Podcasting Observations

I also highlight the importance of understanding your goals: Are you trying to sell your own stuff (like my book "Profit from Your Podcast") or are you aiming for advertising revenue? I explain how selling your own products can often be more profitable than relying on podcast ad revenue for most beginners.

You're Going to Have a Learning Curve

While each hosting platform has a learning curve, they're all pretty approachable. Don't stress about being a beginner – take a day or a few hours to watch tutorials and get to know the software. I encourage you to treat this learning phase as putting gas in your tank for a smoother ride ahead.

For those wanting extra help, I offer step-by-step videos and support through the School of Podcasting. Use coupon code "Listener" at checkout for a discount!

Websites and Companies mentioned

- Captivate.fm (Podcast hosting)

- Transistor.fm (Podcast hosting)

- Buzzsprout.com (Podcast hosting)

- Podbean.com (Podcast hosting)

- Libsyn.com (Podcast hosting)

- Blubrry.com (Podcast hosting)

- Schoolofpodcasting.com (My educational resource for podcasters)

- profitfromyourpodcast.com (My book website)

- RSS.com (Mentioned in context of advertising)

- Spotify.com (Mentioned in context of advertising)

- TidyCal.com (Calendar tool I use)

Ecamm Live (Live streaming)

If you need more guidance, reach out to me—I’m here to help podcasters grow!

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I get where they're coming from, trying to be frugal and do everything on a phone. I've been there myself—I've filed for bankruptcy in my twenties and know what it's like to count every penny. That said, recording a podcast using only a phone is tough. The screen is small, editing is hard, and everything takes more time. Honestly, every podcaster I know who's tried going phone-only has ended up quitting because it just puts too many hurdles in the way.

Sure, you can try improving your quality by exporting and cleaning up your audio with tools like Adobe Enhancement, but that's still extra steps and time. I really believe you'll save yourself a lot of frustration by moving to a computer. Even if you don't want to spend much, you can pick up something like the Samson Q2U microphone for under $100, and use free software like Audacity (which you might even be able to use at a library).

If you do stick with your phone, here's a tip: speak directly into the phone as you would on a call (with the mic close to your mouth), instead of using speakerphone from a distance. I've done this myself in a pinch and it worked, but it was nowhere near ideal—took a lot of cleanup and definitely wasn't pristine audio.

So while it's technically possible to podcast on a zero budget and just your phone, the end result often falls short of what you'd get with a small investment in some basic gear and a computer. In the long run, you'll thank yourself for making the process easier.

If you want more help, head over to schoolofpodcasting.com—I offer coaching, tutorials, and an amazing community. I've been helping podcasters for 20 years, and I'm always here to help!

Mentioned

Samson Q2U

Audacity Software

Podtrak P4

Mentioned in this episode:

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Podcasting Observations

Key Topics Discussed:

• Initial Motivations for Podcasting:
• Dave reacts to people interested in podcasting primarily to get paid, sharing that he personally didn’t make money from his podcast for the first three years.
• The Real Value of Podcasting:
• Drawing parallels to family game night, Dave highlights the long-term sentimental value of recording family podcasts, describing such memories as “much more valuable than...the .005 cents you will make from someone like Red Circle.”
• The Journey vs. the Destination:
• Using a story about driving to his brother’s house to admire the changing fall leaves, Dave likens podcasting to enjoying the journey instead of fixating just on the end goal.
• Practical Podcasting Advice:
• Dave discusses hosting platforms like Red Circle, Buzzsprout, and Captivate as options for those needing free basic websites, while noting that making money through podcasting typically requires more investment and planning.
• Skills and Benefits Beyond Monetization:
• Dave lists numerous benefits to podcasting—improved public speaking, increased confidence, networking, and even unexpected professional opportunities—emphasizing that these skills often precede financial gain.
• Monetization Mindset:
• He advises potential podcasters to enter the field with realistic expectations about monetization, noting that it can take years to build an audience substantial enough to generate revenue and that focusing solely on money often leads to podcasters quitting early.

Memorable Quotes:

• “You don’t monetize a podcast, you monetize an audience.”
• “There are all sorts of other benefits besides money when you start a podcast.”

Support & Resources:

• Interested in starting or improving your podcast? Visit School of Podcasting. Use coupon code “listenr” for a discount on subscriptions.

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I know many people will blame the prompt. Learning to prompt takes time, and updating content that isn't even close to sounding like you also takes time. So with this in mind I ask,

"Is AI really saving us time?"

It surely does when it generates images for me as I am very much a "stick figure theater" kind of artist. But I've been typing since I was in middle school, and I have a brain. So I don't need artificial intelligence, I have actual intelligence.

So the text you are reading right now came from my brian, and is now going to you. Stevie Ray Vaughn called this "Soul to Soul." For me, having ai right a few paragraphs for show notes makes no sense when I can do it better, and in the same amount of time (I'm at 19:31 for recording, editing, creating an image and now writing show notes)

So let AI do the things you can't, and consider doing the things you can so you don't have to worry about it sounding like you. It will, because YOU did it.

Join the School of Podcasting

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing, to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

In this episode, we look at how to keep that precious friendship intact while navigating the choppy waters of collaboration. I share some painfully relatable stories about working with friends, like that time they left a stable job for a shiny new opportunity that turned out to be a total flop.

The conversation gets real as we explore the fine line between friendship and business. We dish out some tough love on how to set expectations upfront—because let’s be honest, no one wants to be that person who shows up to record without their gear or forgets to silence their phone (seriously, how hard is that?).

By the end of this episode, we hope to arm you with the knowledge to turn your podcasting venture with friends into a thriving success—or at least a tolerable mess. With a little clarity and some awkward but necessary conversations, you might just save your podcast and your friendship. So grab your mic and let’s get this show on the road, sans the drama!

Takeaways:

• Having a friend help you with your podcast can be a slippery slope, so tread carefully.
• If you're going to work with friends, it's almost like a podcast prenup is necessary.
• Clear expectations are key to avoid awkwardness and potential friendship ruin.
• When friends become co-hosts, prepare for a potential friendship breakup or awkwardness.
• Sometimes, friends don't hold up their end of the deal, and it gets messy.
• Having a list of duties can save your podcast and your friendship from disaster.

Resources:

https://podcastprenup.com/

School of Podcasting

Mentioned in this episode:

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Podcasting Observations

The problem is - it’s not.

I mean, if only it were that easy, right? Just like the classic movie 'Field of Dreams' where they thought building the field would bring the players, our podcasters think that creating a website will bring in the listeners.

But no one’s showing up for the party unless you have a plan! So, in this gem of an episode, I break down the nitty-gritty of why traffic doesn’t just magically appear and what you can do to change that sad little narrative. We talk about organic search, SEO, social media engagement, and the importance of having a solid content strategy.

Seriously, your site should be the hub of your podcast universe, not just a lonely outpost in the middle of nowhere. Let’s get those listeners clicking and engaging, and maybe, just maybe, you’ll be one of those success stories we all love to hear about!

Takeaways:

• Just having a website for your podcast won’t magically bring traffic; it’s like expecting pizza to show up just because you ordered it.
• Podcasters often think traffic will come from their website alone, but it’s really a game of SEO and marketing, folks!
• To boost your website traffic, focus on organic search and engage on social media—shocking, I know!
• You need a strategy for your show notes; they shouldn’t read like a robot wrote them, or Google will just yawn.
• Creating valuable content is key; if your show notes make people feel like they’re studying for a test, you’re doing it right!
• Don't forget, Google loves EAT: Expertise, Authoritativeness, and Trustworthiness—because who doesn’t want to be the cool kid on the block?

Links referenced in this episode:

• podcastconsultant.com/growth
• schoolofpodcasting.com
• podpage.com
• Episode about E.E.A.T

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

1. I need help growing my podcast

2. My content is fine.

Then I listen and it takes nine minutes to get to the topic. The episode title starts with "Episode XX" which is a giant waste of space (only your ego cares what number it is).

Ask your audience to share it with a friend. To get them to do that you need to make REMARKABLE content.

Do you have a website where each episode is a post with keywords and SEO focused headings?

Does your website make it easy to follow the show?

Do you have an email list? (which studies have shown helps grow a podcast more than social media). Check out systeme for a free way to get started.

Free Episode Checklist

Take your episode and hold it up against our Remarkable Content Checklist

Now before you think I'm a horrible person. I'm not saying your show is the worst show ever. But we all (myself included) are blind to our own weaknesses. You need a group of friends/listeners who will tell you what you are doing right, and what needs some tweaking.

At 100 downloads per episode that means you have a hallway of classrooms (I was a teacher) filled with people who want to consume your stuff. They would be playing video games, netflix, hulu, radio, kindle, etc but they are taking time to download your show.

In some cases 100 downloads might be AMAZING. Case in point if I did the "Pygmy Pony Show" and had 100 downloads I would be amazed. If I did the "Hey we're all fat" show I would expect more downloads as the potential audience is so big (rimshot)...

so as with all podcast answers, "It depends"

Takeaways:

• Growing your podcast isn't just about marketing; it starts with your content quality.
• If you're stuck at seven downloads a day, maybe your content's just not that riveting.
• Remarkable episodes need both great content and delivery, otherwise, good luck out there!
• Don't start your podcast with chit-chat; nobody cares about your garage work at the start!
• Feedback is crucial; you're blind to your own flaws in your podcasting game.
• Remember, no amount of marketing can save a podcast with just 'meh' content.

Get the podcast growth checklist at podcastconsultant.com/growth

Mentioned In This Episode:

School of Podcasting

Fix My Podcast Service

Mentioned in this episode:

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Podcasting Observations

Takeaways:

• Launching a podcast is like having a baby: there's never a perfect time, so just go for it!
• Researching SEO and storytelling can easily turn into procrastination, so stop buffering and hit record!
• Your podcast is a recipe, not a statue—it's all about experimenting and adjusting as you go!
• If you're waiting for perfection, you might just be overthinking everything—start recording already!
• Listening to your own content is hard, but if you can't handle it, maybe it's not ready for the world.
• Remember, aiming for perfection might just land you somewhere really good instead, so embrace the journey!

Start Your Podcast!

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing, to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Takeaways:

• Even if guests signed a release form, they might still ask you to take down the interview later.
• Taking down an interview might save a relationship, and relationships matter in podcasting.
• Sometimes people change their minds, and it's easier to take the interview down than deal with drama.
• Being a jerk about a signed release could ruin future networking opportunities for you.
• The biggest benefit of interviews is the relationships, not just audience growth.
• It's often better to maintain good vibes than to get into a legal tug-of-war over content.

Companies mentioned in this episode:

• School of Podcasting
• Katie Brinkley
• Jay Acunzo

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

ut not just any cards—make sure it’s got your website on it, preferably not a link tree that screams 'I don’t have my life together.' A QR code on your card is like having a secret weapon—people love scanning stuff, and it’s a great way to direct them to your show without you having to say a word.

Dress comfortably, too! Trust me, you’ll be on your feet and walk A LOT. And while you’re at it, throw in some breath mints and chapstick because, guess what? You’ll be chatting up a storm, and no one wants to be the person with chapped lips or dragon breath. Pro tip: hydrate like you’re preparing for a marathon and pack some granola bars; you might just forget to eat amidst all the networking madness.

Finally, don’t be shy! Approach people, strike up conversations, and remember—everyone’s probably as nervous as you are. Just fake it till you make it, and before you know it, you’ll be the life of the podcasting party!

Takeaways:

• First things first, don’t forget your business cards or a QR code to impress people.
• Comfortable shoes are a must because you’ll be on your feet all day long.
• Drink water and pack snacks; you don’t want to starve while networking, trust me.
• Follow up with people after the event; don’t let those connections fade away.
• Dress in layers because conference rooms can go from sauna to freezer in seconds.
• Fake your way through the small talk; just ask others what brings them to the event.

Mentioned

Switchy - Link tracker/QR Code maker / link in bio Creator

School of Podcasting

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I’m also sharing my latest find, the Hollyland Lark M2S combo. This little piece of magic fits in your pocket and makes recording on the fly a breeze. It’s perfect for those unexpected moments when you bump into someone you want to interview. And let’s be real, we all know how important it is to keep things short and sweet at events.

Long interviews? Nah, thanks. People are there to network, not to sit through a podcast marathon. I’ll give you the ins and outs of how to snag quick audio bits that won’t annoy your new friends at the conference.

Finally, I’ll stress the importance of practicing like it’s your job. I’ve been that person fumbling with buttons and praying the mic is on. Not a good look, right? So, as we gear up for Podcast Movement, let’s make sure we’re ready to roll when the moment strikes. You’ll leave this episode armed with the knowledge to make the most of every recording opportunity that comes your way. Let’s do this!

Takeaways:

• Practice, practice, practice! You never know when you'll need to record something awesome.
• If you're heading to events, keep your interviews short, they're all about networking, not long chats.
• Investing in portable gear like the Hollyland Lark M2S can save you from recording disasters.
• Don't be that person fumbling with equipment! Be ready to hit record at a moment's notice.
• Avoid giant echo chambers when recording on the road; find a cozy spot instead.
• Remember, everyone at conferences wants to mingle, so respect their time and keep it chill.

Mentioned In This Episode

Hollyland Lark M2s Wireless Lavalier Set

School of Podcasting

Podcast Movement

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

First, we chat about the importance of knowing your audience. Seriously, if your guest starts rambling off nonsensical answers that have nothing to do with the question, it’s a clear sign that something’s gotta give. It's simple: keep the stuff that brings value, even if it’s wrapped in a bizarre package.

Next, we tackle the classic blunder of hosts repeating the answers. Like, thanks for the recap, but I think we caught that the first time, champ. I mean, how many times do we need to hear that answer? It's not rocket science.

And let’s not even get started on the audio quality – if it sounds like your guest is speaking from inside a fishbowl, it’s time for some serious editing magic. We share tips on using fancy plugins to fix that audio mess because, let’s face it, nobody wants to crank their volume just to hear someone mumble.

Finally, we wrap it all up by emphasizing that editing isn’t just about cutting the fluff; it’s about enhancing your show’s quality. Keep it engaging, make the listening experience enjoyable, and don’t be afraid to reach out to your audience for feedback. Because at the end of the day, if your podcast is boring, your listeners will hit that delete button faster than you can say ‘editing nightmare’!

Takeaways:

• Knowing your audience is step one to figuring out what to keep or cut.
• If your guest gives a weird answer like 'pepperoni' instead of a story, just cut it.
• Keep things snappy; nobody wants to listen to a podcast that's longer than it needs to be.
• Cut out the parts where guests repeat answers over and over; we heard them the first time!
• Audio quality matters; make sure people can actually understand what’s being said.
• Eliminate excessive background noise or uneven volume levels to keep listeners engaged.

Mentioned In This Episode

School of Podcasting

Tidy Cal Scheduling Tool

DXRevive from Accentize

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

But let’s be real for a sec. Imagine setting off on a cross-country road trip without a GPS. Sure, you could just guess which way is west, but wouldn’t it be easier to have a reliable map guiding you?

That’s what a coach can do for your podcasting journey. They help you dodge the potholes of bad equipment choices, terrible hosting services, and the dreaded burnout that comes from setting completely unrealistic goals.

If you want to avoid looking like a podcasting rookie who doesn’t know the difference between a media host and a media hoax, a coach can be your best friend. Even legends like Oprah and Michael Phelps have coaches. So, if you want to level up your podcast game and not just play in the kiddie pool, maybe consider getting a coach. But hey, if you want to go it alone, just know you’ll be doing a lot of guessing along the way.

Takeaways:

• You only need a coach if you want to avoid mistakes.
• Hiring a coach can save you from buying the wrong gear and using the wrong platforms.
• Just like GPS helps you avoid traffic, a podcast coach can guide you through common pitfalls.
• Even big names like Oprah and Bill Gates have coaches, so maybe there's something to it after all!
• A good coach helps refine your goals and keeps you accountable, which is pretty darn useful.
• Without a coach, you might just be wandering around like a lost puppy in the podcasting world.

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

You’ll need a decent camera, lighting that doesn’t make you look like a ghost, and let’s not forget the audio – because, believe me, if your audio is garbage, you might as well be not start video.

Everyone’s quick to say, ‘Oh, it’s easy!’ But if you want to grow your channel, it’s not just about slapping some content together; it’s about your thumbnail, your title, and that all-important first 30 seconds that keeps viewers from bolting faster than a cat from a cucumber. If you're not doing that for your audio it is more work.

And don’t even get me started on the thumbnails! You think you can just throw any old picture up there and call it a day? Nope! It’s got to be eye-catching, intriguing, and maybe a tad clickbaity to get those lazy viewers to stop scrolling and actually watch. You know, the kind of thumbnail that screams, ‘Click me! I’m more interesting than your ex’s new partner!’ So, while you’re busy filming your masterpiece, make sure you’re also crafting a title that promises something juicy. After all, that title is like a promise to your listeners and if you don’t deliver, guess what? They’re not coming back.

A Video Strategy

To really make your mark on YouTube, it’s about strategy, baby! Think of it as a game of chess where every move counts. You need to plan your title, thumbnail, and hook like your channel depends on it – because it does! And if you’re feeling overwhelmed by the thought of it all, don’t worry; even the pros use tools like Vidiq to help them navigate the chaotic waters of YouTube. So, buckle up, get that gear ready, and remember: it’s not just about talking into a camera; it’s about crafting an experience that your audience will want to dive into headfirst. Happy filming!

Takeaways:

• YouTube can be a blast if you have the time and budget, but it's a lot of work!
• People think recording video is just talking into a camera, but oh boy, it's way more complex!
• To really grow on YouTube, you gotta focus on the title, thumbnail, and first 30 seconds, not just the content.
• Don't underestimate how much effort goes into making a good thumbnail; it can make or break your video!
• Audio is king, but in video, the thumbnail and title are your best friends, so don't ignore them!

Mentioned

School of Podcasting

Vid IQ (aff)

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

In this episode, we tackle the absolute must-have of podcasting—your own domain name. You want people to find your adorable little show, right? So, let’s make sure they have a place to go when they ask, “Where’s your podcast?”

We dish out the wisdom on why having your own website is the best way to keep your podcast from going missing. Grab your notepad because we’re about to dive into some seriously practical tips!

Links referenced in this episode:

• Namecheap - Buy a domain
• Coolerwebsites - Another place to buy a domain
• podcastconsultant.com
• schoolofpodcasting.com
• schoolofpodcasting.com/checklist
• schoolofpodcasting.com/start

Takeaways:

• Launching a podcast without a domain is like having a puppy with no leash—totally chaotic.
• Your website is your podcast's home base; don't send people to a third-party link.
• Buying a domain is cheap insurance against losing your brand to someone else—trust me.
• If your friends ask for your podcast and you say you don't have a domain, well, good luck with that.
• Always set up easy-to-remember links for your podcast, or risk sounding like a total noob.
• Domains are only $20 a year, which is less than that fancy coffee you keep buying.

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

First off, if you ditched your show for a while, don’t sweat it! Just let your audience know you’re back and ready to rock. No need for a dramatic apology; they might not even remember why you vanished. Seriously, just dive back in, figure out what you want to change, and remember—it’s all about having fun while you’re at it! So, grab your mic, dust off the cobwebs, and let’s get this party started again!

Takeaways:

• Taking a break from your podcast might seem like a good idea, but it often leads to losing your audience to better shows.
• When returning to your podcast, remember, no one wants to hear a long apology; just get to the good stuff!
• If your podcast went on hiatus for years, you might need to reevaluate why it didn't work and how to do better this time.
• It's perfectly fine to come back to podcasting just for fun, and you don't have to monetize everything!
• When you're ready to return, just jump right back in—your audience will be thrilled you've come back!
• Don't stress about starting over; focus on how to make your podcast better than before!

Mentioned in this episode:

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Podcasting Observations

Takeaways:

• Sometimes, not having everything you need can spark more creativity than you think.
• Jaws was a mess behind the scenes but turned into a classic anyway, so chill!
• If Spielberg can make a shark out of a broken toy, you can too!
• Starting small with what you have can lead to amazing skills and growth.
• Your podcast journey doesn’t need fancy gear; it needs your unique voice.
• Creativity often thrives in the chaos of not having everything perfectly lined up.

Mentioned

schoolofpodcasting.com/join

Jaws at 50 Trailer

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Podcasting Observations

The key here is to stop sounding like a robot and start talking like a human. We’re getting into how to ditch that crutch of a script and get comfortable just chatting it up.

You’ll learn to write like you talk—because, spoiler alert, we don’t actually talk like we write. Trust me, it’s all about knowing your material and letting your personality shine through. So grab a seat and let’s figure out how to make your podcast sound less like a school recital and more like a fun convo with your best buddy!

Mentioned In This Episode

Walton Goggins on the Best Acting Advice He’s Ever Received Video

School of Podcasting

Takeaways:

• Stop being a robot! Ditch the script and just chat like a normal human being.
• Writing a script is cool, but remember: we don't talk like we write, so loosen up!
• Practice makes perfect, even if it feels like torture at first. Just keep talking!
• Scripts can become crutches, so toss them aside and embrace the chaos of conversation!
• Make your podcast sound like a chat over coffee, not a corporate presentation. Be real!
• Editing is your best friend; don't stress about getting it perfect on the first try!

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

We're talking about RSS feeds, redirects, and all that nerdy mumbo-jumbo that sounds way more complicated than it really is. I’m here to spill the secrets and save you from a catastrophic podcast meltdown.

Using Your Media Host's Website

Trust me, I've seen it all: people pointing their domains at their media host’s site without even knowing they’re setting themselves up for disaster. Spoiler alert: it’s not pretty. So, grab your favorite drink, sit back, and let’s get into how to avoid the pitfalls of podcasting domain changes.

RSS Feeds are the Blood of Your Show

Let’s talk about the nitty-gritty of RSS feeds. These are basically your podcast's lifeline, like the signal you tune into when you want to catch your favorite radio station. You see, if you ever decide to switch from one media host to another (hint: you probably will), you need to know how to handle your RSS feed.

It’s like changing your address but for your podcast. You want your listeners to still find you without realizing you’ve moved to a new place. I’ll walk you through the process of getting your raw RSS feed, the one that’s not tied to your media host, so you can easily transition without losing your loyal fans.

Seriously, nobody wants to lose their audience because they made a rookie mistake while trying to look cool by having a slick new website. So, let’s avoid that, shall we? Grab your notebooks, folks—this is some valuable stuff.

You Will Outgrow the "Starter" Website Quickly

And of course, I can’t stress enough the importance of having your own website for your podcast. Sure, you might think a simple page from your media host is all you need, but trust me, you’ll outgrow that faster than a toddler in a pair of shoes.

It’s all about future-proofing your podcasting journey, and I’m here to make sure you don’t end up in a bind down the line. We’ll chat about the best ways to set up a website that not only looks good but also serves your podcast like a trusty sidekick.

Plus, I’ve got some tips on how to navigate the sometimes murky waters of tech support when things go wrong. So if you’re ready to get your podcast off the ground without hitting any major speed bumps, stick around. I’ll even throw in my contact info because I’m that nice. Let’s make your podcast the best it can be, shall we?

Want More Content?

You might check out Should I Move to a Different Media Host?

Links referenced in this episode:

• podcastconsultant.com
• schoolofpodcasting.com
• Captivate Media Hosting
• Namecheap (great place to buy a domain)
• Coolerwebsites (Domains and Hosting)
• 301 Redirects in Action Video

Takeaways:

• If you want to avoid a massive headache, think carefully about your domain before launching your podcast.
• Your RSS feed is basically your podcast's radio signal, so don't mess it up or you'll lose listeners.
• Moving your podcast from one media host to another can be a real pain if you don't set it up right.
• Always get the raw RSS feed; it saves you from breaking your show later when changing domains.
• Buying a domain is cool, but make sure you know how to use it without breaking everything.
• Seriously, if you're going to podcast, just get a proper website from the start. Unless your Mrs Jenkins sixth grade podcasting class...

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Mentioned in This Episode

Rodecaster Duo

Rodecaster Pro

Ecamm Live

Evmux

askthepodcastcoach.com/live

podcastconsultant.com/voicemail

schoolofpodcasting.com

Takeaways:

• So, you want to do a call-in show but are not in the same room? Good luck with that. It's a whole circus act, but it's totally doable!
• You'd better invest in some decent gear because mixing audio for a remote call-in show is like trying to juggle flaming torches while blindfolded.
• If you think your audience will call in with questions, surprise! They're more likely to just drop comments in the chat and run with it.
• Live streaming is a wild ride. One minute, you're answering questions, the next, you're kicking out pranksters like it's a reality TV show.

Links referenced in this episode:

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Not cute, right? So, let’s get real – I’m here to help you understand why keeping those images on your website is the best strategy. Trust me, your podcast will thank you, and you won’t be left with formatting chaos that makes your show look like a toddler designed it. Seriously, stick to the basics and keep your audience engaged without the visual mess!

Takeaways:

• Adding images directly into your media host can turn your show notes into a chaotic mess.
• If you want your podcast to look good, stick to plain formatting in your notes.
• Images should live on your website, where you can control the chaos they might cause elsewhere.
• Using images in media hosts is like inviting a tornado to a picnic—totally unnecessary and a bit ridiculous.
• Your podcast show notes should entice listeners to visit your website, not confuse them with weird formatting.
• To boost your SEO, keep images on your blog and link them well with your episodes (or add them to your show notes once they hit your website).

Mentioned In This Episode

An article on how podcasts render in different apps.

School of Podcasting

Mentioned in this episode:

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Podcasting Observations

Seriously, if the first thing a potential guest wants to know is how many downloads your show gets, it’s a major warning sign. It’s like they’re only interested in what they can milk out of your audience, rather than the value they can bring.

Today I look at why that’s a total turn-off and how the best guests focus on delivering value instead of just self-promotion. We also share some hilarious stories about awkward guest interactions, and trust me, you’ll be cringing and laughing at the same time. It’s a wild ride through the absurdity of podcasting dynamics that’ll have you shaking your head in disbelief.

Takeaways:

• Bad podcast guests often only care about their own promotion and not yours.
• When looking for podcast guests, focus on whether they can add value to your audience.
• The first question from a guest shouldn't be about your audience size, it's a huge red flag.
• A good guest will want to know about your audience, not just how big it is.
• Building relationships after interviews is key; don’t let it be a one-off thing.
• Grow your influence through solo shows and your network through interviews, that’s the game.

Links referenced in this episode:

• podmatch.com
• podcastguests.com
• schoolofpodcasting.com

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Episode Highlights:

Introduction to Consistent Podcasting: Why consistency matters and how it can enhance your connection with your audience.

Understanding Your Time: Learn the importance of tracking your time with tools like Clockify to gain insight into your current scheduling habits.

Scheduling Strategies: Discover practical advice on how to effectively incorporate podcasting into a busy life. Learn how to adjust your podcasting schedule based on your available time, not the other way around.

Balancing Act: Get tips on how to balance podcasting with personal commitments, ensuring you don't sacrifice essential aspects of your life.

Flexible Podcast Scheduling: Explore options for podcast frequency, such as bi-weekly or monthly episodes, and understand why it's okay to choose a schedule that works for you.

Avoiding Burnout: I discuss the risks of overcommitting and share strategies to prevent burnout by maintaining a healthy work-life-podcast balance.

Ready to Start Podcasting?

Consider signing up for the School of Podcasting to get tailored advice and support. Use the coupon code 'listener' for a membership discount, available in monthly, quarterly, or yearly plans.

Listener Resources:

Clockify: A time-tracking tool to help manage your podcasting schedule.

School of Podcasting: Visit the School of Podcasting for more resources and to sign up using the discount code 'listener'.

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Spoiler alert: just because your download numbers are low doesn’t mean your podcast is a total flop—like, it’s not the end of the world if you’re not raking in those big numbers. We chat about how it’s not just about the content but also the delivery, because if your audio sounds like it’s coming from a tin can, uh, good luck with that! We also throw around some ideas on getting feedback, practicing your craft, and remembering your “why” behind podcasting. So, grab your headphones and let’s chat about how to make sure your podcast doesn’t suck—unless that’s your goal, in which case, carry on!

Reddit

Reddit is a wild place, huh? So, some poor soul decided to air their podcast grievances and proclaimed, 'my podcast stinks!' Cue the collective gasp from the podcasting community. But instead of spiraling into despair, we examine what this actually means for podcasters everywhere.

I mean, who defines success anyway? Our conversation kicks off by flipping the script on the typical podcasting narrative. We chat about how every download counts, even if it's just your mom and your dog tuning in. If you’ve ever thought about throwing in the towel because your download numbers look like the score of a bad baseball game, we’ve got some comforting truths for you. Your show could be a massive success if it brings you joy, which is really what matters, right?

Your Podcast Is A Journey

Then we tackle some serious podcasting wisdom. If your audience is only a handful of people, that’s still a gathering! It's like playing to a room full of friends who actually want to hear what you have to say. We argue about the importance of content and delivery, because let’s face it, you could have the most riveting subject matter, but if it sounds like you recorded it in a tin can, good luck keeping anyone around. I offer some tips on spicing things up, like practicing your delivery (yes, even if it feels like talking to yourself in the mirror). Let’s be honest, we all need to keep sharpening our skills.

And naturally, we can’t resist discussing the age-old podcasting dilemma: why are you even doing this? If your goal is to have fun, then congratulations! You’re winning! But if you’re in it for fame and fortune without a plan, well, you might want to rethink your strategy. The episode wraps up with some encouragement to get feedback and engage with your audience—because who knows, they might just love that thing you think is a total flop! So tune in and let’s redefine success together.

Takeaways:

• Just because your podcast isn't on the charts doesn't mean it’s a flop; success looks different for everyone.
• If you’re podcasting for fun and enjoying the process, then congratulations, you’re winning at life!
• Your show might be reaching just a handful of listeners, but hey, those are still real humans tuning in, right?
• Feeling like your podcast stinks? Maybe it’s time to ask for some honest feedback from friends or fellow podcasters.
• Tired of low download numbers? Remember, it takes time to grow an audience; patience is key, my friend!
• Practicing your delivery is like stretching before a workout; it makes all the difference for your podcasting game.

Companies mentioned in this episode:

• Reddit
• School of Podcasting
• Podcast Hot Seat

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Takeaways:

• If you're struggling to attract guests, your website might look like it's from 2005.
• First impressions matter, and if your podcast artwork is a mess, good luck attracting guests.
• Your website needs to be user-friendly because if it looks terrible, guests will run away.
• Using outdated hosting platforms can scream 'I'm not serious about my podcast', so step it up!
• Your audio quality matters; if it sounds like you're in a cave, no one will sign up.
• Make it easy for potential guests to follow your show; if they can't find you, they won't come.
• The "Set it and forget it" player hurts your podcast growth.

Links referenced in this episode:

• podmatch.com
• podcasthotseat.com
• buzzsprout.com
• podpage.com
• Video of me choosing shows.
• Join the School of Podcasting

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Trust me, you might be shocked to discover that old blog post from 2019 is still raking in the clicks while your latest masterpiece is gathering virtual dust. Once you've identified those star pages, it’s time to get crafty and whip up a quick cheat sheet or lead magnet. Who doesn’t love a freebie? You can easily create a PDF that people can’t resist signing up for, even if it’s just a glorified summary of your blog.

And yes, I did have a moment where I wondered if people even realize they can bookmark a page, but hey, if they want a PDF, who am I to judge? Now that you’ve snagged their emails, you can start sending them all the fabulous stuff you’ve got up your sleeve, from show updates to special offers, all while feeling like a total marketing genius. It’s like getting a backstage pass to your own show!

Takeaways:

• Having a newsletter is super powerful, but growing it can feel like a full-time job.
• Using Google Analytics can help you pinpoint your website's top pages for better engagement.
• Creating lead magnets from top-performing content is a total game-changer for email sign-ups.
• It's wild how a simple PDF request can boost your newsletter subscribers overnight.
• Social media is like a tiny trickle compared to the flood of potential from a newsletter.
• Invest some time to set up your stats and watch your audience grow—no magic wand required.

References

Google Analytics

Fathom Stats

Join the School of Podcasting

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Bad environments lead to bad decisions, and boy, do we have stories to share! Ever looked back at some of your life choices and thought, “What on Earth was I thinking?” Yeah, me too!

We run into the chaos of those moments when our brains were more frazzled than a cat in a room full of rocking chairs. We chat about how a little bit of panic can turn us into decision-making nincompoops, like forgetting to get a website for our podcast.

Spoiler alert: Having a website is a big deal if you want anyone to find your show. So, let’s unpack this hot mess together and figure out how to avoid those cringe-worthy blunders!

Looking at our past decisions is like opening a box of stale donuts; it’s messy, and you might regret it. We’re all guilty of making choices when we’re not in the right headspace.

I share classic examples, like the time someone thought not having a website was a smart move. It’s not. You want people to find your podcast? They need a place to land, not just a vague hope that they might stumble across it while scrolling through cat memes.

Now, let's not throw shade. We all start from different places, but this was a classic example of being "rattled" lead to bad decisions.

Takeaways:

• Bad decisions often come from panic or being overwhelmed, so slow down and think.
• Having a website is crucial for podcasters to be found and grow their audience.
• People tend to overlook basic steps when launching, like having a website ready.
• Without a website, you’re basically invisible to potential listeners trying to find you.
• Word of mouth is key for podcast growth, but you need a solid strategy to make it work.
• Don’t let a frazzled mindset lead to bad decisions—stay organized and plan ahead.

Links referenced in this episode:

• schoolofpodcasting.com
• powerofpodcasting.com
• namecheap.com
• coolerwebsites.com

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Picture this: you’re in a Facebook group, and someone’s practically begging for help because they’re clueless about how to answer a potential sponsor's questions. Yup, that’s our starting point!

We'll dig into the nitty-gritty of what sponsors want, how to present your podcast’s value, and why you should treat your audience like gold (because they are!). Spoiler alert: stuffing your show with ads is like throwing glitter on a garbage fire—totally unnecessary and just plain messy!

We also talk about the delicate balance of ads in your podcast. Ever heard of the 10% rule? Well, it’s a thing! Ads shouldn’t overwhelm your content; otherwise, you risk losing your audience faster than you can say ‘skip ad’. We’ll show real-life examples of how many ads are too many and why relevant ads can enhance the listening experience. And let’s not forget about the cash—how do you price your sponsorship deals? It’s all about charging what you’re worth and keeping that win-win vibe going. By the end, you’ll be ready to strut into your next sponsorship negotiation like a boss!

Takeaways:

• If you're diving into podcast sponsorship, get ready for some wild questions, folks!
• Understanding your audience is crucial, because irrelevant ads are like bad breath at a party.
• Keep your ads to a minimum; too many will have your listeners hitting that skip button.
• Finding the perfect sponsor is like dating; make sure you both vibe with each other's goals!
• Remember, your relationship with your audience is worth way more than you think, so charge accordingly!
• Don't just take any random ad; find something you actually love so your enthusiasm shines through!

Companies mentioned in this episode:

• Oxford Road
• Libsyn Ads

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

We’re talking about how they can boost small creators or stomp them into the ground based on some arbitrary rules they change on a whim. So, grab your favorite snack and let’s break down the double-edged sword of algorithms – they give us exposure but can just as quickly snatch it away!

Takeaways:

• Algorithms can be your best friend, but also your worst enemy, so watch out.
• Knowing your audience is great, but knowing the algorithm is like a second job.
• Instagram's new algorithm favors smaller accounts, but will it actually help? Who knows!
• Content might be king, but the algorithm's the one holding the crown, so please bow.
• If you think you can ignore the algorithm and still thrive, good luck with that!
• Just remember, if the algorithm changes, your content could dry up faster than your last relationship.

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

When I was married I bought my wife flowers once a week. You won't believe what she said to me!

Spoiler alert: if you’re not giving them what they want, they’re gonna ghost you faster than a bad date. So, grab your headphones, and let’s get to the bottom of this podcasting conundrum together!

Takeaways:

• Sometimes, taking a break from your podcast can slow your momentum, so be careful.
• If you're putting in a ton of effort but still seeing low numbers, maybe it's time for a change.
• Understanding your audience's wants is key; otherwise, you're just talking to a wall.
• Your podcast can be fun even when the numbers aren't great; focus on that joy instead!
• Don't get too attached to your ideas; switch things up a bit if they're not resonating.
• Feedback is crucial; if you're not getting it, you might miss the point altogether. No feedback IS feedback.

Links referenced in this episode:

• askthepodcastcoach.com
• schoolofpodcasting.com

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Seriously, we chat about how the fear of technology is just a fancy excuse to avoid trying something new. Trust me, if you turn down the radio when your phone rings, you can totally handle mixing audio for your podcast. It might seem tough at first, but like everything else, it gets easier once you give it a shot.

You've Been Thinking of Starting a Podcast

Ever sat down and thought, "Man, I totally want to start a podcast, but my tech skills are basically at a toddler level?" Yeah, I get it. We've all been there, staring at our devices like they might bite us or something. But here’s the kicker: it’s not the technology that’s holding you back, it’s your brain.

Seriously. In this episode, we dive into the real culprit behind your podcasting fears. It’s not some high-tech wizardry that’s out of your reach; it’s the mindset that says, "I can’t do this." We share some examples, like a client with 40 tabs open on Chrome—because who hasn’t been there? We explore how the fear of tech is often just the fear of trying, and trust me; we’ve got the laughs and the insights to help you kick that fear to the curb. It’s all about realizing that everything seems hard until you actually do it, so let’s get you podcasting, shall we?

Takeaways:

• Don't let technology scare you; you're probably overthinking it—it's simpler than you think!
• If you tried podcasting before and found it hard, give it another shot; things change!
• Being afraid of tech is common, but remember, you learned to tie your shoes, right?
• Everything feels hard until you get the hang of it, so just dive in and start!
• You already mix audio when you turn down the radio for a call; you can podcast!
• Seriously, if you can save a photo in an email, you can upload a podcast episode!

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

As podcasters, understanding self-promotion is key to monetization. And here’s the truth: the most profitable strategy isn’t running ads—it’s selling your own products or services. I share a story about a fellow podcaster who hesitated to promote her speaking engagements, fearing she’d come off as pushy. That hesitation is something I see all the time, especially among creatives who undervalue their own work. That’s why I encourage you to reframe self-promotion—not as selling, but as sharing value. When you make that shift, it becomes easier to talk about what you offer in a way that feels natural and beneficial to your audience.

I also dig into the psychology behind why so many of us avoid self-promotion. No one wants to be seen as aggressive or overly pushy—but here’s the thing: promoting yourself is simply a way of guiding your audience toward something that could help them. I talk about how you can subtly weave your experiences and expertise into your content, creating a natural and relatable narrative that informs your listeners without feeling like an ad.

As I wrap up, I emphasize the importance of having a clear call to action—what I like to call a “nudge to value.” I break down practical ways to integrate this into your episodes, from personal stories to simple shifts in language, so that promoting yourself feels more authentic.

The goal? To help you build trust, foster a stronger community, and ultimately grow your podcast in a way that aligns with your values. If self-promotion has ever felt like a struggle, this episode will give you the confidence and tools to make it work for you—without the sleazy sales tactics.

Takeaways:

• Promoting your own products or services is often the most profitable monetization strategy for podcasters.
• Many podcasters hesitate to self-promote due to fear of sounding salesy or pushy.
• Instead of viewing it as a call to action, consider it a nudge towards value for your audience.
• Self-promotion can be subtle; share stories that naturally illustrate your services without being overt.
• Understanding your audience's needs allows you to create products that genuinely help them.
• Communicating the value you offer to your listeners without feeling uncomfortable is crucial.

Links referenced in this episode:

• schoolofpodcasting.com

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Drawing an analogy to college football, he illustrates that passion and the desire to share a message are key motivators for many podcasters, regardless of the competitive environment. Jackson also highlights that monetization is not the only goal; many creators start podcasts simply to express their creativity and connect with others. For those considering podcasting, he stresses the importance of understanding your "why" and "who" to build a meaningful and engaged audience.

Making it in the NFL

The odds of a football player making it to the NFL are extremely low. Only about 1.6% of college football players make it to the NFL2. For high school players, the chances are even slimmer, with only about 0.00075% (or roughly 1 in 133,333) of high school football players eventually making it to the NFL6.

To break it down further:

About 7.3% of high school players go on to play college football.

Of those college players, only 1.2% get drafted to the NFL.

Even for highly-rated recruits, the odds are challenging:

Five-star recruits have about a 50% chance of being drafted.

A 5-star recruit has a 39% chance of "sticking" in the league.

These statistics highlight the extreme competitiveness and selectivity of professional football, emphasizing that making it to the NFL is a rare achievement that requires exceptional skill, dedication, and often a bit of luck

Takeaways:

• Podcasting continues to grow every year, with millions of listeners in the U.S. alone.
• Just because podcasting seems crowded, it doesn't mean there isn't room for new voices.
• People often start podcasts not to make money but to share their passions and creativity.
• Understanding your audience is crucial—monetizing a podcast means monetizing your audience.
• Even successful podcasters initially started because they enjoyed discussing their topics and connecting with others.
• The competitive landscape of podcasting is much less daunting compared to platforms like YouTube.

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Takeaways:

• Putting your audio podcast on YouTube can increase your visibility and audience reach.
• It's important to separate your audio podcast content from any existing video content on YouTube.
• Using your RSS feed to create a YouTube channel takes only about five minutes.
• YouTube is a powerful search engine that can help people discover your podcast.
• The YouTube algorithm can boost your content, but it can also be unpredictable.
• Creating a second channel for your audio podcast allows for better analytics and audience tracking.

Mentioned in this episode:

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Podcasting Observations

The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast.

Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.

Takeaways:

• It's crucial to select a podcast host who genuinely wants to participate in the project.
• Ensure that all podcast services are registered with a generic company email for access.
• Identify a clear purpose for starting the podcast beyond just following trends.
• Involve multiple team members in the podcast to avoid dependence on a single host.
• Track podcast effectiveness with measurable goals to justify its continuation during tough times.
• Avoid making the podcast feel like a commercial; focus on delivering value to the listeners.

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Dave Jackson shares his insights on this technology, discussing both its potential benefits and drawbacks. He emphasizes the importance of authenticity and personal input in podcasting, warning against relying solely on AI for content creation.

While acknowledging the convenience of tools like NotebookLM, he stresses that true thought leadership comes from original ideas and personal experiences. Dave also highlights the value of using AI as an assistant rather than a creator, advocating for a balanced approach that maintains the unique voice of the podcaster.

Takeaways:

• NotebookLM allows users to upload PDFs and generate podcasts, showcasing the capabilities of AI.
• While AI can assist in creating content, authentic personal input remains crucial for successful podcasting.
• Using AI in podcasting raises questions about originality and the potential for automated content.
• AI-generated content may be efficient, but it often lacks the unique voice that audiences appreciate.
• Dave emphasizes the importance of authenticity in content creation, especially for podcasting.
• AI tools should be used as assistants to enhance creativity rather than replace human effort.

Mentioned in this episode:

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Podcasting Observations

Takeaways:

• Consistency in your podcasting content keeps your audience engaged and fulfilled.
• When you find a winning podcast formula, stick with it and avoid unnecessary changes.
• Just like Hallmark movies, predictable content can create a comforting experience for listeners.
• Understanding your audience's expectations is crucial for maintaining and growing your podcast.
• Changing your podcast format too often can lead to losing loyal listeners who want consistency.
• Embrace the familiar aspects of your show, as they create a sense of safety for your audience.

Links referenced in this episode:

• schoolofpodcasting.com/start
• podcasthotseat.com

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Takeaways:

• Podcasts are primarily discovered through word of mouth, so focus on content that inspires sharing.
• To attract more listeners, ensure your podcast has a consistent genre and content style.
• It’s crucial to have a dedicated website for your podcast to enhance visibility and branding.
• Engage your audience by asking them to share your podcast with their friends.
• Your podcast episode titles should be enticing and informative to encourage clicks.
• Gather honest feedback from your target audience to improve your podcast's content and appeal.

Mentioned in this episode:

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

Podcas Hot Seat

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I shared the inspiring story of Zita Christian, who started a podcast about her experiences with dementia—not because she was chasing popularity but because she wanted to help others. Her purpose was so clear that it outweighed any concerns about how many people might tune in.

In my experience, understanding your "why" and knowing your audience are essential steps to avoid burnout and keep your podcast journey fulfilling. If you care deeply about your subject and are genuinely committed to serving your listeners, you'll find the motivation you need to push through those initial challenges.

Takeaways:

• Having a strong passion for your podcast topic is essential for long-term success.
• Understanding your audience is crucial; know who you're creating content for.
• Your why behind starting the podcast will help you overcome challenges and burnout.
• Successful podcasters talk about subjects they love, regardless of listener numbers.
• Content and delivery are the two main pillars of a good podcast.
• Don’t start a podcast just because it seems cool; ensure you have the drive.

Links referenced in this episode:

• podcastconsultant.com
• School of Podcasting (use the coupon code listener)
• My Spouse Has Dementia

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

"Just be consistent" is not accurate, and will waste your time.

Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs.

Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.

Takeaways:

• Consistency in podcasting is important, but content quality is even more crucial for success.
• Your podcast is merely a tool to build an audience, which is essential for monetization.
• Focus on understanding your audience's needs and preferences to create valuable content.
• Many aspiring podcasters misplace their efforts on equipment rather than improving their content.
• Don't be afraid to ask your audience what they want to hear; feedback is vital.
• Persistence in producing episodes is admirable, but engagement metrics are what truly matter.

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

Podcas Hot Seat

Dave elaborates on the notion of target audiences, explaining that not everyone will appreciate every voice or style. He uses relatable examples, like food preferences, to illustrate that personal taste varies widely. Just as some people love Brussels sprouts while others detest them, the same applies to podcasting. It's crucial for podcasters to appreciate that while some listeners may critique their voice, there are plenty more who will appreciate their authenticity and message. This perspective encourages podcasters to cultivate confidence, channel their energy into creating content that reflects who they are, and ultimately ignore naysayers. The episode concludes with an invitation for listeners to seek guidance in their podcasting endeavors, reinforcing the idea that support is available for those willing to embrace their true selves.

Takeaways:

• Trying to be someone you're not makes podcasting harder than it already is.
• Your voice is fine, so focus on your strengths instead of worrying about complaints.
• Not everyone will like your podcast, and that's completely okay and normal.
• Embrace your uniqueness and be yourself; there's no one else like you.
• If someone dislikes your voice, remember they are not your target audience.
• Focusing on the people who love your content will boost your confidence and creativity.

Links referenced in this episode:

• schoolofpodcasting.com

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Mentioned In This Episode

Buy Me a Coffee

The School of Podcasting

Schedule a Coaching Call

Episode on Best Tools For Premium Content

Lenny.fm

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Podcasting Observations

Seasons makes sense in two situations:

1. You have a team of 19 flying around the world to do interviews and they are tried.

2. You are having so much mental stress that your health and family are affected (and maybe should have thought a little more about your podcast schedule before launch).

If you're not in the above two situations, what you are doing is taking your slot in someone's routine and hoping the show they put in YOUR SLOT isn't better than yours. Cause when you come back, if your show isn't better, you're not getting that slot in their routine back.

It's not like they get in the car to go to work and say, "Oh Stanley doesn't have a show today. I'll guess I'll drive to work in silence."

When I travel, I plan ahead, record two episodes instead of one, and time release. For me (again, not having those two situations above) I've never missed a Monday in 19 years.

But I Do Have Seasons For My Podcast

In that situation, I would not recommend releasing them all at once. When you do, sure your audience can binge, but they can't talk about it with anyone because of spoilers.

Google likes it when you release quality content on are regular basis. So this is another reason not to release your podcast season all at once.

If you're audience is all listening to the latest episode, they can talk about it with each other and ask the most important question, "I wonder what is going to happen next."

Avoid Podcast Burnout

So many people put themselves on track to burnout because they didn't plan their podcast accordingly. I can help you with that, and make sure your show stays consistent in schedule but also in content. I'd love to see what we can do together.

Sign up today at www.schoolofpodcasting.com/consultant.

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

But what does McDonald’s have to do with your podcast?

Well, today I will break it down for you and show you why McDonald’s consistent success holds valuable lessons for podcasters. So, stick around as we uncover how you can become the McDonald’s of your podcasting niche.

Need Help With Your Podcast

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

See schoolofpodcasting.com/consultant

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

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Podcasting Observations

He also shares insights on popular remote recording platforms like SquadCast and Riverside, explaining why people's opinions on these tools can swing from love to hate in no time flat.

Plus, Dave highlights the importance of always having a backup recording to save your interview from potential technical glitches. Tune in for some invaluable tips and discover how Dave’s personal coaching service can help you address your podcasting headaches. If you know someone battling remote recording woes, this episode is a must-share!

The Software Crazy Cycle

It seems people either love or HATE software. There is a thing I call the software crazy cycle.

1. A company releases software people love it.
2. People want the software to do more.
3. The developers add new features and test
4. The customers/users find bugs and screams "WE HATE THIS"
5. The company's developers squash the bugs. The listeners say "THIS IS THE BEST."
6. Go to step 2.

This is why you will hear people in Facebook groups say they it's the best while others say it's the worst.

Ready to Plan Launch and Grow Your Show?

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Mentioned In This Episode

Squadcast

Riverside

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Podcasting Observations

If you sell cookies for a charity that doesn’t exist, that’s fraud.

If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is fraud 

When a sponsor pays to get in front of your actual audience and you pay a company to artificially inflate your stats, that is fraud.

This Hurts Everyone

Now the sponsor who thinks their product is getting in front of 20,000 people is only getting in front of 5000. So the reaction to the ad campaign is dismal. They don't renew their ad and tell all their other business owner friends how podcast advertising is a waste of money.

Legal Stealing

I had a high school teacher say, "Don't you think if there was a way to steal and not get caught, someone would've discovered it by now?"

There is a saying, "Success leaves clues." So does fraud, so when your sponsors show that a large amount of your downloads are coming from browsers, and all of a sudden, you have an audience in a country you can't pronounce, that's a red flag.

I've heard of advertising agencies refusing to pay for the campaign after you use a company that promises you to be at the top of the charts. You can't guarantee success in podcasting. There are best practices, but there are no guarantees.

Join the School of Podcasting Worry Free

You can join worry-free and get access to the courses, the community, and unlimited coaching with a 30-day money-back guarantee. Join Today!

This show is hosted on This podcast is hosted by Captivate, try it yourself for free.

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

"How many downloads do I need to monetize my podcast?" 

I'll delve into the sobering truth about audience size and its impact on making money, sharing real-world examples and industry insights. From the challenges of starting with only 100 downloads to the practical benchmarks you should aim for, I'll guide you on setting realistic expectations and focusing on what truly matters—creating compelling content.

Whether you're a seasoned podcaster or just starting out, join me as I unfold the secrets to growing your audience and eventually turning your passion into profit. Let's jump right in!

READY TO START YOUR PODCAST?

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Step-by-step tutorials

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Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

In this episode, I'll explore the realities of podcast monetization, the time and effort needed to build an audience, and offer practical advice for those in financial need. If you're considering starting a podcast hoping to make fast money, you might want to hit pause and reassess. While podcasting can eventually be profitable, it requires significant time, dedication, and strategy. 

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

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Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Mentioned In This Episode

Profit From Your Podcast - Turn Listeners Into a Livelihood (now available as an audiobook)

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Video and Audio Have Different Audiences 

When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel. 

However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less). 

This means you will have two versions of your show. One for video and another for audio.

When You Said, "Let's Add Video"

If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right?

Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money). 

YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media). 

Consequently, you need two different strategies if you don't want to waste your time. 

With video, people are measuring STV (seconds to value). In other words, get to the point.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Power of Podcasting Network

This podcast is part of the Power of Podcasting Network.

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

• What happens if you quit paying your podcast host?
• How to shut down one show and move to another
• How to rebrand your show
• How to archive your files for free.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference. 

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Mentioned In This Episode

Pure Prairie League Aimee

1000 True Fans

Profit From Your Podcast

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity.

Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups. 

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned In This Show

Castmagic

Capsho

Swell

Podsqueeze 

Chapter Markers:

00:00:00 - Opening  00:00:52 - AI is Handy BUT  00:02:17 - Your Episode Title is a Promise  00:04:57 - Who is Asking for Information About Your Mom?  00:05:18 - What is the Benefit of This Episode?  00:07:23 - Join the School of Podcasting 

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Podcasting Observations

In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I offer practical advice on why USB microphones are perfect for solo shows or remote guests (but not ALL situations). I also recommends top-quality microphones like the Samsung Q2U, Audio Technica ATR2100X, and the versatile Rode PodMic USB, plus a fantastic recording interface, the Zoom PodTrak P4.

I emphasize having the right equipment and recording setup is essential for ensuring high-quality sound and flexibility for your podcasting endeavors. So, whether you're podcasting solo or recording a group conversation, my 19 years of podcasting experience will guid and help you make the best choices for your show.

Don't miss out on the opportunity to elevate your podcasting game and avoid the hassle of returning equipment. Click play and follow.

Topics:

USB microphones vs. XLR microphones

USB microphones are suitable for solo shows and remote guests

Challenges of using multiple USB microphones, such as plugging them into a computer

Benefits of having microphones with both USB and XLR capabilities

Zoom PodTrak P4 as an interface and recorder at the same time.

Items Mentioned

Samson Q2U

ATR 2100X

Rode Podmic USB

Zoom Podtrak P4

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listeners to access your show (See Switchy). I also suggest using a tracking tool to measure the effectiveness of this strategy and even share my success story with a similar offline approach.

If you're curious to learn more and explore unconventional ways to connect with your target audience, this episode is a must-listen. Tune in to discover how to maximize your podcast's visibility and reach new listeners in unexpected places.

And if you're looking for personalized support with growing or launching your show, I offer valuable guidance through the School of Podcasting. Plus, you can benefit from a worry-free 30-day trial to explore the extensive resources and community available.

So, take a chance and uncover potential listeners where you least expect them. Listen to the full episode now and start exploring the possibilities for your podcast.

Stay tuned and keep podcasting.

Switchy Link Shortener and Tracker

The School of Podcasting

www.schoolofpodcasting.com/booklaunch

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

• Podcast ownership and control. 0:00

  • David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards.

  
  

• Starting a podcast for a big company with IT control issues. 1:39

  • Company faces challenges when starting a podcast due to embezzlement by former employee Joey.

  
  

• Control of podcast shows and COVID-related challenges. 3:37

  • David Jackson discusses the importance of control over one's show in the audio transcript.

  
  

• Trust and payment in podcast editing. 4:39

  • David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls.

  
  

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When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Mentioned In This Episode

School of Podcasting

Profit From Your Podcast

Programmatic Income Calculator (Advertisecast)

Supercast

Patreon

Substack

Timeline

00:00 A Better Strategy Than Reruns

00:34 30 Percent Chance

00:58 Raised on Radio

01:33 Host Read Ads

01:45 Programmatic Ads

02:13 400 Downloads

02:35 ADD MORE ADS!

02:57 There are Other Options "Supercast" 

04:07 Brand Alignment

04:38 Profit From Your Podcast "Profit From Your Podcast" 

04:54 Substack "My Substack Site" 

05:40 Be Careful With Free Stuff

This show originates from https://www.podcastconsultant.com/165

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

 Timeline 00:00:03 - Opening  00:00:32 - Obsessing Over Stats  00:01:12 - Monthly Stats Are Crap  00:03:13 - What are Good Stats?  00:04:09 - What Stat To Pay Attention To  00:05:35 - Join the School of Podcasting 

Mentioned In This Episode

podcastsconnect.apple.com (Apple's Dashboard)

podcasters.spotify.com

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Avoid this mistake!

Save Money, Start Smart: The Essential Steps Before Buying Podcast Equipment

Key takeaways:

1. Starting a podcast? Don't underestimate the power of planning. Instead of rushing to buy expensive gear, take the time to identify 10 potential topics you're passionate about. Let your enthusiasm guide your direction.

2. Mark Lawley's success story from the Practical Prepping podcast is a testament to starting small and growing steadily. From humble beginnings with a $30 recorder to upgrading to the PodTrak P4, their gradual approach reaped long-term rewards.

3. Seek guidance from a seasoned mentor like Dave Jackson who provides tailored support for podcasters. Whether you need help with planning, launching, or monetizing your podcast, a trustworthy consultant can make all the difference.

Mentioned In This Episode

School of Podcasting

Practical Prepping Show

Zoom Podtrak P4 Recorder

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I'll also provide practical advice on equipment choices and highlight the potential dangers of recording while driving. Join me as we explore the key factors that contribute to podcasting success, and learn how to navigate common pitfalls to set your podcast in the right direction.

Points:

00:00 Podcasting in a car is good for recording, not driving.

03:43 Record with good equipment, edit on computer.

06:51 Dave Jackson wants to be your podcast consultant.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Mentioned In This Episode

Zoom Podtrak P4

Samson Q2U Microphone

Audacity Software

Libsyn Media Host

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable advice and a touch of humor, I  encourage podcasters to think outside the box and make the most of their existing content. Tune in as I share valuable insights and expert tips to help podcasters navigate this recurring challenge.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Mentioned In This Episode

Podcast Promotion 101

Launching a Podcast in 2021

Do I Need A Website For My Podcast?

How Long Does it Take to Grow Your Podcast

Follow the Show and Never Miss an Episode

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Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned In This Episode

Supercast

Patreon

School of Podcasting

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned In This Episode

School of Podcasting

Switchy Link Tracker

Apple's Podcaster Dashboard

Spotify's Podcasters Dashboard

Amazon's Podcasters Dashboard

Can You Say Your Why? Episode

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

 Mentioned In This Show

School of Podcasting

Be Listed in the Top Podcast Directories

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

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Mentioned in This Episode

School of Podcasting

Castmagic

Capsho

Swell

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Too often, we explain a feature and not the benefit. 

When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The benefit was clearer and sharper pictures. 

So many times we let our audience know that Tuesday is Tough Love Tuesdays, and Friday are Free For All Fridays

Think of it this way, Do you care what box your next Amazon shipment comes in? No, you just want the product to be good. We don’t care how it’s packaged. 

So when you’re trying to get people to click, quit leading with these types of “features” and instead lead with the benefits of listening to your show. 

Understanding Features 

A feature is an attribute or functionality of a product or service. It's what a product does or the use it has.

Understanding Benefits

A benefit is how a product or service can improve or add value to a customer's life. Benefits answer the question, "What can this product or service do for me?" for consumers. In marketing, it's helpful to describe how a product or service can solve an audience's particular problems.

For example, a feature of an oven is that it can fully heat up in five minutes. The benefit of this feature is that it allows you to cook a meal quickly.

One-on-one coaching is a feature of the School of Podcasting. The benefit is there can be a bit more accountability and it is less public for those that are shy. 

“Insulated” is the feature of a mug. The benefit is it keeps the hot stuff hot, and the cold stay cold.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

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A 30-day money-back guarantee

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 Mentioned In This Episode

Tom Webster Article on Explaining Podcasting

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Enjoy this short episode filled with great advice.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

• Step-by-step tutorials
• A private podcast mastermind filled with brilliant podcasters
• Unlimited one-on-one consulting (not a typo)
• A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/ypc

Mentioned In This Episode

The Ultimate Guide to Hosting and Guesting Podcast Interviews

Guide to Podcast Interviews (PDF)

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Daily Podcast Tips

 Get daily podcast tips by going to

schooolofpodcasting.com/daily

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/listener

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

YouTube and Podcasting

So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over to your show to LISTEN. Likewise, those who love to listen often don't go to YouTube to watch. I had someone join the School of Podcasting who found me on YouTube and she said, "Oh so you do audio stuff too?" (Um, yeah for 18 years...) 

What Is Your First Sting Content?

You need to decide if you are a video show FIRST who then strips out the audio? Are you audio FIRST who happens to have video version? 

When you try to promote video and audio on the same post it can lead to paralysis through analysis and the potential audience member leaves. 

So determine whatever you are (audio/video) and put those players on your site along with buttons to follow/subscribe to your show. Then put a link to your "second sting player." 

You Might Spilt Them Up

You might consider creating a post with an audio player, and another post with a video player (you could use AI to help generate to versions of the post). Then have a link to "listen" and another link to "Watch" with each link going to either the video or audio version.

The bottom line is if you want to grow your audience, you need to make it easy to follow/subscribe on each post so they don't have to keep coming back to your site.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/listener

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Sharing Your True Self

If you've ever fired up the microphone and thought, is anybody really listening? I am there with you. When I do the question of the month on the School of Podcasting, I always think, "what if nobody replies?"

When you try to be someone you're not, it's hard because it doesn't come easy. When you try to be someone you admire, you will never outdo them as they are just being themselves and it comes naturally. 

2023 Top Podcast Influencer

Speaking of wondering if anyone was listening...

I was floored that I was named one of the top podcasting influencer in 2023. The thing that is quite humbling is this was not a list of names that people picked from, you had to write in my name. I am moved and deeply appreciate anyone who put down my name.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/ypc

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

It Sounded Good at the Time

A cute name can inadvertently shoot the podcaster in the foot.

In this episode, I analyze the show "iCantCU Podcast" and offers his recommendations for improvement. He points out that retaining the word "podcast" in the show's title is unnecessary, as it is already implied. 

Furthermore, I emphasize the importance of having a straightforward spelling and avoiding unusual punctuation, as it simplifies searchability and prevents confusion among potential listeners.

TRUST ME - You Will Get Tired of Explaining How To Spell Your Name

This valuable lesson from his experience at Libsyn, a company whose name often requires clarification. He advises against getting too cute with the show's title, as it can become a source of frustration when constantly explaining it to others.

The episode also explores the significance of having a clear tagline or description to convey the podcast's content. By adding a colon and a tagline, the podcast creator can effectively communicate that their show showcases the abilities of blind individuals to the sighted world.

They Have to Find You To Click You

Drawing an interesting parallel to the world of YouTube, Dave highlights the importance of a compelling title to attract potential listeners. He shares insights from a successful YouTuber, Mister Beast, who emphasizes the significance of engaging titles and thumbnails to entice viewers. The same principle applies to podcasting - an obvious and intriguing title can greatly increase the chances of attracting listeners.

Finally, if you need assistance brainstorming podcast names I can help. By joining the School of Podcasting community, you gain access to a supportive network of podcasters, step-by-step tutorials, and unlimited one-on-one consulting with Dave himself.So if you're ready to take your podcast to the next level, head over to schoolofpodcasting.com/ypco and join us today!

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

" if you hang around guys that play with video all day, you're probably gonna end up playing with video" - Dave Jackson

The power of unity and how it can transform your podcasting journey is amazing. I looked into the importance of having a like-minded community, where everyone shares the same goals and insights. Trust me, it makes all the difference! 

I know we want to be liked by everyone, but that's not realistic. It's also OK not to be liked by everyone. I have a name for those people, "Not my target audience." 

I recently bought a Mac mini, and that means I can now use Ecamm Live. When I first started using it, I felt like Dorothy in The Wizard of Oz going from black and white to color. I've used Streamyard for years, and it's a good product. If I only had a PC I would still be using it. 

I like options, and Ecamm Live gives you those. As an educator, typically, options come at the expense of a learning curve, and I was surprised by how intuitive this software it. But I'm not really here to talk about the software. I want to talk about difficult choices and the Ecamm Community.

I'm sure over the years, Ecamm has had MILLIONS of PC users begging them to make a version of their PC, and yet they haven't. While this surely costs them some income, it also enables them to do the following:

• Develop for ONE platform
• Make your software rock solid because you only deal with one platform.
• You can integrate easier because everyone's computer is much more similar.

So when you start building a community, you need to figure out who will be in your community, but the more difficult but necessary thing you need to do is figure out who will NOT be in your community. This will upset some people, and that is OK. They can go build their own community. 

Double down on the people who want your content. Serve those who are already consuming your content. 

Speaking of Communities

In addition to having step by step tutorials (in bite-sized chunks) and UNLIMITED one-on-one consulting with me, I love, love, and love the brilliant podcasting minds in the School of Podcasting community. 

You can join now with a 30-day money-back guarantee.

Mentioned In This Episode

Ecamm Live

StreamYard

Dave's YouTube Channel

School of Podcasting

See you on the inside.

Go Podcasting!

I may financially benefit from some of the links in this episode, but the price is the same. The links to the School of Podcasting result in me being able to eat.

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Think about this:

• Steve Nicks
• Bob Dylan
• Louis Armstrong
• Axl Rose
• Lane Stanely
• Ozzy Osbourne
• Geddy Lee
• Amy Lee
• Michael Jackson
• Chris Stapleton
• Tom Petty

All of the singers have very identifiable voices. They instantly stand out, and you either love them or hate them, and either is OK. So if you've had people say things about your voice (maybe it's too high or too low), it's yours, and you should embrace it.

But What If I DON'T Have a Unique Voice?

You don't have to have a unique sounding voice to be successful in podcasting. Your "Voice" is more than the tone of your voice. It's your background, your history, and your experiences that shape your opinions, and your opinions are YOURS and people want to hear them.

Jelly Roll is a singer who had a horrible childhood. However, in the documentary on Hulu, you see where his music resonates with others who have had a childhood that wasn't all puppy dogs and rainbows. 

You have something to say, and to not get it out into the world is something to grieve over. I can help you be heard. Go to www.schoolfpodcasting.com/ypco to save on a monthly or yearly subscription.

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Whether you're just starting out or looking to take your podcast to the next level, we've got you covered. We'll be breaking down the key elements that contribute to podcast growth, sharing practical tips, and shedding light on some common pitfalls to avoid.

From clarifying your podcast goals and identifying your target audience to crafting compelling content, we'll explore it all. We'll also dive into the importance of building relationships with your audience, seeking feedback, and making strategic decisions when it comes to monetization.

1. It's not the tech. You can use a Samson Q2U or an Audio Technica ATR2100X microphone (both under 100)
2. Figure out WHY you are podcasting (be seen as an expert, make money, get the word out, grow your network...)
3. Figure out WHO your audience is. Get specific. For example, "widows" is not specific enough, as a 70-year-old widow is different than a 32-year-old widow who lost their partner in a war.
4. Then figure out WHAT to talk about that will hold the attention of the WHO and inspire them in a way that helps you achieve your why.
5. Get ready to do it for free for a few years if the goal is monetization.
6. Less than 10% of podcasts have enough downloads to get "big" sponsors. If your show has a hyper niche topic, you might have a better chance as your niche will eliminate the need for GIANT numbers (10K downloads per episode) because you have the RIGHT people listening.
7. Starring at your stats will not make your downloads grow. Starring at your audience will. Spend $100 on a mic and 100 hours getting to know your audience.
8. It is a marathon, not a sprint. Most podcast promotion (social) brings in a trickle. Go to where your audience is and make friends. THEN tell them about your show. You grow your show one listener at a time. Ask your audience to share and have links to Apple, Spotify, Google, and Amazon on YOUR website (and yes, you need one).
9. Don't promote your show until you have someone not named Mom to listen to it and give you honest feedback. Go into recording the first episodes knowing you will delete most of them. Authors have rough drafts. Athletes have pre-season. The first thing(s) you record will need some tweaking.
10. When picking names either for your show or episodes ask yourself, "What would make the audience click more?"
11. It's not the media host. While some hosts have easier-to-use interfaces and make promotion easier, in the end, it is your content that grows the audience. The equation for downloads is downloads = value X promotion. No amount of promotion will grow a bad show. The second Avengers movie still had a marketing budget, and everyone in the world was waiting for it. You need to promote your show, "Building it and they will come" is a bald-faced lie.

Mentioned in This Episode

Rode PodMic USB

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/ypc

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience.  One of them was a DJ who started playing their music which helped them gain traction.

Dave reflects on his own experience playing in a band with a small audience but landing a highly profitable gig for a birthday party.

The lesson here is that a small audience can still have a big impact. So, why should you focus on the quality of your audience rather than the number of downloads? Dave explains that the number of downloads alone doesn't determine the success of your podcast. Instead, he encourages you to visualize the size of your audience using Google Images.

Remember, these are real people choosing to listen to your show, and their engagement and feedback are what truly matter. Listeners have the power to delete or unsubscribe, so it's crucial to have the right people engaged.

Don't get discouraged by low download numbers. Remember, the people who are listening are giving you their time, and that is valuable.

Each listener represents an opportunity for your podcast to make an impact.

If you're seeking expert guidance in launching, planning, growing, and monetizing your podcast, Dave Jackson wants to be your go-to podcast consultant. Visit schoolofpodcasting.com/ypc to access our services, including a private mastermind group and one-on-one coaching.

Don't let the numbers discourage you. Focus on quality, engagement, and the value you bring to your listeners. Join our podcasting community and let us help you take your show to new heights.

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

READY TO START YOUR PODCAST?

When you join the School of Podcasting, you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/ypc

It comes with a 30-day Money-Back Guarentee

 Why Aren't You Using Podcasting For Your Coaching Business?

• You Will Be Seen As a Thought Leader
• You Reach a Global Audience to An Audience That is Growing
• Build Your Trust and Credibility
• Showcase Your Personality and Build Stronger Connections
• Network: Talk to people you have no business talking to...
• Continuing Education
• Boost Your Ability to "Roll with the Punches"
• Create leads who are better educated and ready to take action

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave also talks about the role of word-of-mouth referrals in a podcast's success and cautions against assuming heavy marketing will guarantee success. Additionally, he shares personal anecdotes about his health and weight loss journey, as well as his experience as a podcast consultant.  Tune in for valuable insights and practical tips to make your podcast stand out in a crowded market.

Key Points

How Fear Almost Cost Me My Health

Seeking an honest opinion about a podcast from people who aren't friends or family

Caution in assuming that heavy marketing will guarantee success for a podcast

You can't fix something if you aren't aware it's broken.

Quote:

"And none of my friends told me that Dave, you, you like are singing way outside your range. And so consequently, I couldn't fix it because nobody would tell me the truth."

READY TO START YOUR PODCAST?

When you join the School of Podcasting, you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/listener

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

What does this have to do with Podcasting? 

A podcast hosting company today put out a blog post explaining how "Podcasting had a discoverability issue in the 90's..." I bet it did as podcasting didn't really exist until 2004 (the technology existed around 2000 when Dave Winer and Adam Curry merged RSS and an enclosure tag). So do I believe anything from this host? Not anymore. They hired a robot. 

I'm Not Anti ChatGPT

I've used ChaptGPT to "brainstorm" a little or create a summary of an episode. For me (someone who doesn't have a hard time writing or coming up with content), it takes just as much time to rewrite a ChatGPT penned summary as it would to write it myself. 

But chatgpt is going to get better, and I see this as the first drop of water from a giant flood that is going to drown us all in mediocre, long content that doesn't have any real takeaways. 

So, in the same way that Queen had a "No Synths" line on their early albums, I may start putting "No AI Was Used During the Making of This Episode." 

Why Are My Stat Numbers So Different?

When you look at your download numbers from your media host like Libsyn Captivate, Buzzsprout, Blubrry, etc (see free course that compares them), and then look at your number in Podcasts Connect from Apple or Spotify for Podcasters, you will see where your numbers are much lower. Why?

When you look at your numbers in your media host, you are seeing the activity from ALL the apps. When you login to Apple's dashboard, you are only seeing activity from the Apple Podcasts app. Likewise, Spotify's numbers will only show Spotify App listens/downloads. 

In those portals, you get additional stats like how far people listen, the number of followers, and how far people have listened. 

So to get the big picture, use your media host's numbers and to see how far people listen use the different app portals.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/listener

Mentioned In This Episode

Libsyn (use coupon code sopfree to get 1 free month)

Captivate

Buzzsprout

Blubrry

Schedule a Coaching Session

Join the School of Podcasting

Check out the free podcast courses

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

Topics Covered

• The use of robots in podcast production

• AI tools for podcasting

• Transcription services and their multiple uses

• Closed captions in podcasting

• Importance of proper use of transcripts and SEO

Different Uses of Podcast Transcripts

Transcripts can serve many different purposes in podcasting. Here are a few ways they can be used: 1. Closed captions: Transcripts can be used to create closed captions, which improves accessibility for hearing-impaired audiences. 2. Content editing: Transcripts can be used as a tool for editing podcast content. By reviewing the transcript, podcasters can identify areas of the episode that need improvement or clarification. 3. Quote pulling: Transcripts can also be used to pull quotes from the episode for promotional or marketing purposes. 4. SEO improvement: Transcripts can improve search engine optimization by providing text content that search engines can crawl and understand. 5. Alternative content consumption: Some listeners prefer to read transcripts rather than listen to the entire episode, so transcripts can provide an alternative way for audiences to consume the content.

It's important to note that unedited transcripts may not make sense and could actually hurt SEO if used for episode descriptions, so it's important to edit transcripts before using them for any purpose.

An Evolving Space

The one thing that is staying the same in this space is CHANGE. There were over 1000 tools based on AI released in April. So by the time you read this, the apps I'm mentioning will have added updates, and there will probably be updates in about 10 minutes. This makes it VERY hard (if not impossible) to pick a "Best one". Capsho has the highest price if you want all the bells and whistles, and CastMagic is the best deal right now with a lifetime deal on Appsumo.

How I Saved 40 Minutes Editing One Episode

I got permission to play a part of another podcast. I said, hey, can I take this clip from your show and play it in mine? And they're like, "Yeah, that's fine," except it was a 50-minute episode, and I couldn't remember where that clip was. I ran it up through Otter, had it, transcribed it, and I searched for the phrase I was looking for, and there it was.

And I could see where it was near the end of the show. So I saved at least 40 minutes looking for a certain part of the episode that I would use.

Show Edits In a Google Doc

You could take your transcript, and in the Google Doc there is a highlighter, and you could mark your edits on the screen and share the link with your editor. 

Easier to Spot "Pull Quotes"

You can read an episode faster than listening to it, so when you are listening for pull quotes, you can spot these easier with transcripts.

Mentioned In This Episode

Otter

Capsho

CastMagic

Swellai

PodSqueeze

MacWhisper

Mentioned in this episode:

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Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations

It's OK TO Be Unsure

Starting a podcast can be a daunting task, especially if you're not sure what you want to talk about. Many people feel the urge to get their voice out there, but they don't have a clear direction. This can be frustrating, as it can be difficult to get started when you don't have a plan. However, I believe that you should still get behind the microphone, even if you don't know what you want to talk about. 

Just like learning to drive a car, it's important to get comfortable behind the wheel before you hit the open road. To do this, you can record into your phone or buy a microphone like a Samson Q2U for less than $100. This allows you to get used to speaking and recording without having to worry about releasing what you record.

You can practice and delete recordings until you feel comfortable. 

You Don't Have to Release Everything Your Record

It's also important to remember that you don't have to put out everything you record. You don't want to release boring content, and it's okay to delete something if it's not up to par. I've been podcasting for 18 years, and I still listen to my recordings before I make them public. I recently had an issue where the music was too loud and I couldn't hear what I was saying, so I had to go back and fix it. 

Overall, you don't have to be perfect when you start podcasting. Everyone learns at their own pace, and it's important to focus on your own progress. If you're stuck, there are plenty of resources out there to help you. I offer a 30-day money-back guarantee if you need help, and I'm here to be your podcast consultant. So don't be afraid to get behind the microphone and start podcasting confidently.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/listener

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.com

Podcasting Observations