Your Podcast Strategist Show

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* Indicates an affiliate link. I will never share links to programs or software that I don’t personally use or recommend. I LOVE this software and how easy it makes podcast marketing!

27: What's Your Podcast Data Telling You?

Kayla Wells — Mon, 19 Jun 2023 01:00:00 -0600

Ever wonder what your podcast data is actually telling you?

If you are, then listen in! Because a download is not just a download... and your numbers could be telling you A LOT about what you can be doing differently to grow significantly faster.

Want to complete your own Podcast Audit but aren't sure where to start? Go to kwellscompanies.com/audit to get your hands on my super comprehensive Podcast Audit Checklist!

26: 5 Ways to Use Private Podcasting In Your Business

Kayla Wells — Fri, 09 Jun 2023 01:00:00 -0600

Private podcasts. Have you heard of them?

Even if you feel like you haven't, you probably have. They're the next new wave in using podcasting in business and there are SOOOOO many uses. Which is why I decided it was time to share my favorite 5 ways to use private podcasting in your business. If you haven't already, you're totally going to want to implement at least one of these by the time you're done with this episode!

Find the full episode show notes and additional resources at:

Links & Resources:

Hello Audio

The Podcast Effect

*Captivate - the BEST podcast hosting platform for dynamic ad insertion and private podcast creation

Connect with me on:

https://kwellscompanies.com/025

25: Why You Need to Share Your Values with Your Listeners...

Kayla Wells — Fri, 02 Jun 2023 01:00:00 -0600

In the last episode I mentioned something really important that I don't think I've really gone into detail about in previous episodes. You need to share your values with your listeners. Why? Because your goal with your podcast, if you're using it for business, is to call in more right fit clients, customers, and listeners.

Connecting with your values as well as with your knowledge, expertise, style, etc. is a huge part of calling in your people.

In some ways this can be a fairly scary concept. Especially in a world that is dominated by cancel culture and extreme judgement. What if you believe in something, very strongly, that is currently not "cool" to believe?

Do you share it? Do you keep it in?

Only you can really decide but in all of your marketing I believe you should lead with your values. People want to know what to expect from you. Let them know what that is!

For instance, I highly value excellence, honesty, integrity, and initiative. These are things that I hold near and dear to my heart and what I hope to provide to my clients at all times. I also LOVE to have fun, believe that our unique qualities are our superpowers, and that I wouldn't be where I am today without the grace and love of God and the purpose He's given me in this life.

The other day I was up... super late... because I just couldn't sleep and all I could think was I need to do an episode about values. Then I finally went to sleep and completely forgot about this episode, until I mentioned values in the last episode.

That mention brought the values topic right back up for me.

Which of course means that I had to get this out there.

If you're wondering how to incorporate your values into your podcast, listen in as I share three quick ways you can infuse your values into every episode.

Have you mapped out your values yet? If not, get started!

Find the full episode show notes and additional resources at:

Links & Resources:

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https://kwellscompanies.com/023

* Indicates an affiliate link. I will never share links to programs or software that I don’t personally use or recommend. I LOVE this software and how easy it makes podcast marketing!

24: Podcast Monetization Strategies - Sponsorships

Kayla Wells — Fri, 26 May 2023 01:00:00 -0600

I cannot tell you how often I'm asked about pursing sponsorships as a monetization strategy... hint: it's a lot! And as with most things, I think pursuing those relationships really depends on where you're at in your podcasting journey and what your goals are for your podcast and business.

Which is why I decided it was time to do an episode all about sponsorships. This isn't going to be a how-to on getting sponsorships, but rather a "things to consider" as you start crafting an external monetization strategy for your show.

23: Growing Your Podcast Audience with Paid Ads

Kayla Wells — Fri, 19 May 2023 01:00:00 -0600

Hey y'all! Have you ever wondered about how you can grow your show super quick? Like way faster than slogging along week after week, sharing amazing content in all the places, and growing, but so so slowly?

Then this one is for you! I'm talking all about different ways you can grow your show with ads!

Find the full episode show notes and additional resources at:

Links & Resources:

The Cubical to CEO - (Bonus #6) WTH Is A Media Company?! Our Business Model Explained

The Get Paid Podcast

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Book a Call:

https://kwellscompanies.com/020

* Indicates an affiliate link. I will never share links to programs or software that I don’t personally use or recommend. I LOVE this software and how easy it makes podcast marketing!

22: Ethical Considerations in Podcast Editing

Kayla Wells — Fri, 12 May 2023 01:00:00 -0600

Hey y'all! I'm back with a little note on editing. This is NOT going to be a long one but definitely something to consider as you're editing your show! Listen as I share why there are ethical considerations in podcast editing and how to approach them!

21: Prepping Your Podcast For Summer

Kayla Wells — Fri, 05 May 2023 05:00:00 -0600

Are you ready for summer? Is your podcast?

If you're a parent (or a student) you probably find that life looks a LOT different during the summer time. Kids are home from school, activities are endless, days are long, and there's not a ton of time to keep recording.

For some podcasters there isn't really any difference. They're able to still find the time to stick to a clear recording schedule and keep all the fires burning.

But for others, summer is a lot different.

Rather than letting your podcast languish, get prepped for summer instead. Wondering how to do that? Here are a few quick tips to prep your podcast for summer!

20: Creative Ways to Launch or Relaunch Your Podcast

Kayla Wells — Fri, 21 Apr 2023 01:00:00 -0600

You did it! You recorded your first few episodes, created a banging intro and outro, and picked out perfectly on brand music! You've selected the right podcast host to work for your podcast and business goals and you are ready to tell the world... but how? Sit back, relax, grab a pen and paper and get ready to take notes because I'm sharing some creative ways to launch or relaunch your podcast!

Find the full episode show notes and additional resources at:

Links & Resources:

Episode 12 - Why You Should Release a Podcast Trailer

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Book a Call:

https://www.kwellscompanies.com/019

* Indicates an affiliate link. I will never share links to programs or software that I don’t personally use or recommend. I LOVE this software and how easy it makes podcast marketing!

19: 5 Actionable Marketing Tips for Podcast Growth

Kayla Wells — Fri, 14 Apr 2023 01:00:00 -0600

When looking to grow your podcast, have fun and create searchable episode titles to attract your listeners and gain visibility, and don't forget to talk about your show all over the place! Listen in to hear my 5 actionable marketing tips for podcast growth!

Find the full episode show notes and additional resources at:

Links & Resources:

Answer The Public

*Capsho

*Captivate - the BEST podcast hosting platform for dynamic ad insertion and private podcast creation

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* Indicates an affiliate link. I will never share links to programs or software that I don’t personally use or recommend. I LOVE this software and how easy it makes podcast marketing!

18: When to Hire a Podcast Manager

Kayla Wells — Fri, 07 Apr 2023 01:00:00 -0600

As with so many of my episodes, the answer is, it depends.

I’ve recently seen some pretty good Instagram Reels that show someone working and asking the question, “reasons why you shouldn’t do xyz…” and of course there are no reasons.

However, I do think there are times and situations when hiring a podcast manager may not be the right fit. Listen in to learn why!

First off, let me just say that there are very FEW reasons why you might not want to hire a podcast manager. Most of them have to do with situations within your business and in conjunction with your overall goals. But they do exist.

Before we really dig in though, I want to talk about what a podcast manager is, what they do, and the range of different things to expect depending on the type of podcast manager you’re looking to hire.

So what IS a podcast manager?

A podcast manager is someone you hire to manage the details of your podcast. They can handle everything from content strategy, to editing and uploading, to guest management and pitching, to social promotion and marketing…

or all of the above…

or a combination of the above.

Essentially they’re there to keep your podcast organized and running smoothly in accordance with the overall goals of your business and the show itself.

It all depends on what you need.

Now, why wouldn’t you want to hire a podcast manager? Honestly, if you don’t already have a team and have never hired any kind of help before, then I don’t think I would start with a podcast manager first. Unless you’re essentially hiring a marketing team along with them OR they become your one person marketing team and they already have all their own systems and processes.

Also, I don’t know that I’d hire a podcast manager if all you really want is an editor. There is a difference between a podcast manager and a podcast editor. One manages the whole show and the other makes sure your episodes sound fantastic. A podcast manager can 100% also be a podcast editor, but someone who labels themselves as an editor is very unlikely to handle other aspects of the show.

I also think there’s something to be said for digging into the entire process for the first several episodes so that you’re forced to hear yourself speak and work on your own verbal crutches. If you do interview episodes, listening to your interviews will give you insights on how you can become a better interviewer.

There’s no better way to do this than to be the one to edit your show for the first little bit because if you are listening to the finished product you’re likely listening to something that has been significantly fine tuned.

Alright, when SHOULD you hire a podcast manager.

Honestly, when you’ve reached a point where managing all the bits and pieces of your show has started making the process less fun for you.

I 100% view a podcast as a marketing tool for your business and a great way to create a pillar piece of content each and every week, but it should also be fun.

If you’re not having fun but your podcast is your main content driver, then it may be time to hand over the reins so that you can stay in your zone of creative genius.

Additionally, if you’re looking to take your podcast to the next level, bringing on an expert to help you test, tweak, and optimize your show could be the next right step for you.

There are so many reasons to hire a podcast manager, but only if you’re ready to take that step.

Part two of this conversation will be Agency versus one person show… which is right for you! Stay tuned for that one in the future.

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17: Creating a Podcast Workflow

Kayla Wells — Fri, 31 Mar 2023 01:00:00 -0600

What is a podcast workflow you ask?

It’s the series of steps you have to take in order to plan, record, edit, and release your podcast episode.

Here’s the thing, there are a LOT of steps between idealizing an episode and actually releasing it into the world. In order to be sure you don’t miss any of those steps, I recommend creating a podcast workflow that works for you and your team!

First things first, do you currently use any kind of task management tool?

If your answer is no, I’m going to need you to get one stat. Because even as a one person show, you don’t want to miss a vital step in your process and release an episode that doesn’t adhere to your standards for your business.

And if you have a team… I have no idea how you’re running your business without one 🤣!

My preferred project management tool is ClickUp but I’ve worked in Asana, Monday, Trello, Notion, and more. They all have the ability to create recurring tasks from a template so that you’re not remaking the wheel each time.

The reason I love ClickUp is that I can assign one master project manager to an episode, and then delegate the individual tasks to all the appropriate people. This is also true in Asana and Monday, but I like ClickUp’s task automations better.

So now that we’ve covered the fact that you need to have a task management tool, let’s talk about setting up a podcast workflow that keeps your podcast tasks on time and your show consistent.

Always build in time to plan, research, and outline your episodes. This doesn’t have to be a ton of time. In fact, I typically give myself about ten minutes unless I need to do real research for the episode and then I’ll give myself about thirty.

Once you’ve planned out your episode, schedule yourself time to record. I recommend batch recording when possible but you’ll always want to be sure there are actual tasks with due dates for you to do these steps. PUT THE TIME ON YOUR CALENDAR so that you don’t forget to sit down and do the oh so important task of recording the episode.

Pro tip: if you do episode intros like I do, be sure to record them at the time of your recording. If you’re doing an interview episode, record your intro right after your interview. That way it’s fresh on your mind for the intro!

Next, you’ll want to transcribe your episode, get it over to your editor (or schedule yourself some editing time), and get all your graphics ready.

Once it’s edited, have your show notes written.

Then you’re ready to release it into the world. Get the episode into your podcast host and schedule it and then schedule the post on your website as well.

Before it actually releases, put together your marketing materials, get those materials over to your guest if you had one, and schedule out your social media posts and email to promote the episode.

SO MANY STEPS!

The good thing about a project management system is that you can create a true workflow that notifies each subsequent person in the process that they are now able to work on their piece when the tasks before them are completed. You can automate statuses, notifications, and task creation and it takes a lot of the time out of the administrative side of your podcast.

Another great reason to have a project management system for your podcast workflow is that you can create workflows for all aspects of your podcast to include guest management, social promo, email announcements, and more.

So, after you listen to this episode, write out all the steps you take from start to finish to get a podcast episode out into the world. That is your podcast workflow! Make sure that it’s set up in your project management system and voila! You’re ready to streamline your podcast content creation and promotion.

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16: Should You Templatize or Customize Your Podcast

Kayla Wells — Fri, 24 Mar 2023 01:00:00 -0600

There are seriously so many ways to podcast it’s not even funny. The best thing for you to do is to set up your show in such a way that it’s easy and fun for you to create! But what does that mean? Should you templatize your show or customize it? Listen in to learn more!

So first things first, let me tell you what I mean by this, because it’s not an industry standard for discussing show structure.

When I think of templatizing your show I mean having a pre-recorded intro and outro that you use in every episode. So all you have to do is record your next episode, clean up the audio, slap on that intro and outro, and upload it to your podcast host to share it with the world.

For some, that makes the most sense. Either because they’re short on time or short on help or both. But so many of my clients have found value in doing a little customizing as well.

To have a fully customized show you would record a new intro and outro for each and every episode. There are a lot of people who find this to be easiest. They can say what’s on their mind, they don’t have to over think what they’re doing and they just continue their riff right on through asking you to follow or subscribe.

If you’re a creative entrepreneur looking to break out of the status quo of podcasting, this could totally be the right style for you. But I don’t necessarily recommend it for brand new shows.

Why?

Because the purpose of those pre-recorded pieces is to establish consistency for your episodes. It also helps introduce your show in a consistent way to new listeners. Plus it takes some of the heavy lifting off of the strategy behind your show.

What I find works best overall though, is to do a little bit of a hybrid model. Creating episode intros to introduce your topic or guest, then moving into the pre-recorded intro to remind everyone what your show is all about and who you are, then diving right into the episode.

Then the last piece is the pre-recorded outro that reminds your listeners where else they can follow you and to ask for ratings and reviews.

Now, you may be wondering, where do I fit ads into this? That’s going to be a topic for another episode because it really requires more of a deep dive, so tune in for that one!

Which do you prefer, fully templatized, fully customized, or a mixture of both?

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15: How to Choose Your Podcast Hosting Platform

Kayla Wells — Fri, 17 Mar 2023 02:00:00 -0600

Choosing the right podcast host isn’t necessarily a requirement right out of the gate, but man does it make life easier! (Moving a podcast from one hosting platform to another can indeed be a beast… IYKYK!!)

That’s why it’s so important to do some of those foundational strategy steps first. Really honing in on the purpose behind your podcast, how you want to monetize it, and how you want to utilize it is definitely key to picking the right podcast hosting platform for you!

Please note: This episode is not a review of the top podcast platforms! Honestly… I like them all. They all have good and bad things about them and they all require a bit of time to learn, but they won’t all work for your podcasting needs.

For instance, do you plan to use affiliate marketing in your podcast? If you do, using a podcast host that allows you to easily insert dynamic content into your episodes in designated spots is extremely important.

Why?

Because the affiliate offer you have this week will very definitely not be the same offer you shared a year ago. With dynamic content, no matter what the offer is, every single episode you have will have that information flowing through your listener’s earbuds.

Listen in to hear some other things you should take into account as you research which podcast hosting platform is right for your show!

Links & Resources:

*May Contain Affiliate Links*

Captivate*

Libsyn

Buzzsprout

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14: Podcast Structure (There’s no right or wrong way!)

Kayla Wells — Fri, 10 Mar 2023 02:00:00 -0600

That’s right… I said it. Feel free to structure your podcast in whatever way works for you and your audience. As long as you are creating valuable content that meets the needs of your audience, your podcast will do just fine. (Plus, think about it. Does every podcast you listen to have the same structure? Probably not!)

Something that you’ll notice about my podcast is that so far, I have only done solo episodes. Why? Because I’m creating a bank of episodes to be used specifically as a resource for anyone looking to launch a podcast. I haven’t decided how I’m going to use this bank, but I WILL be repurposing it for other things.

Why?

Because when launching a podcast, these are the questions I get asked most frequently. (..and some of these episodes address questions that many people don’t even know to ask!)

I wanted to provide my audience with episodes to meet them where they’re at AND give myself an easy way to point back to the podcast when someone has a question. Two birds… one stone… as they say!

However, this structure wouldn’t work for someone who was trying to use their podcast to create relationships in and around their niche. Why? Because I’m not interviewing anyone. I’m not connecting with people and helping them share their stories while providing valuable insights for my audience.

If my goal, currently, was creating business connections, then my podcast structure would not be serving that goal. (Thank goodness I have other goals in mind 😜!)

Your podcast structure in essence should directly reflect and work toward your overall goal for your business and podcast. (Wondering about that? Check out the episode I did all about that here!)

Listen in to hear all the things you should consider as you begin planning out your overall podcast structure and why you are 100% allowed to change that structure as your podcast and business grow and evolve.

Links & Resources:

Episode 4: Goal Setting for Your Podcast

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KWells Companies

Facebook | Instagram | LinkedIn

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Scheduling Link

13: I'm Baaaaack!

Kayla Wells — Fri, 03 Mar 2023 02:00:00 -0600

YPS013 - I’m Baaaaack!

Hey y’all! It has been nigh on forever at this point and I am so sorry about that. Basically, my business took a bit of a backseat as life came to the fore, but I’m back! And I’m so excited to continue sharing valuable tips and advice on the podcast.

Nothing much else has changed. I’m still hella passionate about all things podcasting, marketing, and growing businesses.

Listen in to hear what I’ve been up to and what I’m looking to share in the coming weeks and months.

Links & Resources:

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KWells Companies

Facebook | Instagram | LinkedIn

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12: Why You Should Release a Podcast Trailer

Kayla Wells — Sat, 04 Jun 2022 02:00:00 -0600

I’ve said it before, and I’ll probably say it again, because I am 100% on the “Podcast Trailer” train. There are so many benefits of having one, and I can’t even think of a downside. Here are my top 3 reasons why you should have a podcast trailer!

Reason #1: It makes launching your show MUCH less stressful.

Why? Because you don’t have to worry about whether or not your listeners will be able to find it on their favorite podcast players. Some players take up to two weeks to add new shows to their listings. 2 WEEKS! If you plan to release your first episodes ON launch day, your listeners may not be able to find it.

Reason #2: You’ll have a true call to action while promoting.

That’s right. Because your show will actually exist, you’ll be able to point your potential listeners to a place where they can follow or subscribe. Rather than letting them know to “keep an eye out” or “check back” or something equally as vague, your CTA will be: “Click here to follow or subscribe and be notified when our first episodes drop.”

This is MUCH stronger and will result in more people subscribing before your show ever launches.

Reason #3: This is a great way to share the purpose behind your podcast and introduce new listeners to you, your brand, and your message.

The goal is to bring new people into your sphere and provide them with super valuable content that will keep them coming back for more. When you introduce your show with a trailer, you can then use that content over and over again in ads, promotions, etc.

This is a great way to diversify your launch strategy AND your ongoing promotions strategy.

Listen in to hear it all!

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11: Best Practices Series: Show Notes

Kayla Wells — Fri, 27 May 2022 02:00:00 -0600

This is a super simple episode.

You need show notes. That is all!

…

….

…..

JUUUUST kidding!

I mean yes, you do need show notes, but there are also some best practices you can follow to help them do some heavy lifting for you from an SEO perspective. Listen in and I’ll share some of the things to consider as you write your show notes.

First things first, my own personal opinion is that you should put your full show notes in your podcast host as you schedule your episode. Not everyone feels this way, but here’s my thought process.

Your listener is already in their podcast player, listening to your show, likely on the go and unable to do a whole lot of searching. Why would you make them click out of their app to find the link to the resource you cited?

They don’t have time for that. (Ain’t nobody got time for that…)

So aside from really first, you need to have show notes, you also need to make them easy to get to.

Next, be sure that you have a keyword in mind that you’re trying to rank for. This can fall into a separate strategy that is specific to your podcast OR it can tie into the overall keyword and SEO strategy you have for your site. Either way, focus on your keywords and be sure to include them.

The whole point of show notes is to make your episodes searchable on the Googler. If you’re not trying to apply basic SEO, then you’re not using them to the best of their ability.

Want some additional pointers? Listen in to hear them all!

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10: Best Practices Series: Editing

Kayla Wells — Sun, 22 May 2022 02:00:00 -0600

#unpopularopinion: every person who has a podcast should go through the process of editing their show. At least in the beginning. Listen in to hear my thoughts on some best practices you can use to make the editing processes a touch easier.

First things first, pick an editing tool that you can learn and grow with. I’ve been using Audacity and I love it. It’s a free, open-source platform that is updated continually. At this point it’s definitely a contender with other bigger name platforms.

Next, as you’re listening through your episode, start to note your verbal crutches. What unnecessary words and phrases do you use frequently?

Now, don’t go taking all those words and phrases out. You want to sound natural but also knowledgeable!

Oh! Speaking of not taking things out, don’t take out all of your breath sounds. We’re human. We breathe. To take out all of your breath sounds would make your cadence of speech sound extremely unnatural.

Listen in to hear all of my tips and tricks for starting on your editing journey. This is definitely not an in-depth masterclass on editing, but instead an introduction on what to listen for as you edit.

PLUS - I added a few more notes for recording best practices!

Links & Resources:

Audacity

Auphonic

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9: Podcast Best Practices Series: Recording

Kayla Wells — Fri, 13 May 2022 02:00:00 -0600

Are you struggling with your post-production and editing time? Does it seem like you just can’t get your recordings to be “right” from the get go? Listen in to hear some of the things you should consider before you hit record and then while you’re on the mic! This is the first in a series all about best practices when it comes to various areas of your podcast!

Recording your episode SEEMS like it should be the easiest part right? I mean you’re sharing your knowledge with the world. You ALREADY HAVE THE KNOWLEDGE! So why is it so hard for you to get the recording to sound good?

Here are some of the most important things to consider:

💥 Your recording environment

💥 Mic placement

💥 Mic settings

💥 Overall, being familiar with your mic

💥 The cadence of your speech

💥 Remembering to stop and restart when you make a mistake

💥 Letting your guests know to do the same

💥 Not moving around as you speak

These are some of the most important factors to consider, but another good thing to do is to sit down and write out the talking points you want to be sure and hit when you begin recording. (I could DEFINITELY be better about doing that… 🤦‍♀️)

Writing things out and giving your episodes some structure will keep your podcasts engaging and help you with editing them because you won’t have as many flubs while you speak.

What are some of the things you struggle with as you record?

Links & Resources:

Samson Q2U

Zoom H4n

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8: Let’s Talk About Tech Baby!

Kayla Wells — Fri, 06 May 2022 02:00:00 -0600

This is one of the topics that I find immediately trips up my clients and other new podcasters. Podcasting is a tech heavy endeavor if you’re managing all the pieces yourself and there are a ton of options out there for everything. So what do you choose? Listen in and let’s talk about tech!

Real talk? I don’t want to write out everything I cover in the episode. It’s a lot. So here are the highlights.

You don’t have to have a mic, but it is recommended. A good starter mic is listed below. Wired headphones are a must because if and when your wireless earbuds die, your entire vibe, process, and conversation will change and it's hard to get back on track after that kind of interruption.

Next, you have to record your episodes somewhere. You can record in platforms like Garageband, Audacity, and Hindenburg for your solo episodes but when it comes to interviews you need a bit more. I love using Riverside for recording my interview episodes because the platform is super easy to manage and fairly intuitive for guests.

Also, they don’t compress your files once they’re done processing so your audio will sound way better than it does coming out of Zoom.

Some sort of graphic design tool is a must, but for this I recommend Canva. It’s so easy to create templates that you or a teammate can easily switch and swap for each episode, and it makes promoting your podcast much more ease-filled.

Next, consider where you plan to edit your podcast, what type of marketing assets you want to create, how you plan to project manage your episodes, and which software you’d prefer to use for transcription.

I’m talking about it all in this one. Still have questions? Hit me up! I’d be happy to help you sort through the tech!

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7: Defining Your Podcast Branding & Vibe

Kayla Wells — Fri, 29 Apr 2022 02:00:00 -0600

Ever wondered how those big name podcasts that you’ve listened to distinguished themselves from the pack? Amazing marketing efforts and having an on point podcast brand and vibe. Listen in to hear about the things you might want to consider as you begin bringing your podcast to life.

Okay, so, I want you to do a quick little exercise for me. Think of your very favorite podcast. Have it in your mind? Awesome! What about that podcast stands out to you? What drew you in the very first time you listened and what keeps you coming back?

How did you find that podcast?

Now barring it being a podcast that was created by one of your heroes and you’ve simply always been in their sphere, it was likely their branding that first caught your attention.

Awesome podcast artwork, a catchy title, music that makes your day every single time you hear it. All that coupled with fantastic content is what successful podcasts are made of.

As you begin crafting your podcast, take some time to figure out how you want to distinguish it from your overall brand while enhancing what you’ve already built. Be sure to include your existing audience in the behind the scenes of bringing your podcast to life.

Your podcast can 100% start working for you sooner rather than later. Start building buzz and engagement by including your audience in the music choice, artwork selection, and even the title. They’ll love being involved in the process, and you can take a break from creating completely new content.

So, what vibe are you going for with your podcast?

Links & Resources:

Premium Beats

Dreamer’s Manual Podcast

Burntout to Badass

Your Podcast Publicist

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6: Required Steps to Launch Your Podcast

Kayla Wells — Fri, 22 Apr 2022 02:00:00 -0600

I’m here to demystify the launch process. Truly, there are only five entire steps to launching your podcast and they’re pretty much the easiest in the entire podcast management and marketing process. Want to hear what they are?

1) You need a name…

2) You need to summarize you podcast for your audience…

3) You will 100% need to have at least one episode

4) Artwork. Get that puppy branded!

5) Upload everything to your podcast host and hit submit!

That’s it. That’s all you need to have an extant podcast. Not so hard right?

Now, don’t get me wrong, there are certainly some strategic things to consider and we all have this need to be sure everything is completely right from the get go. Here’s the thing, everything about your podcast can change over time.

You can change your name, your branding, your artwork, your summary… everything. You can change it all and it will still exist. You won’t break it.

Listen until the end of the episode as I provide some quick strategic tips and a sneak peek into future episodes.

Have you been concerned with launching your podcast? What’s holding you back?

Links & Resources:

Captivate*

Buzzsprout

Libsyn

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Episode 2: Should You Start A Podcast?

*This is an affiliate link. I GENUINELY love Captivate as a podcast host. It has so much to offer and it’s been one of my favorite to work with so far. I wouldn’t recommend it if it wasn’t amazing. Additionally, if you use my link, I may make a little money on it, but your price will not be altered in any way! You will however get a 7-day free trial to get everything set up and going.

5: Your Podcast Mindset - The Key To Longevity

Kayla Wells — Fri, 15 Apr 2022 02:00:00 -0600

I think I’ve mentioned it before, but in case I haven’t, this podcast has been over a year in the making. What took me so long? My mindset. I let fear and the belief that I couldn’t possibly share what I know, because it’s not enough, keep me from actually hitting record.

Until I pushed that fear aside and decided to reach for my goals.

My mindset initially was that I didn’t have the time to take on the commitment of podcasting. Because for me, that’s what a podcast is. It’s a commitment to your listeners to provide consistent, tangible content that helps move someone else forward in business and/or life.

I have four kids, a husband, a business, and so many other responsibilities. I didn’t think I could possibly add another commitment to my plate, but you know what? My business goals require a bit of content creation. They require me to put my knowledge out there so that others can start sustainable podcasts that fuel their business marketing.

… and I don’t have the time to write all of these thoughts out from scratch.

So here I am, finally making this podcast happen and I couldn’t be happier about it. It’s not perfect, but it’s done and I know that there are people out there listening and gaining the knowledge.

My biggest tip for overcoming mindset blocks that are based on fear, is to just do the thing, and if you’re paralyzed, get some input and insights from your accountability buddies. (If you don’t have an accountability buddy, hit me up!)

Links & Resources:

Episode 3: Do This Before You Record Your First Podcast Episode!

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Episode 3: Do This Before You Record Your First Podcast Episode!

4: Goal Setting For Your Podcast

Kayla Wells — Fri, 08 Apr 2022 02:00:00 -0600

EEEEK! If you know me, you’re probably sitting there thinking, “Kayla, what do you even know about setting goals?” It’s a legitimate question. I rarely set goals for myself because my perfectionism comes out and makes the entire process… counterproductive to put it nicely.

But here’s the deal, most people set unreasonable goals for their podcast and it leads them to do the exact same thing I do, quite too soon.

On this show, we’re not talking about podcasting for podcasting’s sake. We are creating sustainable podcasts that support our lives and businesses and that we have a TON of fun making.

In order to do that you have to first prepare yourself before you ever hit record and part of that process is goal setting.

Listen in to hear the types of goals you need to set for your podcast and why they’re so much more important than the numbers of listens or downloads you get! Plus, I’m sharing a mini-case study of one of my clients who understood her long term goals and is hitting them because she just kept going.

Once you’ve listened in and taken a minute to write up some goals of your own, send me a DM on the ‘gram and let me know what you’re going to focus on for your podcast!

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3: Do This Before You Record Your First Podcast Episode!

Kayla Wells — Fri, 01 Apr 2022 02:00:00 -0600

What do you think is the first step to starting a podcast? If you thought, buying a microphone or hitting record, you’re wrong.

That was a little harsh. You can absolutely start there if you want to, but I think you’re doing yourself a disservice if you haven’t dug into the backbone of your podcast.

What do I mean?

Consider this, why are you starting your podcast in the first place? What role will it play in your business, marketing, and lead generation? What content are you trying to share? What message is on your heart to send out into the world?

These are the deeper questions you need to answer. Why? Because podcasting, when used for business, is a long game strategy for nurturing relationships and building authority. The key words there are “long” and “game.”

At some point you will want to quit podcasting. However, when you’ve dialed in the reason behind your podcast, who you’re serving, what content you’re offering, and how you’re showing up, it’ll be much easier to either push through OR adjust, without full on quitting.

If you haven’t already thought of these core pieces, listen in and get clear on the mindset for your podcast. This is seriously a key component of staying on track week after week, month after month, year after year as you grow!

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Podcast Industry Insights

2: Should You Start A Podcast?

Kayla Wells — Fri, 25 Mar 2022 02:15:00 -0600

Should you start a podcast? I don’t know. Only you can really answer that for yourself, but here are the three things you need to consider before you go all in.

First things first, let’s take should out of the equation. I don’t believe in should-ing all over yourself or your business. Podcasting makes brilliant sense for some and absolutely none for others. Which is why you have to decide whether or not a podcast is the next right move.

Now that we’ve gotten that out of the way, here are three questions to ask yourself as you consider this question:

How do you like to create content?
What are your goals for your business this year?
Are you prepared to make the commitment?

Listen in to hear all the details and my insights on why these are the questions you need to ask yourself.

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Podcast Insights

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1: Meet Your Podcast Strategist

Kayla Wells — Fri, 25 Mar 2022 02:00:00 -0600

Hi Y’all! I’m so freaking excited that this episode is FINALLY dropping. It’s been over a year in the making (really more like 30+ years in the making) and I’m so stoked to share more about me, my experience, and why I started Your Podcast Strategist!

In case you didn’t know, I’m Kayla! I have been working in the online space for 3+ years as a way to leave corporate and spend more time with my family. You see, after I had my twin girls, I knew that the hour to hour and a half long commute every day was not for me.

I searched, “how to make money online… legitimately” and found Micala Quinn’s course The Live Free Academy (formerly Overwhelmed to Overbooked). Through that course I learned all of the foundational things I needed to do to start my business and make some money!

The question then became, what do I want to do?

After doing a hodgepodge of tasks and projects, I knew that podcasting was where I wanted to be. One of my fellow OTO ladies, Lauren Wrighton, had just put together her new course and I was there for it! I dove in and that was all she wrote.

I am now the founder and owner of KWells Companies and run a podcast management and marketing agency for professionals turned entrepreneurs. It has been such an amazing journey so far and I’m beyond thrilled to start this new chapter with Your Podcast Strategist.

Becoming a podcaster myself was never really in the plan, but I love sharing the knowledge that I learn about the topics and interests that I’m passionate about. What better way to do that than to have my own podcast?

Listen in weekly to learn how to launch, grow, and monetize your podcast without the hustle and grind! I fully believe we can all beat podfade if we pay attention to our energy and make our podcasts fit our lives and businesses, not the other way around. Let’s do this!

Links & Resources:

Live Free Academy*

Podcast Manager Program

Podcast Editor Academy*

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* This is an affiliate link. I 100% took this course and believe in what Micala is doing. Please note, I only recommend things I'm using, involved in, and love! If you use this link and end up purchasing the course, I will get a little bit of money put back into my pocket. Again, took the course. Love the course. Love the community! 10/10 recommend it to anyone who wants to start their online business off right!

Welcome to the Your Podcast Strategist Show

Kayla Wells — Wed, 16 Mar 2022 02:00:00 -0600

Welcome to the Your Podcast Strategist Show. I'm your host Kayla Wells. I'm a podcast manager and strategist working with award winning professionals and entrepreneurs who are creating businesses that change the world.

Get ready to learn everything you need to know to start podcasting today along with all the encouragement you need to stay on track. I love podcasting, but I love creating sustainable marketing and content machines that support your business and life even more.

It's time to take the weight out of your marketing efforts!

Episodes will drop every Friday starting March 25th 2022! I'm looking forward to learning more about you, your business, and your podcast dreams! Get ready to start podcasting... the right way!

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