Actionable Insights

Keeping customers' interest at the intersection of everything we do

Thu, 02 Oct 2025 09:00:00 +0530

Ann Terrence, Product Manager, Zoho SalesIQ, sat down with our Product Specialist, Pragadeesh Jayachandran, for an in-depth conversation about how product managers go about identifying and solving problems their customers are facing.

Startup marketing from day 1: Insights and strategies

Thu, 25 Sep 2025 09:00:00 +0530

Yaagneshwaran Ganesh, Co-founder of SaaS Sprints, joined our Product Marketer Kiruthika Devi for an insightful, interactive session on startup marketing. Yaag shared his experience and actionable insights on how startups should approach marketing from Day 1 and more.

How can a customer community can improve your business?

Thu, 11 Sep 2025 09:00:00 +0530

Our Product Marketer sat down with Vidya Vasudevan, Head of Zoho Community, for an interactive session. They discussed all the ins and outs of a community and how it can help businesses of various sizes, from startups and SMBs to enterprises.

Customer retention: The art of nurturing customers

Fri, 25 Jul 2025 12:00:00 +0530

Our panelists discussed the significance of customer retention, the changing business landscape, retention strategies that are working for them, the retention metrics to focus on, AI’s role in retention, and more.

Panelists:

* Sangeeta Nath, Marketing Manager, Zoho One

* Surekha Jagadish, Marketing Manager, Zoho Creator

* Yatheesh Raj, Marketing Manager, Bigin

* Elsi Gnanaraj, Manager, Zoho SalesIQ

The 'Gram playbook: Master the grid to grow your ecommerce

Tue, 03 Jun 2025 09:00:00 +0530

Once just a photo-sharing app, Instagram has evolved into a social media powerhouse—now a critical driver of business growth across industries. Our marketing manager, Mathangi Kumar, sat down with four inspiring entrepreneurs who’ve turned Instagram into a key engine for scaling their businesses.

1) Subiksha, Founder, Crinkler Art

2) Raghav, Founder, Angi Clothing

3) Keshav, Founder, Lee Gifts and Letters

4) Madhi, Founder, Pai by Lee Gifts

We discuss various topics to help fuel business growth via Instagram, such as,

1) Turning followers into loyal customers

2) Growing revenue from Reels, Stories, and DMs

3) Responding to DMs before the customer ghosts you

4) Using bots to save time AND sanity

And yes—they spill Insta secrets and growth hacks you’ll wish you knew sooner!

AI in customer service: The present and the future

Thu, 15 May 2025 21:00:00 +0530

Our product manager, Fiaz Ahamed hosted Ramprakash Ramamoorthy, director of AI research at Zoho and ManageEngine, for a candid, in-person conversation to discuss the remarkable impact AI is already creating in customer service.

They discussed the tangible business examples of how AI is helping support teams, how businesses should adopt AI, what the future has in store, and more.

The social media shift - Navigating B2B's social marketing

Tue, 06 May 2025 09:00:00 +0530

Our product marketer, Kiruthika Devi Parthasarathy, led a conversation with the industry experts on the evolving landscape of B2B marketing, engagement, and AI.

Panelists:

🔹 Kirthika Soundararajan, Rocketlane

🔹 Nivas Ravichandran, Spendflo

🔹 Prason S, Zoho Cliq

🔹 Ritika Datta Roy, Zoho